The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
1) LocaModa is a place-based social media company that helps locations and brands engage audiences across multiple screens including outdoor, mobile, and online screens.
2) They reach over 100 million people monthly through partnerships with over 15,000 locations and have worked with brands like Ciroc Vodka, ESPN, and the Black Eyed Peas.
3) Effective cross-channel engagement requires considering mobile behavior before technology and using mobile to bridge intent-based discovery on private screens and context-based discovery on public screens.
Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing S...Digiday
This document discusses the growth of mobile video advertising and recommendations for mobile video ads. It notes that video ad spending is shifting to mobile as users prefer mobile video. It recommends that advertisers provide video ads that are tailored for mobile by being the right creative length and ensuring at least 50% of the ad is viewable on mobile. Sample charts show the projected growth of mobile video ad spending and how outstream video ads can work on the Smaato platform.
The document outlines an agenda for the "Connected Forum" event being held in Paris on June 30th. The event will feature presentations and roundtable discussions on understanding new consumer trends in the digital age and how brands and retailers can better engage customers. There will also be an expo area demonstrating practical examples and solutions for customer relationship management, loyalty programs, payment solutions, and social media marketing. The goal of the event is to help businesses interact with customers, understand their motivations, and grow their business in the digital world.
Augme Mobile is a tool that allows brands and advertisers to add interactivity to traditional marketing media like magazines, packaging and outdoor advertising. It does this by enabling consumers to interact with "tags" like QR codes, text keywords or barcodes printed in or on the media. When scanned or texted, these tags can direct consumers to mobile content like websites, videos, coupons or promotions. Augme Mobile handles campaign setup, tracking consumer interactions and engagement, and ensuring content is delivered in the proper format for different mobile devices. It aims to bring ads to life through easy mobile interaction and measurement of campaign performance.
Italians are highly engaged with mobile devices, with many accessing the internet only through mobile. They spend significant time on their mobile devices daily and check them frequently throughout the day. Mobile video and app usage is also very high in Italy. A key to engaging these mobile users is through creative and immersive content that triggers interactivity, including using influencers and native content. Measurement of a Durex intimate gel advertising campaign across different platforms showed high brand recall and intent to purchase, with the highest impact coming from television and Vevo placements. Data-driven insights about users can help target campaigns more effectively across different devices and contexts. Brand safety is also an important consideration for digital campaigns.
Tony Soares has over 20 years of experience in creative advertising. He was most recently the Creative Director at TBWA\Chiat\Day from 2005 to 2008, where he led creative work for Sprint and other brands. Prior to that, he spent 5 years at Young and Rubicam and 9 years at DDB New York working on accounts including AT&T, Cingular, New York Lottery, and others. He is currently an independent creative director.
The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
1) LocaModa is a place-based social media company that helps locations and brands engage audiences across multiple screens including outdoor, mobile, and online screens.
2) They reach over 100 million people monthly through partnerships with over 15,000 locations and have worked with brands like Ciroc Vodka, ESPN, and the Black Eyed Peas.
3) Effective cross-channel engagement requires considering mobile behavior before technology and using mobile to bridge intent-based discovery on private screens and context-based discovery on public screens.
Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing S...Digiday
This document discusses the growth of mobile video advertising and recommendations for mobile video ads. It notes that video ad spending is shifting to mobile as users prefer mobile video. It recommends that advertisers provide video ads that are tailored for mobile by being the right creative length and ensuring at least 50% of the ad is viewable on mobile. Sample charts show the projected growth of mobile video ad spending and how outstream video ads can work on the Smaato platform.
The document outlines an agenda for the "Connected Forum" event being held in Paris on June 30th. The event will feature presentations and roundtable discussions on understanding new consumer trends in the digital age and how brands and retailers can better engage customers. There will also be an expo area demonstrating practical examples and solutions for customer relationship management, loyalty programs, payment solutions, and social media marketing. The goal of the event is to help businesses interact with customers, understand their motivations, and grow their business in the digital world.
