Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
This document is an introduction to the Enterprise Mobility Guide 2011 published by Sybase, an SAP Company. It discusses how mobile applications and tablets are transforming businesses by allowing employees to work from anywhere using powerful smartphones and tablets. The guide contains articles written by industry experts on topics like managing a highly mobile workforce, adopting tablets in the enterprise, and building a successful mobile ecosystem through collaboration between technology providers.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Mobile is becoming an increasingly important platform in India. Over 800 million phones are in use, with over 60 million mobile internet users. As data costs decrease and speeds increase, mobile internet and searches are expected to surpass PC usage by 2012. Smartphone shipments are rising rapidly and iOS and Android data usage will exceed all other mobile devices. Mobile penetration is much higher than other media like TV and internet. Mobile consumption is shifting to apps, mobile internet, messaging, and voice. Video and rich media ads on mobile are more engaging and memorable than other digital ad formats and generate higher purchase intent and interactions from users.
Security considerations while being Social and MobileNalneesh Gaur
This document summarizes a presentation given by Nalneesh Gaur of PwC on security considerations for using social media, mobile technologies, and cloud computing. The presentation covers emerging trends such as the growth of mobile usage and time spent on mobile activities. It also shows data on the increasing importance of mobile platforms for social media and other applications. Additionally, the presentation addresses issues and pain points organizations face regarding security and governance when using these technologies. It provides a framework for developing an appropriate response to the opportunities and risks at the intersection of social, mobile and cloud computing.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
This document is an introduction to the Enterprise Mobility Guide 2011 published by Sybase, an SAP Company. It discusses how mobile applications and tablets are transforming businesses by allowing employees to work from anywhere using powerful smartphones and tablets. The guide contains articles written by industry experts on topics like managing a highly mobile workforce, adopting tablets in the enterprise, and building a successful mobile ecosystem through collaboration between technology providers.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Mobile is becoming an increasingly important platform in India. Over 800 million phones are in use, with over 60 million mobile internet users. As data costs decrease and speeds increase, mobile internet and searches are expected to surpass PC usage by 2012. Smartphone shipments are rising rapidly and iOS and Android data usage will exceed all other mobile devices. Mobile penetration is much higher than other media like TV and internet. Mobile consumption is shifting to apps, mobile internet, messaging, and voice. Video and rich media ads on mobile are more engaging and memorable than other digital ad formats and generate higher purchase intent and interactions from users.
Security considerations while being Social and MobileNalneesh Gaur
This document summarizes a presentation given by Nalneesh Gaur of PwC on security considerations for using social media, mobile technologies, and cloud computing. The presentation covers emerging trends such as the growth of mobile usage and time spent on mobile activities. It also shows data on the increasing importance of mobile platforms for social media and other applications. Additionally, the presentation addresses issues and pain points organizations face regarding security and governance when using these technologies. It provides a framework for developing an appropriate response to the opportunities and risks at the intersection of social, mobile and cloud computing.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
The document discusses a mobile marketing agency called Incentivated. It provides an overview of their services which include mobile advertising, app development, campaign management and consulting. It then highlights some of their award-winning mobile marketing campaigns for clients in sectors like public, charities and brands. One example case study discussed is a mobile game app they developed for a recycling awareness campaign in London called Recycle for London.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
DMS: Opening Workshop with Marchex: Driving Profitable Mobile Marketing Campa...Digiday
The document discusses how mobile marketing campaigns can be improved by using offline call data. It notes that not all calls generated from mobile ads are equal in terms of quality and potential to convert. Examining data from individual phone calls allows advertisers to better measure the cost per qualified call and optimize spending. Call conversations provide valuable customer insights around demographics, purchasing decisions, and effective advertising messages.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Monitise: Mobi...spirecorporate
Chatbot for basic queries & transactions Contextual Offers TRANSFER Transfer
Mobile Check Deposit
Mobile Banking App: Core services, offers & rewards Mobile Payments:
Mobile Remote Deposit
NFC, QR, etc
Expand to adjacent services
to drive engagement
Expand to adjacent services
to drive revenue
Expand to adjacent services
to own the customer relationship
Expand to adjacent services
to defend against competition
Expand to adjacent services
to drive operational efficiency
Expand to adjacent services
to enter new markets
Expand to adjacent services
to leverage partners’ capabilities
Expand to adjacent services
to future proof the business
Expand to adjacent
Driving Profitable Mobile Marketing Campaigns with Offline DataJohn Busby
This document discusses using offline data to drive profitable mobile marketing campaigns. It notes that mobile advertising is more complex than web advertising due to factors like proximity, urgency and the phone's purpose for calls. Effective mobile campaigns require understanding call behavior, differentiating call quality, and using call data for deeper targeting and insights into customer demographics and purchasing decisions. Measuring performance by cost per qualified call rather than just calls provides more accurate metrics.
