Building Brand and Public Image for Your Rotary Clubpetervaka
This document discusses Rotary's efforts to enhance its brand and public image through strategic media and public relations campaigns. It outlines Rotary's membership size, reviews its "Humanity in Motion" and "This Close" ad campaigns, and provides resources for Rotarians to engage with traditional and new media to promote Rotary's story and good works. Funding opportunities like PR grants are also summarized to support districts' public relations activities.
1 rrfc yinka_making districts stronger through involved benevolence Rotary International
The document discusses strengthening Rotary districts through benevolence. It outlines Rotary Foundation's areas of focus for service projects, including literacy, health care, poverty, and peace. It also lists funding opportunities through district grants, global grants, and peace centers. The presenter argues that increased participation in Rotary Foundation programs will lead to more club activities, greater involvement and visibility for Rotarians, and stronger clubs and districts overall. The goal is to motivate Rotarians by fulfilling their desires for fellowship, service, networking, and recognition.
This document outlines a strategy for developing vibrant neighborhoods in Joplin, Missouri. It defines what constitutes a neighborhood and vibrancy. The strategy involves identifying neighborhoods, assessing their condition, engaging citizens, communicating with residents, neighborhood planning, education, and improvement initiatives led by both citizens and the city. Code enforcement plays an important role, with the city aiming to address around 5000 cases per year related to issues like tall grass, garbage, and other code violations. The overall strategy emphasizes collaborative efforts among citizens, organizations, and the city to strategically build vibrant neighborhoods.
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...CharityComms
Andrew Mortimer, communications manager, YMCA and Martha Robinson, head of communications and engagement, NHS Brighton and Hove Clinical Commissioning Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The "Destroy The Joint" movement was a positive social media campaign launched in August 2012 in response to a radio broadcaster's comments that "women are destroying the joint". The Twitter campaign promoted gender equality by encouraging Australians to nominate witty and satirical ways they were destroying the joint. It focused on empowerment and received bipartisan political support. The movement grew significantly on social media and inspired merchandise, posters, and a petition signed by over 110,000 people.
Empowering Engagement and Connection to Achieve Fundraising SuccessCharity Dynamics
This document introduces Boundless Community, a mobile-first platform for fundraising teams and participants to connect through forums, chats, and sharing content. It provides examples of how different types of fundraising events could utilize the platform to foster engagement through tips, advice, celebrations, and questions. The platform aims to supplement existing communications and coaching by allowing ongoing and on-demand discussions in a privacy-protected environment monitored through artificial intelligence.
This document summarizes the origins and progress of the Our Society community empowerment initiative in the South West of England. It discusses how the initiative started as a blog post and online forum in 2011 and grew to include over 500 online members and several in-person events attracting hundreds of people. The document also outlines some of the challenges faced by Our Society, such as maintaining a diverse membership and balancing online and offline activities, as well as its plans for the future, which include continuing events while sharing local stories of community action.
Building Brand and Public Image for Your Rotary Clubpetervaka
This document discusses Rotary's efforts to enhance its brand and public image through strategic media and public relations campaigns. It outlines Rotary's membership size, reviews its "Humanity in Motion" and "This Close" ad campaigns, and provides resources for Rotarians to engage with traditional and new media to promote Rotary's story and good works. Funding opportunities like PR grants are also summarized to support districts' public relations activities.
1 rrfc yinka_making districts stronger through involved benevolence Rotary International
The document discusses strengthening Rotary districts through benevolence. It outlines Rotary Foundation's areas of focus for service projects, including literacy, health care, poverty, and peace. It also lists funding opportunities through district grants, global grants, and peace centers. The presenter argues that increased participation in Rotary Foundation programs will lead to more club activities, greater involvement and visibility for Rotarians, and stronger clubs and districts overall. The goal is to motivate Rotarians by fulfilling their desires for fellowship, service, networking, and recognition.
This document outlines a strategy for developing vibrant neighborhoods in Joplin, Missouri. It defines what constitutes a neighborhood and vibrancy. The strategy involves identifying neighborhoods, assessing their condition, engaging citizens, communicating with residents, neighborhood planning, education, and improvement initiatives led by both citizens and the city. Code enforcement plays an important role, with the city aiming to address around 5000 cases per year related to issues like tall grass, garbage, and other code violations. The overall strategy emphasizes collaborative efforts among citizens, organizations, and the city to strategically build vibrant neighborhoods.