Augme Mobile is a tool that allows brands and advertisers to add interactivity to traditional marketing media like magazines, packaging and outdoor advertising. It does this by enabling consumers to interact with "tags" like QR codes, text keywords or barcodes printed in or on the media. When scanned or texted, these tags can direct consumers to mobile content like websites, videos, coupons or promotions. Augme Mobile handles campaign setup, tracking consumer interactions and engagement, and ensuring content is delivered in the proper format for different mobile devices. It aims to bring ads to life through easy mobile interaction and measurement of campaign performance.
Italians are highly engaged with mobile devices, with many accessing the internet only through mobile. They spend significant time on their mobile devices daily and check them frequently throughout the day. Mobile video and app usage is also very high in Italy. A key to engaging these mobile users is through creative and immersive content that triggers interactivity, including using influencers and native content. Measurement of a Durex intimate gel advertising campaign across different platforms showed high brand recall and intent to purchase, with the highest impact coming from television and Vevo placements. Data-driven insights about users can help target campaigns more effectively across different devices and contexts. Brand safety is also an important consideration for digital campaigns.
Tony Soares has over 20 years of experience in creative advertising. He was most recently the Creative Director at TBWA\Chiat\Day from 2005 to 2008, where he led creative work for Sprint and other brands. Prior to that, he spent 5 years at Young and Rubicam and 9 years at DDB New York working on accounts including AT&T, Cingular, New York Lottery, and others. He is currently an independent creative director.
ISDC_2015_Samuel Gähwiller_The most innovative Social TV in EuropeIBM Switzerland
Das innovativste social TV Europas
Samuel Gähwiler
Geschäftsführer Joiz Global
Erfolgsfaktoren und Vision, wie wir Digitalisierung von der ersten Minute an addressierten.
What Brands Must Do in the Age of Social TVHaylie Rudy
Brands must adapt to the rise of social TV by engaging viewers in real-time conversations on social media about shows, fostering loyal brand advocates, and creating content that enhances the viewing experience and encourages social sharing.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Xumanii is a new social networking and live streaming site that allows users to stream live content directly from their profile page using a webcam and laptop. It provides tools for multi-camera productions and live editing to produce concerts, video blogs, and other content. Users can also sell tickets to their live streams and add sponsorships or ads. The site launched with a free virtual ticket to a Drake concert. It aims to give artists, filmmakers, and others a way to market themselves and broadcast live worldwide.
This document discusses common myths about mobile advertising and the reality. It summarizes:
1) Mobile advertising has potential but is still developing, driven by smartphone growth. It is becoming an integral part of media mixes.
2) Smartphone capabilities allow for new rich advertising experiences beyond limited small screens, using touch, location, video, sensors.
3) Mobile advertising reaches a wide audience beyond just teens and young adults.
4) While the US and Europe are ahead, Israel is developing a substantial mobile advertising market.
5) Advertising occurs not just on phones but other portable devices like tablets and media players.
The document discusses the concept of reactive advertising, which customizes ads based on unique exposure conditions using data and variables. This is compared to traditional targeted advertising. Reactive advertising involves using data creatively in the advertising copywriting process rather than just during media planning. The document calls for a creative revolution 2.0 using data-driven advertising approaches. Copywriters are encouraged to break rules and think outside the box to create reactive ads that vary based on contextual variables.
La presentazione di A.Tosoni, Managing Director, Valassis, nell'ambito della Tavola Rotonda "Il futuro della Loyalty è mobile?", che ha avuto luogo durante la XV Edizione del Convegno Annuale dell'Osservatorio Fedeltà.
The document discusses omni-channel delivery of government services. It defines omni-channel as creating a personalized experience for users across any channel, format, location or device. It notes that citizens now expect seamless experiences across multiple channels. To achieve an omni-channel approach, the document recommends understanding users through personas and journeys, auditing current channels and data, and having a strategy that uses data to experiment with content delivery and shifts organizational culture towards being omni-channel.
