Ratings and reviews in the App Store and Google Play

•

0 recomendaciones•1,051 vistas

AppFollow

Ilya's Kuharev (Aviasales, AppFollow) talks about ratings, reviews and ASO.

Marketing

Ratings and Reviews in the App Store / Google Play

2
Today
★ Impressions to App Unit conversion rate
★ Does App rating aﬀects conversion rate?
★ Rating requests
★ Monitoring, replies and reports
2

3
Conversion in the App Stores
IMPRESSION
PAGE VIEW
INSTALL
3

4
Conversion analysis
• App Analytics (iTunes Connect)
Median conversion rate in the Travel category — 9.0%
appfollow.io/benchmark
4

Median conversion rate
in the Travel category — 36.6%
play.google.com
5
Conversion analysis
• Google Play Console
Page View > Install
5

6
What aﬀects
the Impression — App Unit conversion rate
6

7
What aﬀects
the Page View — App Unit conversion rate
7

8
Does App Rating aﬀects conversion rate?
79%
of users check the App Rating
before downloading
apptentive
8

9
Does App Rating aﬀects conversion rate?
40%
of users trust App Reviews
more than friends and family
apptentive
9

10
Does App Rating aﬀects conversion rate?
apptentive
✭
✭✭
✭✭✭
✭✭✭✭
✭✭✭✭✭
0 % 25 % 50 % 75 % 100 %
10

11
Does App Rating aﬀects conversion rate?
11

15
Native iOS rating request
• Ratings quantity boost (negative as well)
• Find the right moment to ask for the review
• Do not forget to reset the counter after crash
• Use custom request for Android apps
15

19
• Users often leave negative reviews, when they do not understand
something
• You have to show that you are ready to help
• Instant replies are the best
• Do not forget to say "Thank you" for the positive reviews
Every review needs an answer
19

20
Every review needs an answer
20
1-star review

21
Every review needs an answer
21
Answering to the review directly from Slack

22
Every review needs an answer
22
+zendesk, helpshift + e-mail, API
User changed his review from 1-star to 4-stars

23
• Do not hide emotions if something doesn't work
• Ads and spam
After several reports, Apple and Google will remove the review
Report reviews
23

29
Featured
reviews
Page View / App Unit
+8%
App Store Search
+4%
App Store Browse
29

thank you
Ilia Kukharev
kiv@aviasales.ru
fb.me/ilia.kukharev
kiv@appfollow.io

Más contenido relacionado

La actualidad más candente

Vehicle store and sales management system

vivek pratap singh

Single sign on - benefits, challenges and case study : iFour consultancy

Devam Shah

Vietnamese mobile game market

Q&Me Vietnam Market Research

Impacts of video games on childrens

Aniket Dalvi

FB vs Zalo : Messaging popularity in Vietnam

Q&Me Vietnam Market Research

Software Requirement Specification - Software Pack Solution 14

Syed Farjad Zia Zaidi

Ngày 26/6/2019 tại Hà Nội, Appota Group - công ty công nghệ giải trí số tiếp tục đưa ra báo cáo về thị trường “Việt Nam Mobile Marketing và Game 2019”. Đây là chuỗi báo cáo nhằm đem đến những thông tin mới nhất về thực trạng của thị trường quảng cáo và trò chơi trên thiết bị di động tại Việt Nam. Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau: Toàn cảnh thị trường Mobile Marketing Diễn biến thị trường Mobile Game Xu hướng mới của người tiêu dùng

Vietnam Mobile Marketing and Game 2019 (Vietnamese)

Appota Group

La actualidad más candente (7)

Vehicle store and sales management system

Single sign on - benefits, challenges and case study : iFour consultancy

Vietnamese mobile game market

Impacts of video games on childrens

FB vs Zalo : Messaging popularity in Vietnam

Software Requirement Specification - Software Pack Solution 14

Vietnam Mobile Marketing and Game 2019 (Vietnamese)

Similar a Ratings and reviews in the App Store and Google Play

How to get 30k+ App Store reviews every month

AppFollow

ASO for Games. How to start ranking in Top Charts.

AppFollow

White Nights Conference 2018

Maria Kriskovich

You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app. As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.

App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay

MoEngage Inc.

The Journey from User Acquisition to Advocacy - CleverTap & AppFollow

CleverTap

App Ratings & Reviews: How to improve them and why it matters

Apptentive

App Store Optimisation

Appsterdam Milan

App Store Optimization - SMX Munich - Emily Grossman

Suzzicks

App Store Optimization - SMX Munich - Emily Grossman

MobileMoxie

PDX iOS - Crittercism

Chris Beauchamp

Apptentive at IndieDevLab - Grow your App Business

Robi Ganguly

BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...

