Social media overview
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This document discusses how social media, smartphones, and mobile broadband are changing branding and marketing. It notes that two-thirds of online content is now user-generated and uploaded across various social media platforms. Billions of photos are shared daily. It then provides tips on using different social media platforms like Facebook, Twitter, Instagram, and Pinterest to share content, build awareness, engage customers, and promote brands in order to achieve marketing goals. Video and user-generated content are highlighted as effective ways to connect with audiences.
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Coming Out, Coming Home
The document summarizes Karen Petersen's plans to promote and sell her upcoming memoir titled "Coming Out, Coming Home". It details her target audience as South African women over 25 from middle-income households. It provides an overview of the book's content, which will chronicle Petersen's life journey from a married pastor's wife to a self-accepted gay woman, including her childhood, missionary work abroad, operating a women's shelter, coming out to her family, and finding acceptance. The summary aims to give readers a sense of the personal story and life experiences the memoir will share.
Employee Advocacy
This document provides tips for hotels and resorts to improve their social media marketing. It recommends that companies create an emotional connection with customers to make them happy. Some key strategies include having the CEO actively engage on social media, creating valuable content like video stories and user-generated content, training employees to be social media ambassadors to expand reach, and maintaining an authentic social media presence. The goal is to build trust and get customers and employees to voluntarily share brand information.
Basic Instagram Training
Instagram is a popular photo and video sharing social media platform owned by Facebook. Users can post photos and videos, follow other users for their content, and engage by liking and commenting on posts. The app allows users to apply filters to photos and videos to customize the look and feel before sharing with their followers on the platform.
The Basics of Facebook Marketing Workshop
This document provides an introduction to using Facebook and Instagram for marketing purposes. It discusses the different types of Facebook pages, including personal profiles, business pages, and groups. It offers tips for setting goals and strategies for social media marketing, including consistency, relevance, monitoring, and customer care. The document also touches on legal responsibilities and introduces Facebook ads.
Choosing the Right Social Media Platforms
This document discusses the most popular social media platforms and their key characteristics. Facebook has over 2 billion monthly users but requires paying to reach people and is difficult to manage. Twitter has 317 million users and is best for breaking news but growth is stalling. LinkedIn has 106 million professional users and is good for thought leadership and networking. Instagram has 800 million users and is best for visual, youth-oriented content and engagement. YouTube has 1 billion monthly users and is good for search and viral videos but requires a lot of time to manage.
How to post on Facebook for franchises
This document discusses different strategies for managing corporate social media accounts with franchises or multiple locations. It outlines pros and cons of individual accounts versus a centralized corporate account. It then describes four potential strategies: 1) A centralized corporate account as the main hub. 2) Corporate manages profiles but franchises provide posts. 3) Franchises manage profiles using corporate guidelines. 4) Franchises create their own profiles. The document also discusses tools for marketing automation, customer service, dealing with crises, training staff, and continually adapting to change.
Customer Care Through Social Media
This document discusses the unique benefits and challenges of using social media for customer care. Some key benefits include testimonials, brand ambassadors, word of mouth marketing, and building relationships and community. However, there are also challenges like dealing with customer issues in a public forum, response time pressures, and risks associated with automation. The document provides tips for using social media well for customer care such as having an overall strategy and plan in place, listening to customers, addressing complaints, and developing a strong reputation over time.
Customer care through social media
This document discusses the unique benefits and challenges of using social media for customer service. It outlines how social media can provide testimonials, brand ambassadors, and valuable knowledge but also brings risks of being public and response times. The document recommends having a clear strategy and presence on social media as well as plans for customer service, listening to customers, going above and beyond, training staff, and developing a strong reputation through feedback.
Content Strategy: Create valuable content to enhance customer engagement & e...
Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative
Social Media Strategies
This document provides guidance on developing a social media strategy. It outlines that the purpose is to drive brand awareness, customer retention, growth, and understanding of trends. It recommends determining the target market and selecting relevant platforms to engage audiences through conversations and sharing content. Finally, it stresses the importance of listening to conversations, having a plan to post and measure results, and establishing company policies to guide employee social media use.