The document describes a video advertising solution called BEEAD that provides quantifiable results. It offers several pre-roll and interstitial video ad formats that are guaranteed to be viewed in full screen from start to finish. BEEAD's advertising appears in ad-free environments before valuable content on premium websites. It uses double targeting and self-targeting to provide the most unique and powerful targeting available. Studies show BEEAD formats significantly increase brand awareness and recognition for advertisers. The solution has generated over 85 million clicks and is one of the top advertising networks in France. It is now launching in other countries in Europe. BEEAD guarantees clear formats and the ability to track any campaign details. It also offers opportunities to
QuizSnack allows users to create online polls and surveys and view answers in real time. Mixlr allows free broadcasting of high-quality live audio across devices. Call Loop enables easy sending of voice broadcasts and automated phone calls directly to customers. Beachionary is a social website where users can find beach details, photos, facilities, reviews and nearby hotels. FanGager is a platform for brands to manage and engage fans. IMGuest is a social network used by travelers to set up in-person meetings around the world.
Air France launched a promotional campaign called "Mini Prix" to connect with fans, engage fans, and promote new lower fare offerings. The campaign included a mobile-friendly instant win sweepstakes game where users had to solve a profile picture puzzle. Within 5 days, over 110,000 new fans joined the Air France Facebook page, 120,000 entries were received with 35% opting into emails, and over 125,000 organic visits and user actions helped foster further engagement, with 35% of users playing the game on mobile.
Mirchi is proposing a "Gangnam Style" event at Express Avenue Mall to capitalize on the viral popularity of Psy's "Gangnam Style" music video. The event will feature flash mob dance performances every two hours. There will also be a cash prize contest for the best "Gangnam Style" and "Google Song" dance moves. Sponsoring the event offers brands opportunities for branding through LED backdrops, flash mob attire, radio promotions, sampling at the event, and activities. The goal is for no one to forget this unexpected brand exposure. Famous actor Vijay and director Muragadoss may make special appearances to increase the event's popularity.
This document discusses strategies for increasing mobile video streaming and live streaming platform usage. It recommends encouraging customers to download apps and use them frequently rather than just once. Bathroom advertising generates a high recall rate. Outdoor transit advertising provides exposure without interruptions from other brands. A campaign aims to develop positive attitudes towards an exclusive sports app and emotional connections to teams and players. Metrics show potential reach and costs for various campaign options.
A comprehensive guide for mobile solar power trailerRunning Boards
Billboards are an excellent tool for advertising your brand on the busiest roads. However, if your billboards are not well-lighted during the night, you will miss many opportunities. By lighting your mobile solar power trailer, you can even promote your business even after-hours and give you the chance to grab the attention of nighttime travellers towards your business. There are many ways to make your billboards so that it has a different impression.
Creuna Mobile Briefing - Copenhagen 24th Nov 2010Kirsty Glenne
The first of three mobile focused presentation as part of Creuna´s Mobile Digital Briefing. This presentation provided context for the more detailed content to follow exploring the big mobile trends, key insights and the potential impact on business through the numbers. The presentation was written and presented by Kirsty Glenne, Creuna Norway.
Swisscom partnered with Samsung to launch the Galaxy S4 smartphone in Switzerland. They created a promotional campaign where people could win a Galaxy S4 by staring at it displayed on a billboard for 60 minutes while withstanding distractions. The event was live streamed online and on banners, allowing viewers to interact. The viral video gained over 4 million views, helping make the S4 launch a success through an innovative experiential marketing activation.
This document provides an overview of Samsung and its smartphone market in Pakistan. It discusses that Samsung was founded in 1938 and has over 275,000 employees worldwide. Samsung Electronics was established in 1969 and now has over 200 subsidiaries globally. Samsung's target market for smartphones ranges from ages 20-50 across different social classes. In Pakistan, Samsung has a 40.48% market share of the mobile phone market. The top 10 Samsung smartphone models in Pakistan are then outlined, including their prices, operating systems, specifications, and competitive advantages over other brands like Apple. Regulatory duties on imported phones over $60 were also increased by the Pakistani government.
