Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
The document discusses the pros and cons of mobile web applications versus mobile apps. It begins by debunking common myths about mobile and exploring why mobile is growing in importance. It then walks through a typical user's day to demonstrate how many mobile moments there are. The rest of the document compares mobile web, apps, and hybrid approaches on factors like reach, engagement, costs and technology requirements to help determine the best approach.
Solution Marketing Lessons from the Apple iPad - Steve Robins at BarCamp Bost...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
Solution Marketing Lessons from the Apple iPad - Steve Robins at ProductCamp ...ProductCamp Boston
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group. Read the Solution Marketing Blog at http://www.SolutionMarketingBlog.com
Developing a Progressive Mobile Strategy (J. Boye edition)Dave Olsen
This document discusses developing a progressive mobile strategy. It begins by defining key terms like native apps, mobile web, and WebKit. It then discusses why mobile is important, noting statistics about smartphone usage and student/school expectations. The document outlines developing a strategy with three parts: audience strategy to understand user needs, platform strategy to determine the best technical solutions, and a progressive approach of iterating solutions over time. It provides examples of WVU's mobile projects.
The Mobile Web is a complicated beast, making Mobile Web Performance a tough problem to tackle. Is an iPad on WiFi a part of the Mobile Web? How about a laptop with a 3G stick?
This presentation tries to split the Mobile Web into three categories, to make it more manageable: Network, Software & Hardware. For each, it reviews the performance challenges this category entails, and offers possible solutions to those challenges.
A recording of this presentation (with audio) is available here: http://vimeo.com/32917131
Going mobile edu web presentation - 2011Nathan Gerber
This document summarizes Nathan Gerber's presentation on mobile web strategies for higher education institutions. It discusses how mobile usage is growing rapidly, especially among students. It emphasizes that institutions need to shift from just making their sites work on mobile to designing for the unique needs of mobile users. The presentation provides recommendations on starting small with high priority content, using responsive design, leveraging content management systems, and testing on various devices. It also highlights tools like QR codes, analytics, and emulators to help institutions begin developing their mobile web presence.
Mohammed Asaduzzaman: Mitigation in Bangladesh's National Climate Change Action Plan and priorities for research (presentation from Mitigation session at CCAFS Science Workshop, December 2010)
Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
The document discusses the pros and cons of mobile web applications versus mobile apps. It begins by debunking common myths about mobile and exploring why mobile is growing in importance. It then walks through a typical user's day to demonstrate how many mobile moments there are. The rest of the document compares mobile web, apps, and hybrid approaches on factors like reach, engagement, costs and technology requirements to help determine the best approach.
Solution Marketing Lessons from the Apple iPad - Steve Robins at BarCamp Bost...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
Solution Marketing Lessons from the Apple iPad - Steve Robins at ProductCamp ...ProductCamp Boston
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group. Read the Solution Marketing Blog at http://www.SolutionMarketingBlog.com
Developing a Progressive Mobile Strategy (J. Boye edition)Dave Olsen
This document discusses developing a progressive mobile strategy. It begins by defining key terms like native apps, mobile web, and WebKit. It then discusses why mobile is important, noting statistics about smartphone usage and student/school expectations. The document outlines developing a strategy with three parts: audience strategy to understand user needs, platform strategy to determine the best technical solutions, and a progressive approach of iterating solutions over time. It provides examples of WVU's mobile projects.
The Mobile Web is a complicated beast, making Mobile Web Performance a tough problem to tackle. Is an iPad on WiFi a part of the Mobile Web? How about a laptop with a 3G stick?
This presentation tries to split the Mobile Web into three categories, to make it more manageable: Network, Software & Hardware. For each, it reviews the performance challenges this category entails, and offers possible solutions to those challenges.
A recording of this presentation (with audio) is available here: http://vimeo.com/32917131
Going mobile edu web presentation - 2011Nathan Gerber
This document summarizes Nathan Gerber's presentation on mobile web strategies for higher education institutions. It discusses how mobile usage is growing rapidly, especially among students. It emphasizes that institutions need to shift from just making their sites work on mobile to designing for the unique needs of mobile users. The presentation provides recommendations on starting small with high priority content, using responsive design, leveraging content management systems, and testing on various devices. It also highlights tools like QR codes, analytics, and emulators to help institutions begin developing their mobile web presence.
Mohammed Asaduzzaman: Mitigation in Bangladesh's National Climate Change Action Plan and priorities for research (presentation from Mitigation session at CCAFS Science Workshop, December 2010)
This document summarizes a presentation on low-cost housing techniques. It discusses key features of affordable housing such as using inexpensive materials and construction methods to reduce costs while maintaining building quality. Specific techniques covered include using compressed earth blocks, fly ash blocks, brick arches for lintels, filler slab roofs, and jack arch roofs to reduce costs. Brick jali and concrete or steel doors and windows can also lower expenses compared to standard construction methods. The presentation provides details on applying these techniques to reduce foundation, wall, lintel, and roof costs for low-cost housing.
Low Cost Design of Arsenic Removal from Groundwater in BangladeshKevin Banahan
Low-Cost Design of Arsenic Removal from Groundwater
Jeremy Kozub*, Kevin Banahan*, Jesse Amsel*
*Wentworth Institute of Technology, Environmental Engineering Program, Class of 2005 (Jack Duggan, Ph.D., P.E., faculty advisor)
For this project, a student team designed and evaluated treatment alternatives for the removal of arsenic from groundwater used in developing countries. The application of sorption technologies was evaluated using bench-scale testing of a range of sorption materials, support media and differing contact geometries. Sorption capacity of treatment units were designed to accommodate the daily consumption of individual families using a community well in Bangladesh.