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
The document discusses the growth of mobile applications and application stores from 2008-2011. It notes there are now over 1.1 million applications with 414% growth from 2009-2010. Application stores have grown 500% since 2009 and are distributed across many different stores. Most downloads occur on primary app stores like Apple and Android stores. The mobile app market is predicted to generate $35 billion in revenue by 2015. Effective app distribution requires planning across owned, earned, and paid media as well as optimizing listings on various app stores. Factors like app size, pricing, and store relevance should be considered for distribution.
This document discusses leveraging digital media to build brands. It outlines defining brand objectives and digital strategies, including websites, online advertising, mobile ads, apps and social media. It recommends metrics for a CMO to review, like web presence, analytics, SEO, paid search, social media optimization and reputation management. Digital advertising channels like Facebook, Twitter and mobile are detailed. Challenges faced by brands and CMOs in digital media are also presented.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
The document discusses how traditional industry leaders are highly vulnerable to new digital competitors. It notes that time spent on traditional media like print has declined significantly while time spent on internet and mobile has increased greatly, yet advertising spending does not reflect these shifts. Emerging technology is also driving fundamental changes in consumer behavior. New innovators are employing approaches like open source and cloud computing to create unprecedented value, while their valuations have far surpassed traditional industry leaders. The document concludes by introducing a guide on Digital New York from Gridley & Company.
1) Mobile app usage and the mobile apps market is surging worldwide, with 44 billion mobile app downloads expected by 2016.
2) Enterprise apps are the fastest growing category on app stores, yet many enterprises lack mobile app developers.
3) Only 10% of global web traffic originates from mobile devices, yet mobile is critical for mCommerce as 44% of shoppers lookup retailers online while shopping.
Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.
This study examined the causes of rapid senescence in sockeye salmon. The researchers measured gene expression levels and protein concentrations in salmon from two populations that experience senescence at different rates. They found that salmon with higher levels of the gene CRH, which is involved in cortisol regulation, senesced more rapidly. Salmon also had higher levels of the stress protein HSP70 as they approached senescence. This suggests stress responses may contribute to the rapid decline in health that sockeye salmon experience after reproducing. Future research should further investigate the role of cortisol and explore other genes involved in triggering senescence.
This document contains a series of numbers that could represent codes, measurements, or other data points. It is difficult to discern any clear meaning or narrative from the numbers alone without additional context or metadata. The summary is limited due to the cryptic nature of the input.
An assessment of aquaculture production with special reference to Asia and Eu...International Aquafeed
This section presents an overall assessment of aquaculture products and their production with special reference to the two regions, Asia and Europe. Production volume, product quality and price, production patterns (species diversification) as well as consumption patterns are covered below.
