No matter if you run a large hotel chain or a few individual units, you have to keep optimizing your internal processes, so you can make use of your resources to their potential. Changing processes or how you operate is not easy. But as a hotelier, you can consider yourself lucky that today you have technologies that make this job a lot easier for you.
Here, in this eBook, we introduce you to four technologies that we cover in five chapters, which have the potential to unlock the hidden growth in your hotel business. And could put you at par or above your competition.
We discuss each technology in greater detail, how they work, describe their features, and the obvious advantages you can anticipate from their implementation.
3. No ma�er if you run a large hotel chain or a few individual units, you
havetokeepop�mizingyourinternalprocesses,soyoucanmakeuse
of your resources to their poten�al. Changing processes or how you
operate is not easy. But as a hotelier, you can consider yourself lucky
thattodayyouhavetechnologiesthatmakethisjobaloteasierforyou.
Here, in this eBook, we introduce you to four technologies that we
cover in five chapters, which have the poten�al to unlock the hidden
growthinyourhotelbusiness.Andcouldputyouatparoraboveyour
compe��on.
Wediscusseachtechnologyingreaterdetail,howtheywork,describe
their features, and the obvious advantages you can an�cipate from
theirimplementa�on.
Introduction
5. Regardless of the hotel property type you handle; you need strategies and techniques to maximize your revenues
from your exis�ng customers; upselling is one of those crucial techniques that help you achieve this goal without
affec�ngthecustomerexperience.
So,what’supselling?It’sbasicallyamethodofconvincingalreadyinterestedcustomerstobuyaddi�onalproductsand
servicesataddedcost.Inthehotelindustry,therearemanywaysandopportuni�estoupsell.Forexample,youcan
offercustomersaroomupgradebeforetheycheck-in,orifyouofferpackages,youcanupsellthembyprovidingother
ameni�es not included in the package. However, finding these opportuni�es and execu�ng hotel upselling is a
demanding task. That’s when the need for automa�ng hotel upselling tasks presents itself, and hotel upselling
so�waredoesitforyou.
Whatishotelupsellsoftware?Andhowto
chooseone?
Chapter 1: What is hotel upsell so�ware? And how to choose one?
6. As men�oned previously, the primary role of hotel upselling so�ware is to automate upselling of hotel
products and services. Having said that, how does this so�ware achieve this automa�on, and how
effec�veisit?Let'strytoanswerit.
The tools use different communica�on channels to reach guests with highly customized targeted
offeringsatvariouspointsoftheirjourney.Manyofthesetoolsintegratepost-stayguestcommunica�on
with major travel review pla�orms like Trip Advisor, which becomes a reference point for other
customers. Every user engaging with these reviews is a poten�al customer; the tools iden�fy these
individualsandgroupsandsendupselloffersoncetheymakeabooking.Theprocesseliminatestheneed
formanual"upsellcommunica�on"fromfrontdesks.
By now, you would be convinced about the u�lity of hotel upsell so�ware. Yet an obvious thought that
might strike your mind, which is, “are all hotel upselling tools good?” Not actually. Like all so�ware
solu�ons,therearegoodandbadhotelupselltools.Sohowdoyouchooseone?Nextup,wearehelping
youwiththatbylis�ngfivecri�calcomponentsofthehotelupsellingtool.
Whatdoesahotelupsellingsoftwaredo?
Chapter 1: What is hotel upsell so�ware? And how to choose one?
8. WhentouroperatorsorOTAssourcehoteldatafrommorethanonesupplierordistribu�onpartner,thereisapossibilityofduplicatehoteldataandinconsistent
hotel lis�ngs. This duplica�on issue can hurt your travel business and end-user experience. To solve this, every travel business must invest in hotel mapping
so�ware.
Automatedhotellevelmappingtooldeliversstandardizedhoteldataforeachpropertyandremovesduplicatelis�ngsfromyourhotelinventory.Similarly,room
levelmappingprovidesenrichedroomcontent,bothdescrip�veandillustra�ve,withzeroduplicates.
Availabilityofmul�plecommunica�onchannels
1.
Personaliza�on rests at the core of any hotel upselling so�ware. It should have provisions for dynamic room upgrade pricing, offer customiza�on, and offer
personaliza�on.
Personaliza�onsuite
2.
Throughoutthisar�cle,wehaveputthrustsonautoma�on.Yourhotelupsellingtoolmustbeabletoautoma�callysendofferemails,texts,andcommunica�on
regardingofferredemp�onsandconfirma�ons.
Automa�oncapability
3.
Segmenta�onofinterestedandnon-interestedguestsiscrucial.Yourhotelupsellingso�waremusthaveamoduletoperformthissegmenta�on.Andofferan
exclusionmodulewhereyoucanlistallthenon-interestedguests.
Exclusionmodule
4.
Chapter 1: What is hotel upsell so�ware? And how to choose one?