Live streaming should already be part of any content creator's repertoire; all major social media players have integrated advanced live streaming capabilities into their platforms. It's not only broadcast networks and entertainment outlets looking to stream live video content to online destinations
This document provides activity metrics for uberTET in Ho Chi Minh City on January 29, 2016, including 5 cars available fulfilling 34 requests. It also details communication metrics for Uber's Facebook ads reaching over 1 million people and in-app messages reaching 467,000 users with 3,000 engagements, as well as communication from Nestle but no details provided.
Shazam has 96 million monthly active users who perform over 14 billion Shazams of music each month. The document discusses Shazam's size, demographics, and how time is spent with different media. It also provides examples of how artists have benefited from increased Shazams, such as gaining radio airplay or record deals. The document promotes Shazam's targeting capabilities to reach fans based on their Shazaming behavior across devices and recommends campaign types to promote new releases or boost chart placement.
In 20018's Dubai Lynx festival, Anghami presented a story about the power of audio.
Read about it here: https://medium.com/@RamiM.Zeidan/the-power-of-audio-25f30473c1a
ISDC_2015_Samuel Gähwiller_The most innovative Social TV in EuropeIBM Switzerland
Das innovativste social TV Europas
Samuel Gähwiler
Geschäftsführer Joiz Global
Erfolgsfaktoren und Vision, wie wir Digitalisierung von der ersten Minute an addressierten.
What Brands Must Do in the Age of Social TVHaylie Rudy
Brands must adapt to the rise of social TV by engaging viewers in real-time conversations on social media about shows, fostering loyal brand advocates, and creating content that enhances the viewing experience and encourages social sharing.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Xumanii is a new social networking and live streaming site that allows users to stream live content directly from their profile page using a webcam and laptop. It provides tools for multi-camera productions and live editing to produce concerts, video blogs, and other content. Users can also sell tickets to their live streams and add sponsorships or ads. The site launched with a free virtual ticket to a Drake concert. It aims to give artists, filmmakers, and others a way to market themselves and broadcast live worldwide.
This document discusses common myths about mobile advertising and the reality. It summarizes:
1) Mobile advertising has potential but is still developing, driven by smartphone growth. It is becoming an integral part of media mixes.
2) Smartphone capabilities allow for new rich advertising experiences beyond limited small screens, using touch, location, video, sensors.
3) Mobile advertising reaches a wide audience beyond just teens and young adults.
4) While the US and Europe are ahead, Israel is developing a substantial mobile advertising market.
5) Advertising occurs not just on phones but other portable devices like tablets and media players.
The document discusses the concept of reactive advertising, which customizes ads based on unique exposure conditions using data and variables. This is compared to traditional targeted advertising. Reactive advertising involves using data creatively in the advertising copywriting process rather than just during media planning. The document calls for a creative revolution 2.0 using data-driven advertising approaches. Copywriters are encouraged to break rules and think outside the box to create reactive ads that vary based on contextual variables.
La presentazione di A.Tosoni, Managing Director, Valassis, nell'ambito della Tavola Rotonda "Il futuro della Loyalty è mobile?", che ha avuto luogo durante la XV Edizione del Convegno Annuale dell'Osservatorio Fedeltà.
The document discusses omni-channel delivery of government services. It defines omni-channel as creating a personalized experience for users across any channel, format, location or device. It notes that citizens now expect seamless experiences across multiple channels. To achieve an omni-channel approach, the document recommends understanding users through personas and journeys, auditing current channels and data, and having a strategy that uses data to experiment with content delivery and shifts organizational culture towards being omni-channel.
The document describes a video advertising solution called BEEAD that provides quantifiable results. It offers several pre-roll and interstitial video ad formats that are guaranteed to be viewed in full screen from start to finish. BEEAD's advertising appears in ad-free environments before valuable content on premium websites. It uses double targeting and self-targeting to provide the most unique and powerful targeting available. Studies show BEEAD formats significantly increase brand awareness and recognition for advertisers. The solution has generated over 85 million clicks and is one of the top advertising networks in France. It is now launching in other countries in Europe. BEEAD guarantees clear formats and the ability to track any campaign details. It also offers opportunities to
QuizSnack allows users to create online polls and surveys and view answers in real time. Mixlr allows free broadcasting of high-quality live audio across devices. Call Loop enables easy sending of voice broadcasts and automated phone calls directly to customers. Beachionary is a social website where users can find beach details, photos, facilities, reviews and nearby hotels. FanGager is a platform for brands to manage and engage fans. IMGuest is a social network used by travelers to set up in-person meetings around the world.