Until the early 1990's, there was little awareness that groundwater in Bangladesh contained high levels of arsenic. The adverse health affects of chronic exposure to arsenic are well documented. Although current technologies to treat arsenic in groundwater exist, there are economic, social and cultural factors that prevent these technologies from being used in Bangladesh. This project focused on developing a low-cost alternative technology that could be readily assembled and implemented by local villagers.
As a capstone project for the environmental engineering program at Wentworth of Technology, this project has been performed by three students under the supervision of a faculty advisor. Students applied previous coursework in the areas of economics, engineering theory and application, design, communication skills and ethical principles to complete this project. The project was performed in collaboration with external non-profit and non-governmental organizations. The goal of this project is to further develop the creation of a low-cost system that will become available to large populations of those in need.
Building and Operating a Mini-hatchery (Sand method) - Training Manualcopppldsecretariat
Rural family poultry makes a substantial contribution to food security, poverty alleviation and gender empowerment in many countries around the world. Within this framework IFAD in collaboration with the Palli Karma-Sahayak Foundation (Bangladesh) developed a training package which shows how, by adopting a low-cost innovative technology in the poultry sector, it is possible to: 1. produce a large number of day-old chicks and ducklings in rural areas as part of rural poultry value chains and 2. enable the rural poor to raise their incomes and strengthen their resilience.
This manual describes:
-How to make a sand-type mini-hatchery;
-How to collect and select fertile eggs;
-How to place the eggs in the incubator;
-The day-to-day operation of the hatchery; and
-How to handle chicks or ducklings as they hatch.
Please note that this training package is a “living document”, therefore your comments and feedback will be instrumental to improve it (email to: a.rota@ifad.org)
A video is also available at http://blip.tv/ifad/building-and-operating-a-mini-hatchery-sand-method-5675031
[ Originally posted on http://www.cop-ppld.net/cop_knowledge_base ]
1st presentation of my life . It was a group presentation . Thanks to all of our group members for there contribution.
This presentation is all about Deep Foundation. Hope you will find it important.
TERMINALFOUR t44u 2012 - Direct Edit DemonstrationTerminalfour
The document discusses the results of user testing on a content management system. It found that users took 4-8 minutes to become self-sufficient in using the system and all users were able to complete assigned tasks. Areas identified for improvement included making the left panel navigation clearer and improving ease of use through features like drag and drop editing and inline editing. Suggestions from users on additional improvements were solicited.
TERMINALFOUR t44u 2012 - People Finder and Personnel Profiles using External ...Terminalfour
SAIC wanted to streamline user profile pages on its website by automatically adding and removing users based on IT changes, allowing limited self-service profile editing, and using the External Content Syncer to publish approved profiles from Site Manager to the website in multiple formats. The solution involved importing LDAP user data, extending the user object to include additional profile fields, enabling user profile editing and media uploads, administering profile approval workflows, and publishing profiles to searchable XML.
TERMINALFOUR t44u 2011 - Going mobile, a INTO Case StudyTerminalfour
The Irish National Teachers' Organisation (INTO) represents over 38,000 primary school teachers in Ireland. INTO is exploring going mobile to better serve its younger membership and engage participants more effectively. It plans to develop a conference mobile app and mobile-optimized website. The app will provide up-to-date information for conference delegates and allow communication before and during conferences. The mobile website will allow easy access to INTO resources from smartphones. Both will integrate with INTO's existing content management system for easy updating and be low-cost, user-friendly solutions to connect with members on-the-go.
Este documento es un formato para registrar la información de un estudiante de segundo año de bachillerato en el curso de dibujo técnico. Incluye secciones para registrar los datos personales del estudiante, las asignaturas y calendario del curso, las calificaciones y evaluaciones trimestrales, y espacios para comentarios y observaciones del profesor.
TERMINALFOUR t44u 2009 - University of Oxford Case StudyTerminalfour
The document summarizes the implementation of the Site Manager content management system at the University of Oxford. It discusses migrating over 70 university websites to Site Manager, challenges faced, special projects like statutes and regulations that require unique solutions, and overall satisfaction with the Terminal Four software and support.
Social: Have you become more social? An in-depth look at the TERMINALFOUR approach to enable clients be ‘more social’ including our social poster and Social Q&A solution from partner company LearnPipe.
The document describes two options for a digital signage system for four campus buildings. Option 1 involves installing single large displays in the main lobbies, while Option 2 adds smaller displays in the elevator lobbies on multiple floors of three buildings. It provides cost estimates for hardware, installation, and other items needed for each option.
Open Data Initiatives – Empowering Students to Make More Informed Choices? - ...Terminalfour
Are the developments in the HEFCE and JISC XCRI XML standards finally giving students the information they need to compare one university against the other? By standardising the output of content about courses, results and post graduation success in the job market, are students better positioned to evaluate the right University for them. This presentation will answer this question and discuss how universities can utilize Web Content Management to deliver on the demands of these standards and maximise student engagement.
