IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

1. Social Business
IBM’s
Point of View
on Social Business

2. Knowledge is being
created and shared
at unprecedented
rates.
But many
organizations aren't
activating this
collective
knowledge.
What we have observed…

3. Social Business starts
when you put people
at the center.
• to connect
• to unlock insights from social interactions
• to evolve to a customer-centric organization
What we have learned…

4. here’s what we believe
about Social Business
20,000 engagements later

5. Start with
any of these
6 entry points
to help you put
Social at the heart
of the modern enterprise.

6. Create open and authentic
engagement between
customers, employees and
communities.
Increase in click-through rates from
personalized marketing campaigns
300%
(1)

7. (2) Create exceptional customer
experiences through personalized
and rewarding interactions based
on customer insights.
300%Increase in customer response
rates to campaigns

8. (3) Create a collaborative
workplace culture to engage
talent and increase productivity.
99%Increase in streamlining workplace
processes and increasing collaboration

9. (4)Tap into analytics to measure,
understand and drive business
decisions to innovate faster.
Improved online profile, social media
presence and quality of consumer data

10. (5) Design and implement social
strategies to transform
organizational processes and
best practices.
Increased organizational transparency
and improved decision making process

11. (6) Manage a secure social platform
that enables engagement while
reducing risk and protecting
intellectual capital.
100K
Savings from creating a community platform for
collaboration and operational insights

12. Evolve your social
business by putting
people at the center.
Amplify the value of
human connections.
Social Business
Learn more…