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ABookByVervotech
Technologiesforhoteliers:
Unlockingthenextlevelof
growth
Introduc�on
Whatishotelupsellso�ware?
andhowtochooseone?
Hotelpropertymanagementsystem:Key
featurestolookforandbenefits
Howdoesahotelinventorymanage-
mentsystemwork
5benefitsofemployingahotelinventory
managementsystem
Vaca�onrentalso�ware:FiveKey
featurestoconsider
01
02
03
04
05
Tableofcontents
No ma�er if you run a large hotel chain or a few individual units, you
havetokeepop�mizingyourinternalprocesses,soyoucanmakeuse
of your resources to their poten�al. Changing processes or how you
operate is not easy. But as a hotelier, you can consider yourself lucky
thattodayyouhavetechnologiesthatmakethisjobaloteasierforyou.
Here, in this eBook, we introduce you to four technologies that we
cover in five chapters, which have the poten�al to unlock the hidden
growthinyourhotelbusiness.Andcouldputyouatparoraboveyour
compe��on.
Wediscusseachtechnologyingreaterdetail,howtheywork,describe
their features, and the obvious advantages you can an�cipate from
theirimplementa�on.
Introduction
Chapter 1
Whatishotelupsellsoftware?And
howtochooseone?
Regardless of the hotel property type you handle; you need strategies and techniques to maximize your revenues
from your exis�ng customers; upselling is one of those crucial techniques that help you achieve this goal without
affec�ngthecustomerexperience.
So,what’supselling?It’sbasicallyamethodofconvincingalreadyinterestedcustomerstobuyaddi�onalproductsand
servicesataddedcost.Inthehotelindustry,therearemanywaysandopportuni�estoupsell.Forexample,youcan
offercustomersaroomupgradebeforetheycheck-in,orifyouofferpackages,youcanupsellthembyprovidingother
ameni�es not included in the package. However, finding these opportuni�es and execu�ng hotel upselling is a
demanding task. That’s when the need for automa�ng hotel upselling tasks presents itself, and hotel upselling
so�waredoesitforyou.
Whatishotelupsellsoftware?Andhowto
chooseone?
Chapter 1: What is hotel upsell so�ware? And how to choose one?
As men�oned previously, the primary role of hotel upselling so�ware is to automate upselling of hotel
products and services. Having said that, how does this so�ware achieve this automa�on, and how
effec�veisit?Let'strytoanswerit.
The tools use different communica�on channels to reach guests with highly customized targeted
offeringsatvariouspointsoftheirjourney.Manyofthesetoolsintegratepost-stayguestcommunica�on
with major travel review pla�orms like Trip Advisor, which becomes a reference point for other
customers. Every user engaging with these reviews is a poten�al customer; the tools iden�fy these
individualsandgroupsandsendupselloffersoncetheymakeabooking.Theprocesseliminatestheneed
formanual"upsellcommunica�on"fromfrontdesks.
By now, you would be convinced about the u�lity of hotel upsell so�ware. Yet an obvious thought that
might strike your mind, which is, “are all hotel upselling tools good?” Not actually. Like all so�ware
solu�ons,therearegoodandbadhotelupselltools.Sohowdoyouchooseone?Nextup,wearehelping
youwiththatbylis�ngfivecri�calcomponentsofthehotelupsellingtool.
Whatdoesahotelupsellingsoftwaredo?
Chapter 1: What is hotel upsell so�ware? And how to choose one?
Theneedsandrequirementsofdifferenthospitalitybusinessesvary.Thereisnoonesizefitsallkindsofsolu�on.Herewe
outlinetheessen�alfeaturesofhotelupsellingso�warethatwillhelpyouchoosetherightsolu�onforyourbusiness.
Factorstoconsiderforhotelupsellingsoftware
Availability of multiple
communication channels
Personalization
suite
Automation
capability
Exclusion module
Multidevice useability
Chapter 1: What is hotel upsell so�ware? And how to choose one?
WhentouroperatorsorOTAssourcehoteldatafrommorethanonesupplierordistribu�onpartner,thereisapossibilityofduplicatehoteldataandinconsistent
hotel lis�ngs. This duplica�on issue can hurt your travel business and end-user experience. To solve this, every travel business must invest in hotel mapping
so�ware.