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...CharityComms
Andrew Mortimer, communications manager, YMCA and Martha Robinson, head of communications and engagement, NHS Brighton and Hove Clinical Commissioning Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The "Destroy The Joint" movement was a positive social media campaign launched in August 2012 in response to a radio broadcaster's comments that "women are destroying the joint". The Twitter campaign promoted gender equality by encouraging Australians to nominate witty and satirical ways they were destroying the joint. It focused on empowerment and received bipartisan political support. The movement grew significantly on social media and inspired merchandise, posters, and a petition signed by over 110,000 people.
Empowering Engagement and Connection to Achieve Fundraising SuccessCharity Dynamics
This document introduces Boundless Community, a mobile-first platform for fundraising teams and participants to connect through forums, chats, and sharing content. It provides examples of how different types of fundraising events could utilize the platform to foster engagement through tips, advice, celebrations, and questions. The platform aims to supplement existing communications and coaching by allowing ongoing and on-demand discussions in a privacy-protected environment monitored through artificial intelligence.
This document summarizes the origins and progress of the Our Society community empowerment initiative in the South West of England. It discusses how the initiative started as a blog post and online forum in 2011 and grew to include over 500 online members and several in-person events attracting hundreds of people. The document also outlines some of the challenges faced by Our Society, such as maintaining a diverse membership and balancing online and offline activities, as well as its plans for the future, which include continuing events while sharing local stories of community action.
More than just pulling people out of the water. Developing behaviour change c...CharityComms
Jac Dendle, community safety profiling and behaviour change co-ordinator and Megan Inett, community safety project manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This power point provides valuable back to The Mud, an online news web site in Rotorua, New Zealand. Set up to provide an improve service to the community following the down-scaling of media owned by national companies. Located at www.themud.co.nz - The Mud takes its name from the world famous geothermal resources located in the city and wider region.
As part of the Rotary family, you understand the impact that a strong service project can have on the community. But how does it affect a club or district? Learn to leverage significant service projects to invigorate club members, boost the community’s perception of Rotary, and draw in new audiences.
This webinar covered Rotary's polio eradication efforts. It discussed fundraising goals, advocacy activities, grant funding categories, the End Polio Now campaign, legacy planning, and Rotary's financial contribution. It outlined keys to fundraising success and monthly focuses for the third quarter. Performance indicators and the quarterly report were also reviewed. Districts were encouraged to give to polio eradication and provide feedback.
The Jewish Leadership Coalition for School Choice is holding an inaugural event to bring the Jewish community together in support of addressing the tuition crisis. The event will feature Rabbi Yitzy Zweig, Rabbi Donald Bixon, Dr. Allan Jacob, Elliot Schreiber and others to discuss a groundbreaking initiative. Attendees will learn about supporting elected officials who support the Florida Tax Credit Scholarship, which allocates over $3 million annually to Jewish day schools. The event is on September 5th at noon at Rare Steakhouse in Miami Beach, and those interested can RSVP to Elliot Schreiber.
Building a neighbourhood plan for BermondseyJohn Corey
The document discusses the Bermondsey Neighbourhood Forum's efforts to build a Neighbourhood Plan for the Bermondsey area of London. A variety of groups came together out of concerns about development pressures and a desire to preserve the historic nature of the area. The Forum is using both online and in-person methods to engage community members, groups, and stakeholders in developing a plan that represents the entire community. Challenges include ensuring representation from all demographic groups.
The Giving Scotland campaign was launched in 2003 in response to intense negative media scrutiny of charities in Scotland following several fundraising scandals. The campaign's objectives were to (1) engage media to understand the sector's impact, (2) run an advertising campaign to inspire public support, and (3) involve lawmakers to advance legislative reform. Through partnerships with multiple agencies donating services, the low-cost campaign generated over £500,000 in press coverage and increased public support for charities, leading to a draft charities bill being passed into law. The campaign is now seen as a model for how the sector can collectively respond to crises.
The document outlines the goals of a Rotary district for the 2012-13 year, including:
1) Increasing Foundation donations, membership growth, new clubs, and focus on youth and female members.
2) Organizing community projects like eye care, tree planting, and village adoption as well as promoting the Four Way Test and vocational excellence.
3) Improving public image through various media and increasing participation in international peace forums and vocational training.
