Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise.
GO DO IT!
The $10,000 Paid Content + Paid Linking Test that is 100% Google SafeWil Reynolds
Content Marketing is all the rage, and I'm a believer too. But lets be honest, SEO's need to promote content and also build links and social signals these days. So I gave my team $10,000 to "play with" and this presentation shares what we learned about paying to promote content across networks & across social sites like nRelate, Taboola, Zemanta, Twitter, LinkedIn.
Linklove 2013 - There is no Link Builidng Finish LineWil Reynolds
This document contains a series of tweets by @wilreynolds discussing various topics related to search engine optimization (SEO) such as link building, content marketing, analytics, and tools. Key ideas discussed include how small actions and momentum can lead to bigger results over time, helping others to build trust for future links, and using tools like Screaming Frog and Followerwonk to analyze websites and find opportunities.
RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall...Wil Reynolds
I had the chance to hang with a bunch of great people in the desert and see how we are perceived by UX, Mobile, Front-End Designers, etc. I want to share that experience with you. SEER Interactive has been trying to implement RCS with as many clients as we can and I want to walk you through some of the ideas, what we learned, what the impact was, and then wrap up with bridging strategy to tactics.
You are so much more than an SEO - 2014 MozWil Reynolds
This presentation focuses on heart, I'm asking people who are responsible to search to go form people who drive clicks to building cliques. What would happen if instead of looking at keyword ranking, we honestly ask ourselves...are we HELPING the user, what is the user experience from search through the process? It is a change in focus, I hope you enjoy.
Affiliate Summit Keynote - No ShortcutsWil Reynolds
This document discusses strategies for building quality backlinks without taking shortcuts or engaging in unethical tactics. It suggests identifying organizations like clubs that could be sponsored, raising funds for causes they support to earn links, helping with curriculum development for universities, and creating scholarship opportunities for students that include the sponsor's keywords in the naming. The document emphasizes building strong, long-term connections through social media and content rather than quick tactics that could run afoul of search engine guidelines.
Do Real Company Stuff - Mozcon 2012 Version Wil Reynolds
http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!
Understanding the customer journey, from a search perspectiveWil Reynolds
The presentation here starts with a brief history of "how to rank" and quickly moves into how to use research to understand the customer journey and the role search engines play in that journey. We also show how personalized search changes things to greater personalize each journey, making it more and more unique based on social factors. When Google changes its layout, how does that impact the customer journey and are you ready? Other than just "SEO" we look at the role of having a story, engaging with community, having a brand, all play in winning the search engine game.
Selling Marketing Ideas to your company & bossesWil Reynolds
So, you are inspired, now is the time to get stuff done. How do you sell marketing ideas to your company? How do you get buy in? How do you pitch? How do you analyze impact?
This presentation given at State of Search in Dallas, outlines a framework of selling ideas, and making friends throughout your company, starting with your boss. The tactics SEO's need to deploy should include a consultants framework.
The $10,000 Paid Content + Paid Linking Test that is 100% Google SafeWil Reynolds
Content Marketing is all the rage, and I'm a believer too. But lets be honest, SEO's need to promote content and also build links and social signals these days. So I gave my team $10,000 to "play with" and this presentation shares what we learned about paying to promote content across networks & across social sites like nRelate, Taboola, Zemanta, Twitter, LinkedIn.
Linklove 2013 - There is no Link Builidng Finish LineWil Reynolds
This document contains a series of tweets by @wilreynolds discussing various topics related to search engine optimization (SEO) such as link building, content marketing, analytics, and tools. Key ideas discussed include how small actions and momentum can lead to bigger results over time, helping others to build trust for future links, and using tools like Screaming Frog and Followerwonk to analyze websites and find opportunities.
RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall...Wil Reynolds
I had the chance to hang with a bunch of great people in the desert and see how we are perceived by UX, Mobile, Front-End Designers, etc. I want to share that experience with you. SEER Interactive has been trying to implement RCS with as many clients as we can and I want to walk you through some of the ideas, what we learned, what the impact was, and then wrap up with bridging strategy to tactics.