Air France launched a promotional campaign called "Mini Prix" to connect with fans, engage fans, and promote new lower fare offerings. The campaign included a mobile-friendly instant win sweepstakes game where users had to solve a profile picture puzzle. Within 5 days, over 110,000 new fans joined the Air France Facebook page, 120,000 entries were received with 35% opting into emails, and over 125,000 organic visits and user actions helped foster further engagement, with 35% of users playing the game on mobile.
Mirchi is proposing a "Gangnam Style" event at Express Avenue Mall to capitalize on the viral popularity of Psy's "Gangnam Style" music video. The event will feature flash mob dance performances every two hours. There will also be a cash prize contest for the best "Gangnam Style" and "Google Song" dance moves. Sponsoring the event offers brands opportunities for branding through LED backdrops, flash mob attire, radio promotions, sampling at the event, and activities. The goal is for no one to forget this unexpected brand exposure. Famous actor Vijay and director Muragadoss may make special appearances to increase the event's popularity.
This document discusses strategies for increasing mobile video streaming and live streaming platform usage. It recommends encouraging customers to download apps and use them frequently rather than just once. Bathroom advertising generates a high recall rate. Outdoor transit advertising provides exposure without interruptions from other brands. A campaign aims to develop positive attitudes towards an exclusive sports app and emotional connections to teams and players. Metrics show potential reach and costs for various campaign options.
A comprehensive guide for mobile solar power trailerRunning Boards
Billboards are an excellent tool for advertising your brand on the busiest roads. However, if your billboards are not well-lighted during the night, you will miss many opportunities. By lighting your mobile solar power trailer, you can even promote your business even after-hours and give you the chance to grab the attention of nighttime travellers towards your business. There are many ways to make your billboards so that it has a different impression.
Creuna Mobile Briefing - Copenhagen 24th Nov 2010Kirsty Glenne
The first of three mobile focused presentation as part of Creuna´s Mobile Digital Briefing. This presentation provided context for the more detailed content to follow exploring the big mobile trends, key insights and the potential impact on business through the numbers. The presentation was written and presented by Kirsty Glenne, Creuna Norway.
Swisscom partnered with Samsung to launch the Galaxy S4 smartphone in Switzerland. They created a promotional campaign where people could win a Galaxy S4 by staring at it displayed on a billboard for 60 minutes while withstanding distractions. The event was live streamed online and on banners, allowing viewers to interact. The viral video gained over 4 million views, helping make the S4 launch a success through an innovative experiential marketing activation.
This document provides an overview of Samsung and its smartphone market in Pakistan. It discusses that Samsung was founded in 1938 and has over 275,000 employees worldwide. Samsung Electronics was established in 1969 and now has over 200 subsidiaries globally. Samsung's target market for smartphones ranges from ages 20-50 across different social classes. In Pakistan, Samsung has a 40.48% market share of the mobile phone market. The top 10 Samsung smartphone models in Pakistan are then outlined, including their prices, operating systems, specifications, and competitive advantages over other brands like Apple. Regulatory duties on imported phones over $60 were also increased by the Pakistani government.
Live streaming should already be part of any content creator's repertoire; all major social media players have integrated advanced live streaming capabilities into their platforms. It's not only broadcast networks and entertainment outlets looking to stream live video content to online destinations
This document provides activity metrics for uberTET in Ho Chi Minh City on January 29, 2016, including 5 cars available fulfilling 34 requests. It also details communication metrics for Uber's Facebook ads reaching over 1 million people and in-app messages reaching 467,000 users with 3,000 engagements, as well as communication from Nestle but no details provided.