The Leukemia & Lymphoma Society held a campaign called "Totally Baldacious" to raise awareness and funds for blood cancer research. The campaign encouraged people to shave their heads in solidarity and share photos online. It helped broaden the Society's appeal and visibility, though it was not a major fundraiser. Lessons learned included embracing an agile approach, telling patients' stories online, and the CEO participating, which generated enthusiasm. While successful at raising the profile, more engagement with participants was needed for future campaigns.
The Senior Advisory Committee unanimously proposed naming the new Senior Community Center after Bob and Wanda Meyer and the Parks and Recreation Advisory Board recommended approval by a vote of 6-1. Bob and Wanda Meyer meet the requirements of the naming policy as they are deceased individuals who provided exceptional community service, including assistance to underprivileged and disabled people as well as promoting programs for senior citizens.
This document provides information about events at a church called Mission City. It mentions an important event happening this week, opportunities to connect with others through core groups and prayer walks, and ways to get involved through leading groups or participating in outreach activities in the community.
LINK of Hampton Roads is a non-profit organization founded in 1990 that aims to reduce poverty in the Greater Virginia Peninsula through partnerships and effective use of resources. It provides a range of programs and services for children and adults, including emergency shelter, permanent supportive housing for the homeless with disabilities, and rehabilitative housing for veterans. LINK has helped over 33,000 individuals and collaborates with over 100 organizations. It is funded by organizations like HUD, the Department of Veterans Affairs, and the City of Newport News.
Social networking has over 540 million monthly users, accounting for 34.2% of internet users. The fastest growing age groups for social networking are 35-55 years old, and there are more women users than men. Facebook users spend over 700 billion minutes per month on the platform. People use Facebook to socialize with friends and family, share photos and videos, express themselves, support causes, seek support, and entertain themselves. Organizations use Facebook for advertising, recruiting, informing supporters, testing audiences, marketing campaigns, staying up-to-date on trends, and generating publicity. Facebook allows both individuals and organizations to create pages and groups for free.
This document discusses how fan communities from popular franchises like Harry Potter, Twilight, and Supernatural have engaged in philanthropic "good works" by organizing fundraising and awareness campaigns for various causes. It provides examples of cross-fandom collaborations that have helped organizations like Alex's Lemonade Stand, charitable efforts in Haiti, and campaigns addressing issues like malaria, Darfur, and LGBTQ equality. The document also notes how mainstream media has begun reporting on these fan-led social networking and fundraising drives.
9212 bimalrota 2014 2015 district 9212 goals rota presentation - bimal kan...Rotary International
The document outlines the goals and strategic plan for Rotary District 9212 for the 2014-2015 year. The goals include increasing membership by at least 20% through recruiting new clubs and members, strengthening existing clubs, increasing contributions to The Rotary Foundation to $300,000, expanding youth mentorship programs, implementing significant service projects, and improving public relations efforts both internally and externally. The vision is for District 9212 to be the most effective and trusted philanthropic organization in Kenya, Ethiopia, and South Sudan.
This document outlines the social media strategy of the IUM Blue Team for a charity water contest. Their strategy involved using Facebook, Twitter, and Pinterest to raise awareness of International University of Monaco programs and raise funds for Charity Water. They aimed to achieve interaction rates above 15% and gain over 250 followers on each platform. While they met targets for Twitter and Pinterest, their Facebook interaction rate was lower. They successfully raised awareness but hope to increase community sizes and funds raised within the next few weeks.
The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.
This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.
Nadine Toussaint, (WA AIDS Council) describes the reivigoration of WWAAC's anti-stigma campaign, incorporating social media and community events. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
The document provides information on various media and communications services offered by Media Trust to support charity projects, including:
1) Open courses, training sessions, and consultancy on marketing, PR and media relations led by industry professionals.
2) Productions of award-winning films for charities and broadcasting of 500 new charity films per year on the Community Channel and online platforms.
3) The Community Newswire service which distributes charity press releases for free to media organizations after being written up by journalists.
More than just pulling people out of the water. Developing behaviour change c...CharityComms
Jac Dendle, community safety profiling and behaviour change co-ordinator and Megan Inett, community safety project manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This power point provides valuable back to The Mud, an online news web site in Rotorua, New Zealand. Set up to provide an improve service to the community following the down-scaling of media owned by national companies. Located at www.themud.co.nz - The Mud takes its name from the world famous geothermal resources located in the city and wider region.
As part of the Rotary family, you understand the impact that a strong service project can have on the community. But how does it affect a club or district? Learn to leverage significant service projects to invigorate club members, boost the community’s perception of Rotary, and draw in new audiences.
