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PRINCIPLES OF
PERSUASION
SNSW WEB 2.0 ASSIGNMENT
PRINCIPLES
01
02
03
04
05
06
RECIPROCITY
LIKING
SOCIAL PROOF
AUTHORITY
SCARCITY
COM M ITM ENT AND
CONSISTENCY
RECIPROCITY
The principle of reciprocity
in sales psychology means
that when someone gives
us something, we feel
compelled to give
something back in return
LIKING
This principle states that
we are more likely to say
yes to a request if we feel a
connection to the person
making it.
SOCIAL PROOF
Social proof is a
psychological phenomenon
where people confirm to
the actions of others under
the assumption that those
actions are reflective of the
correct behaviour.
AUTHORITY
It refers to a person’ s
tendency to comply with
people in positions of
authority, such as doctors,
lawyers, etc.
SCARCITY
The principle states that
people are highly motivated
by the thought that they
might lose on something
COMMITMENT AND
CONSISTENCY
The best way to earn
loyalty of customers is to
make them commit to
something and consistent
with a choice they have
previously made.
THANK YOU
BY
ABARNAVATHY V
ADITYA KUMAR TIWARI
ALSEN MINJ
ANNE LIBORA
ASINTHIYAN J
CHEELA VARUN
ERIC WILLIAMS JUVENAL E

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PRINCIPLES OF PERSUASION.pptx PERSUASION