Shazam has 96 million monthly active users who perform over 14 billion Shazams of music each month. The document discusses Shazam's size, demographics, and how time is spent with different media. It also provides examples of how artists have benefited from increased Shazams, such as gaining radio airplay or record deals. The document promotes Shazam's targeting capabilities to reach fans based on their Shazaming behavior across devices and recommends campaign types to promote new releases or boost chart placement.
In 20018's Dubai Lynx festival, Anghami presented a story about the power of audio.
Read about it here: https://medium.com/@RamiM.Zeidan/the-power-of-audio-25f30473c1a
Shazam is a mobile app that recognizes music and TV around users and allows them to discover, explore and share music and TV. It was founded in 1999 and has grown significantly, reaching 1 billion tags in 10 years, 2 billion in 10 months, and going from 10 to 12 billion tags in 3 months. Shazam works by analyzing captured audio to create a fingerprint and search its database for matches, returning information to the user if there is a match. Over time, Shazam has expanded its technology to TV, added social networking features, and redesigned its app to attract more users and meet new demands.
2012 9 19 mindshare digital pov shazam tv pushMindshare
Shazam is expanding its music identification app to identify television programs and provide additional information to users about current and upcoming shows, actors, trivia, and more. The updated app works across over 160 US channels and 2 million users access it weekly. By identifying programs and linking to social media, schedules and other online content, Shazam aims to be a leading platform for second-screen viewing and engagement with TV shows and advertisements. With its large existing audience, Shazam is well positioned to become an important player in multi-screen experiences and advertising.
This document provides information about StationDigital, a digital media company that offers music streaming. It summarizes StationDigital's products, growth strategy, and advertising opportunities. StationDigital launched in 2013 and has grown to over 7 million unique listeners. It differentiates itself through a listener rewards program where users can earn points for purchases. The document outlines StationDigital's plans to expand into video, on-demand services, and social networking to become a multi-media platform. It also provides statistics on StationDigital's audience demographics and advertising rates.
Why Being Different Still Makes a Difference Louise Ioannou
This document discusses the importance of brand salience and meaningful difference for marketing. It finds that while salience is important for growth, meaningful difference is a stronger driver of repeat purchases and price premiums. Meaningful difference encompasses a brand being unique, meeting consumer needs, and having affinity and differentiation. Magazines are identified as the most cost-effective media channel for delivering meaningful difference across all of these dimensions. The document concludes that pursuing both salience and meaningful difference through magazine advertising is important for long-term brand-building.
The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.
Dear Friends,
eGreetings from Diverse Fabric Solutions (dfsprint.com), a direct manufacturer of effective large to super-wide format graphics and banners, customized POP and POS displays, and all of the hardware required to exhibit your graphics for retail, tradeshows, or special events!
We are writing let you know about exciting changes in our services and capabilities. We are now offering Augmented Reality for advertising campains.
In addition to fabrics and textiles, we now offer full direct-to-print services on just about any media and substrate material, including:
• Acrylics
• Glass
• Paper and cardboard
• Plastics
• Metals and Wire
• Vinyls
• Foamcore and Coroplast
• Equipment list available upon request
Let DFS produce and deliver your large format print, POP / POS projects. We offer fast, economical graphical images and displays that will simply WOW audiences. Contact us about your needs. Our Passion is to print.
We look forward to collaborating with you to bring all of your graphical design ideas to life.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
This document discusses the opportunities for in-game brand-safe advertising in the gaming industry. It notes that while gaming is a major market, brand advertising budgets are not fully allocated to it yet. Programmatic in-game advertising can help unlock more brand dollars by ensuring reach, viewability, and brand safety. Mobile game developers can enable this by partnering with supply side platforms, implementing consent management, and considering how brand-safe their game content and environments are. With the right partnerships and strategies, blended in-game ads could significantly increase gaming companies' advertising revenue.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
The document discusses a mobile marketing company called ROK On that uses Bluetooth technology to push targeted advertising content and applications to consumers' mobile phones within specific venues. The company works with venues like stores and stadiums to install Bluetooth transmitters that broadcast advertising content to nearby phones. The content is customized for each venue's demographic and can include things like ring tones, wallpapers, videos, and games that advertise the venue's brands. The system allows advertisers to reach consumers in specific locations and initiate ongoing engagement through interactive mobile applications on the phones. Benefits include generating new revenue streams for venues, extending brands' reach, and providing a positive experience for consumers.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Music streaming app development to empower your business & attract global users. INORU’s music streaming app developers design, build and deploy user-friendly apps.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, film and TV sync licensing, sub-licensing agreements, and more. Unlike other distributors, Sugo Music Group handles all aspects of distribution internally, from uploading music to tracking usage and payments. They have developed extensive partnerships and relationships to maximize global exposure and monetization for artists.