Automatedhotellevelmappingtooldeliversstandardizedhoteldataforeachpropertyandremovesduplicatelis�ngsfromyourhotelinventory.Similarly,room
levelmappingprovidesenrichedroomcontent,bothdescrip�veandillustra�ve,withzeroduplicates.
Availabilityofmul�plecommunica�onchannels
1.
Personaliza�on rests at the core of any hotel upselling so�ware. It should have provisions for dynamic room upgrade pricing, offer customiza�on, and offer
personaliza�on.
Personaliza�onsuite
2.
Throughoutthisar�cle,wehaveputthrustsonautoma�on.Yourhotelupsellingtoolmustbeabletoautoma�callysendofferemails,texts,andcommunica�on
regardingofferredemp�onsandconfirma�ons.
Automa�oncapability
3.
Segmenta�onofinterestedandnon-interestedguestsiscrucial.Yourhotelupsellingso�waremusthaveamoduletoperformthissegmenta�on.Andofferan
exclusionmodulewhereyoucanlistallthenon-interestedguests.
Exclusionmodule
4.
Chapter 1: What is hotel upsell so�ware? And how to choose one?
Tochooseavendorforyourhospitalitybusiness,youwillhavetofactorinmanyvariableslikethesizeofyourenterprise,thecategoryofcustomersyoudealwith,
etc.So,withoutdelvingintothosevariablesorpromo�nganyspecifictool,welisttheprominentvendorsthatfarewellonthefactorswemen�onedabove.
3Prominentsolutionstoconsider
1.
Easywaydigitallytracksend-to-end
customerjourneysandpushes
personalizedupsellingoffersthrough
popularmessagingappslikeWhatsApp,
WeChat,iMessage,andothersimilar
applica�ons.
EasyWay
2.
Revinate'sUSPistooffer
hyper-personalizedhotelproductsand
servicestotargetedguests.Thetool
banksonestablishingadeeper
connec�onwiththeguestthroughits
data-drivensolu�onstoupsellhotel
packagesandroomupgrades.
Revinate
Oaky is a commission-free hotel upselling engine that helps you easily automate
upselling func�ons. It is one of those rare hotel upselling tools that gives guests
absolutecontroloverthedealstheyarege�ngfromthehospitalitybusinesses.The
guestsalsogettheflexibilitytoacceptpartoffers.
Upselling is an excellent method to drive organic incremental revenues to any
hospitality business. You offer addi�onal value in exchange for an added cost, and
there'snothingunfairinthisprac�ce.Whereasupsellinghotelproductsandservices
manuallycantriggerunpleasantcustomerexperiencesbecauseyoudon'thavesolid
datatobackyouradvances,andyoudon'tknowiftheguestsareinterested.
Therefore, you need these hotel upselling tools that not only automate your hotel
upselling processes but also ensure the func�on does not invite any bad customer
experience. You can use the informa�on in this ar�cle to select the right fit hotel
upsellingtoolforyourhospitalitybusiness.
Oaky
3.
Chapter 1: What is hotel upsell so�ware? And how to choose one?
Chapter 2
Hotelpropertymanagementsystem:
Keyfeaturestolookforandbenefits
Running a hotel business involves many complexi�es. And as a hotelier, you are always on your toes due to the dynamic
natureofthemarket.Themarketforcesalwayskeeppushingyou.So,toremaincompe��veinthemarket,youmustkeep
op�mizing your processes, including your daily opera�ons. A property management system lets you do that effec�vely by
managingon-propertyengagements.
Here,inthisar�cle,wewillanalyzethecrucialfeaturesyoushouldlookforinaPMSandthebenefitsfromitsintegra�on.
Hotelpropertymanagementsystem:Keyfeaturesto
lookforandbenefits
Chapter 2: What Hotel property management system: Key features to look for and benefits
Thelatesthotelpropertymanagementsystemsarecloud-basedandhavemul�pleworkingenvironmentsandmodules.However,certain
featuresarecentraltohotelPMSs,andallmodernpropertymanagementsystemsshouldhavethem.Wepickedthoseessen�alfeatures
thatshouldmandatorilymakethecutinyourPMS;theexplana�onsofthesamefollows:
Distribution Management
Revenue Management
Internal Operations Management
Front-desk operation module
with booking integration
Keyfeaturestolookforinpropertymanagementsystems
Chapter 2: What Hotel property management system: Key features to look for and benefits
Thefrontdeskopera�onmodulemustintegratewiththewebsitebookingengineandalltheotherthird-partydistribu�onchannels.Andthereshouldbeauser
dashboardviewthatdisplaysalltheupcomingbookings,thecurrentroomavailabilitystatus,andatrackingsystemforcheck-inandcheck-out.
