Talk given at NewCrafts Paris Conference 2024 Abstract: Have you ever observed quality problems with what your team is delivering? Have you ever felt your team is learning about the actual status quo late, too late to include these insights in your next steps? Have you ever wondered how to influence change when you’re “just” a specialist on the team, maybe even felt powerless? I’ve mostly worked with people who never experienced effective collaboration across roles and specialties. How to get such a team to move toward testing throughout the delivery workflow from idea to production, on all kinds of levels, for all parts of the product, by the whole team? How to consider quality from the start and have it continuously inform our decision-making? Over the years, I’ve built a repertoire of tactics to help teams transform toward holistic testing and quality. They range from meeting people where they are to creating guidelines, pairing and many others. It’s a toolbox of approaches to try out and find the sweet spot where people start moving toward better directions together. These tactics are fallible, not all of them work in all contexts, and yet they have helped my teams get to a better place. Join this talk to get inspired to take things into your hands. Learn what you can try yourself in your context to help your team make the first steps on your journey towards holistic testing and quality. Key learnings: - Learn how you can influence team culture, no matter your role or experience level - Add team transformation tactics to your toolbox of approaches to try - Understand the many ways we can move towards holistic testing and quality

1. TEAM TRANSFORMATION TACTICS
FOR HOLISTIC TESTING AND QUALITY LISI HOCKE
@lisihocke@mastodon.social

2. DISCLAIMER
@lisihocke@mastodon.social

3. DISCLAIMER
Based on my experience
@lisihocke@mastodon.social

4. DISCLAIMER
Based on my experience
Inspired by countless people
@lisihocke@mastodon.social

5. DISCLAIMER
Based on my experience
Snapshot in time
Inspired by countless people
@lisihocke@mastodon.social

6. DISCLAIMER
Based on my experience
Snapshot in time
Tactics are fallible
Inspired by countless people
@lisihocke@mastodon.social

7. DISCLAIMER
Based on my experience
Snapshot in time
Tactics are fallible
Tactics for winning as team
Inspired by countless people
@lisihocke@mastodon.social

8. DISCLAIMER
Based on my experience
Snapshot in time
Tactics are fallible
Tactics for winning as team
Teams transformed themselves
Inspired by countless people
@lisihocke@mastodon.social

9. AGENDA
Holistic Testing and Quality
The Team’s Starting Point
A Toolbox of Tactics
The Next Step
@lisihocke@mastodon.social

10. AGENDA
Holistic Testing and Quality
The Team’s Starting Point
A Toolbox of Tactics
The Next Step
@lisihocke@mastodon.social

11. AGENDA
Holistic Testing and Quality
The Team’s Starting Point
A Toolbox of Tactics
The Next Step
@lisihocke@mastodon.social

12. AGENDA
Holistic Testing and Quality
The Team’s Starting Point
A Toolbox of Tactics
The Next Step
@lisihocke@mastodon.social

13. AGENDA
Holistic Testing and Quality
The Team’s Starting Point
A Toolbox of Tactics
The Next Step
@lisihocke@mastodon.social

14. HOLISTIC TESTING
AND QUALITY
WHY EVEN
BOTHER?
@lisihocke@mastodon.social

15. HOLISTIC?
@lisihocke@mastodon.social

16. HOLISTIC?
All the time
@lisihocke@mastodon.social

17. HOLISTIC?
All the time
Everywhere
@lisihocke@mastodon.social

18. HOLISTIC?
All the time
Everywhere
Everything
@lisihocke@mastodon.social

19. HOLISTIC?
All the time
Everywhere
By everyone
Everything
@lisihocke@mastodon.social

20. MY EXPERIENCE IS BASED ON MY TEAMS
@lisihocke@mastodon.social

21. MY EXPERIENCE IS BASED ON MY TEAMS
Product development teams
@lisihocke@mastodon.social

22. MY EXPERIENCE IS BASED ON MY TEAMS
Product development teams
Cross-functional
@lisihocke@mastodon.social

23. MY EXPERIENCE IS BASED ON MY TEAMS
Product development teams
Cross-functional
Embedded hands-on
@lisihocke@mastodon.social

