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Comportamiento
del Consumidor y
Neuromarketing
Espero tener la oportunidad de conocerlos y acompañarlos en
esta aventura de aprender.
!Bienvenidos!
Kesler Osmar Gómez Bernaola
d.kgomez@upla.edu.pe
upla.edu.pe
To Order First
1.-Tolerancia máxima de ingreso al aula 10 minutos
2.-Iniciada las clases no es permitido el uso de dispositivos
electrónicos (*)
3.-Todas las intervenciones dentro de clase, deben ser respetadas.
4.-La Entrega de trabajos debe ser en la fecha y hora indicada.
5.-No se consideraran trabajos adicionales (salvo excepciones
sustentadas).
6.-La participación en clase debe ser constante durante el semestre
académico.
Normas para el Aula
Punto de Vista
Económico
• El consumidor
toma decisiones
racionales
Punto de Vista
Pasivo
• Consumidor
como un ente
sumiso frente a
campañas
promocionales
• Compradores
impulsivos e
irracionales
Punto de vista
Cognitivo
• Consumidor es
un solucionador
de problemas,
busca y evalúa
informacion
para tomar
decisiones
Punto de vista
Emocional
• Las compras se
realizan sobre la
base emocional,
le dan menos
importancia a la
informacion y
mayor
importancia a su
estado de animo
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf
Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf

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Semana 01 - Comportamiento del Consumidor y Neuromarketing.pdf

  • 2.
  • 3. Espero tener la oportunidad de conocerlos y acompañarlos en esta aventura de aprender. !Bienvenidos! Kesler Osmar Gómez Bernaola d.kgomez@upla.edu.pe upla.edu.pe
  • 4.
  • 5. To Order First 1.-Tolerancia máxima de ingreso al aula 10 minutos 2.-Iniciada las clases no es permitido el uso de dispositivos electrónicos (*) 3.-Todas las intervenciones dentro de clase, deben ser respetadas. 4.-La Entrega de trabajos debe ser en la fecha y hora indicada. 5.-No se consideraran trabajos adicionales (salvo excepciones sustentadas). 6.-La participación en clase debe ser constante durante el semestre académico. Normas para el Aula
  • 6.
  • 7.
  • 8. Punto de Vista Económico • El consumidor toma decisiones racionales Punto de Vista Pasivo • Consumidor como un ente sumiso frente a campañas promocionales • Compradores impulsivos e irracionales Punto de vista Cognitivo • Consumidor es un solucionador de problemas, busca y evalúa informacion para tomar decisiones Punto de vista Emocional • Las compras se realizan sobre la base emocional, le dan menos importancia a la informacion y mayor importancia a su estado de animo