Also, the module should support payment processing and provide instant receipts to guests on their smartphones for their in-hotel expenses. It makes the
check-outandthealloca�onofnewlyavailableroomsfaster.
Front-deskopera�onmodulewithbookingintegra�on
1.
Thedistribu�onmanagementfeatureinyourPMSmustintegrateallyourdistribu�onchannels-yourhotelwebsite,themobileapplica�onyouuseforbooking,
thebookingsthatyoureceivefromdifferentonlinetravelagenciesandthechannelmanagers.Also,thetoolshoulddirectlyconnecttoyourcentralreserva�on
systemandprovideyouwithasingledashboard,fromwhereyoucaneasilycontrolyourinventoryanddistributeitacrosschannels.
Distribu�onManagement
2.
Theinternalopera�onsmanagementfunc�onalityshouldofferyouroomstatus,cleaningalerts,andupdatesonthehousekeepingstaff.Andthetasksassigned
tothehousekeepingstaffshouldautoma�callybedisplayedonthefrontofficesystem.So,thefrontofficemanagercankeepatabonthestatusofeachroom
andprepareamaintenancescheduleaccordingly.
InternalOpera�onsManagement
3.
Therevenuemanagementmoduleshouldhaveaclearinterfacethattracks,manages,andanalyzesallyourpaymentsinreal-�me.Anditmustbeabletoaccept
andvalidateonlinepayments. Incasethere'sanon-paymentitshouldbeabletomanagetheoutstandingpaymentrecord.
Thelistoffeaturesthatweexplainedaboveisnotexhaus�ve,beyondthese,therewillbealotofcommonfeatures.Youcancallthefeatureswehighlightedabove
“thebareminimum”.Butyoumustmakesuretheyarethereinyourpropertymanagementsystem.
RevenueManagement
4.
Chapter 2: What Hotel property management system: Key features to look for and benefits
Sofarinthisar�clewehavelookedatthefeaturessothatyoucandevelopanunderstandingofwhatyoucanexpectfromaproperty
managementsystem.Nowwelookatthelargerpicture-theeventualbenefitsofemployingaPMS.
TopbenefitsofemployingaPropertyManagementSystems
Smooth Check in
/Check out
Housekeeping
efficiency
Back-office
integrations
Access to
enriched guest
data
Revenue by
selling the
fitting room at
the right
Chapter 2: What Hotel property management system: Key features to look for and benefits
ModerncloudbasedPMSscomewithmobileintegra�on.Yougetaccesstoreal-�meguestcheck-inupdates,andyourfrontofficecanprepareinadvanceand
facilitatefastandeasycheck-in.Andwithmobile-enabledguestservice,thefrontofficeadmincankeeptabsonwhentheguestsareabouttocheckout,furnish
billsinadvance,andfacilitatesmoothcheckout.
SmoothCheckin/Checkout
1.
Themobile-enabledguestservicesalsoincreasetheefficiencyofyourhousekeepingstaff.Yourhousekeepinggetsreal-�meupdateswhentheguestscheckout.
Theycanquicklymovetocleantheroomandmakeitreadyforupcomingguestswithoutanymanualcommunica�on.
Housekeepingefficiency
2.
The property management system allows you to integrate your core back-office systems. You can integrate your opera�on and finance processes and then
manageaccountspayable,receivable,industryandinfrastructureapplica�onsthroughoneview.
Back-officeintegra�ons
3.
Thehotelpropertymanagementalsoenablesyoutobuildcentralizedandsecureguestdataandimprovethequalityofyourguestprofiles.Withinbuiltreports
andanaly�cstools,youcanunderstandthebuyingpa�ernsofyourpastcustomers.Andpreparemorepreciselytargetedpackagesforpoten�alvisitors.