You are so much more than an SEO - 2014 MozWil Reynolds
This presentation focuses on heart, I'm asking people who are responsible to search to go form people who drive clicks to building cliques. What would happen if instead of looking at keyword ranking, we honestly ask ourselves...are we HELPING the user, what is the user experience from search through the process? It is a change in focus, I hope you enjoy.
Affiliate Summit Keynote - No ShortcutsWil Reynolds
This document discusses strategies for building quality backlinks without taking shortcuts or engaging in unethical tactics. It suggests identifying organizations like clubs that could be sponsored, raising funds for causes they support to earn links, helping with curriculum development for universities, and creating scholarship opportunities for students that include the sponsor's keywords in the naming. The document emphasizes building strong, long-term connections through social media and content rather than quick tactics that could run afoul of search engine guidelines.
Do Real Company Stuff - Mozcon 2012 Version Wil Reynolds
http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!
Understanding the customer journey, from a search perspectiveWil Reynolds
The presentation here starts with a brief history of "how to rank" and quickly moves into how to use research to understand the customer journey and the role search engines play in that journey. We also show how personalized search changes things to greater personalize each journey, making it more and more unique based on social factors. When Google changes its layout, how does that impact the customer journey and are you ready? Other than just "SEO" we look at the role of having a story, engaging with community, having a brand, all play in winning the search engine game.
Selling Marketing Ideas to your company & bossesWil Reynolds
So, you are inspired, now is the time to get stuff done. How do you sell marketing ideas to your company? How do you get buy in? How do you pitch? How do you analyze impact?
This presentation given at State of Search in Dallas, outlines a framework of selling ideas, and making friends throughout your company, starting with your boss. The tactics SEO's need to deploy should include a consultants framework.
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
The Intersection of Public Relations & SEOWil Reynolds
SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.
Let go of the wire: Why you have to stop link buildingIan Lurie
This document discusses letting go of outdated search engine optimization (SEO) strategies and instead focusing on building authority through high-quality content marketing and conversions. It advises stopping practices like artificially building backlinks and churning out low-quality content, which Google can easily detect as spam. The document recommends creating marketable content and promoting it to drive conversions like reads, shares, subscriptions, or purchases. The goal is for everyone who encounters the content to take some action.
Getting SEO's at the Adult Table with Search Infused MarketingWil Reynolds
SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.
Google is Making Changes, how to prepare for themWil Reynolds
Google is making a lot of changes this year, penguins, pandas, and more. This presentation shows you how to diagnose the issues and how to make sure you are building the kinds of links that you'll need to be successful.
Un-trepreneurship - My struggle with being an accidental entrepreneurWil Reynolds
Just my story on how I got to do what I am doing, how I didn't actually want to start my business, how I had basically no choice, and jumped and did it. Outlining how I kept to my beliefs, how that got difficult as I got bigger, and how I eventually got peaceful with the fact that scale isn't a bad thing.
This document discusses strategies for SEO, including building quality links through community engagement and creating helpful content. It notes that Google's guidelines do not always match what works in practice for ranking sites and that risky link building should be avoided. The document emphasizes adding value to your industry through content and helping others in your community as an effective SEO approach.
Shira abel smx reputation-management-presentation-january-2012-shira-abel-wit...Barry Schwartz
Shira Abel presents her top 10 examples of reputation management gone wrong by companies on social media and the internet. These include misuses of hashtags by Habitat and Kenneth Cole, a policy violation by Google Chrome, an inappropriate word used by Chrysler, a naming issue by Netflix, Regretsy being criticized by PayPal, controversial "Motrin Moms" ads, GoDaddy's support of SOPA hurting its reputation, a blogger conference mishap by ConAgra, a public relations firm attacking a webcomic, and Anthony Weiner's sexting scandal. She concludes with lessons about being careful online, having a sense of humor, apologizing when mistakes are made, and hiring reputation management help
Social Media Metrics: What You Should Be TrackingDigitalSherpa
The latest FREE on-demand marketing webinar, hosted by DigitalSherpa and presented by Erica McGillivray of Moz. Get more free content at http://digitalsherpa.com/learn
DeepCrawl Webinar: How to Make Your Product Pages Content UniqueKristina Azarenko
Kristina Azarenko discusses common issues with eCommerce product pages and provides solutions. The three main issues are: 1) Almost identical products found on different URLs (e.g. different colors), 2) The same product found in different categories with different URLs, and 3) Products with the original manufacturer's description. Solutions include creating a single URL for all product variations, removing category indications from URLs, choosing a canonical product version, and adding unique content like customer reviews, questions and answers to differentiate products.
