7. … and savvy ebookers are now
adopting a multi-device
approach….
8. “Doing mobile, and doing it well, is no longer a
‘nice-to-have’ offering. It’s now absolutely
critical… to grasp the realities of your mobile
customer experience, as well as have the ability
to test and refine it on an ongoing basis”
Vice president of Optimization
at VEGAS.com
9. 63% research a holiday
on a mobile device and
then use a desktop or
laptop to book
10. In the past 12 months, 36% used
two or more channels when
researching a holiday
11. BUT! Customer loyalty is low.
Just 11% book their holiday
with the same provider
each time