Sugo Music Group is a music distribution and licensing company that has been in business for over 30 years. They distribute music across all major platforms and have relationships with top online retailers, broadcasters, and licensing partners. Sugo Music Group provides a complete solution for labels that includes distribution, radio promotion, and synchronization licensing to get music placed in film, TV, and other video. Their services help generate revenue from performance royalties and sync licensing deals.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, synchronization licensing, video placements, and physical CD manufacturing. Unlike other distributors, Sugo Music Group handles all aspects of distribution internally in order to ensure artists' music is distributed correctly. They currently distribute music to over 120 countries worldwide.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, film and TV sync licensing, sub-licensing agreements, and more. Unlike other distributors, Sugo Music Group handles all aspects of distribution including preparing and submitting music to retailers. They ensure artists' music is available worldwide across all major platforms and channels. Sugo Music Group's full-service approach aims to maximize artists' revenue through music distribution.
Sound print platform increases customer interaction with tvFrank Sun
SoundPrint Platform is a technology developed by IntoNow in 2011 that can identify content being watched on TV within seconds, even for live or first-time aired shows, using audio fingerprinting. It indexes over 140 million minutes of previously aired shows. By combining identification of the show with what news and discussions friends are having about the show, SoundPrint Platform improves customer interaction with TV. This matters as many people now use other devices like smartphones while watching TV.
The New Audio. Reaching the Spotify Listener in Turkey Kerli Nurmoja SpotifyWebrazzi
This document summarizes data about Spotify's presence and audience in Turkey. Some key points:
1) Spotify has over 8 million active users in Turkey, making it one of the largest "radio stations" in terms of weekly reach, especially among millennials where it has the 6th largest audience.
2) Spotify provides unique reach beyond other radio stations, extending their total audience by over 25% among 15-34 year olds.
3) Spotify listeners tend to be younger, more educated, and have higher incomes than radio listeners. They are also more socially connected and open to innovations.
This document discusses Pouch, a loyalty and offers platform that uses iBeacons to trigger targeted content to consumers based on their location. Pouch aggregates loyalty programs from multiple merchants to provide offers and rewards. It has conducted trials with coffee shops to test user experiences with mobile loyalty compared to paper cards. The trials found that while most users preferred the convenience of mobile, some cited issues like needing receipts or offers not being exciting enough. Pouch also provides analytics and tools to help merchants better understand customer behavior and engage them through location-triggered notifications, which have shown higher response rates than non-location based notifications if limited to an optimal number per day.
New start up CrowdEmotion share their insights in to understanding the emotional part of the human brain and how emotions can be linked to business metrics using machine learning.
This document discusses an internal HSBC program called HSBC NOW that shares stories from employees with the goals of building trust between senior managers and employees and helping employees better understand business priorities. It provides statistics on the positive employee impact and social media reach and engagement generated by the program, which includes over 50 employee stories presented and 300 stories broadcast since 2012, with most employees reporting increased trust in senior managers and understanding of business priorities after viewing the program.
NewsCred is a content marketing platform that helps brands simplify and scale their entire content marketing process. Content marketing is not just a tactic but a long-term strategy that can transform a business. It allows brands to grow traffic, engage audiences, and drive leads through sharing relevant content. However, many brands struggle to produce enough content. NewsCred recommends taking a big picture approach, creating content that scales across channels through a sustainable workflow and distribution strategy, and measuring ROI to make content marketing effective.