Content Ideation + Links for the Lazy MarketerConductor
This document contains slides from a presentation by Wil Reynolds on content ideation and link building for marketers. Some of the key points discussed include developing a 12-month outreach plan without new assets, finding people commenting on your blog to build relationships, using Copyscape to find copied content, targeting misspelled domains, and focusing on creating long-term value through quality content rather than short-term wins. The presentation emphasizes listening to your audience and developing great content that solves people's needs in order to naturally build links over time.
Facebook Success: 7 Strategies for NonprofitsHubSpot
This document outlines seven strategies for nonprofits to succeed on Facebook. It begins by noting that the rules of Facebook have changed and friends are the top priority. It then details seven "cheat codes" or strategies: 1) Engaging existing supporters and their networks, 2) Using compelling photos, 3) Asking questions in text updates, 4) Promoting only high-quality posts, 5) Targeting Facebook ads, 6) Building an email list through Facebook to facilitate fundraising, and 7) Focusing analytics on the metrics of people talking about the nonprofit and virality of posts. The document provides specific tips and examples for implementing each strategy successfully on Facebook.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
That conference tap, tap, tap communicationAngela Dugan
In the 20 or so years since I joined the tech community, I moved from an attitude of "please leave me alone in my cube to code and whatever you do don't talk to me!" to well, giving talks on the importance of communication in the software world. The tools and techniques I've come to know and love have changed over time, but a few things have remained constant.
1) Communicating openly and honestly at all times is HARD
2) Speaking from a place of vulnerability is RIDICULOUSLY HARD
3) Without 1 and 2 you're going to really struggle to be an effective and happy member of ANY software team
OK, there's a 4th thing.
4) The days of working alone in your cube like a hermit are largely over for software folks. It really doesn't have to suck. I swear it doesn’t.
During my brief time with you, I’m going to rumble with some touch topics and share some of my own embarrassing and enlightening stumbles. It will include things like delivering “bad news” to your client/manager/team and feeling good about it, managing conflict with others in healthy and productive ways, and delivering feedback without feeling like you (or the receiver) will vomit. These things are all very possible, and not that hard to master once you have some key tools and insights in your tool belt.
This document discusses the importance of personal branding on LinkedIn. It notes that LinkedIn is often the first digital impression of a person and is where many people are checked out. The document outlines reasons why people may not personally brand on LinkedIn, such as feeling like it is bragging. However, it emphasizes that personal branding on LinkedIn through a complete profile, relevant skills, posts, and personality can increase views and opportunities. It provides tips for personal branding such as using a headshot, optimizing one's profile, and cautions against potential mistakes when branding.
The document discusses why personal branding on LinkedIn is important. It notes that LinkedIn is often the first digital impression of a professional and an important way to expand one's network. The document then outlines common reasons people give for not personally branding on LinkedIn, such as feeling like it is bragging. However, it argues that personal branding is about being authentic and interesting. It provides tips for personal branding on LinkedIn, including completing your profile, having a photo, listing skills, regularly posting, and crafting an engaging headline. The document also lists common mistakes to avoid and secret strategies to employ.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
5 Things Every Designer Should be Doing Right NowFITC
The document discusses five things that every web designer should be doing:
1. Create websites using a grid system for layout and organization.
2. Make mistakes early by creating wireframes and prototypes to test designs before development.
3. Use frameworks to simplify development and create responsive websites.
4. Use web fonts for responsive typography and icons.
5. Include imagery responsively to convey information visually.
The document shows that content often fails to reach its full potential market reach, with the actual market typically lower than the potential. It suggests ways to add value, repurpose content, and close the gap between potential and actual market reach. It also cautions that keyword stuffing a title tag for a high search volume term will reach fewer people than optimizing content for a longer tail keyword with a smaller monthly search volume.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
The Intersection of Public Relations & SEOWil Reynolds
SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.