11. Running a hotel business involves many complexi�es. And as a hotelier, you are always on your toes due to the dynamic
natureofthemarket.Themarketforcesalwayskeeppushingyou.So,toremaincompe��veinthemarket,youmustkeep
op�mizing your processes, including your daily opera�ons. A property management system lets you do that effec�vely by
managingon-propertyengagements.
Here,inthisar�cle,wewillanalyzethecrucialfeaturesyoushouldlookforinaPMSandthebenefitsfromitsintegra�on.
Hotelpropertymanagementsystem:Keyfeaturesto
lookforandbenefits
Chapter 2: What Hotel property management system: Key features to look for and benefits
13. Thefrontdeskopera�onmodulemustintegratewiththewebsitebookingengineandalltheotherthird-partydistribu�onchannels.Andthereshouldbeauser
dashboardviewthatdisplaysalltheupcomingbookings,thecurrentroomavailabilitystatus,andatrackingsystemforcheck-inandcheck-out.
Also, the module should support payment processing and provide instant receipts to guests on their smartphones for their in-hotel expenses. It makes the
check-outandthealloca�onofnewlyavailableroomsfaster.
Front-deskopera�onmodulewithbookingintegra�on
1.
Thedistribu�onmanagementfeatureinyourPMSmustintegrateallyourdistribu�onchannels-yourhotelwebsite,themobileapplica�onyouuseforbooking,
thebookingsthatyoureceivefromdifferentonlinetravelagenciesandthechannelmanagers.Also,thetoolshoulddirectlyconnecttoyourcentralreserva�on
systemandprovideyouwithasingledashboard,fromwhereyoucaneasilycontrolyourinventoryanddistributeitacrosschannels.
Distribu�onManagement
2.
Theinternalopera�onsmanagementfunc�onalityshouldofferyouroomstatus,cleaningalerts,andupdatesonthehousekeepingstaff.Andthetasksassigned
tothehousekeepingstaffshouldautoma�callybedisplayedonthefrontofficesystem.So,thefrontofficemanagercankeepatabonthestatusofeachroom
andprepareamaintenancescheduleaccordingly.
InternalOpera�onsManagement
3.
Therevenuemanagementmoduleshouldhaveaclearinterfacethattracks,manages,andanalyzesallyourpaymentsinreal-�me.Anditmustbeabletoaccept
andvalidateonlinepayments. Incasethere'sanon-paymentitshouldbeabletomanagetheoutstandingpaymentrecord.
Thelistoffeaturesthatweexplainedaboveisnotexhaus�ve,beyondthese,therewillbealotofcommonfeatures.Youcancallthefeatureswehighlightedabove
“thebareminimum”.Butyoumustmakesuretheyarethereinyourpropertymanagementsystem.
RevenueManagement
4.
Chapter 2: What Hotel property management system: Key features to look for and benefits
16. The AI-powered revenue Management modules help you deeply analyze internal data and market dynamics from both the
demandandsupplyside,whichmeansyoucanop�mizeyourratestoselltherightsetofroomstotherightsetofguestsatthe
right�me.Andeventuallyrealizeincreasedrevenuesandprofits.
Aswestatedearlier,hospitalityisacompe��vemarket.Andtobeinthegame.Andkeepcompe�ngwiththebest,youhaveto
con�nuouslygetbe�erathandlingthebookingcycle.Itstartswithanonlinesearchandbookingprocess,peakswithon-property
interac�on between your staff and guests, and In-room experiences - that is your best opportunity to make it count. And then
concludeswithpost-stayfeedback.Thepropertymanagementso�waresitsatthecenterofthebookingcycleandgivesyouan
opportunitytoincreasetheefficiencyofallonpropertyfunc�onsofyourhospitalitybusiness.
Revenuebysellingthefi�ngroomattheright
5.
Chapter 2: What Hotel property management system: Key features to look for and benefits
22. When you sell rooms on too many online channels, you risk selling the same room to different customers. And, post-sales, unlike product businesses that can
manufacture more quan�ty and deliver, it is virtually impossible for hotels to manage accommoda�ons for their customers. Therefore, by holding a sizeable
amount of inventory with yourself, you avoid the risk of overselling or duplicate sales. And if you want to negate this possibility completely, you can use a hotel
mappingtool.
Preven�ngDuplicateSales
1.
Havingfirst-handinforma�ononthestatusofyourcri�calunitsenablesyoutoanalyzeyourweakpoints,iden�fystrengths,andfindheroen��esthatfurther
openthedoorsforupselling.Also,whenyouhavemorecontroloveryourinventory,youwillalwaysbeabletoservebe�erexperiencestoyourvisitorsandearn
morethroughorganicbranding.
CapacityEnhancement
2.