The document discusses a mobile marketing agency called Incentivated. It provides an overview of their services which include mobile advertising, app development, campaign management and consulting. It then highlights some of their award-winning mobile marketing campaigns for clients in sectors like public, charities and brands. One example case study discussed is a mobile game app they developed for a recycling awareness campaign in London called Recycle for London.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
DMS: Opening Workshop with Marchex: Driving Profitable Mobile Marketing Campa...Digiday
The document discusses how mobile marketing campaigns can be improved by using offline call data. It notes that not all calls generated from mobile ads are equal in terms of quality and potential to convert. Examining data from individual phone calls allows advertisers to better measure the cost per qualified call and optimize spending. Call conversations provide valuable customer insights around demographics, purchasing decisions, and effective advertising messages.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Monitise: Mobi...spirecorporate
Chatbot for basic queries & transactions Contextual Offers TRANSFER Transfer
Mobile Check Deposit
Mobile Banking App: Core services, offers & rewards Mobile Payments:
Mobile Remote Deposit
NFC, QR, etc
Expand to adjacent services
to drive engagement
Expand to adjacent services
to drive revenue
Expand to adjacent services
to own the customer relationship
Expand to adjacent services
to defend against competition
Expand to adjacent services
to drive operational efficiency
Expand to adjacent services
to enter new markets
Expand to adjacent services
to leverage partners’ capabilities
Expand to adjacent services
to future proof the business
Expand to adjacent
Driving Profitable Mobile Marketing Campaigns with Offline DataJohn Busby
This document discusses using offline data to drive profitable mobile marketing campaigns. It notes that mobile advertising is more complex than web advertising due to factors like proximity, urgency and the phone's purpose for calls. Effective mobile campaigns require understanding call behavior, differentiating call quality, and using call data for deeper targeting and insights into customer demographics and purchasing decisions. Measuring performance by cost per qualified call rather than just calls provides more accurate metrics.
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
The document discusses the growth of mobile applications and application stores from 2008-2011. It notes there are now over 1.1 million applications with 414% growth from 2009-2010. Application stores have grown 500% since 2009 and are distributed across many different stores. Most downloads occur on primary app stores like Apple and Android stores. The mobile app market is predicted to generate $35 billion in revenue by 2015. Effective app distribution requires planning across owned, earned, and paid media as well as optimizing listings on various app stores. Factors like app size, pricing, and store relevance should be considered for distribution.
This document discusses leveraging digital media to build brands. It outlines defining brand objectives and digital strategies, including websites, online advertising, mobile ads, apps and social media. It recommends metrics for a CMO to review, like web presence, analytics, SEO, paid search, social media optimization and reputation management. Digital advertising channels like Facebook, Twitter and mobile are detailed. Challenges faced by brands and CMOs in digital media are also presented.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
The document discusses how traditional industry leaders are highly vulnerable to new digital competitors. It notes that time spent on traditional media like print has declined significantly while time spent on internet and mobile has increased greatly, yet advertising spending does not reflect these shifts. Emerging technology is also driving fundamental changes in consumer behavior. New innovators are employing approaches like open source and cloud computing to create unprecedented value, while their valuations have far surpassed traditional industry leaders. The document concludes by introducing a guide on Digital New York from Gridley & Company.
1) Mobile app usage and the mobile apps market is surging worldwide, with 44 billion mobile app downloads expected by 2016.
2) Enterprise apps are the fastest growing category on app stores, yet many enterprises lack mobile app developers.
3) Only 10% of global web traffic originates from mobile devices, yet mobile is critical for mCommerce as 44% of shoppers lookup retailers online while shopping.
Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.
This study examined the causes of rapid senescence in sockeye salmon. The researchers measured gene expression levels and protein concentrations in salmon from two populations that experience senescence at different rates. They found that salmon with higher levels of the gene CRH, which is involved in cortisol regulation, senesced more rapidly. Salmon also had higher levels of the stress protein HSP70 as they approached senescence. This suggests stress responses may contribute to the rapid decline in health that sockeye salmon experience after reproducing. Future research should further investigate the role of cortisol and explore other genes involved in triggering senescence.
This document contains a series of numbers that could represent codes, measurements, or other data points. It is difficult to discern any clear meaning or narrative from the numbers alone without additional context or metadata. The summary is limited due to the cryptic nature of the input.
An assessment of aquaculture production with special reference to Asia and Eu...International Aquafeed
This section presents an overall assessment of aquaculture products and their production with special reference to the two regions, Asia and Europe. Production volume, product quality and price, production patterns (species diversification) as well as consumption patterns are covered below.