BrightEdge Technologies

200+ app review sites you must check Try out

EcitytalkBlog

Make apps more awesome! - CocoaConf Atlanta '14

Chris Beauchamp

Session from BrightEdge Share in San Francisco 2015 is the year of the mobile opportunity. With over 1.5 billion mobile internet users worldwide and roughly 80% of internet users owning a smartphone, there has never been a better time to optimize your sites for mobile; according to emarketer, Global mobile ad spend will climb to $100 billion in 2016. Mobile apps are on the rise and App store optimization is on the rise. In this session, learn how optimizing for mobile device types positively impacts conversions and revenue. Session topics include: • The new mobile-friendly approach – techniques to master • How to measure mobile success • Understanding your brand’s mobile share of voice in market • Mobile and App Store optimization • Accurate reporting and measurement of mobile performance

BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...

Dave Lloyd

Many developers who are currently testing mobile apps are using the popular Appium framework. With Appium’s rise in popularity, it’s easy to overlook other alternative frameworks and strategies for mobile app testing. This webinar will explore the Espresso testing framework, another widely used framework for testing mobile apps for the Android OS. Espresso provides APIs for writing UI tests to simulate user interactions within a single target app. Join Asaf Saar, Sauce Labs Mobile Product Management Director, and Clint Sprauve, Mobile Product Marketing Director and learn: -About the Espresso testing framework and who uses it -The differences between Espresso and Appium -The key advantages of the Espresso testing framework Also, see a live demo of Espresso used on real Android devices on the Sauce Labs Real Device Cloud.

Beyond Appium: Testing with Espresso & the Real Device Cloud

Sauce Labs

Growth Hacks: Practical Tips for your Mobile Apps

Deepak Abbot

You've written an RubyMotion (or ANY) app. How do you think strategically about marketing, iterating, and promoting your app. This presentation is full of ways to think both practically and tactically as well as concrete examples of how to make your apps appeal to a wider market and tips for metadata in iTunes Connect. Talk was given at the RubyMotion #Inspect 2014 conference in San Francisco, CA, USA on May 28, 2014. http://www.rubymotion.com/conference/2014/ Video coming whenever it's available :)

RubyMotion #Inspect2014 - Marketing Your Apps

markrickert

Mobile Analytics & Findings Jan 2016

Mette Ovringmo

Tencent is on a collision course with Apple and Alphabet in setting the trend for the post-app age with its aggressive push into mini mobile applications. But like everything WeChat, competition is already fierce, With 95% of e-commerce brands already having their own Mini Program. Offering a killer Mini Program user experience is key to successful engagement and retention rates: That’s why we’re providing you here with a list of actionable tactics and recommendations to make sure your MP is a win. They’re based on research and our own experience of spending the past year designing and building them at 31Ten.

CHinaCHat 2019 - Best practices for killer Wechat Mini Programs in 2019 - 31T...

Clément LEDORMEUR

Similar a Ratings and reviews in the App Store and Google Play (20)

How to get 30k+ App Store reviews every month

ASO for Games. How to start ranking in Top Charts.

White Nights Conference 2018

App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay

The Journey from User Acquisition to Advocacy - CleverTap & AppFollow

App Ratings & Reviews: How to improve them and why it matters

App Store Optimisation

App Store Optimization - SMX Munich - Emily Grossman

PDX iOS - Crittercism

Apptentive at IndieDevLab - Grow your App Business

BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...

200+ app review sites you must check Try out

Make apps more awesome! - CocoaConf Atlanta '14

BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...

Beyond Appium: Testing with Espresso & the Real Device Cloud

Growth Hacks: Practical Tips for your Mobile Apps

RubyMotion #Inspect2014 - Marketing Your Apps

Mobile Analytics & Findings Jan 2016

CHinaCHat 2019 - Best practices for killer Wechat Mini Programs in 2019 - 31T...

Más de AppFollow

"How to acquire users with 0 marketing budget?" by AppFollow & Welltory

AppFollow

What to know about media buying and advertising when entering new markets

AppFollow

Entering new markets in mobile: how to gather insights and succeed

AppFollow

"How to increase customer support efficiency" by PicsArt

AppFollow

AppFollow: all-in-one service to win in app stores

AppFollow

How to improve mobile reputation and increase average app rating

AppFollow

Reputation management for Apps and Games

AppFollow

What is AppFollow

AppFollow

How to build a powerful growth engine through app reviews

AppFollow

How to reply to app reviews with Freshdesk and AppFollow

AppFollow

How to use data to increase user retention presented by Kevin Bravo of Phitur...