Itisalwaysachallengeforhotelierstoprovidebest-in-classserviceswithoutbreakingthebank.WiththedeploymentofaHotelInventoryManagementSystem,
youreduceyourdependencyonthird-partyserviceproviders,soyoustraightupsavethecostthere.Youcanusethisextrafinancialbandwidthtoprovidebe�er
servicesforyourvisitors.
Cost-effec�veServices
3.
The real-�me room availability data provided by your IMS is a significant force mul�plier. It helps you clearly define your hotel development and distribu�on
strategy.LetusSayyouhaveanoff-seasonapproaching;youcanbereadywithlucra�veoffersforyourpoten�alguestsandmaximizerevenueduringthatperiod.
RoomAvailabilityManagement
4.
Chapter 4: Five key benefits of employing an inventory management system
23. It is well-established thought in the hospitality industry that you need micro-level process op�miza�on to run a profitable hospitality
business.Thatiswhereyourhotelinventorymanagementsystemwillhelpyouthemostbyofferingcrucialinsightsintoyourtargetsand
priori�es.Thereby,youwillbeabletochalkoutthebeststrategyforhoteldevelopmentandmakethemostoutofyourresources.
So, in the last two chapters, we examined the u�lity of hotel inventory management so�ware and highlighted the benefits of its
implementa�on;thetoolcouldwellbetheefficiencyenabler,profitmaximizerforyourhospitalitybusiness,andasthe�tleofthebook
says,“unlockthenextlevelofgrowth”foryouraccommoda�onbusiness.
ImprovedROI
5.
Chapter 4: Five key benefits of employing an inventory management system
25. Forthemajorityoftravelers,hotelsares�llthepreferredchoiceofstay.Butwith�me,dynamicsarechanging.Nowpeople
are seriously considering alterna�ve accommoda�ons. A booking.com survey1 cites that as many as 40 percent of people
bookedalterna�veaccommoda�oninthesurveyedquarterof2020.AnothertravelmajorExpediaalsopublished2asteep
rise in vaca�on rentals. Alterna�ve accommoda�ons are giving tough compe��on to conven�onal hotels by offering a
home-likeenvironmenttobusinessaswellasleisuretravelers.
However,fromthesupplyside,managingalterna�veaccommoda�onistrickierthanconven�onalhotels.Youneedefficient
vaca�onrentalso�warethatsupportssmoothintegra�onofAPIs.
Asaccommoda�onrentalofferingsarerela�velynewforthetravelmarket,makingachoiceonso�warethatmanagesthese
could be challenging. So here in this post, we will expound on what vaca�on rentals are - what they offer and extend
sugges�onsonfeaturesthatyoushouldlookforbeforesigningupwithone.
Vacationrentalsoftware:FiveKeyfeaturesto
consider
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
26. Vaca�on rental so�ware or vaca�on rental property management so�ware enables you to administer and
processreserva�onsforshort-termrentalproper�es.Thefunc�oningofvaca�onrentalso�wareisnotmuch
different from a hotel property management system. With vaca�on rental so�ware, you can easily sync all
yourproper�esandaccountsinreal�me. Whetheryouareamul�-propertymanagerwholistsproper�eson
mul�ple online travel agencies or someone who sells select housing proper�es on select alterna�ve
accommoda�onportals,youneedacentrallymanagedsystemthatcommunicateswithguestsandmanages
reserva�onsandpaymentsinreal-�me.Avaca�onrentalso�waredoesallthisforyouwithminimalhuman
interven�on.
Togetabe�erunderstandingofthistool.Andtobeinaposi�onwhereyoucantakeacallonthisso�ware,
youmustdigintofeatures.
Whatdoesavacationrentalsoftwaredo?
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
30. This eBook introduced you to four technologies that have the poten�al to help op�mize your internal processes and unlock hidden growth in your hotel
business. Understanding how these technologies work and their features enable you to make informed decisions about best implemen�ng them in your
opera�ons.Bystayinguptodatewiththelatesttechnologies,youcanstaycompe��veinthehotelindustryandmakethemostofyourresources.
h�ps://ski�.com/2020/08/06/booking-holdings-says-leisure-hotels-are-able-to-hold-rates-without-having-to-offer-deep-discounts/
h�ps://s27.q4cdn.com/708721433/files/doc_financials/2020/ar/Expedia-Group-Annual-Report.pdf
h�ps://vervotech.com/room-mapping/
Closing
31. Established in 2018, Vervotech, a SaaS company, was founded by a team of passionate entrepreneurs with the vision to organize global
accommoda�ondatawith100%accuracybyleveragingAIandNLP.Vervotechisoneoftheworld’sleadingB2Baccommoda�ondatamanagement
companiesofferingproductsforHotelMapping,RoomMapping,andHotelCuratedContent.
AboutVervotech
sales@vervotech.com
1(833)451-5836 www.vervotech.com
Publisher: Prashant Chouhan