QuickMetrix is a powerful social listening tool that helps businesses and organizations to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Social listening is the process of monitoring social media channels and other online platforms for mentions of a brand, product, or topic. QuickMetrix makes this process easier by providing a comprehensive dashboard that allows users to track and analyze social media conversations in real-time. One of the key features of QuickMetrix is its ability to gather data from a wide range of sources, including social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as blogs, forums, and news sites. This allows users to get a complete picture of what people are saying about their brand, products, or industry, and identify trends and patterns that can inform their marketing and communication strategies. QuickMetrix also allows users to create custom reports and dashboards, making it easy to share insights with team members or stakeholders. Users can set up alerts to notify them when specific keywords or topics are mentioned, allowing them to respond quickly to emerging trends or issues. This is particularly important for businesses that need to respond to customer feedback or address negative comments in a timely manner. Overall, QuickMetrix is a powerful tool for businesses and organizations that want to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Its comprehensive dashboard, sentiment analysis capabilities, and custom reporting features make it easy to stay on top of social media conversations and make data-driven decisions about marketing and communication strategies.

1. Social
Listening
Tool

2. What is social listening?
As the name suggests, we attentively listen to
people on social media, and consider their
opinions about the brand. It not only includes
direct mentioning but also indirect reference,
we track customer sentiment, industry trend
and competitor activity. If you want to make
informed decisions and strategize your social
media campaigns for your brand, use tools to
get the insight and find out what your target
audience is thinking and what you need to
contemplate, regarding the strategies to be
used to work on aspects like long term
marketing strategies, product development and
customer support.

3. How to improve your social listening?
Understanding the customer
Understanding the consumer/customer before setting
up your campaigns, identifying demographic base is
just a good start of the strategy, we need to know
more. Find out, what kind of customer is talking and
feel more inclined towards your product category.
Major factors are gender, place, common interests,
profession, and existing purchase trends of the
potential buyer. Such data connects us directly to the
preference of the buyer and who needs what is clearer
to understand. This helps a business to focus on the
needs of their customers and penetrate the consumer
base more effectively; customer centric campaigns,
where the businesses refine their offerings certainly
help to meet with the customer requirement. This
helps you develop a strong bond with the customer
and you can also create better customer engagement.

4. How to improve your social listening?
Immerse you campaign in social perspective
You can never set an effective campaign without knowing about
the general social acceptance, an idea may be accepted in one
community or even by a gender, but can be rejected by others
due to the set of people’s beloved ideologies. If you will not be
sensitive about it, your campaign will face downright rejection by
the particular customer base you are targeting and it might also
stir up controversy resulting in social ostracism. On the flip side,
understanding the communal sentiments can connect you with
the society in the strongest possible way. You can create your
presence socially by following these steps:-
● Connect your campaign with social causes like
cancer in the form of support your brand will
extend from your earnings.
● Establish a traditional connection between your
campaign and society.
● Be sensitive towards social issues like pollution,
where you can advertise the ecofriendly approach
followed by the company.

5. How to improve your social listening?
Track Brand sentiment
What people say about your brand is
instrumental and you can track it through
comments, likes, reviews and engagement of
your campaigns. Positive outcome shows what
is appealing for the customers and the
negative comments will notify you to rethink
your strategies and reconnect with your client
base. Success of a campaign can always
enlighten us and we can discover steps for a
successful campaign, at the same time a
negative campaign can educate us about the
don’ts of a campaign.

6. How to improve your social listening?
Partner with the influential voices
You can also capitalize on the inherent strength of
influential voices on customer engagement platforms.
They can magnify your reach and amplify your voice to the
new audience, you just need to evaluate and assess the
engagement and you can harness their power of
persuading people by their presence on social platforms.
This partnership can cover important dimensions like brand
awareness, and loyalty.
Advocates can promote your brand as your brand
ambassadors by stating tangible results, feedbacks and
sometimes their own insight.
You can foster a genuine connection with customers and
increase their confidence towards your services.

7. How to improve your social listening?
Monitor the competition
Staying vigilant and monitoring your competitor’s strategy is of utmost
importance for ever changing landscape of social media. There are certain
effective steps to follow while monitoring competition.
● Identify your competition and focus on their actions to
analyze the changing strategies regarding their brand.
● You need to prepare a blueprint to monitor the fields of
interest starting from marketing strategies, product launches,
and customer interaction.
● You need to analyze their market presence and the strategies
they use to maintain it- the content on their website, their
posts and social media accounts.
● Newsletter subscription is an easy way to stay updated about
news, product updates and offers. Automated updating can
also be activated by email subscription.
● Attend industry events hosted by competitors to know more
about the products, and get the insight to compare with your
services and make amends if required to gain a competitive
edge.
● Review the feedback of the customers acquired by your
contemporaries, and get accustomed to their weaknesses and
strengths which can assist you to work on your own online
reputation management.

8. Contact us
REACH US : 304, B-wing, Lodha Supremus 2, Near New Passport
Office, Wagle Industrial Estate, Thane West, Maharashtra- 400607
CALL US : 8286230740
VISIT US : https://quickmetrix.com/
Email US : sales@quickmetrix.com