Let go of the wire: Why you have to stop link buildingIan Lurie
This document discusses letting go of outdated search engine optimization (SEO) strategies and instead focusing on building authority through high-quality content marketing and conversions. It advises stopping practices like artificially building backlinks and churning out low-quality content, which Google can easily detect as spam. The document recommends creating marketable content and promoting it to drive conversions like reads, shares, subscriptions, or purchases. The goal is for everyone who encounters the content to take some action.
Getting SEO's at the Adult Table with Search Infused MarketingWil Reynolds
SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.
Google is Making Changes, how to prepare for themWil Reynolds
Google is making a lot of changes this year, penguins, pandas, and more. This presentation shows you how to diagnose the issues and how to make sure you are building the kinds of links that you'll need to be successful.
Un-trepreneurship - My struggle with being an accidental entrepreneurWil Reynolds
Just my story on how I got to do what I am doing, how I didn't actually want to start my business, how I had basically no choice, and jumped and did it. Outlining how I kept to my beliefs, how that got difficult as I got bigger, and how I eventually got peaceful with the fact that scale isn't a bad thing.
This document discusses strategies for SEO, including building quality links through community engagement and creating helpful content. It notes that Google's guidelines do not always match what works in practice for ranking sites and that risky link building should be avoided. The document emphasizes adding value to your industry through content and helping others in your community as an effective SEO approach.
Shira abel smx reputation-management-presentation-january-2012-shira-abel-wit...Barry Schwartz
Shira Abel presents her top 10 examples of reputation management gone wrong by companies on social media and the internet. These include misuses of hashtags by Habitat and Kenneth Cole, a policy violation by Google Chrome, an inappropriate word used by Chrysler, a naming issue by Netflix, Regretsy being criticized by PayPal, controversial "Motrin Moms" ads, GoDaddy's support of SOPA hurting its reputation, a blogger conference mishap by ConAgra, a public relations firm attacking a webcomic, and Anthony Weiner's sexting scandal. She concludes with lessons about being careful online, having a sense of humor, apologizing when mistakes are made, and hiring reputation management help
Social Media Metrics: What You Should Be TrackingDigitalSherpa
The latest FREE on-demand marketing webinar, hosted by DigitalSherpa and presented by Erica McGillivray of Moz. Get more free content at http://digitalsherpa.com/learn
DeepCrawl Webinar: How to Make Your Product Pages Content UniqueKristina Azarenko
Kristina Azarenko discusses common issues with eCommerce product pages and provides solutions. The three main issues are: 1) Almost identical products found on different URLs (e.g. different colors), 2) The same product found in different categories with different URLs, and 3) Products with the original manufacturer's description. Solutions include creating a single URL for all product variations, removing category indications from URLs, choosing a canonical product version, and adding unique content like customer reviews, questions and answers to differentiate products.
Content Ideation + Links for the Lazy MarketerConductor
This document contains slides from a presentation by Wil Reynolds on content ideation and link building for marketers. Some of the key points discussed include developing a 12-month outreach plan without new assets, finding people commenting on your blog to build relationships, using Copyscape to find copied content, targeting misspelled domains, and focusing on creating long-term value through quality content rather than short-term wins. The presentation emphasizes listening to your audience and developing great content that solves people's needs in order to naturally build links over time.
Facebook Success: 7 Strategies for NonprofitsHubSpot
This document outlines seven strategies for nonprofits to succeed on Facebook. It begins by noting that the rules of Facebook have changed and friends are the top priority. It then details seven "cheat codes" or strategies: 1) Engaging existing supporters and their networks, 2) Using compelling photos, 3) Asking questions in text updates, 4) Promoting only high-quality posts, 5) Targeting Facebook ads, 6) Building an email list through Facebook to facilitate fundraising, and 7) Focusing analytics on the metrics of people talking about the nonprofit and virality of posts. The document provides specific tips and examples for implementing each strategy successfully on Facebook.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
That conference tap, tap, tap communicationAngela Dugan
In the 20 or so years since I joined the tech community, I moved from an attitude of "please leave me alone in my cube to code and whatever you do don't talk to me!" to well, giving talks on the importance of communication in the software world. The tools and techniques I've come to know and love have changed over time, but a few things have remained constant.
