My session yesterday -16th of Feb 2018- at Egypt Career Summit 2018, alongside my dear friend and digital marketing master Muhammad Halim and the great SM guru whom I was much honored to work alongside Shereen Amayem. Really hope the session was useful to those who attended, in case you missed and still interested in learning about Social media marketing as a career, some facts, myths and the opportunities this career has to offer you can watch the session's video here: http://bit.ly/SMCareerSession as well as the slides.

1. Social Media Career
Facts, Myths & Opportunities

2. What will be discussed in this session?
❖ Questions regarding SM Career & Industry
❖ Misconceptions regarding SM Career
❖ General Tips for starting your SM Career
❖ References
SM Career: Facts, Challenges & Opportunities

3. Questions

4. Separator
What do I need to
start in the social
media career?
Is it a good or a
bad sign that I don’t
need any specific
requirements to
start?!
Question 1
SM Career: Facts, Challenges & Opportunities

5. Separator
What is the career
path of social
media?!
Question 2
SM Career: Facts, Challenges & Opportunities

6. Separator
What is the
hierarchy of a
marketing team
involving the social
media team?!
Question 3
SM Career: Facts, Challenges & Opportunities

7. Separator
Which is more
beneficial: working
in an Agency or as
an In-house SM?!
Question 4
SM Career: Facts, Challenges & Opportunities

8. Separator
Which is better for
a start; to become
specialized as early
as possible Vs.
General exploration
then specializing
after 2-3 years of
experience?!
Question 5
SM Career: Facts, Challenges & Opportunities

9. Separator
Where can I get
valuable courses in
Social Media and
Digital Marketing?!
Question 6
SM Career: Facts, Challenges & Opportunities

10. Separator
Should we hope
that every content
piece we develop
goes Viral?!
Question 7
SM Career: Facts, Challenges & Opportunities

11. Separator
Do I need a
marketing
background to
become a
successful social
media specialist?!
Question 8
SM Career: Facts, Challenges & Opportunities

12. Separator
How to be agile
and ahead of the
game?
5 Types of
knowledge +
Skill(s).
(Product - Industry -
Marketing - Competitors -
Trend + Skill (copywriting -
content creation- etc.))
Question 9
SM Career: Facts, Challenges & Opportunities

13. Separator
What are the tools
available for social
media managers?
Question 10
SM Career: Facts, Challenges & Opportunities

14. Misconceptions

15. Separator
Organic Vs. Paid.
Wrong Fact #1
SM Career: Facts, Challenges & Opportunities

16. Separator
Newsjacking Vs.
Trend-jacking in
respect to your
Brand essence and
value.
Wrong Fact #2
SM Career: Facts, Challenges & Opportunities

17. Separator
Engagement is a
Tool or a Goal.
Wrong Fact #3
SM Career: Facts, Challenges & Opportunities

18. Separator
Easy way to get
money.
Wrong Fact #4
SM Career: Facts, Challenges & Opportunities

19. Separator
The more
Likes/Followers you
get the more
successful you are.
Wrong Fact #5
SM Career: Facts, Challenges & Opportunities

20. General Tips

21. 9 Skills every SM manager should have:
❖ Community Management.
❖ Creativity.
❖ Organized & Efficient.
❖ Adaptive.
❖ Copywriting.
❖ Sales & Customer Service.
❖ Strategic.
❖ Decisive.
❖ Analytical & SEO Driven.
SM Career: Facts, Challenges & Opportunities
Source: https://sproutsocial.com/insights/social-media-skills/

22. References

23. References
❖ https://www.facebook.com/business/
❖ https://www.facebook.com/iq
❖ https://www.thinkwithgoogle.com/
❖ https://creatoracademy.youtube.com/page/education
❖ https://sproutsocial.com/insights/social-media-skills/
❖ https://blog.hubspot.com/marketing/social-media-marketing-resources
❖ https://blog.hubspot.com/marketing/optimizing-your-social-media-channels-ht
❖ http://socialmarketingwriting.com/complete-guide-successful-social-media-manager/
❖ https://tredigital.com/social-media-guru/
❖ https://www.socialmediaexaminer.com/
❖ https://www.socialmediatoday.com/
❖ https://www.boredpanda.com/
❖ http://www.smartbrief.com/
❖ http://adage.com/
❖ https://www.adsoftheworld.com/
❖ http://www.digitalbuzzblog.com/
❖ https://blog.linkedin.com/
SM Career: Facts, Challenges & Opportunities

24. Title of the topic