This webinar covered Rotary's polio eradication efforts. It discussed fundraising goals, advocacy activities, grant funding categories, the End Polio Now campaign, legacy planning, and Rotary's financial contribution. It outlined keys to fundraising success and monthly focuses for the third quarter. Performance indicators and the quarterly report were also reviewed. Districts were encouraged to give to polio eradication and provide feedback.
The Jewish Leadership Coalition for School Choice is holding an inaugural event to bring the Jewish community together in support of addressing the tuition crisis. The event will feature Rabbi Yitzy Zweig, Rabbi Donald Bixon, Dr. Allan Jacob, Elliot Schreiber and others to discuss a groundbreaking initiative. Attendees will learn about supporting elected officials who support the Florida Tax Credit Scholarship, which allocates over $3 million annually to Jewish day schools. The event is on September 5th at noon at Rare Steakhouse in Miami Beach, and those interested can RSVP to Elliot Schreiber.
Building a neighbourhood plan for BermondseyJohn Corey
The document discusses the Bermondsey Neighbourhood Forum's efforts to build a Neighbourhood Plan for the Bermondsey area of London. A variety of groups came together out of concerns about development pressures and a desire to preserve the historic nature of the area. The Forum is using both online and in-person methods to engage community members, groups, and stakeholders in developing a plan that represents the entire community. Challenges include ensuring representation from all demographic groups.
The Giving Scotland campaign was launched in 2003 in response to intense negative media scrutiny of charities in Scotland following several fundraising scandals. The campaign's objectives were to (1) engage media to understand the sector's impact, (2) run an advertising campaign to inspire public support, and (3) involve lawmakers to advance legislative reform. Through partnerships with multiple agencies donating services, the low-cost campaign generated over £500,000 in press coverage and increased public support for charities, leading to a draft charities bill being passed into law. The campaign is now seen as a model for how the sector can collectively respond to crises.
The document outlines the goals of a Rotary district for the 2012-13 year, including:
1) Increasing Foundation donations, membership growth, new clubs, and focus on youth and female members.
2) Organizing community projects like eye care, tree planting, and village adoption as well as promoting the Four Way Test and vocational excellence.
3) Improving public image through various media and increasing participation in international peace forums and vocational training.
The Leukemia & Lymphoma Society held a campaign called "Totally Baldacious" to raise awareness and funds for blood cancer research. The campaign encouraged people to shave their heads in solidarity and share photos online. It helped broaden the Society's appeal and visibility, though it was not a major fundraiser. Lessons learned included embracing an agile approach, telling patients' stories online, and the CEO participating, which generated enthusiasm. While successful at raising the profile, more engagement with participants was needed for future campaigns.
The Senior Advisory Committee unanimously proposed naming the new Senior Community Center after Bob and Wanda Meyer and the Parks and Recreation Advisory Board recommended approval by a vote of 6-1. Bob and Wanda Meyer meet the requirements of the naming policy as they are deceased individuals who provided exceptional community service, including assistance to underprivileged and disabled people as well as promoting programs for senior citizens.
This document provides information about events at a church called Mission City. It mentions an important event happening this week, opportunities to connect with others through core groups and prayer walks, and ways to get involved through leading groups or participating in outreach activities in the community.
LINK of Hampton Roads is a non-profit organization founded in 1990 that aims to reduce poverty in the Greater Virginia Peninsula through partnerships and effective use of resources. It provides a range of programs and services for children and adults, including emergency shelter, permanent supportive housing for the homeless with disabilities, and rehabilitative housing for veterans. LINK has helped over 33,000 individuals and collaborates with over 100 organizations. It is funded by organizations like HUD, the Department of Veterans Affairs, and the City of Newport News.
Social networking has over 540 million monthly users, accounting for 34.2% of internet users. The fastest growing age groups for social networking are 35-55 years old, and there are more women users than men. Facebook users spend over 700 billion minutes per month on the platform. People use Facebook to socialize with friends and family, share photos and videos, express themselves, support causes, seek support, and entertain themselves. Organizations use Facebook for advertising, recruiting, informing supporters, testing audiences, marketing campaigns, staying up-to-date on trends, and generating publicity. Facebook allows both individuals and organizations to create pages and groups for free.