1) Communicating openly and honestly at all times is HARD
2) Speaking from a place of vulnerability is RIDICULOUSLY HARD
3) Without 1 and 2 you're going to really struggle to be an effective and happy member of ANY software team
OK, there's a 4th thing.
4) The days of working alone in your cube like a hermit are largely over for software folks. It really doesn't have to suck. I swear it doesn’t.
During my brief time with you, I’m going to rumble with some touch topics and share some of my own embarrassing and enlightening stumbles. It will include things like delivering “bad news” to your client/manager/team and feeling good about it, managing conflict with others in healthy and productive ways, and delivering feedback without feeling like you (or the receiver) will vomit. These things are all very possible, and not that hard to master once you have some key tools and insights in your tool belt.
This document discusses the importance of personal branding on LinkedIn. It notes that LinkedIn is often the first digital impression of a person and is where many people are checked out. The document outlines reasons why people may not personally brand on LinkedIn, such as feeling like it is bragging. However, it emphasizes that personal branding on LinkedIn through a complete profile, relevant skills, posts, and personality can increase views and opportunities. It provides tips for personal branding such as using a headshot, optimizing one's profile, and cautions against potential mistakes when branding.
The document discusses why personal branding on LinkedIn is important. It notes that LinkedIn is often the first digital impression of a professional and an important way to expand one's network. The document then outlines common reasons people give for not personally branding on LinkedIn, such as feeling like it is bragging. However, it argues that personal branding is about being authentic and interesting. It provides tips for personal branding on LinkedIn, including completing your profile, having a photo, listing skills, regularly posting, and crafting an engaging headline. The document also lists common mistakes to avoid and secret strategies to employ.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
5 Things Every Designer Should be Doing Right NowFITC
The document discusses five things that every web designer should be doing:
1. Create websites using a grid system for layout and organization.
2. Make mistakes early by creating wireframes and prototypes to test designs before development.
3. Use frameworks to simplify development and create responsive websites.
4. Use web fonts for responsive typography and icons.
5. Include imagery responsively to convey information visually.
The document shows that content often fails to reach its full potential market reach, with the actual market typically lower than the potential. It suggests ways to add value, repurpose content, and close the gap between potential and actual market reach. It also cautions that keyword stuffing a title tag for a high search volume term will reach fewer people than optimizing content for a longer tail keyword with a smaller monthly search volume.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
This document discusses various tools that can be used at different stages of a link building campaign, organized by the types of problems or tasks they address. It begins by outlining the stages of a link building campaign and categorizing tools as free, paid, or enterprise-level. It then provides examples of specific tools that can be used to research rankings and keywords, identify potential link opportunities from competitors, find sites where competitors are getting links, and discover influencers. Many of the tools suggested are free, with some paid options also presented. The overall message is that a mix of free and paid tools, along with hustle, can help structure and optimize a link building campaign.
Tools for Pulling Rank by Michael King for SMX AdvancediAcquire
Mike King provides a summary of various tools he uses for SEO tasks like on-page analysis, keyword research, content ideas, competitive analysis, link building, and more. He recommends tools like Screaming Frog, Keyword Eye, UberSuggest, Link Research Tools, Searchmetrics Essentials, and others. Mike also discusses how he uses analytics and data visualization tools like Google Analytics Debugger, Facebook Ad Creator, and Infogr.am.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
Content marketing is more effective than traditional link building tactics for long-term success. Creating helpful content in multiple formats across various channels builds trust and loyalty over time, while also naturally attracting links, versus short-term tactics focused only on links.