Brazil's clothing imports increased 71.61% in the first two months of the year, breaking records and attracting the attention of Chinese merchants. However, entering the Brazilian market poses challenges around understanding local payment methods. GlobeBill plans to launch a local payment gateway in Brazil by mid-May to help foreign investors solve operational difficulties by supporting the major local online payment method of Boleto.
A bagging line in a production plant is closely tied to the associated production and distribution processes, including the upstream and downstream logistics. This may have an impact on the availability of the entire production plant and must therefore be taken into account in evaluating and designing the line.
State of the Net issue 22, Autumn 2011 - internet use in Ireland, search tren...AMAS
Reuse the graphs from issue 22 of State of the Net. This issues includes trends in broadand, internet use in Ireland, privacy online, social media, EU law on cookies and other online trends.
AMAS is an online consulting firm that assists clients with planning, evaluating, managing, and marketing their online channels. The firm provides services such as developing online strategies, conducting research, improving user experience, creating content, training, and project management. AMAS helps clients capitalize on opportunities on the internet by cutting through complexity and developing effective and cost-efficient online marketing strategies.
Ireland's internet adoption levels are the main theme of the Autumn 2011 issue of State of the Net. Also covered is localisation, the availability of personal data on social network sites and a glimpse at the EU's new laws on cookies.
The document summarizes key findings from a 2012 digital marketing sentiment survey conducted by AMAS and the Marketing Institute of Ireland. Some of the main findings from the 348 respondent survey include:
- 1 in 5 respondents spent over 50% of their marketing budget on online marketing including SEO, SEM, online ads, email campaigns and other online promotions.
- More than 2/3 of respondents said they use email marketing campaigns.
- Customer engagement and value for money were the top reasons cited for using online marketing.
- Almost 3 in 5 respondents said they got a more accountable ROI from online marketing than other channels like outdoor, print, TV, direct mail, radio and cinema.
- 3/4 of marketers
Enterprise Ireland, March 2012 - AMAS Fiachra Ó MarcaighAMAS
The document discusses how businesses can customize their online presence for international markets. It provides 12 steps for going global online, including having a website as an international shop window, understanding customer needs in other markets, localizing content for different audiences, and measuring website metrics. The presentation emphasizes the importance of having a global online strategy while acting locally through customized content, localization, and low-cost or no-cost tools.
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
The document is a mobile advertising handbook that provides an overview of the mobile marketing landscape and opportunities for advertisers. It discusses how mobile usage is surpassing desktop as consumers use their phones throughout the purchasing process. The handbook then outlines opportunities in direct response marketing through text/SMS, location-based services, mobile search, and ways to drive engagement both on and off the device. Overall, the handbook aims to equip advertisers with knowledge on how to effectively plan mobile campaigns.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
Getting onside with consumers - Market LeaderFlyResearch
Smartphones are becoming ubiquitous, with nearly half of mobiles having smartphone capabilities. This presents opportunities for marketers to engage consumers through useful apps. A survey found consumers are open to reciprocal engagement through apps that provide value, like Jamie Oliver's recipe app. The iPhone dominates the smartphone market, comprising 17% globally. Smartphone users download an average of 5.5 apps per month, mostly games but also for social media and shopping assistance. Marketers should recognize smartphones' engagement potential through "always on" and "always with" accessibility.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
10+1 Myths About the Mobile Economy is a presentation on the latest trends of the mobile industry, from app revenues and cross-platform development to the waging war between native and web apps
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...BrandEmotivity
Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
Mobile trends show rapid growth in mobile search driven by an annual holiday peak. Half of all mobile internet sessions start with search. Mobile search queries grew over 200% year-over-year in 2011 for top searches. Marketers are recognizing the need to optimize websites for mobile to improve the customer experience and capture the growing mobile traffic. However, many large companies still do not have mobile-optimized sites, presenting an opportunity for those that make the investment.