TERMINALFOUR t44u 2009 - University of York Case StudyTerminalfour
The document discusses the development of adding multiple file extensions to a site manager beyond just .html in order to better integrate dynamic content like RSS feeds and iCal calendars from different sources. It describes some of the issues with only having a single file extension per channel like empty feeds and errors. The new feature allows setting the file extension based on the content item's template, which helps rebuild feeds with fewer files and errors and a simpler configuration.
The document discusses personalization and its uses. It describes different types of personalization including implicit, explicit, geographic, and login-based personalization. It provides examples of how Aer Lingus and Specsavers implement personalization on their websites. Specifically, Aer Lingus personalizes content for users based on their country and language. Specsavers allows users to create profiles to personalize their experience.
ZANOX.de - Mobile Commerce - DMEXCO 2012Till Goehre
The document discusses the growing importance and performance of mobile advertising. It provides statistics showing strong mobile traffic and revenue growth, with the iPad generating more than half of mobile transactions. The UK, Scandinavia, Netherlands and Germany have high mobile usage. Case studies demonstrate the importance of simple mobile transactions and tracking across devices and channels. The document advocates for mobile-optimized websites, apps and offers to capture this growth and avoid losing opportunities and revenue by not embracing mobile.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
This document summarizes a presentation on low-cost housing techniques. It discusses key features of affordable housing such as using inexpensive materials and construction methods to reduce costs while maintaining building quality. Specific techniques covered include using compressed earth blocks, fly ash blocks, brick arches for lintels, filler slab roofs, and jack arch roofs to reduce costs. Brick jali and concrete or steel doors and windows can also lower expenses compared to standard construction methods. The presentation provides details on applying these techniques to reduce foundation, wall, lintel, and roof costs for low-cost housing.
Low Cost Design of Arsenic Removal from Groundwater in BangladeshKevin Banahan
Low-Cost Design of Arsenic Removal from Groundwater
Jeremy Kozub*, Kevin Banahan*, Jesse Amsel*
*Wentworth Institute of Technology, Environmental Engineering Program, Class of 2005 (Jack Duggan, Ph.D., P.E., faculty advisor)
For this project, a student team designed and evaluated treatment alternatives for the removal of arsenic from groundwater used in developing countries. The application of sorption technologies was evaluated using bench-scale testing of a range of sorption materials, support media and differing contact geometries. Sorption capacity of treatment units were designed to accommodate the daily consumption of individual families using a community well in Bangladesh.
Until the early 1990's, there was little awareness that groundwater in Bangladesh contained high levels of arsenic. The adverse health affects of chronic exposure to arsenic are well documented. Although current technologies to treat arsenic in groundwater exist, there are economic, social and cultural factors that prevent these technologies from being used in Bangladesh. This project focused on developing a low-cost alternative technology that could be readily assembled and implemented by local villagers.
As a capstone project for the environmental engineering program at Wentworth of Technology, this project has been performed by three students under the supervision of a faculty advisor. Students applied previous coursework in the areas of economics, engineering theory and application, design, communication skills and ethical principles to complete this project. The project was performed in collaboration with external non-profit and non-governmental organizations. The goal of this project is to further develop the creation of a low-cost system that will become available to large populations of those in need.
Building and Operating a Mini-hatchery (Sand method) - Training Manualcopppldsecretariat
Rural family poultry makes a substantial contribution to food security, poverty alleviation and gender empowerment in many countries around the world. Within this framework IFAD in collaboration with the Palli Karma-Sahayak Foundation (Bangladesh) developed a training package which shows how, by adopting a low-cost innovative technology in the poultry sector, it is possible to: 1. produce a large number of day-old chicks and ducklings in rural areas as part of rural poultry value chains and 2. enable the rural poor to raise their incomes and strengthen their resilience.
This manual describes:
-How to make a sand-type mini-hatchery;
-How to collect and select fertile eggs;
-How to place the eggs in the incubator;
-The day-to-day operation of the hatchery; and
-How to handle chicks or ducklings as they hatch.
Please note that this training package is a “living document”, therefore your comments and feedback will be instrumental to improve it (email to: a.rota@ifad.org)
A video is also available at http://blip.tv/ifad/building-and-operating-a-mini-hatchery-sand-method-5675031
[ Originally posted on http://www.cop-ppld.net/cop_knowledge_base ]
1st presentation of my life . It was a group presentation . Thanks to all of our group members for there contribution.
This presentation is all about Deep Foundation. Hope you will find it important.
TERMINALFOUR t44u 2012 - Direct Edit DemonstrationTerminalfour
The document discusses the results of user testing on a content management system. It found that users took 4-8 minutes to become self-sufficient in using the system and all users were able to complete assigned tasks. Areas identified for improvement included making the left panel navigation clearer and improving ease of use through features like drag and drop editing and inline editing. Suggestions from users on additional improvements were solicited.
TERMINALFOUR t44u 2012 - People Finder and Personnel Profiles using External ...Terminalfour
SAIC wanted to streamline user profile pages on its website by automatically adding and removing users based on IT changes, allowing limited self-service profile editing, and using the External Content Syncer to publish approved profiles from Site Manager to the website in multiple formats. The solution involved importing LDAP user data, extending the user object to include additional profile fields, enabling user profile editing and media uploads, administering profile approval workflows, and publishing profiles to searchable XML.
