This document summarizes research on mobile shopping behaviors based on a survey of over 1,000 people. It finds that while smartphones are used widely for initial searches, tablets are preferred for more in-depth research and making purchases across all age groups and product categories. Younger consumers ages 18-24 use multiple devices and are most active on smartphones, while older consumers ages 55-64 prefer tablets. The key takeaway is that marketers should tailor their mobile strategies and target different devices depending on where consumers are in the purchase funnel to maximize opportunities for influence.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
While the nation often sees the youth market as constant consumers sucking up everything that is put in front of them, it appears that things aren’t quite what they seem.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
While the nation often sees the youth market as constant consumers sucking up everything that is put in front of them, it appears that things aren’t quite what they seem.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
Getting to Know the Newly Mobile Senior Setsachsinsights
To learn more about how those 65 to 80 apply smartphones and tablets to their daily lives, we led a national study that included focus groups and segmentation. Our goal was to understand their needs, wants and drives for adopting these devices. Check out the gallery below to see how this audience is embracing mobile technology.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
MForum20 Digital Wallonie M-commerce - @thierry piresThierry Pires
Mon keynote d'introduction à l'événement #MFORUM :
M-commerce votre levier de croissance pour l'e-commerce... et bien plus si affinité !
Thierry Pires
http://marketing-webmobile.fr @thierry_pires
14ème édition de l’Observatoire de l’e‐pubThierry Pires
Etude de référence, initiée par le SRI, donne un éclairage indispensable sur le marché publicitaire digital et son écosystème en pleine mutation, en analysant l’évolution de son chiffre d’affaires net par leviers, par formats, par modes d’achat et par devices.
Livre blanc stratégies marketing les dessous de la performance webThierry Pires
Fasterize a décidé d’apporter sa contribution, avec la sortie de
son livre blanc intitulé : « Stratégies marketing : les dessous de la performance web ».
Le but est simple : démocratiser le sujet, le rendre accessible et réconcilier les équipes
marketing et techniques.
Retrouvez mon résumé de la partie web mobile sur mon blog http://marketing-webmobile.fr
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...Thierry Pires
J’ai assisté à la soirée de lancement pour laquelle j’ai apporté une pincée de chiffres sur le marché Français et quelques cuillères de comportements utilisateurs. Le tout en veut pour preuves, le mobile est bel et bien ancré dans nos usages et l’opportunité est grande de rebondir sur des dispositifs mobiles.
Multi screen-moblie-whitepaper research-studiesThierry Pires
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites
As we approach the 30th anniversary of the first ever mobile phone call made in the UK, our collective dependency on mobile services continues to rise.
Our fourth annual edition of the UK Mobile Consumer survey analyses the five key sub trends that we see happening in the mobile industry. Some key findings include:
35 million people have a smartphone in the UK
One in six UK adults look at their smartphone more than 50 times a day
Over 30% of UK adults look at their smartphone within 5 minutes of waking
The average Instant Message (IM) user sends over 55 IMs a day
4G subscriber numbers expected to exceed 10 million by the end of the year
Only a fifth (20%) of mobile consumers with 4G have watched more video since subscribing to 4G, compared to 49% in 2013
App downloads down on last year
Keynote marketing mobile : Mobile is mainstream, it’s now or never !Thierry Pires
Découvrez ma keynote présentée au Digital Day à Alger le 11 janvier 2014. Cet événement organisé par Med&Com, se veut le rendez-vous incontournable des professionnels du secteur Digital et réuni les principaux acteurs en Algérie.
Retrouvez-moi sur http://marketing-webmobile.fr
Baromètre mobile marketing association france 3ème trimestre 2013Thierry Pires
La Mobile Marketing Association France publie la quatrième édition du Baromètre trimestriel du Marketing Mobile, en partenariat avec comScore, GfK et Médiamétrie.
Ce baromètre de référence nous renseigne sur les éléments essentiels du marché du mobile en France.