UK Mobile Devices Usage and Demographic Round Up by We Are AppsWe Are Apps
UK mobile device usage is on the rise, with over 50% of people now owning smartphones. Younger people and those in higher socioeconomic groups are more likely to own smartphones and tablets. Smartphone users are increasingly addicted to their devices and use them for a variety of activities like shopping. Location data shows that people use their phones wherever they go, relying heavily on Wi-Fi connectivity. When deciding between a mobile app or website, marketers should consider whether an app allows for more functionality or if a mobile-optimized website is sufficient.
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Helping Midmarket Businesses Build a Successful Mobile Solutions StrategySMB Group
This document discusses helping midmarket businesses build successful mobile strategies. It covers mobile trends for employees, customers, partners and suppliers. Top drivers for mobile solutions include improving productivity and collaboration, while security and costs are top inhibitors. The adoption of mobile business apps is expected to double in the next 12 months. Partners can help businesses address security challenges and develop mobile strategies.
Mobile is a key driver of internet usage in many Asian countries. In India, 3G subscriptions grew 841% in the past year, with 39 million subscribers. 75% of Indian mobile internet users are between ages 16-34. Mobile is the primary way Indians access the internet, with 52% of internet users doing so via mobile. Ozone Media provides mobile engagement campaigns and innovative rich media ads to connect brands with audiences through social, local and mobile channels. They offer campaigns for messaging, videos, sampling, leads and more to generate engagement across mobile platforms.
The document discusses trends in marketing and digital innovation for 2013. It notes that marketing must be "awesome" or engaging to stand out. Open APIs will allow developers and fans to innovate using brand properties. Big data and data visualization will be important, allowing companies to personalize experiences and products. Mobile internet access will surpass desktop for the first time. Brands must plan for a "mobile first" future. Accessibility and experiences are replacing ownership as models of consumerism.
Managing the Mobile Rush: Smart Strategies for Multi‐channel PublishingLocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Sitecore mobile whitepaperManaging the Mobile Rush: Smart Strategies for Mult...LocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Consumerizacao e BYOD: grande desafio para TICezar Taurion
O fenômeno da consumerização e a politica de BYOD traz beneficos significativos para as empresas, mas cria um grande desafio para TI. A resposta não é impedir nem deixar correr solto, mas mudar o mind-set de TI.
Ireland's internet adoption levels are the main theme of the Autumn 2011 issue of State of the Net. Also covered is localisation, the availability of personal data on social network sites and a glimpse at the EU's new laws on cookies.
This document is the Winter 2010 issue of the State of the Net report published by the Irish online consultancy AMAS. It provides data and trends on eCommerce, social media, newspaper vs. internet usage, online TV, digital advertising, and mobile internet usage in Ireland. It also provides information on Irish domain name registrations and an overview of AMAS's internet consulting services which include developing internet strategies and providing research, user experience, content, training, marketing, and project management support for clients.
Aileen O' Toole presentation to Good Food IrelandAMAS
Aileen O'Toole's presentation to Good Food Ireland conference. Specifically covering the 2010 Irish Tourism Industry Confederation (ITIC) research into changing trousim distribution patterns and the role of internet in tourism distribution
Getting value from the Internet is the theme of the Spring edition of State of the Net. It also covers trends in catch-up TV, digital advertising and eCommerce
Changing media habits is the theme of the Autumn 2010 edition of State of the Net. It also covers new research on eCommerce, digital advertising, social media and online reputation management
State of the net issue 18 - latest internet trends and analysisAMAS
Changing media habits is the theme of the Autumn 2010 edition of State of the Net. It also covers trends in reputation management, eCommerce, digital advertising, the digital economy and social media.
Communicating STEM 2010 Fiachra O Marcaigh-amasAMAS
New media, new challenges. Fiachra Ó Marcaigh of AMAS describes trends driving internet communications, the mega-trend of social networking, what these mean for for communicating science, technology engineering and maths (STEM) and what STEM communicators need to do - and watch out for - in using these new media channels.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.