The document defines stalking and discusses its prevalence, characteristics of stalkers, types of stalking behaviors, and strategies for managing stalking situations. Stalking involves a pattern of unwanted behaviors that threaten the victim's safety. Research finds that 8% of women and 2% of men experience stalking, and the average length is months or years. Stalkers often have mental illnesses and a history of criminal behavior. Threats have different meanings for public versus private stalkers. Managing stalking involves setting clear boundaries and avoiding engagement.
The State of SEO and Internet Marketing in 2012HubSpot
This document summarizes a webinar on the state of SEO and internet marketing in 2012 presented by Rand Fishkin and Dharmesh Shah. The webinar covered how SEO and inbound marketing fit together, data from an SEOmoz industry survey, emerging SEO tactics, and each presenter's top tips. Key findings included the growth of search and social media influence, exact match domains declining, brand signals becoming essential, and tips like solving for users, prioritizing speed and basics, and incentivizing content sharing.
Mozenda is a software and services company that helps organizations succeed with big data projects. It augments big data environments by collecting and transforming unstructured web data into structured feeds. Mozenda allows extracting text from common file types like Word, Excel, and PDFs. It offers free and paid accounts for individuals, professionals, and enterprises to collect and extract data from websites.
The document discusses using automation to track the locations of pirates by searching a pirate database. It provides examples of searching for the locations of famous pirates like Jack Sparrow and Davy Jones. It then discusses different technological approaches that could be used to automate repeated searches of the pirate database, including browser-based software, server-based software, and software as a service. It also provides a brief example of counting the number of organizations in different wards in a London borough by mapping addresses to wards.
A data scraper is any system that collects information from the web and organizes it into a format you can work with; this is usually in the form of a spreadsheet.
The document discusses the differences between stalking and shadowing, with shadowing being a research technique where a researcher closely follows a subject with their permission to observe their natural behaviors and environment. It provides an overview of observation as a research method, describing it as observing real people in real world contexts to gain a holistic understanding of systems and behaviors. Various types of observation, data collection, subjects, locations, legal and logistical considerations are examined.
This document discusses strategies for creating great content marketing. It provides examples of companies that have successfully implemented different content marketing approaches. Some of the key strategies mentioned include hiring full-time production teams to create a high volume of videos like Zappos, leveraging user-generated content from communities like Bodybuilding.com, and syndicating content to form business partnerships like Houzz has done with Lowe's. The overall message is that great content marketing educates, entertains, and inspires audiences rather than feeling like a chore.
BrightonSEO - International Targeting with Hreflang TagsOban International
Not sure about how to correctly generate a hreflang tag? Lots of marketers know about the hreflang tag, but we still see so many people not implementing it correctly. Emily Mace, Head of International SEO, tackles the issue of the hreflang tag in her presentation from the recent BrightonSEO conference (April 2016). She will discuss how to make the most of hreflang tags, whether on page or in your sitemap file, and show you the common mistakes to avoid.
Advanced and scalable link building - Iloilo SEO ConferenceJason Acidre
The document discusses the benefits of a new training program for employees. It states that the program aims to improve customer service skills and increase sales. It also provides details on scheduling, topics to be covered, and goals for participation and completion rates.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Google’s Changes – What Matters and What Doesn’tAffiliate Summit
Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: SEO
Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)
No Finish Line Ever - Estudio34 Presents Seer Interactive in Linklove2013William Renedo
La presentación de Will nos explicó cómo conseguir links de los usuarios que interactúan con nuestra web al comprar, rellenan un formulario o se subscriben a nuestro newsletter
This document contains a series of tweets by @wilreynolds discussing various topics related to search engine optimization (SEO) such as link building, content marketing, analytics, and tools. Key ideas discussed include how small actions and momentum can lead to bigger results over time, helping others to build trust for links later, and using tools like Screaming Frog and Followerwonk to analyze links and find new outreach opportunities.
This document appears to be a series of tweets by Wil Reynolds discussing various topics related to search engine optimization (SEO), marketing, and business strategies. Some key points discussed include hustling to earn money now so you can get lazy later, measuring return on investment (ROI) of marketing activities, focusing on helping current customers by answering their questions, and targeting competitors' frustrated customers through email and search advertising.