Découvrez mon analyse du 3ème trimestre 2013 sur mon blog http://marketing-webmobile.fr/
A ce titre les terminaux mobiles disposent de nombreux équipements permettant l'identification de la situation géographique. Pour mieux comprendre comment capitaliser sur ces points de contacts contextuels et profiter des meilleures transformations possibles, je vous propose d’étudier le guide de La Mobile Marketing Association publié en octobre 2013, intitulé « LOCATION TERMINOLOGY GUIDE – THE LANGUAGE OF LOCATION ». Découvrez mon billet dédié sur mon blog http://marketing-webmobile.fr
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATIONThierry Pires
A ce titre les terminaux mobiles disposent de nombreux équipements permettant l'identification de la situation géographique. Pour mieux comprendre comment capitaliser sur ces points de contacts contextuels et profiter des meilleures transformations possibles, je vous propose d’étudier le guide de La Mobile Marketing Association publié en octobre 2013, intitulé « LOCATION TERMINOLOGY GUIDE – THE LANGUAGE OF LOCATION ». Découvrez mon billet dédié sur mon blog http://marketing-webmobile.fr
Livre blanc : Comment les développeurs monétisent et marketent leurs applications. Découvrez mon analyse en ligne sur mon blog http://marketing-webmobile.fr/
Ventes à distances pour les particuliers
Ventes à distances pour les professionnels
Le e-commerce en europe
Les acteurs
Les comportements d'achats
le m-commerce
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
2 / 16
Making Sense of Mobile Shoppers
Introduction
Consumers have clear brand, product
and shopping preferences. Retailers
understand this and strive to create
experiences that take advantage of
these preferences. Digital has largely
failed to understand the delicate
relationship between the retailer and
customer, replacing it with blunt force
retargeting that dazes, dismays and
disturbs customers.
When it comes to shopping, today’s consumers have
more options than ever in terms of products, prices and
convenience. Smartphones and tablets mean online
shoppers are no longer chained to their desktop computers
and can research and purchase from the palm of their
hand. Mobile commerce is providing new capabilities and
consumers are starting to exhibit clear preferences for how
they use their various devices for different shopping activities.
Understanding these preferences creates a whole new world
of opportunities for marketers. The following report describes
a number of mobile shopping behaviors based on a survey of
more than 1,000 people.
3. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
3 / 16
When shopping,
more is more
Survey results indicated that 25-34 year olds are the
most likely to use multiple devices while shopping, with
respondents over the age of 65 being the least likely.
In general, multiscreen shopping is catching on and that
means marketers need to be thinking more broadly and
creatively than they have in the past.
18-24 25-34 35-44 45-54 55-64 65+
63.30%
66.10%
58.10%
48.20%
44.30%
28.70%
Do you ever use multiple devices in the course
of shopping for a product?
75%
25%
4. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
4 / 16
Who is smartest
with smartphones?
Respondents ages 25-34 are the most
active when it comes to using their
smartphones for shopping. For most
people searching is the number one
activity – except for some boomers who
are most likely to use their phones to
browse a specific shopping site.
Search for products
Research products
Browse a retailer site
Purchase products
How do you use your smartphone?
88%
93%
78%
73%
83%
66%
74%
60% 60%
75%
68%
81%
78%
82%
80%
65%
82%
75%
80%
66%
55%
58%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
72% 71%
100%
5. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
5 / 16
Tablets?
That’s not so easy
Tablet usage, on the other hand, is
all over the map when it comes to
mobile commerce. Consumers between
18-24 are the most active when it comes
to searching for products (88 percent),
those between 25-34 year olds are the
most likely to use a tablet to research
a specific product and to make a
purchase. The youngest consumers
showed a decline in engagement –
highest for searching but the lowest
for tablet shopping.
Search for products
Research products
Browse a retailer site
Purchase products
How do you use your tablet?
88%
80%
84%
77% 78%
81%
83%
73%
77%
81%
69%
88%
74%
78%
86%
84%
80% 81%
86%
81%
64%
81%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
81%
76%
100%
6. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
6 / 16
Search:
everyone’s doing it!
The 18-24 set are equal-opportunity searchers
with 88 percent reporting that they search on
both smartphones and tablets. Respondents ages
25-34 years old are more likely to search on their
phones (93 percent) than on tablets (80 percent).
The tables turn as searchers age with those ages
35-44 preferring tablets (84 percent) over phones
(78 percent), ages 45-54 prefer tablets 76 percent
over 71 percent preferring phones, and ages 55-
64 chose tablets 77 percent versus 73 percent
choosing phones. Those over the age of 65 the
tables turn again with 83 percent reporting they
search on phone and 78 percent saying tablet.
Which device do you use for search?
Phone Tablet
88% 88%
93%
80%
78%
84%
71%
73%
83%
78%
76% 77%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
100%
50%
7. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
7 / 16
When it’s time to dig deep,
no small screen will do
Across the board, tablets are the devices of choice
when it’s time to research a specific product.
It’s truest for the 55-64 age set where 61 percent
report using their phones and 77 percent using their
tablets. That’s the biggest delta of any age group.
The smallest is among those over the age of 65,
where 75 percent use their phones and 81 percent
tablets.
Which device do you use to research a product?
Phone Tablet
66%
81%
74%
83%
72%
81%
60% 61%
75%
81%
73%
77%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
100%
50%
8. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
8 / 16
Browsing
by device
You’d think that when it came time to browse a
retailer’s site or app everyone would be turning
to their tablets.