TERMINALFOUR t44u 2011 - Going mobile, a INTO Case StudyTerminalfour
The Irish National Teachers' Organisation (INTO) represents over 38,000 primary school teachers in Ireland. INTO is exploring going mobile to better serve its younger membership and engage participants more effectively. It plans to develop a conference mobile app and mobile-optimized website. The app will provide up-to-date information for conference delegates and allow communication before and during conferences. The mobile website will allow easy access to INTO resources from smartphones. Both will integrate with INTO's existing content management system for easy updating and be low-cost, user-friendly solutions to connect with members on-the-go.
Este documento es un formato para registrar la información de un estudiante de segundo año de bachillerato en el curso de dibujo técnico. Incluye secciones para registrar los datos personales del estudiante, las asignaturas y calendario del curso, las calificaciones y evaluaciones trimestrales, y espacios para comentarios y observaciones del profesor.
TERMINALFOUR t44u 2009 - University of Oxford Case StudyTerminalfour
The document summarizes the implementation of the Site Manager content management system at the University of Oxford. It discusses migrating over 70 university websites to Site Manager, challenges faced, special projects like statutes and regulations that require unique solutions, and overall satisfaction with the Terminal Four software and support.
Social: Have you become more social? An in-depth look at the TERMINALFOUR approach to enable clients be ‘more social’ including our social poster and Social Q&A solution from partner company LearnPipe.
The document describes two options for a digital signage system for four campus buildings. Option 1 involves installing single large displays in the main lobbies, while Option 2 adds smaller displays in the elevator lobbies on multiple floors of three buildings. It provides cost estimates for hardware, installation, and other items needed for each option.
Open Data Initiatives – Empowering Students to Make More Informed Choices? - ...Terminalfour
Are the developments in the HEFCE and JISC XCRI XML standards finally giving students the information they need to compare one university against the other? By standardising the output of content about courses, results and post graduation success in the job market, are students better positioned to evaluate the right University for them. This presentation will answer this question and discuss how universities can utilize Web Content Management to deliver on the demands of these standards and maximise student engagement.
TERMINALFOUR t44u 2009 - University of York Case StudyTerminalfour
The document discusses the development of adding multiple file extensions to a site manager beyond just .html in order to better integrate dynamic content like RSS feeds and iCal calendars from different sources. It describes some of the issues with only having a single file extension per channel like empty feeds and errors. The new feature allows setting the file extension based on the content item's template, which helps rebuild feeds with fewer files and errors and a simpler configuration.
The document discusses personalization and its uses. It describes different types of personalization including implicit, explicit, geographic, and login-based personalization. It provides examples of how Aer Lingus and Specsavers implement personalization on their websites. Specifically, Aer Lingus personalizes content for users based on their country and language. Specsavers allows users to create profiles to personalize their experience.
ZANOX.de - Mobile Commerce - DMEXCO 2012Till Goehre
The document discusses the growing importance and performance of mobile advertising. It provides statistics showing strong mobile traffic and revenue growth, with the iPad generating more than half of mobile transactions. The UK, Scandinavia, Netherlands and Germany have high mobile usage. Case studies demonstrate the importance of simple mobile transactions and tracking across devices and channels. The document advocates for mobile-optimized websites, apps and offers to capture this growth and avoid losing opportunities and revenue by not embracing mobile.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
The document discusses why mobile marketing is no longer optional for businesses. It notes that mobile usage and capabilities have grown tremendously in recent years, with smartphones and tablets ubiquitous and enabling constant online access. As consumers increasingly use mobile devices to search, browse and make purchases, having a mobile presence is essential for businesses to engage customers throughout the purchasing process. The document provides strategies for businesses to establish an effective mobile presence, including creating mobile-optimized websites and apps, using social media and tools like QR codes, and developing engaging mobile content.
The document provides an overview of Barb Cagley's background in graphic design and web/mobile app development. It then shares statistics on smartphone usage and penetration rates. Next, it discusses the differences between web apps, native apps, and social apps. The rest of the document offers guidance on determining your target audience, where they are located, types of apps to consider, examples, and factors for the mobile app decision process.
- Domino's Pizza is a worldwide home delivery pizza company founded in 1960 with over 1,200 stores in the UK and Ireland by 2021.
- Their core business strategy focuses on great pizza, outstanding customer service, and innovative marketing.
- Mobile now represents 15% of Domino's online sales in the UK and Ireland, growing fast across all platforms like iPhone, Android, and iPad.
- Domino's sees high customer satisfaction and promoters through their mobile platform, indicating customers would order again and recommend Domino's.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
The document discusses the need for Collins Catering's website to be optimized for mobile and tablet devices. It notes that mobile web usage is growing faster than desktop, and that by 2015 mobile will dominate. It provides examples of companies like Southwest Airlines and Publix that have strong mobile-friendly websites, while others like TD Bank and Panda Express are lacking. The document recommends that Collins Catering jumpstart mobile website development by learning from the strong examples and prioritizing a streamlined, less-is-more approach that avoids Flash and is optimized for smaller screens with easy navigation.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
Tablets have overtaken smartphones in the amount of traffic to websites globally. Tablet users browse more pages per visit than smartphone users. Retail websites receive the most tablet traffic, while telecom and media sites see more smartphone traffic. iOS and Android dominate the mobile landscape, accounting for nearly 90% of traffic in the countries analyzed. Tablet usage leads to more frequent, in-depth reading sessions of digital magazines compared to smartphones. Mobile video consumption is rising rapidly and now accounts for over 10% of total digital video starts.