Accesstoenrichedguestdata
4.
Chapter 2: What Hotel property management system: Key features to look for and benefits
The AI-powered revenue Management modules help you deeply analyze internal data and market dynamics from both the
demandandsupplyside,whichmeansyoucanop�mizeyourratestoselltherightsetofroomstotherightsetofguestsatthe
right�me.Andeventuallyrealizeincreasedrevenuesandprofits.
Aswestatedearlier,hospitalityisacompe��vemarket.Andtobeinthegame.Andkeepcompe�ngwiththebest,youhaveto
con�nuouslygetbe�erathandlingthebookingcycle.Itstartswithanonlinesearchandbookingprocess,peakswithon-property
interac�on between your staff and guests, and In-room experiences - that is your best opportunity to make it count. And then
concludeswithpost-stayfeedback.Thepropertymanagementso�waresitsatthecenterofthebookingcycleandgivesyouan
opportunitytoincreasetheefficiencyofallonpropertyfunc�onsofyourhospitalitybusiness.
Revenuebysellingthefi�ngroomattheright
5.
Chapter 2: What Hotel property management system: Key features to look for and benefits
Chapter 3
Howdoesahotelinventory
managementsystemwork
Ahotelinventorymanagementsystemhasasetofautomatedso�waremodulesthathelpyourhotelstaffperformvarious
essen�alfunc�onsneededtorunahotelchainorindividualunitefficiently.Letuslookatsomeofthekeymodulesofan
InventoryManagementSystem.
Howdoesahotelinventorymanagementsystemwork
Booking
System
Room
Management
General
Management
Guest
Module
Chapter 3: How does a hotel inventory management system work
Ifyoudecidenottosellmostofyourroomstoexternaltravelagenciesforhighfees,thebookingsystemmoduleprovidedbyIMSisgoodenoughtomanageyour
end-to-endbookingneeds.Themodulecanreceive,process,andanalyzeallyourdirectreserva�onsandsynchronizeallyourexternalreserva�onsfromonline
travelagencies.
BookingSystem
1.
Theroommanagementmodulemanagestheroomavailability,tracksthestatusofsupplies,reservesroomsforupselling,and,whenneeded,blocksthemfor
cleaningandrenova�on.
RoomManagement
2.
Theguestmodulehelpsyoumanageyourcommunica�onwiththevisitors.Youcaninformthevisitorsabouttheirin-hoteltransac�onsandexternalservicesyou
mayhavetoofferandaskforlivefeedback.
GuestModule
3.
Thegeneralmanagementmodulehelpsyoubolsterrevenueinopera�ons.Forexample,yourstaffcancontrolvisitortransac�onsandcreateupsellingopportuni�es
byprovidingdealsanddiscountstovisitors,allinonesystem.
Thischapterwasallaboutthefunc�onsandmodulesofaninventorymanagementsystem.Nextup,wewilllookatbenefitsthatyoucanexpectfromusinganIMS.
GeneralManagement
4.
Chapter 3: How does a hotel inventory management system work
Chapter 4
Fivekeybenefitsofemployingan
inventorymanagementsystem
InthepreviouschapteryougotclarityonthevalueanIMScanoffer.Herewestraightawaylookatthe
majorbenefitsyougetfromemployinginventorymanagementso�ware.
Fivekeybenefitsofemployinganinventory
managementsystem
Preventing
Duplicate
Sales
Capacity
Enhancement
Cost-effective
Services
Room
Availability
Management
Improved
ROI
Chapter 4: Five key benefits of employing an inventory management system
When you sell rooms on too many online channels, you risk selling the same room to different customers. And, post-sales, unlike product businesses that can
manufacture more quan�ty and deliver, it is virtually impossible for hotels to manage accommoda�ons for their customers. Therefore, by holding a sizeable
amount of inventory with yourself, you avoid the risk of overselling or duplicate sales. And if you want to negate this possibility completely, you can use a hotel
mappingtool.
Preven�ngDuplicateSales
1.
Havingfirst-handinforma�ononthestatusofyourcri�calunitsenablesyoutoanalyzeyourweakpoints,iden�fystrengths,andfindheroen��esthatfurther
openthedoorsforupselling.Also,whenyouhavemorecontroloveryourinventory,youwillalwaysbeabletoservebe�erexperiencestoyourvisitorsandearn
morethroughorganicbranding.