24. A MYRIAD OF TEAM PROBLEMS
@lisihocke@mastodon.social

25. A MYRIAD OF TEAM PROBLEMS
Poor delivery
@lisihocke@mastodon.social

26. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
@lisihocke@mastodon.social

27. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking
@lisihocke@mastodon.social

28. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
@lisihocke@mastodon.social

29. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
@lisihocke@mastodon.social

30. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Lack of safety & trust
@lisihocke@mastodon.social

31. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame
Lack of safety & trust
@lisihocke@mastodon.social

32. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame Inaction
Lack of safety & trust
@lisihocke@mastodon.social

33. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame Inaction
Lack of safety & trust
Lack of transparency
@lisihocke@mastodon.social

34. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame Inaction
Lack of safety & trust
Gatekeeping
Lack of transparency
@lisihocke@mastodon.social

35. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame Inaction
Knowledge silos
Lack of safety & trust
Gatekeeping
Lack of transparency
@lisihocke@mastodon.social

36. A MYRIAD OF TEAM PROBLEMS
Poor delivery Limited communication
Expert role thinking Lots of handovers
Poor system understanding
Quick to blame Inaction
Knowledge silos … and many more
Lack of safety & trust
Gatekeeping
Lack of transparency
@lisihocke@mastodon.social

37. BENEFITS OF MAKING THINGS A TEAM THING
@lisihocke@mastodon.social

38. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access
@lisihocke@mastodon.social

39. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
@lisihocke@mastodon.social

40. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
@lisihocke@mastodon.social

41. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
@lisihocke@mastodon.social

42. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
@lisihocke@mastodon.social

43. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
@lisihocke@mastodon.social

44. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
@lisihocke@mastodon.social

45. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
Willingness to experiment
@lisihocke@mastodon.social

46. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
Willingness to experiment
System understanding
@lisihocke@mastodon.social

47. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
Willingness to experiment
System understanding
Better relationships
@lisihocke@mastodon.social

48. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
Willingness to experiment
System understanding
Better quality outcome
Better relationships
@lisihocke@mastodon.social

49. BENEFITS OF MAKING THINGS A TEAM THING
Inclusion and access Shared knowledge & skills
Resilience
Flow for faster delivery
Team accountability
Empathy & appreciation
Increased support
Willingness to experiment
System understanding
Better quality outcome
Better relationships
Stronger team
@lisihocke@mastodon.social

50. THE TEAM’S STARTING POINT KNOW WHAT
YOU CAN EXPECT
@lisihocke@mastodon.social

51. A NOTE ON POWER & INFLUENCE
Power bases
(French & Raven)
https://bit.ly/power-bases
Impact over
intention
https://bit.ly/impact-over-intention
@lisihocke@mastodon.social

52. TIME IS OF THE ESSENCE
@lisihocke@mastodon.social

53. TIME IS OF THE ESSENCE
Changes takes time
@lisihocke@mastodon.social

54. TIME IS OF THE ESSENCE
Changes takes time
Sowing seeds is worth it
@lisihocke@mastodon.social

55. TIME IS OF THE ESSENCE
Changes takes time
Sowing seeds is worth it
Don’t run too fast for people to follow
@lisihocke@mastodon.social

56. TIME IS OF THE ESSENCE
Changes takes time
Sowing seeds is worth it
Don’t run too fast for people to follow
It might not be the right time yet
@lisihocke@mastodon.social

57. TIME IS OF THE ESSENCE
Changes takes time
Sowing seeds is worth it
Don’t run too fast for people to follow
It might not be the right time yet
Setbacks are a given
@lisihocke@mastodon.social

58. OBSERVE BEFORE YOU CHOOSE A TACTIC
@lisihocke@mastodon.social

59. OBSERVE BEFORE YOU CHOOSE A TACTIC
Context matters
@lisihocke@mastodon.social

60. OBSERVE BEFORE YOU CHOOSE A TACTIC
Context matters
Look for pain points, needs, concerns, fears, wishes
@lisihocke@mastodon.social