Presentation used at several conferences and at at least 20 client workshops this year. Content includes:
* Why mobile first?
* Web vs Mobile transition
* How mobile first
* HTML5 maturity
* Apps vs mobile web usage
* Mobile Commerce Trends
* and more...
Please contact us for more details or sources of the information.
Loyalty on the go! How Mobile makes service effortless.Seb Reeve
The document discusses trends in increasing smartphone adoption and customer demand for instant answers. It notes that nearly half of mobile phones in markets like the UK and Ireland are now smartphones. Customers expect perpetual access to information through their mobile devices. The document then introduces Nuance's Mobile Advantage portfolio which includes speech recognition and natural language products to improve the mobile customer experience across different channels.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
The document summarizes a presentation on mobile user experience (UX) given on June 14th, 2012. It covers:
- Background on the state of mobile platforms and importance of custom mobile apps.
- Changes since the last briefing in 2009, including growth in app downloads and mobile usage statistics.
- Design principles for mobile like reducing content and prioritizing tasks.
- Current trends like responsive design, which adapts content for different screens using CSS.
- The future of mobile, including gestures and testing techniques.
The document discusses strategies for maximizing an M-commerce strategy. It examines whether companies should focus on mobile sites or native apps and discusses the typical evolution a company goes through with their mobile strategy from denial to maturity. It emphasizes that mobile performance impacts brand equity and revenue, and outlines best practices for optimizing the mobile user experience.
Presented by EPA Victoria: Daniel McLeod, Program Leader Digital, Marketing & Communications Unit, with Tim Kotsiakos, Executive Creative Director at Reactive Media. Presentations to the Victoria Online Seminar Series, Thursday 22 November 2012.
Selecting a Digital Agency for Web Redesign - Top Tips Terminalfour
This document provides tips for selecting a digital agency to redesign a website. It discusses evaluating the agency's fit based on their strategy, design, technology and industry experience. Key questions to ask agencies include how they understand users, their design and prototyping processes, and strategies to increase revenue. The document also recommends confirming project deliverables such as the design process, CMS integration details, hosting, support and change management. The overall message is to evaluate an agency's capabilities and approach to ensure a good relationship and project outcome.
Let's get personal... Website personalisation and content targeting technique...Terminalfour
If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them.
Video of presentation @ IWMW 2016 can be viewed here: https://www.youtube.com/watch?time_continue=515&v=6nZfxtF9Ljc
Imperial College London: Creating and managing a flexible site for 1,000 editorsTerminalfour
One year on from launch, find out how Imperial launched a new website redesign and a TERMINALFOUR implementation which offers flexibility for web editors within
a strong institutional branding framework. Learn how the team manages content and input types, edit rights and access control as well as its experiences of handling
the migration of some 60,000 pages into the system.
Roundhouse Digital: Responsive Sites- Not just looking good on a mobileTerminalfour
The document discusses best practices for optimizing websites and mobile experiences. It provides tips on user engagement, navigation, calls to action, personalization, content prioritization, and technical optimization. Specific recommendations include using heat mapping and analytics to understand users, emphasizing important information over navigation, making tasks obvious, speaking the user's language, improving readability, optimizing images, minimizing file sizes, and reducing latency through techniques like content delivery networks. The overall message is that responsive design, personalization, and optimization can improve user experience and business metrics.
An investment in knowledge always pays the best interest. See what other clients are doing to provide L&D solutions for their TERMINALFOUR users. Our Learning & Development team outline the key steps to design, develop, implement and measure a customised TERMINALFOUR L&D plan for your organisation.
One year on from launch, find out how IMperial launched a new website redesign and a TERMINALFOUR implementation which offers flexibility for web editors within a strong institutional branding framework. Learn how the team manages content and input types, edit rights and access control as well as its experiences of handling the migration of some 60,000 pages into the system.
T44u 2015, web development best practiceTerminalfour
In this session our web developer team lead, takes us through some best practice approaches to web development to ensure your websites are optimised for performance. He'll outline some quick wins to improve your websites today and also talk about some of the biggest offences in web development.
View the video presentation in full here: https://youtu.be/32J-5Y5yDS8
This document discusses planning for upgrading a website content management system (CMS) from version 7 to version 8. It provides tips in several areas to prepare for a successful upgrade:
1) Testing the new version thoroughly in advance, getting user feedback, and ensuring all normal tasks still work as expected.
2) Making sure the organization and its users are ready for the new user interface and have received proper training.
3) Planning adequate time for the upgrade, such as scheduling it during less busy periods, as the system will be down for users during the process.
4) Having robust backup systems and testing restorations in case issues arise during the upgrade.
This presentation will outline the tools available to support every stage of your campaign performance. See how to run fully integrated marketing campaigns. See how to nurture website traffic and conversions and create more effective campaign performance through A/B testing and more.
T44u 2015, marketing analytics data driven decision makingTerminalfour
Whether you're a marketer or you work with marketing teams the success of your institution's online strategy is determined by the activities you choose to do. But what works? What performed? What failed? Doing the right things is based on having the right information at hand. This session focuses on intelligent use of marketing analytics; decision making driven by evidence.
View the video presentation in full here: https://youtu.be/OqFYN0Y3w1M
This presentation will focus on removing the myths about migrations, a guide to the intelligent pre-migration preparation and includes a demonstration of TERMINALFOUR's Automated migration tool in action.
