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PULLING RABBITS OUT OF YOUR ASS
A brief introduction to UX Design Fundamentals
HAT
HI! I’M CIPRIAN PALICI
AND I LOVE TO FREEDIVE
I AM ALSO A UX DESIGNER / MAGICIAN
15 YEARS EXPERIENCE
Concept Sketching
UI Design
Corporate Identity
Advertising Campaigns
Information Architecture
Mobile Applications
Interaction Design
Visual Design
Web Design
Wireframing
Desktop Applications Enterprise Applications
Prototyping
/palici
User Research
Stakeholder Interviews
RABBITS AND HATS ARE MAGIC
AND MAGIC HAPPENS INSIDE THE CIRCLE
THIS MAGIC CIRCLE
SUMMARY
UX FUNDAMENTALS (INTRODUCTION)
1. IMAGINE THE PROCESS
2. KNOW YOUR USER
3. IDENTIFY THE RED ROUTES
4. USE DESIGN PATTERNS
5. TEST, TEST, TEST SOME MORE
UX FUNDAMENTALS
UX HISTORY 1
1966 - In a very early-stage
announcement of what would later
become Disney World, Walt Disney
described the project as "always in the
state of becoming, a place where the
latest technology can be used to
improve the lives of people."
This continues to inspire UX Designers.
UX HISTORY 2
1995 - Don Norman joined Apple to
help with the research and design
of its upcoming line of human-
centered products.
He asked to be called "User
Experience Architect” marking the
first use of the term in a job title.
He also wrote "The Design of
Everyday Things”
IMAGINE THIS EXAMPLE
Usable Enjoyable
UX IS NOT UI
I LOVE THIS DIAGRAM!
1. IMAGINE THE PROCESS
THE DESIGN PROCESS
TOOLS DON’T MATTER
* All the drawings from this presentation were drawn using only 1 finger and a tablet
ITERATE & LEARN FAST
MoSCoW IS NOT JUST ANOTHER COW
2. KNOW YOUR USER
YOU ARE NOT YOUR USER
IDENTIFY YOUR USERS
UNDERSTAND YOUR USER’S
NEEDS, CONTEXT AND BEHAVIOUR
DELIGHT YOUR USERS
3. IDENTIFY THE RED ROUTES
A RED ROUTE IS A PROJECT’S
FREQUENT AND CRITICAL ACTIVITY
DETAILS DON’T MATTER IF YOU
DON’T GET THE FUNDAMENTALS RIGHT
SOMETIMES GETTING THE RED ROUTES RIGHT
COULD MEAN 80% PROJECT SUCCESS
IDENTIFYING THE RED ROUTES
WILL HELP YOU STAY ON TRACK
4. USE DESIGN PATTERNS
DESIGN PATTERNS = REUSABLE SOLUTIONS
TO USABILITY PROBLEMS
READ & STUDY OTHER APPLICATIONS
DO YOU KNOW ANY EXAMPLES?
DON’T REINVENT THE WHEEL
5. TEST, TEST, TEST SOME MORE
YOU DON’T NEED A LAB TO DO IT
TESTING WITH 2 USERS CAN UNCOVER
90% OF YOUR APPLICATION PROBLEMS
A/B TESTING, SURVEYS, USABILITY TESTING
ALWAYS TAKE NOTES
REMEMBER THE MAGIC CIRCLE!
STAY IN THE CIRCLE!
THANK YOU!
QUESTIONS?
/palici

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