61. PICK YOUR BATTLES
@lisihocke@mastodon.social

62. PICK YOUR BATTLES
Focus with impact in mind
@lisihocke@mastodon.social

63. PICK YOUR BATTLES
Focus with impact in mind
Preserve your energy
@lisihocke@mastodon.social

64. DARE TO TRY, AND TRY AGAIN
@lisihocke@mastodon.social

65. DARE TO TRY, AND TRY AGAIN
We can only change ourselves
@lisihocke@mastodon.social

66. DARE TO TRY, AND TRY AGAIN
We can only change ourselves
Take courage and take action
@lisihocke@mastodon.social

67. A TOOLBOX OF TACTICS CHOICE
SELECTION
@lisihocke@mastodon.social

68. WHAT’S IN THE BOX?
1. People first
2. Meet people where they are
3. Show, don’t tell
4. Make sharing the default
5. Build on existing energies
6. Optimize for flow
7. A bit better every day
8. Change the narrative
9. Build resilience in
10. Work through conflict
11. Make space for everyone
12. Optimism goes a long way
(Here’s room for more)
@lisihocke@mastodon.social

69. PEOPLE FIRST
1
@lisihocke@mastodon.social

70. PEOPLE FIRST
Show curiosity to foster relationships
1
@lisihocke@mastodon.social

71. PEOPLE FIRST
Show curiosity to foster relationships
Appreciate what’s working well
1
@lisihocke@mastodon.social

72. PEOPLE FIRST
Show curiosity to foster relationships
Appreciate what’s working well
Contribute hands-on to build trust
1
@lisihocke@mastodon.social

73. PEOPLE FIRST
Show curiosity to foster relationships
Appreciate what’s working well
Contribute hands-on to build trust
Help and ask for help
1
@lisihocke@mastodon.social

74. MEET PEOPLE WHERE THEY ARE
2
@lisihocke@mastodon.social

75. MEET PEOPLE WHERE THEY ARE
Don’t assume, learn
2
@lisihocke@mastodon.social

76. MEET PEOPLE WHERE THEY ARE
Don’t assume, learn
Speak their language
2
@lisihocke@mastodon.social

77. MEET PEOPLE WHERE THEY ARE
Don’t assume, learn
Speak their language
Work where they work
2
@lisihocke@mastodon.social

78. MEET PEOPLE WHERE THEY ARE
Don’t assume, learn
Speak their language
Work where they work
Accept they can only
go at their own pace
2
@lisihocke@mastodon.social

79. SHOW, DON’T TELL
3
@lisihocke@mastodon.social

80. SHOW, DON’T TELL
Let people experience it
3
@lisihocke@mastodon.social

81. SHOW, DON’T TELL
Let people experience it
Encourage to experiment
3
@lisihocke@mastodon.social

82. MAKE SHARING THE DEFAULT
4
@lisihocke@mastodon.social

83. MAKE SHARING THE DEFAULT
Share access
4
@lisihocke@mastodon.social

84. MAKE SHARING THE DEFAULT
Share access
Share knowledge
4
@lisihocke@mastodon.social

85. MAKE SHARING THE DEFAULT
Share access
Share knowledge
Share load, including glue work
4
@lisihocke@mastodon.social

86. MAKE SHARING THE DEFAULT
Share access
Share knowledge
Share load, including glue work
Share pain
4
@lisihocke@mastodon.social

87. MAKE SHARING THE DEFAULT
Share access
Share knowledge
Share load, including glue work
Share pain
4
Share credit
@lisihocke@mastodon.social

88. BUILD ON EXISTING ENERGIES
5
@lisihocke@mastodon.social

89. BUILD ON EXISTING ENERGIES
Shape the system
5
@lisihocke@mastodon.social

90. BUILD ON EXISTING ENERGIES
Piggyback on existing practices
Shape the system
5
@lisihocke@mastodon.social

91. BUILD ON EXISTING ENERGIES
Piggyback on existing practices
Shape the system
Build on intrinsic motivation
5
@lisihocke@mastodon.social