That’s true in some cases but certainly not for
everyone. Respondents ages 35-44 years old
are the most likely to use a tablet over a phone
(86 percent versus 80 percent) but the biggest
delta is among 45-54 year olds (tablets 84
percent and phone 65 percent).
78%
74%
82%
78%
80%
86%
65%
82%
75%
81%
84%
80%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
Which device do you use to browse a
retailer’s site or app?
Phone Tablet
100%
50%
9. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
9 / 16
When it’s about shopping,
tablets are tops
Among every age group tablets edge smartphones
when it comes to making purchases.
Among 18-24 year olds the gap is the smallest
(68 percent phones versus 69 percent tablets).
It’s largest among shoppers over the age of 65
(phones 58 percent and tablets 81 percent).
100%
50%
68% 69%
81%
88%
77%
86%
55%
58%
81%81%
66% 64%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
Which device do you use to make mobile
commerce purchases?
Phone Tablet
10. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
10 / 16
What people are
looking for matters
There are some categories that are searched more
on one device than another.
For example, 62 percent of people search for
media (music, movies) on their phones, compared
to 55 percent on tablets. For bigger ticket items like
airfare or travel, tablets fair better. When it comes
to airfare, 47 percent are searched on a tablet
versus 45 percent on a phone. Searches falling
under “other travel purchases” show a 47 percent
preference for a tablet versus 44 percent on the
phone.
Which device do you use to search for the
following products?
Phone Tablet
26%
30%
47%
44%
47%
45%
47%
52%
42%
46%
49%
52%
55%
62%
Clothing Electronics TravelShoes Airfare ToysMedia
75%
25%
11. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
11 / 16
When it’s time to spend,
people spend on tablets
What people are buying hardly matters;
it’s clear that people prefer buying on
tablets. In key categories tablets come
out on top by a wide margin.
Which device have you used to purchase
the following products?
Phone Tablet
24%
18%
39%
25%
42%
26%
31%
20%
35%
22%
40%
30%
57%
46%
Clothing Electronics TravelShoes Airfare ToysMedia
75%
25%
12. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
12 / 16
Phones aren’t
connecting
When it comes to searching versus
buying on phones, the gaps are huge.
For example, while 52 percent of
people report using their phones to
search for electronics, only 20 percent
actually make purchases. 75%
25%
Users report wide deltas between search
and shopping on their phones.
Search Purchase
18%
30%
25%
44%
26%
45%
20%
52%
22%
46%
30%
52%
46%
62%
Clothing Electronics TravelShoes Airfare ToysMedia
13. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
13 / 16
For tablets the gaps are much smaller. Are they
there? Sure, but even for electronics the gaps less
than half the size it is on the phone (47 percent
search versus 31 percent purchase) and in the
case of media more people (57 percent) purchase
media than search for it (55 percent). 75%
25%
The gaps between search and purchase are
much smaller on tablets.
Search Purchase
24%
26%
39%
47%
42%
47%
31%
47%
35%
42%
40%
49%
57%
55%
Clothing Electronics TravelShoes Airfare ToysMedia
Tablets are a shorter line from
point of search to point of purchase
14. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
14 / 16
So what does this mean?
Conclusion
For every audience there is an opportunity to reach and
influence them as they travel through the purchase funnel.
Understanding consumer behavior on different devices can
help marketers tailor and target their approach more
effectively.
Most consumers are satisfied with any screen when
conducting simple searches, with tablets enjoying a slight
edge among those in their mid-30s to mid-60s. As
consumers look for more detailed information on a brand or
product there’s a marked shift to the larger tablet screen.
Another change happens as people begin engaging with a
retail site or app. With the exception of 45-54 year-olds (who
really seem to love their tablets), most people are
comfortable using either phones or tablets. When the time
comes to actually make a purchase, people prefer their
tablets – and that is true among every age group and for
every product category included in this research.
The bottom line is that consumers of all ages are turning to
mobile devices to discover new products, find more
information on the products they want, browse for purchase
opportunities and ultimately buy.
Understanding who does what on which device will help
marketers make the most of the growing tide of mobile
commerce.
15. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
15 / 16
About Sociomantic
Sociomantic Labs drives incremental sales at scale for e-commerce marketers
with programmatic display advertising solutions for desktop, Facebook, and mobile.
Sociomantic’s proprietary Streaming CRM technology enables marketers in 60
countries worldwide to harness the value of CRM and other first-party data assets
to deliver individually personalized dynamic ads for retargeting, prospecting and
loyalty campaigns — helping marketers turn real-time data into real-time ROI.
Methodology
Sociomantic commissioned a study, conducted by independent research firm
ResearchNow, polling 1,000 consumers on their device preferences.