View the presentation in full here: https://youtu.be/NxCfUbvpSDc
The TERMINALFOUR Professional Services team continue to build upon the gift that is our sample data site; a resource pool of modules that can be imported into client websites (which can be tailored, uniquely branded and fully responsive) to improve performance without investing heavily in resources.
Watch the video in full here: https://youtu.be/DtY5ceesxis
Transforming your team & your tools to own the web: Connecticut College Terminalfour
Josh Jensen, Director of Marketing Communications at Connecticut College,outlines the College’s multi-year, multi-phase approach to building a modern web presence. From building a case internally, to reshaping the approach to staffing, and managing a limited budget to achieve big goals. Hear about the challenges and successes; check out a sneak-peek of their new site design (another exclusive), and hear where they are going next. Click here to view the presentation on YouTube: http://bit.ly/1wrrYqL
University of Liverpool: TERMINALFOUR & App Development- Making the Most of y...Terminalfour
This presentation will outline how the University of Liverpool have begun to integrate TERMINALFOUR into the app development process. It'll cover storing content suitable for use within apps, publishing content as JSON and XML for app consumption, re-purposing existing web content for use within apps and much more. Click here to view the presentation on YouTube: http://bit.ly/1rTexPt
Personalised Portals: The Path to Student Engagement: EVMS- t44u 2014 Terminalfour
All the hard work that has been done to recruit students yet so many universities & colleges take their eye off the ball when it comes to continuing the engagement. What about student retention? How is your institute creating an environment that keeps the student invested? Don't take their commitment, participation or fee for granted. East Virginia Medical School's Natalie Semmler outlines how its personalised student portal has been developed to encourage engagement, communication & retention. Click here to watch the presentation on YouTube: http://bit.ly/1yN7jwI
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
Newcastle University: Content migration made easyTerminalfour
The document describes several T4 import processes and tools:
1. The T4 Import Processes section outlines importing 150 websites from www.ncl.ac.uk by mapping UNIX accounts to a new server, performing string replacements and HTML cleanup.
2. The Static HTML Site Import Tool crawls a live website, imports its structure and content into T4 sections and media library, and adds users.
3. The Drag and Drop Media Uploader allows uploading files to the T4 media library and assigning metadata.
4. The User Portal/Dashboard replaces the welcome page and uses widgets to create personalized dashboards for different user levels.
Collaborative Working: University of Sunderland & Roundhouse Digital Terminalfour
The University of Sunderland & Roundhouse Digital outline the best approach for collaborative working between universities and agencies. Using the new University of Sunderland in London Microsite as a case-study they will showcase the innovative developments that resulted out of working in partnership and the tools and processes involved in multi-team production. Click here to view the video of this presentation on YouTube: http://bit.ly/15ODFN9
East Virginia Medical School works with iFactory to retrofit their public and portal sites to be fully responsive. See how they worked together to not only surmount obstacles (usability, layouts, deployment) but establish design rules that allow EVMS to roll out new responsive sites over time. Click here to view the full presentation on YouTube: http://bit.ly/1rXq2zL
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
TERMINALFOUR: Building a low cost mobile web presence - PSEWEB July 2012
1. Building a Low Cost Mobile Web Presence
David Miller, COO
David.miller@terminalfour.com
twitter.com/terminalfour
2. Workshop Summary
1. Introductions
2. General Trends & Industry Standards
3. Approaches with examples
4. Participant approach – what are you are doing
or what you would like to do
5. Preparation & Decisions
6. Round up & Conclusions
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 2
3. Terminal who?
• Trading since 1996, product company since 2002
• TERMINALFOUR Site Manager: our flagship Web Content
Management (WCM) Product
• 300+ clients;
– Higher Education (over 110 Universities) – 4 in Canada in last few months!
– Commercial / Finance / Retail
– Public Sector
• Recognised
– Top 30 in Content Management Companies (Real Story Group)
– Gartner Magic Quadrant, Butler/Ovum etc.
• Clients in UK, Ireland, Middle East, US & Canada
• Offices in Ireland, UK , USA & Australia
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 3
4. TERMINALFOUR in a nutshell
We make it really easy for
organisations to deliver and
manage very large, highly
devolved, multilingual
Websites, Intranets and
Extranets
This is a vendor neutral workshop so please feel free to
interrupt if I get side tracked
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 4
5. TERMINALFOUR in a nutshell
We make it really easy for
organisations to deliver and
manage very large, highly
devolved, multilingual MOBILE
Websites, Intranets and
Extranets
This is a vendor neutral workshop so please feel free to
interrupt if I get side tracked
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 5
6. A selection of TERMINALFOUR clients
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 66
7. General Trends & Industry Standards
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 7
8. Mobile web bigger than
Desktop by 2015 (now?)
