This presentation summarizes Bangladesh Biman's service marketing strategy, problems, opportunities, and approach to building customer relationships. It discusses Biman's SWOT analysis, noting strengths like being government-owned but also weaknesses like mismanagement and outdated technology. It analyzes competitors like Novo Air and US Bangla Airlines, finding their customer service and expertise to be better. Recommendations include ensuring proper capital usage, recruiting more experts, improving customer service, applying competitive advantages, and focusing on service-oriented marketing. The presentation aims to identify how Biman can strengthen relationships through addressing issues and capturing opportunities.

1. WELCOMETOTHE
PRESENTATION

2. OUR TEAM LEADER
Md.ShamsudduhaEmon

3. ParvezAlamTuhin ZarifAshrafeeTayesh Taa-seenAhamedAbid
OUR TEAM MEMBERS

4. OURRESPECTEDCOURSE
INSTRUCTOR
TAYEBA AKTER
LECTURER
ARMY IBA

5. WOULDYOULIKETOGUESS
WHATTHETOPICIS ?

6. BANGLADESHAIRLINES
SECTOR
SERVICE MARKETING STRATEGY, PROBLEMS,
OPPORTUNITY AND APPROACH TO BUILDING
CUSTOMER RELATIONSHIP

7. WEARECOVERING

8. TABLEOFCONTENTS

9. INTRODUCTION

10. • ProvideanoverviewofBangladeshBiman'sservicemarketingstrategy
Objectives
• DiscusshowBangladeshBimancanbuildstrongercustomerrelationships
• IdentifytheproblemsandopportunitiesthatBangladeshBimanfacesin
providingahigh-qualitycustomerexperience

11. SWOT ANALYSIS
OF

12. S W
T
O
Strengths Weaknesses
Opportunities Threats
 Government-owned only
company
 No tension about capitals
 Advanced air-crafts
 Awards
 Government Negative
Influence
 Mismanagement
 Backdated Technology
 Gradual Loss
 International advanced
Airlines
 Local Airlines with
competitive advantages
 They can offer lower prices than others
 A huge number of passengers
 Peoples want to avoid traffic jam & premium
service

13. S W
T
O
Strengths Weaknesses
Opportunities Threats
 Experienced peoples
 Strong Management
 Quick implementation of decisions
 They can become the market leader
 violating rules and getting banned
 Limitations of capitals
 Government is their biigest competitor
 Lack of advanced aircraft
 Nepal Tragedy

14. S W
T
O
Strengths Weaknesses
Opportunities Threats
 They follow safety first issues properly
 No accident issues
 They can capture the domestic market
instead of international
 Passengers trust them for safe journey
 Other advanced airlines can capture
their share anytime
 Weak promotional activities
 Lack of necessary aircraft

15. COMPETITIVE
ANALYSIS

16. • UsBanglahasthebestserviceandcustomerrelationshipwiththem.
• Bimanisholdingtheirpositionbyenteringatfirstinthemarket.
COMPETITIVEANALYSIS
• NovoAirhasthehighestsafeflightprevioushistory.

17. COMPETITIVEANALYSIS
• NovoairandusBanglahavemoreexpertpeoplesthanBiman.
• Biman'sdecisionmakingandimplementationisveryslow.
• Sometimes Biman's cabin crew and other staffs' behavior are not up
tothemarklikeprivateaviationairlines.

18. RECOMMENDATIONS
• Ensuringproperusageofhugecapital&royaltag
• Recruitmoreexpertpeoples
• Bemorecordialwithcustomersandpassengers
• Takingcompetitiveadvantagesbyapplyingextraordinaryattributes
• Develop each category service and focusing on their service oriented
marketingtoattractpassengers

19. THANK
YOU!

20. ANYQUESTIONS?