92. OPTIMIZE FOR FLOW
6
@lisihocke@mastodon.social

93. OPTIMIZE FOR FLOW
Discover faster ways to collaborate
6
@lisihocke@mastodon.social

94. OPTIMIZE FOR FLOW
Discover faster ways to collaborate
Stop starting, start finishing
6
@lisihocke@mastodon.social

95. OPTIMIZE FOR FLOW
Discover faster ways to collaborate
Stop starting, start finishing
Slow down to go fast
6
@lisihocke@mastodon.social

96. A BIT BETTER EVERY DAY
7
@lisihocke@mastodon.social

97. A BIT BETTER EVERY DAY
Be okay with good enough
7
@lisihocke@mastodon.social

98. A BIT BETTER EVERY DAY
Be okay with good enough
Take tiny steps
7
@lisihocke@mastodon.social

99. CHANGE THE NARRATIVE
8
@lisihocke@mastodon.social

100. CHANGE THE NARRATIVE
Reframe the situation
8
@lisihocke@mastodon.social

101. CHANGE THE NARRATIVE
Reframe the situation
Tell it into existence
8
@lisihocke@mastodon.social

102. BUILD RESILIENCE IN
9
@lisihocke@mastodon.social

103. BUILD RESILIENCE IN
Focus on enabling
9
@lisihocke@mastodon.social

104. BUILD RESILIENCE IN
Focus on enabling
Refrain from solo work
9
@lisihocke@mastodon.social

105. BUILD RESILIENCE IN
Focus on enabling
Refrain from solo work
Go away to test it out
9
@lisihocke@mastodon.social

106. WORK THROUGH CONFLICT
10
@lisihocke@mastodon.social

107. WORK THROUGH CONFLICT
Put the fish on the table before it rots
10
@lisihocke@mastodon.social

108. WORK THROUGH CONFLICT
Put the fish on the table before it rots
Don’t assume, ask
10
@lisihocke@mastodon.social

109. MAKE SPACE FOR EVERYONE
11
@lisihocke@mastodon.social

110. MAKE SPACE FOR EVERYONE
Cater to people’s needs
11
@lisihocke@mastodon.social

111. MAKE SPACE FOR EVERYONE
Cater to people’s needs
11
Hear all voices
@lisihocke@mastodon.social

112. MAKE SPACE FOR EVERYONE
Cater to people’s needs
Opt for joint decisions that get lived
11
Hear all voices
@lisihocke@mastodon.social

113. OPTIMISM GOES A LONG WAY
12
@lisihocke@mastodon.social

114. OPTIMISM GOES A LONG WAY
Radiate confidence we can figure this out together
12
@lisihocke@mastodon.social

115. OPTIMISM GOES A LONG WAY
Radiate confidence we can figure this out together
Celebrate all the things
12
@lisihocke@mastodon.social

116. MY TOOLBOX OF TACTICS
1. People first
2. Meet people where they are
3. Show, don’t tell
4. Make sharing the default
5. Build on existing energies
6. Optimize for flow
7. A bit better every day
8. Change the narrative
9. Build resilience in
10. Work through conflict
11. Make space for everyone
12. Optimism goes a long way
(Here’s room for more)
@lisihocke@mastodon.social

117. SO WHAT ABOUT TESTING AND QUALITY?
@lisihocke@mastodon.social

118. SO WHAT ABOUT TESTING AND QUALITY?
Team culture is the foundation for everything
@lisihocke@mastodon.social

119. THE NEXT STEP OVER TO YOU
@lisihocke@mastodon.social

120. GET STARTED WITH A FIRST STEP
@lisihocke@mastodon.social

121. BUILD YOUR OWN TOOLBOX AS YOU GO
@lisihocke@mastodon.social

122. WE’RE NOT ALONE ON THIS JOURNEY
@lisihocke@mastodon.social

123. THANK YOU! www.lisihocke.com
Together we can move the world, step by step
@lisihocke@mastodon.social

124. THANK YOU! www.lisihocke.com
Together we can move the world, step by step
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iconfinder.com/icons/9111294 | iconfinder.com/icons/6622970 @lisihocke@mastodon.social