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Rick James Model for selling innovative ideas
The document outlines a process called the r.i.c.k. james model for selling innovative ideas in creative agencies, emphasizing the importance of defining roles, costs, and performance indicators. It highlights the need for clients to understand the value of nontraditional ideas, encouraging proactive engagement with journalists to promote these concepts. Key takeaways include ensuring budget discussions happen early and establishing clear performance metrics to enhance the likelihood of successful idea adoption.
Rick James Model for selling innovative ideas
- 1. r.i.c.kjamesmodel How to sellin innovative ideas by@juliancole
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- 11. CONCEPTING PRESENTING IDEAS GO LIVE POSTWRAP UP CREATIVE BRIEFING PRODUCTION therearetwokeytimesintheprocessthat weneedtoconcentrateonther.i.c.kmodel
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- 28. CONCEPTING PRESENTING IDEAS GO LIVE POSTWRAP UP CREATIVE BRIEFING PRODUCTION ! don'tforget; -agreeonroleandmeasures -don’tleavethemeetingwithout thecash(budgetballpark)
- 29. CONCEPTING PRESENTING IDEAS GO LIVE POSTWRAP UP CREATIVE BRIEFING PRODUCTION checklistforpresenting nontraditionalideas ! -role -idea -cost -kpis
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