The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

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The document discusses differences between businesses and affiliates and provides tips to make an affiliate site look more like a legitimate business. It recommends being creative with public relations outreach, focusing on quality content, building trust through social media, and hiring professionals for design, development, and writing. Initial costs include company registration, web design, development, and training, totaling around £1,898, with monthly costs of around £480 including virtual office, writers, and public relations outreach.

The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo

Business vs Affiliate – what ’ s the difference?

An affiliate site is run out of something like this

A business generates natural media attention

An affiliate has to build links which look natural

A business has an active blog or news section

So how can you make your affiliate site look like a business?

Write stories which reporters are looking for

Learn about SEO – just don ’ t become a ninja!

Create a content strategy to target top-converting keywords

Hire copywriters to create great/unique content

Build & manage online reputation via social

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