This document discusses how fan communities from popular franchises like Harry Potter, Twilight, and Supernatural have engaged in philanthropic "good works" by organizing fundraising and awareness campaigns for various causes. It provides examples of cross-fandom collaborations that have helped organizations like Alex's Lemonade Stand, charitable efforts in Haiti, and campaigns addressing issues like malaria, Darfur, and LGBTQ equality. The document also notes how mainstream media has begun reporting on these fan-led social networking and fundraising drives.
9212 bimalrota 2014 2015 district 9212 goals rota presentation - bimal kan...Rotary International
The document outlines the goals and strategic plan for Rotary District 9212 for the 2014-2015 year. The goals include increasing membership by at least 20% through recruiting new clubs and members, strengthening existing clubs, increasing contributions to The Rotary Foundation to $300,000, expanding youth mentorship programs, implementing significant service projects, and improving public relations efforts both internally and externally. The vision is for District 9212 to be the most effective and trusted philanthropic organization in Kenya, Ethiopia, and South Sudan.
This document outlines the social media strategy of the IUM Blue Team for a charity water contest. Their strategy involved using Facebook, Twitter, and Pinterest to raise awareness of International University of Monaco programs and raise funds for Charity Water. They aimed to achieve interaction rates above 15% and gain over 250 followers on each platform. While they met targets for Twitter and Pinterest, their Facebook interaction rate was lower. They successfully raised awareness but hope to increase community sizes and funds raised within the next few weeks.
The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.
This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.
Nadine Toussaint, (WA AIDS Council) describes the reivigoration of WWAAC's anti-stigma campaign, incorporating social media and community events. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
The document provides information on various media and communications services offered by Media Trust to support charity projects, including:
1) Open courses, training sessions, and consultancy on marketing, PR and media relations led by industry professionals.
2) Productions of award-winning films for charities and broadcasting of 500 new charity films per year on the Community Channel and online platforms.
3) The Community Newswire service which distributes charity press releases for free to media organizations after being written up by journalists.
The document summarizes a campaign by Unity called "R UV UGLY?" that was created for Cancer Research UK to raise awareness of the dangers of sunbed use among young people in the UK. The campaign's key objectives were to reduce youth sunbed use and change attitudes and behaviors regarding tanning. It utilized free skin scans provided by sk:n clinics to visually show customers the hidden skin damage from UV exposure. Promotional efforts included social media, influencer partnerships, media coverage of case studies and clinic open days. Results showed hundreds of people participated in skin scans at events in Manchester and Newcastle, with high percentages being past sunbed users.
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
WCC COMM 101 chapters #1 and #2 powerpoint LUTHERprofluther
This document provides an agenda and content for a class on mass communication and media literacy. It discusses key concepts such as the definition of communication, mass communication, culture and how they are interrelated. It also covers topics like media convergence, media piracy, changes in the mass media business model, and trends in mass communication processes. The focus is on helping students understand the role of media in informing and shaping culture and reality, as well as developing media literacy. Study questions are included to facilitate discussion.
People in Burma faced strict media censorship, so an organization launched a campaign to distribute radios allowing access to independent information. They exceeded their goal of distributing 4,000 radios in the first phase by getting people to identify with buying a product. In the second phase, they experimented with buy one get one free offers and social media promotion. Overall, they distributed over 14,000 radios across Burma and raised over £175,000, showing that their social media and time-bound strategy engaged many supporters.
This document discusses how to use digital media and social networks to grow social movements. It recommends having a clear purpose, understanding your target audience, being willing to experiment, using a variety of tools, and assessing outcomes. As an example, it outlines a campaign called "Respect" that used Facebook, posters, t-shirts, and email bulletins to encourage people to support Aboriginal rights and had over 15,000 people sign up. It also discusses using video and online ads to educate youth about policies affecting Aboriginal communities in the Northern Territory.
This document summarizes a presentation about building social movements. It discusses the values of collaboration, elegance, and commitment. It then outlines Help Refugees' approach, which rapidly scaled in 2015-2016 to help over 722,500 refugees through crowdfunding and volunteers. Their timely response in Calais aligned with public interest, and they focused on direct humanitarian aid, reactivity, and authentic storytelling. The presentation aims to provide lessons for effective social change work.
Presented on Thursday 7 September at the NCVO Campaigning Conference 2017.
Jarina Choudhury, volunteering consultancy development officer, NCVO
Chris Lawes, media officer, Gingerbread
Chris Reed, director of volunteer mobilisation, British Red Cross
Grant Fisher, director, Model Westminster
Jude Anane-Agyei
Louise Peim, support network manager, Endometriosis UK
If you would like to find out more about our training and events, visit our website at https://www.ncvo.org.uk/training-and-events.