CapacityEnhancement
2.
Itisalwaysachallengeforhotelierstoprovidebest-in-classserviceswithoutbreakingthebank.WiththedeploymentofaHotelInventoryManagementSystem,
youreduceyourdependencyonthird-partyserviceproviders,soyoustraightupsavethecostthere.Youcanusethisextrafinancialbandwidthtoprovidebe�er
servicesforyourvisitors.
Cost-effec�veServices
3.
The real-�me room availability data provided by your IMS is a significant force mul�plier. It helps you clearly define your hotel development and distribu�on
strategy.LetusSayyouhaveanoff-seasonapproaching;youcanbereadywithlucra�veoffersforyourpoten�alguestsandmaximizerevenueduringthatperiod.
RoomAvailabilityManagement
4.
Chapter 4: Five key benefits of employing an inventory management system
It is well-established thought in the hospitality industry that you need micro-level process op�miza�on to run a profitable hospitality
business.Thatiswhereyourhotelinventorymanagementsystemwillhelpyouthemostbyofferingcrucialinsightsintoyourtargetsand
priori�es.Thereby,youwillbeabletochalkoutthebeststrategyforhoteldevelopmentandmakethemostoutofyourresources.
So, in the last two chapters, we examined the u�lity of hotel inventory management so�ware and highlighted the benefits of its
implementa�on;thetoolcouldwellbetheefficiencyenabler,profitmaximizerforyourhospitalitybusiness,andasthe�tleofthebook
says,“unlockthenextlevelofgrowth”foryouraccommoda�onbusiness.
ImprovedROI
5.
Chapter 4: Five key benefits of employing an inventory management system
Chapter 5
Vacationrentalsoftware:FiveKey
featurestoconsider
Forthemajorityoftravelers,hotelsares�llthepreferredchoiceofstay.Butwith�me,dynamicsarechanging.Nowpeople
are seriously considering alterna�ve accommoda�ons. A booking.com survey1 cites that as many as 40 percent of people
bookedalterna�veaccommoda�oninthesurveyedquarterof2020.AnothertravelmajorExpediaalsopublished2asteep
rise in vaca�on rentals. Alterna�ve accommoda�ons are giving tough compe��on to conven�onal hotels by offering a
home-likeenvironmenttobusinessaswellasleisuretravelers.
However,fromthesupplyside,managingalterna�veaccommoda�onistrickierthanconven�onalhotels.Youneedefficient
vaca�onrentalso�warethatsupportssmoothintegra�onofAPIs.
Asaccommoda�onrentalofferingsarerela�velynewforthetravelmarket,makingachoiceonso�warethatmanagesthese
could be challenging. So here in this post, we will expound on what vaca�on rentals are - what they offer and extend
sugges�onsonfeaturesthatyoushouldlookforbeforesigningupwithone.
Vacationrentalsoftware:FiveKeyfeaturesto
consider
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
Vaca�on rental so�ware or vaca�on rental property management so�ware enables you to administer and
processreserva�onsforshort-termrentalproper�es.Thefunc�oningofvaca�onrentalso�wareisnotmuch
different from a hotel property management system. With vaca�on rental so�ware, you can easily sync all
yourproper�esandaccountsinreal�me. Whetheryouareamul�-propertymanagerwholistsproper�eson
mul�ple online travel agencies or someone who sells select housing proper�es on select alterna�ve
accommoda�onportals,youneedacentrallymanagedsystemthatcommunicateswithguestsandmanages
reserva�onsandpaymentsinreal-�me.Avaca�onrentalso�waredoesallthisforyouwithminimalhuman
interven�on.
Togetabe�erunderstandingofthistool.Andtobeinaposi�onwhereyoucantakeacallonthisso�ware,
youmustdigintofeatures.
Whatdoesavacationrentalsoftwaredo?
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
Typically,themodulesandfunc�onali�esyougetfromavaca�onrentalpropertymanagementsystemwouldvaryfrom
providertoprovider.Buttherearesomemodulesthatarenonnego�ableforeveryvaca�onrentalmanagementsystem,
followingisthebreakdownofsame.
