In the realm of social media optimization (SMO), employee advocacy is a powerful yet often underutilized tool. It involves encouraging your employees to promote your brand, products, or services on their personal social media channels. Employee advocacy not only extends the reach of your brand but also humanizes it by putting a face to the company. In this comprehensive guide, we'll explore the crucial role of employee advocacy in SMO and provide strategies on how to encourage and leverage it within your organization.