CIPR South West Conference 2014 Speaker Presentation Slides CIPR South West
This document summarizes a presentation for the CIPR South West chapter. It includes information about CIPR membership benefits like networking and training opportunities. It promotes upcoming CIPR events in Cornwall and Bristol and provides the dates. It also discusses the importance of continuing professional development and collecting CPD points.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
#Caring4NHSPeople - virtual wellbeing session 24 June 2020NHS Horizons
The document summarizes an upcoming virtual community meeting on June 24th celebrating Virtual Pride and supporting the health and wellbeing of LGBTQ+ people during and beyond COVID-19. The meeting will include introductions from participants, an update on the national wellbeing support offer, a discussion on the hidden impacts of COVID-19 on LGBTQ+ communities, perspectives from LGBTQ+ network leads, a conversation with guests, and a call to action. Attendees are encouraged to get involved in upcoming NHS Virtual Pride events and resources to support LGBTQ+ staff during this time are provided.
Melbourne social media forum - Brotherhood of St LaurenceConnecting Up
Presentation at the Melbourne social media forum by Chris Roberts from the Brotherhood of St Laurence, titled 'Integrating social media into advocacy campaigns: What’s the right mix?'
Trilogy Interactive is a digital agency that provides strategy, design, development and technology services for non-profits, political campaigns and public affairs organizations. It has worked with several prominent political figures and organizations. Online organizing through social media is an effective way to mobilize supporters due to the large number of social media users and the ease of sharing content. Clear calls to action are important to engage people. Trilogy provides examples of successful online petitions, Facebook applications and email programs it has run for clients.
Similar a Relay by RAW London - Communicating about refugees in a culture of misinformation prejudice (20)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Relay by RAW London - Communicating about refugees in a culture of misinformation prejudice
1. Communicating about refugees in a
culture of misinformation and
prejudice
Freya Carr – Senior Media Officer
Nana Crawford – Social Media Manager
2. The issue
• Public discourse around refugees can be negative/divisive
• Current policies make it harder for refugees and people seeking
asylum to build a life, contribute and integrate in the UK
3. Our challenge
• ‘Campaigning’ not our thing
• The audiences on our social media accounts are very mixed and
the content we post relating to refugee issues elicits strong (often
negative) responses
• Getting the creative right – the wrong messaging could put off
potential supporters for other areas of our work or our existing
supporter base
• This is a crowded space in the sector
• Safeguarding issues of using ‘real people’
8. Results
Most shared content ever on
Instagram and Twitter
Over 100,000 engagements through
paid social (cost of £0.01 per
engagement)
Over 250,000 views across all our
channels
Over 40 MPs attended event in parliament
Over £20,000 raised for our refugee work
Best Video Campaign at The Drum
Social Purpose Awards!
Refugees and migration can be a divisive topic – even among our own audiences – and we see a lot of misunderstanding around what a refugee actually is and what their rights and entitlements are. We wanted to educate and change opinions – while accepting that we can’t appeal to everyone.
Current policies in the UK are having a negative impact on the lives of refugees – families are being torn apart, people are being left homeless etc. – again we wanted to raise awareness of the hardships that many refugees are facing
BRC not a campaigning org. The original brief we gave to Raw for this was to devise a campaign asking the public to lobby their MP to change policy but we couldn’t get sign off from senior stakeholders. Had to rethink and come up with something ‘more red cross’
We are essentially 10 charities in 1 and that means we have very different audiences, which can be a challenge. We needed to create something that would appeal to as many of our existing supporters as possible, while accepting that some people will never agree with our message
Refugee Week
Wanted to make sure people with lived experience felt engaged and reflected in the film
This is what we came up with….
Voices Network involved in signing off the scripts, feeding into various edits.
This was always predominantly a social campaign but in order to take it as far and wide as we could we also commissioned a survey with YouGov to give it a news hook.
Wanted to do research with refugees themselves but too expensive/not enough time so surveyed teachers and school children: found that one in four don’t know what a refugee is and that most teachers have witnessed anti-refugee sentiment or prejudice towards refugees in their classroom.
TO make this a truly integrated campaign we also:
Out of home – free through partnership with JC Deceux, reached 90% of our target audience
V&A event
Parliamentary event
Fundraising
See puzzle piece