Work Hard, Then Get Lazy | Wil Reynolds – Founder, SEER InteractiveConductor
This is the Enterprise SEO’s guide to doing one thing well. Join Wil Reynolds, Founder of SEER Interactive, as he attempts to get you to abandon your content calendar for the sake of doing “one thing well”. Learn what SEER did to drive more traffic to their site in 18 months than all their combined blog posts did over eight years. Finish off the session with rapid fire “lazy tips” to get your content to go further.
Wil Reynolds — Google Approved Paid Links?Distilled
This document appears to be a series of tweets by Wil Reynolds discussing various paid link building campaigns he ran on networks like nRelate, Twitter, Taboola, and Outbrain. He provides data on impressions, clicks, links earned, and cost for each campaign. Some campaigns were more successful than others in terms of links earned per dollar spent. Reynolds reflects on lessons learned, such as the importance of testing headlines, creating microconversions, understanding the audience, and taking a holistic approach beyond just link building. He advocates treating it as a business with goals like ROI.
2019 Mozcon - 20 years of experience I don't trust my Gut or GoogleWil Reynolds
This document discusses problems with current keyword research practices and the benefits of using large-scale data and analytics. It notes that traditional keyword data is often too small, siloed between different data sources, and prone to biases. This limits marketers' ability to identify opportunities and waste. The document promotes the idea that using a single, unified data platform can provide marketers insights by analyzing millions of keywords and queries across different sources on a daily basis to inform strategies and optimize performance.
10+ New Ways to Visualize Your Search DataWil Reynolds
This document summarizes a presentation about new ways to visualize search data. It discusses using data to find opportunities at the local level, understand ecommerce and Amazon impact, analyze mobile vs desktop performance, identify long tail keywords, discover competitors, prioritize content, and focus on speed and conversions. The goal is to have stronger client conversations and recommendations driven by data insights rather than best practices.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
How Power Bi is Changing Everything I do in SEO & PPCWil Reynolds
This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.
Breaking Out Of My Own Silo Turing 2017Wil Reynolds
This document discusses ways to improve marketing efforts by breaking out of silos and following user behavior across channels. It recommends analyzing paid marketing disconnects compared to organic results, using data on content performance to refine targeting, and leveraging analytics to qualify expensive keywords and better target ads. The overall message is that marketing will be more effective by considering the full user experience rather than isolated channels alone.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
This document discusses how providing guidance to searchers, rather than just guides or rankings, can help websites and businesses better meet people's needs and wants. It encourages listening to and understanding searchers more fully through surveys, interviews, search query data analysis and optimizing pages based on user feedback. This hands-on approach of focusing on guidance over guides or rankings is suggested to provide better experiences for searchers and competitive advantages for businesses. Tools like keyword and related search data, people also ask questions, and search query reports are recommended resources for discovering what guidance people are seeking.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
This document contains notes from a presentation on using paid social media and pay-per-click advertising to help improve search engine optimization. It discusses testing different types of content on mobile versus desktop, being honest in evaluating one's own content, using paid social to build familiarity with brands before they rank for relevant terms, targeting advertisers based on interests and behaviors, and using look-alike audiences from satisfied customers to improve advertising performance. The overall message is that SEO and paid channels can work together to boost rankings and revenue.
Turing 2016 - Using Search Data to Answer Questions BetterWil Reynolds
Every query is a person, a person with a problem - I hope to show you basic ways to understand those problems better, produce more holistic content, and lastly to show how machine learning may cause you to lose more rankings if you don't holistically solve user problems.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
The document discusses the high cost of free traffic and organic search engine optimization. It argues that well-executed organic content is still costly and takes a significant time investment to produce high-quality content that provides value to users. Marketers should focus less on quick content outputs and link building solely for the purpose of rankings, and instead focus on understanding audiences and creating content that truly helps and improves people in a way that would be worth paying to access.
How branding effects conversions & what that means for CROsWil Reynolds
Drawing Parallels between SEO & CRO. In those parallels I'm sharing the impact that branding has on friction. I'll share 10x CRO strategies that have nothing to do with landing pages and everything to do with branding.
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
Disruption, Loyalty, and the role SEO plays in customer lifecycleWil Reynolds
In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.