AppFollow

The omnichannel approach to advertising your app presented by Lorenzo Rossi o...

AppFollow

How to promote an app outside App Stores? by Steve P. Young from AppMasters.com

AppFollow

App Store and Google Play A/B Testing Strategies to try in 2019 by Noga Szpir...

AppFollow

App Store Optimization (ASO) tips for 2019.

APPFOLLOW 3.0

ASO for iOS 11

AppFollow 2017 Pitch

AppFollow Pitch, Demo Day Startup Sauna

AppFollow

ASO: Best Practices 2015

AppFollow

Más de AppFollow (20)

"How to acquire users with 0 marketing budget?" by AppFollow & Welltory

What to know about media buying and advertising when entering new markets

Entering new markets in mobile: how to gather insights and succeed

"How to increase customer support efficiency" by PicsArt

AppFollow: all-in-one service to win in app stores

How to improve mobile reputation and increase average app rating

Reputation management for Apps and Games

What is AppFollow

How to build a powerful growth engine through app reviews

How to reply to app reviews with Freshdesk and AppFollow

How to use data to increase user retention presented by Kevin Bravo of Phitur...

The omnichannel approach to advertising your app presented by Lorenzo Rossi o...

How to promote an app outside App Stores? by Steve P. Young from AppMasters.com

App Store and Google Play A/B Testing Strategies to try in 2019 by Noga Szpir...

App Store Optimization (ASO) tips for 2019.

APPFOLLOW 3.0

ASO for iOS 11

AppFollow 2017 Pitch

AppFollow Pitch, Demo Day Startup Sauna

ASO: Best Practices 2015

Último

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

DIGISHIFT INDIA +918368319550

What is Google Search Console and What is it provide?

riteshhsociall

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Aryabhata I, II of mathematics of both.pptx

tegevi9289

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Situation Analysis | Management Company.

DanielaQuiroz63

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Ratings and reviews in the App Store and Google Play

1. Ratings and Reviews in the App Store / Google Play

2. 2 Today ★ Impressions to App Unit conversion rate ★ Does App rating aﬀects conversion rate? ★ Rating requests ★ Monitoring, replies and reports 2

3. 3 Conversion in the App Stores IMPRESSION PAGE VIEW INSTALL 3

4. 4 Conversion analysis • App Analytics (iTunes Connect) Median conversion rate in the Travel category — 9.0% appfollow.io/benchmark 4

5. Median conversion rate in the Travel category — 36.6% play.google.com 5 Conversion analysis • Google Play Console Page View > Install 5

6. 6 What aﬀects the Impression — App Unit conversion rate 6

7. 7 What aﬀects the Page View — App Unit conversion rate 7

8. 8 Does App Rating aﬀects conversion rate? 79% of users check the App Rating before downloading apptentive 8

9. 9 Does App Rating aﬀects conversion rate? 40% of users trust App Reviews more than friends and family apptentive 9

10. 10 Does App Rating aﬀects conversion rate? apptentive ✭ ✭✭ ✭✭✭ ✭✭✭✭ ✭✭✭✭✭ 0 % 25 % 50 % 75 % 100 % 10

11. 11 Does App Rating aﬀects conversion rate? 11

12. 12 We need more reviews 12

13. 13 Native iOS rating request 13

14. 14 Native iOS rating request 14

15. 15 Native iOS rating request • Ratings quantity boost (negative as well) • Find the right moment to ask for the review • Do not forget to reset the counter after crash • Use custom request for Android apps 15

16. 16 Monitoring and replies 16

17. 1717

18. 18 Every review needs an answer 18

19. 19 • Users often leave negative reviews, when they do not understand something • You have to show that you are ready to help • Instant replies are the best • Do not forget to say "Thank you" for the positive reviews Every review needs an answer 19

20. 20 Every review needs an answer 20 1-star review

21. 21 Every review needs an answer 21 Answering to the review directly from Slack

22. 22 Every review needs an answer 22 +zendesk, helpshift + e-mail, API User changed his review from 1-star to 4-stars

23. 23 • Do not hide emotions if something doesn't work • Ads and spam After several reports, Apple and Google will remove the review Report reviews 23

24. 24 App Store 24

25. 25 Google Play 25

26. 26 Featured reviews 26

27. 27 Hotellook iOS before 27

28. 28 Hotellook iOS after 28

29. 29 Featured reviews Page View / App Unit +8% App Store Search +4% App Store Browse 29

30. 30 One more thing 30

31. 3131

32. 3232

33. thank you Ilia Kukharev kiv@aviasales.ru fb.me/ilia.kukharev kiv@appfollow.io