This document discusses first direct bank's strategy to develop a social media presence. It explains that first direct will focus on providing both financial and life advice to customers by combining topics like money, banking, and finance with lifestyle stories and tips. The strategy also involves working with bloggers to share lifestyle content. An example campaign for first time home buyers is described that aims to create engaging visual content for Facebook to inspire both current and potential customers. In summarizing the benefits, the document states that this social media focused approach can help first direct more deeply engage customers, strengthen advocacy of the brand, and support both retention and acquisition of new customers.
The document discusses innovation in large companies and how social tools can help drive innovation. It notes that the Fortune 500 turnover rate is 8% annually as companies struggle to change and innovate. Traditional processes focused on efficiency can inhibit innovation. The document advocates for more open, social and informal approaches to innovation using both internal and external networks. It presents social business tools as a way to help large companies listen more, adapt faster and grow by working more like a network. Examples are given of companies using social tools to better understand customers, collaborate across teams, and accelerate ideas into execution.
The document outlines Barclays' ideation process to encourage innovation across the company. The goals are to promote cross-group collaboration, embed innovation in daily operations, and generate commercial benefits. The ideation process involves employees submitting ideas organically or in response to business challenges. Ideas are then voted on, commented on, and refined collaboratively. Top ideas are pitched to senior leaders, who may sponsor projects for delivery if feasible and beneficial. Successfully implemented ideas then have their impacts measured.
Tom Nixon presents on the collaborative culture of the future. He argues that traditional intranets and organizational hierarchies will die off, being replaced by new forms of digital collaboration and non-hierarchical organizational structures. Nixon discusses alternatives like holacracy and sociocracy that organize work into self-managed circles or domains. The future organization will be a community of purpose where everyone has a voice and can challenge management.
Paul Thomas and Katherine Carter of Grant Thornton talk to the Social Media Leadership Forum members on the reasons behind their implementation of the internal social networking platform, JAM.
This document discusses how businesses are increasingly using social technologies to engage employees, customers, and partners. It argues that social platforms fit existing business cultures by allowing knowledge to be shared openly through conversations and collaboration, rather than requiring top-down documentation. Such platforms expose an organization's entire network and knowledge, including both explicit knowledge stored in documents and tacit knowledge shared in real-time interactions. They provide value both for individuals through improved collaboration and efficiency, and for businesses through increased innovation, engagement, and faster onboarding of new employees.
The document announces that something is coming soon but provides no other details on the topic, timing, or content. It consists of a single line stating "COMING SOON" without any other context.
Tom Standage, the Digital Editor of The Economist shares with SMLF members why social media platforms aren't just a recent development and how we know that it dates back to Roman times. This in-depth look into the history of social was a fully-subscribed session
Vernon Bubb, Head of Sales Solutions at LinkedIn, talks to the SMLF members and guests about why social selling is so important for organisations and how sales professionals can gain insights in to their prospects, by expanding their networks and reducing cold calling.
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
5. By the end of 2014, global
smartphone penetration will
have exploded from 5% of the
global population in 2009, to
22%. That's an increase of
nearly 1.3 billion smartphones
in four years
88% of people use their smart
devices while watching TV
GROWTH
8. Direct Line used Santigold’s track “Disparate Youth” in their television initiative in 2013. Without a call-to-
action on screen, music directly influenced a response from our users to Shazam the commercial.
SANTIGOLD TAGS ON
LAUNCH OF COMMERCIAL
SANTIGOLD TAGS
BEFORE INCLUSION IN
DIRECT LINE COMMERCIAL
SHAZAMING OF TRACK
CONTINTUES LONG AFTER
COMMERCIAL LAUNCH
SHAZAM RESULTS DRIVEN BY TV ADS
9.
10. SHAZAM IS THE WORLD’S LEADING MEDIA
ENGAGEMENT COMPANY
Shazam doesn’t compete with your marketing plan’s elements…we enhance them. From television to social to radio to video
views, Shazam ties all of your media tactics together, through one cohesive experience. And every push of the Shazam button
is a clear indicator of consumer intent.
RETAIL
Shazam
RADIO
Shazam
TV
Shaza
m
CINEMA
Shazam
ONLINE
VIDEO
Shazam