Tansy has been at innocent for the last 8 years and seen the company grow, shrink and grow over that time. From starting on a part time contract on the front line as a people’s champion (aka customer service), to formalising and running the award–winning Creative Team and now as their Brand Guardian she has a hunch as to what makes innocent tick – and has kept it buzzing for so long.

1. A few words about innocent
Tansy Drake
Global Creative / Brand Guardian / Nice Pear
innocent

8. the main thing

9. the main thing?

12. steal with pride

13. use your own voice

17. People will love it

18. be interesting

22. never listen to no

24. …so listen up, open up

27. keep talking

28. listen up, open up