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 8
9. US HE: Data points & Projections
• Jan 2010, total mobile traffic was
1.5% of site visits
• April 2010 peak – iPad launch
• December 2010 peak – Christmas
presents
• June 2011, just under 5%
Growth of 220% in 18 months
• Projection April 2012 mobile
traffic to be 9.3%
• However SmartPhone/Tablets
cheaper = Increased use: more
likely to be 15% to 20%
• Projection April 2013 might be as
high as 40%
Source: iFactory, TERMINALFOUR Partner
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 9
10. US HE: Data points & Projections
• Jan 2010, total mobile traffic was
1.5% of site visits
• April 2010 peak – iPad launch
If your online presence is • December 2010 peak – Christmas
not mobile friendly you presents
• June 2011, just under 5%
could be alienating 40% of Growth of 220% in 18 months
• Projection April 2012 mobile
your site visitors traffic to be 9.3%
• However SmartPhone/Tablets
cheaper = Increased use: more
likely to be 15% to 20%
• Projection April 2013 might be as
high as 40%
Source: iFactory, TERMINALFOUR Partner
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 10
11. So what is the best approach?
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 11
12. Possible Approaches
• One Responsive Site
• Separate Live Mobile Site
• Mobile App: Native
• Mobile App: Non Native
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 12
13. Possible Approaches
• One (Responsive) Site
– User experience varies across devices
• Separate Live Mobile Site
– Tailored content and navigation
• Mobile App: Native
– Build native app and feed content
• Mobile App: Non Native
– Use app platform and generate separate apps
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 13
14. Let’s look at the approaches
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 14
15. Approaches: 1. One Responsive Site
•Your site works at any width (use css media-queries
to target widths).
•Can re-flow content/navigation depending on width
to change user experience.
•Single website, so a single place to update
content/code etc.
•Adaptive / Responsive Design: More complex than
CSS, but allows future proofing for new mobile
devices and screen sizes.
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 15
16. Mobile version of existing site
Responsive Web Design
The Boston Globe
bostonglobe.com
HTML5 & CSS3
http://bostonglobe.com/
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 16
17. More “Responsive” Examples
http://bostonglobe.com/
http://www.stpaulsschool.org.uk/
http://asuonline.asu.edu/
http://www.law.gmu.edu/
http://www.fhs.vic.edu.au/
http://www.lancs.ac.uk/
http://www.smashingmagazine.com/
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 17
18. Approaches: 1. One Responsive Site
•Your site works at any width (use css media-queries
to target widths).
•Can re-flow content/navigation depending on width
to change user experience.
•Single website, so a single place to update
content/code etc.
•Adaptive / Responsive Design: More complex than
CSS, but allows future proofing for new mobile
devices and screen sizes.
•May require a substantial rewrite of existing site.
•Can’t take full advantage of Smartphone features
(like camera, accelerometer etc without the use of
supporting 3rd party library code.
•Support of legacy browsers such as IE6&7 is a
challenge.
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 18
19. Mobile site examples
• Specsavers: Mobile Site as
opposed to app
– Find store & book
appointment
• Queens University Belfast
– jQuery mobile site
http://m.specsavers.co.uk/
http://www.qub.ac.uk/sites/mobile/
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 19
20. Approaches: 2. Separate Mobile Site
•Mobile Site/Domain: Tailored to mobile user, but
requires a separate version of the website
•Layout and content designed specifically for
browser on a mobile/tablet screen.
•Helpful libraries to make layout/transitions more
'app' such as jQueryMobile, Sencha Touch etc.
•Can decouple mobile content from main site
content, so a more 'customisable' interface
•Support for extra features tends to be included
with libraries (need to fact check this 100%!)
•Information Architecture (IA), Navigation &
Content separate.
•Less development required than App.
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 20
21. New Channel and Structure
• A new channel can be setup with a completely
new Site Structure
• University of Illinois at
Chicago
• XHTML & jQuery
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 21
22. New Channel and Structure
http://m.uic.edu
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 22
23. Approaches: 2. Separate Mobile Site
•Time to develop a new solution.
•User Experience is not as slick as an app.
•Content creation. Although this can be easy if it is
CMS based.
•Possible content duplication.
•Performance impact if lots of JavaScript is used.
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 23
25. Approaches: 3. Mobile App: Native
•Native App for each Mobile Platform.
•Allows content to be viewed offline.
•Allows you to take full advantage of the Smartphone
and all it's built in API's:
–Really fast, responsive feel
–Cool features like Accelerometer, Camera, GPS/Location,
Address book etc
–The sky's the limit for what you can do!
A number of HE specific app platforms exist to make things easier
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 25
26. oMbiel CampusM integration
• Integrated
app sync
from Site
Manager
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 26
27. E.g.: Blackboard Mobile Integration
• Sync of
separate
XML and
RSS
channels
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 27
28. Some Mobile app examples
• Specific task
activities
• Integrated app
sync for offline
content
• iPhone & Android
dominate
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 28
29. Approaches: 3. Mobile App: Native
•Native App for each Mobile Platform.
•Allows content to be viewed offline.
•Allows you to take full advantage of the Smartphone
and all it's built in API's:
–Really fast, responsive feel
–Cool features like Accelerometer, Camera, GPS/Location,
Address book etc
–The sky's the limit for what you can do!
•You need to decide which platforms: WinMo7,
Blackberry, iOS, Android
•The more platforms, the higher the Cost !
A number of HE specific app platforms exist to make things easier
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 29
30. Approaches: 4. Mobile App: Non Native
•Write once, deploy to each.
•Use of Mobile Frameworks such as Phonegap.
•Write apps once in HTML5/CSS and deploy to
each app store as a native app.
•Allows content to be viewed offline.
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 30
31. Just some of the mobile
frameworks out there….
Zepto.js DynamicX Jquery Mobile
Sencha Wink Toolkit jQ Touch
iWebKit
WebApp.net iUI
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 31
32. Approaches: 4. Mobile App: Non Native
•Write once, deploy to each.