How to use sm to communicate your mission & passion
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
Stepping up
This document discusses the challenge for communications professionals to increase their visibility and influence within organizations. It notes that while CEOs see effective internal communication as important, only 22% say it is delivered effectively currently. The document then outlines some of the challenges communications faces, such as helping others understand its value and how it has changed. It discusses how communications can move from just doing work to advising leaders by gaining access and trust. Finally, it argues that communications should have a seat at the board table and that reputation should be a board priority, as stakeholders' perceptions significantly influence willingness to recommend a company.
How to Use Social Media in Business
The document provides information on responsible use of social media on personal and corporate levels. It discusses setting up business pages on Facebook and Google+, how to post and engage on various social media platforms, and guidelines for using social media for marketing purposes. Tips are provided on growing followers and engaging audiences on different social media sites.
Más de Karen Petersen (13)
Content Strategy: Create valuable content to enhance customer engagement & e...
Content Strategy: Create valuable content to enhance customer engagement & e...
How to use sm to communicate your mission & passion
How to use sm to communicate your mission & passion
Último
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGet admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Último (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Social media overview
- 2. Branding and Marketing Overview
- 3. Three technical innovations are merging to change the way that brands relate to their customers: • The rise of mobile broadband • Smartphones with powerful cameras • Explosion of social media
- 4. Two thirds of content is created by consumers • 72% of internet users are active on social media, and using it every day • Facebook - 350m photos uploaded per day • Instagram - 55m photos posted per day • Twitter – 500m tweets per day • Pinterest - 5m articles pinned per day • Youtube – 300 minutes of video uploaded every minute facebook.com/networkexplosion
- 5. People upload and share over 1.8 billion photos a day across Flickr, Snapchat, Instagram, Facebook & WhatsApp – 21000 photos/second!
- 8. Blogs
- 10. Brand Management
- 14. Social Media Today • Part of lifestyle • All ages • Part of business • All consuming • Cannot be ignored
- 15. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
- 16. How will you use social media? • Which platforms will you use? • What content will you post?
- 17. Twitter
- 18. Twitter
- 19. Twitter
- 20. Twitter
- 21. Twitter
- 22. Twitter
- 23. Google +
- 24. Google +
- 25. Google +
- 26. Linkedln
- 27. Linkedln
- 28. Linkedln
- 29. Linkedln
- 30. lnstagram
- 31. lnstagram
- 32. lnstagram
- 33. Pinterest
- 34. Pinterest
- 35. Snapchat
- 36. Facebook
- 37. Facebook
- 38. Facebook
- 39. Facebook
- 40. Facebook What are your goals? • Awareness • Connect & engage • Create community • Promote content
- 41. Facebook How will you reach your goals? • Strategy • Monitoring/listening • Consistency • Diversity • Relevance/value • Social
- 42. What to Post on Facebook • How to’s/tutorials • Lists • Other peoples’ content • Checklists • Reviews • Infographics • Videos
- 43. What to Post on Facebook • Guest posts • Slideshare • Dashboards with suggestions – Buffer/Post Planner • Content curation sites – The need/Flipboard/Scoop.it/Google Alerts/Mention • NewsIetters • Interviews
- 44. Posting Content on Facebook • Posting at the right time • Repurposing material
- 45. Audio & Video Livestreaming • Podcasting • Anchor • Periscope • FB Live • YouTube
- 48. facebook.com/kari.lancaster In Generation C, 75% of YouTube users said, ‘If there’s a brand I love, I tend to tell everybody about it’. (YouTube Insights 2013)
- 50. UGC videos are trusted 50% more than information from other sources and is 35% more memorable than other sources amongst Millennials
- 52. Tips for UGC • Promote the campaign over your website and social profiles • Offer consumers a prize to encourage participation • Reward customers for presenting your products or services positively
- 53. @networkexplode Your customers are sharing content about your brand anyway. Use it to present your brand in a new way and develop a stronger connection with your audience?
- 54. Paid Advertising
- 56. Which Platform is Best? Facebook – informal LinkedIn – professional Twitter – journalists/current Instagram – youth Pinterest – women Snapchat - youth
- 58. Social Media Platforms facebook.com/kari.lancaster facebook,com/networkexplosion @karidbn @networkexplode @karidbn @networkexplosion +KarenLancaster1 +NetworkExplosionCoZa Karen Petersen Lancaster Network Explosion
- 59. Thank-You