Fivekeyfeaturesofvacationrentalsoftware
Website
Builder
Reservation
Management
System
Channel
Manager
Revenue
Management
Third Party
Intergrations
1 2
3 4 5
Yourwebsiteformsthebaseofyourbrandandmarke�ngefforts,andawebsitebuildermakesyourjobeasierbyenablinglowcodewebsitebuilding.That'swhy
it'soneofthecorefeaturesofavaca�onpropertymanagementsystem.Ifyouareastarter,thenitbecomesevenmorecrucial;youneedalaunchpad;that'swhen
thesetemplate-basedwebsitebuilderscomeinhandy.Youcanselectatemplatethatalignswithyournicheandbuildyourwebsitefromthere.
WebsiteBuilder
1.
Irrespec�veofthenumberofproper�esyoumanage,youneedareserva�onmanagementsysteminyourvaca�onrentalso�ware.It'saprerequisitebecauseit
allowsyoutomanagethecorefunc�onsofyourbusiness,whichareapprove/disapprovebookings,blockingcalendars,crea�ngcustomquota�ons,and,more
importantly,thedataitprovidesforanalyzingthesefunc�ons.
Reserva�onManagementSystem
2.
It'sanextremelyspecificfeature;whenitcomestovaca�onrentalso�ware,notmanytoolswillhaveit,butit'scrucialforyourbusiness.Thechannelmanagerlets
youintegratethird-partylis�ngsandallotherdataintoyourcalendar.Youcertainlydon'twantasitua�onwhereacustomerbooksaroomonyourpla�ormand,
atthe�mecheckingin,findsoutsomeoneelsealsohasthebookingforthesameroomfromanothervendor.It'sanembarrassingsitua�on;thechannelmanager
reducesthatrisk.
BonusTip:Toeliminatetheriskcompletely,usearoommappingtool3
ChannelManager
3.
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
It'salsoafeaturethatyouwon'tfindeasilyinmostvaca�onrentalso�ware,andyoumighthavetodigdeepbecauseyourbusinessneedsitinconcurrenttravel
market.Revenuemanagementso�waregivesyouinsightintoratetrendsandmarketvariablessoyoucanforecastdemandandsetcompe��veratesforyour
rentals.Therevenuemanagementmodelsusemachinelearningmodelsthatconsiderthousandsofmarketvariablesthathelpyouwithraterecommenda�ons.
RevenueManagement
4.
Lastbutnotleast,youneedso�warethateasilyintegrateswithtoolsyoualreadyuse.Itnotonlysavesyou�mebutisalsoasignificantcost-cu�ngmeasure.As
youscale,youwillneedmanyAPIintegra�onslikedynamicpricingtools,keylesssystemaccess,socialmedia,andmanyotherintegra�ons.
As more and more travelers move towards alterna�ve accommoda�on, industry also needs to be ready. And Vaca�on Rental So�ware, with the features we
highlighted,indeedpreparesyouforthatopportunity.
ThirdPartyIntergra�ons
5.
Chapter 5: Vaca�on rental so�ware: Five Key features to consider
This eBook introduced you to four technologies that have the poten�al to help op�mize your internal processes and unlock hidden growth in your hotel
business. Understanding how these technologies work and their features enable you to make informed decisions about best implemen�ng them in your
opera�ons.Bystayinguptodatewiththelatesttechnologies,youcanstaycompe��veinthehotelindustryandmakethemostofyourresources.
h�ps://ski�.com/2020/08/06/booking-holdings-says-leisure-hotels-are-able-to-hold-rates-without-having-to-offer-deep-discounts/
h�ps://s27.q4cdn.com/708721433/files/doc_financials/2020/ar/Expedia-Group-Annual-Report.pdf
h�ps://vervotech.com/room-mapping/
Closing
Established in 2018, Vervotech, a SaaS company, was founded by a team of passionate entrepreneurs with the vision to organize global
accommoda�ondatawith100%accuracybyleveragingAIandNLP.Vervotechisoneoftheworld’sleadingB2Baccommoda�ondatamanagement
companiesofferingproductsforHotelMapping,RoomMapping,andHotelCuratedContent.
AboutVervotech
sales@vervotech.com
1(833)451-5836 www.vervotech.com
Publisher: Prashant Chouhan

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