•Use of Mobile Frameworks such as Phonegap.
•Write apps once in HTML5/CSS and deploy to
each app store as a native app.
•Allows content to be viewed offline.
•It's not fully native, so relying on abstractions
to some API calls
•May result in feature compromise
•Hard to pick platform to use (new ones every
week)
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 32
33. Approaches: 3 & 4. Mobile Apps
•Admin overhead for each of the App Stores
•SEO/application to update apps in each store takes
time
•Developer Program costs
•Platform cost (at times)
•Testing time (always)
•Perception changing – apps should be for tasks
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 33
34. What do TERMINALFOUR do…
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 34
35. Principles of TERMINALFOUR Site
Manager
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 35
36. T4 Mobile Strategy
• Support Multiple approaches
– Single site for web & mobile
– Separate Mobile channels
– Integration with app platforms
• Support content reuse
– Write once, use anywhere
– Auto content mirroring
– Auto content formatting
• Provide lots of free examples
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 36
37. E.g.:T4 Sample Site
• Sample jquery mobile site data
in product & Extranet
• Very simple to setup
• All free… no “extra module”
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 37
38. Current T4 HE Client Mobile
Work (that we know of)
• Met. State College of Denver (m.mscd.edu)
• University of Illinois at Chicago (m.uic.edu)
• Queens University Belfast
(www.qub.ac.uk/sites/mobile/ )
• York College Pennsylvania (www.ycp.edu/mobile/)
• Aer Lingus App (FeedHenry app platform)
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 38
39. Queens University Belfast
• Webteam Developed
• Zero t4 support
• Zero extra cost (besides
the time)
• Uses Jquery mobile
http://www.qub.ac.uk/sites/mobile/
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 39
40. York College Pennsylvania
• Webteam Developed
• Zero t4 support
• Bit of a recurring theme
http://www.ycp.edu/mobile/
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41. Specsavers mobile
• Mobile Site as opposed to
app
• Integrates with location
services
http://m.specsavers.co.uk/
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 41
42. Gedling Borough Council
• Main site structure reflected
in mobile navigation
http://gedling.gov.uk/mobile/
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43. Trends we are seeing
• Decision to “go mobile” occurring sooner
– Often key part of initial project
• Mobile sites focus over mobile apps
– Apps great for specific tasks
• Content reuse seen as key
– But authors must be aware of reuse
• Mobile content & navigation tailored for usage
scenario
– Locations info etc.
• Should not be “extra cost” / module
– Just part of the core offering
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45. Planning
• User Interviews
– Surveys
– Focus Groups
• Goals
1) Develop a list of features that users say they want
2) Rank those features in order of importance
3) Look for frequency of use
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 45
46. Planning
• Potential Survey Questions:
– Who are your mobile users and what information are they
seeking from this platform?
– What do your mobile users want and how do you give it to
them?
– What are others doing in this space and is it working for
them?
– How do you make sure that the money you spend now is
money well spent?
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47. Planning & approach
• Competitive review
– Look at both the full site and the mobile site
• Look for
1. What is working by observing the features and
functionality of others sites
2. Experience loading times by visiting sites with
and without images, strong color palettes and
complicated functionality
3. Develop what works for you
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48. Preparation & Decisions
• Think Mobile first!
• Who are your mobile users?
• What devices are they using?
• What information are they looking for?
• Are they getting that information?
• What are other Institutions doing and how?
• Be a user and visit competitive sites as well as non
competitive sites.
• Be selective & rank requirements.
• Compare mobile to non mobile stats and use the results to
develop your Strategy.
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49. Preparation & Decisions cont..
• What platforms do you wish to support?
– Target demographic
– Target geographies
• Decide on Live Website or App
– On-line or off-line content
– System Integration required?
– Task driven requirements (maps, library check-ins etc)
– Toolkit: General (e.g. phonegap) or Dedicated: Ombiel,
Blackboard
• Migrate to a CMS to enable faster deployment and content
management
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50. Conclusions & Key take aways
1. Mobile is an extension of your brand
2. Apps for tasks; Sites for the rest
3. It’s not as expensive as building a website but
it’s not inexpensive either
4. One task per page (or site)
5. Ensure authors understand reuse
6. Use a CMS that supports reuse
7. Usability and functionality are the most
important factors
TERMINALFOUR- PSEWEB 2012: Building a Low Cost Mobile Presence 50
51. Thank You
David Miller
COO
David.miller@terminalfour.com
Twitter: @terminalfour
@jdavidmiller
Notas del editor
Our ProcessUser GroupsIdentify user groupsIn the case of Cornell Johnson SchoolPerspective studentsIn the case of other schools, might bePerspective studentsParentsCommunityExisting studentsAsk questionsSurveyFocus groupsReview Goals:Develop a list of features the users say they want – (Why important)This gives you a clear understanding for the features that are important to the user and more importantly helps to eliminate features that are not important to the user but suggested by internal staff. Staff says “We NEED to have this XXXXX, users say, “that is not important to me”Rank those features in order of importance – (Why important)You are dealing with limited form factor and reduced site map. You cant do everythingIf you try you make the site unusablePut only those features that matter most to the vast amount of users, Dump the restDevelop a list of mobile sites that are frequently used – (Why important)Find out what they are using now and why they like themYou are not the first person to do this type of project,Learn from the efforts of others