In an ever-evolving global landscape, the realm of business development is undergoing a profound transformation. The convergence of technological advancements, shifting consumer preferences, and dynamic market conditions has created a paradigm shift that promises to reshape the way businesses approach growth and expansion. The future of business development is not only about adapting to change but also about harnessing emerging trends and innovations to thrive in an increasingly competitive environment. To better organize a business in the future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

1. The Future of Business,
Organization, and Human
Resources
Seta Ariawuri Wicaksana

2. Dr. Seta A. Wicaksana
S.Psi, M.Psi, Psikolog
0811 19 53 43
wicaksana@humanikaconsulting.com
• Pendiri dan Direktur Humanika Consulting dan hipotest.com
• Business Psychologist
• Certified of Assessor Talent Management
• Certified of Human Resources as a Business Partner
• Certified of Risk Professional
• Certified of HR Audit
• Dosen Tetap dan Peneliti di Fakultas Psikologi UP
• Penulis Buku: Sobat Way (2016), Industri dan Organisasi: Pendekatan
Integratif dalam menghadapi Perubahan (2020), Human Faktor
Engineering: Integratif Desain Manusia dan Lingkungan Kerja (2021),
Psikologi Industri dan Organisasi (2021), Psikologi Umum (2021),
Manajemen Pengembangan Talenta (2021), PIODiagnostik: Pengukuran
Psikologi di Lingkungan Kerja (2021), Transformasi Digital: Perspektif
Organisasi, Talenta dan Budaya Organisasi (2021), Psikologi Pelayanan
(2021) dan Psikologi Konsumen (2021).
• Dosen Tidak Tetap di: Program Pasca Sarjana Ekonomi di Univ. Pancasila,
STP TRISAKTI, Fakultas Psikologi Universitas Mercu Buana, STIKOM IMA
• Wakil Ketua Asosiasi Psikologi Forensik Indonesia wilayah DKI
• Pembina Yayasan Humanika Edukasi Indonesia
• Ilmu Ekonomi dan Manajemen (MSDM) S3 Universitas Pancasila
• Fakultas Psikologi S1 dan S2 Universitas Indonesia
• Sekolah ikatan dinas Akademi Sandi Negara

4. Background
• In an ever-evolving global landscape, the realm of
business development is undergoing a profound
transformation.
• The convergence of technological advancements,
shifting consumer preferences, and dynamic market
conditions has created a paradigm shift that promises
to reshape the way businesses approach growth and
expansion.
• The future of business development is not only about
adapting to change but also about harnessing
emerging trends and innovations to thrive in an
increasingly competitive environment.
• To better organize a business in the future, leaders
should embrace nine imperatives that collectively
explain “who we are” as an organization,“how we
operate,” and “how we grow.”

5. 4 Perspectives
Challenges in
Business
Future
Business
Globalization
and Market
Expansion
Evolving
Consumer
Dynamics
Sustainability
and Ethical
Business
Practices
Technological
Disruption
Embracing New
Frontiers
From
Transactions to
Relationships
Paving the Path
Forward
Embracing the
Digital Age
FUTURE
PRESENT
PEOPLE
SYSTEM
Adapted from:
https://www.linkedin.com/pulse/fut
ure-business-development-
navigating-trends-innovations/

6. Globalization and Market
Expansion: Embracing New
Frontiers
• The future of business development extends beyond
geographical boundaries.
• Globalization, coupled with advancements in communication
and logistics, enables businesses of all sizes to explore
international markets and diversify revenue streams.
• 1. E-Commerce and Market Access: E-commerce has
broken down barriers to entry for international trade. With
platforms facilitating cross-border transactions and
logistics, businesses can tap into previously inaccessible
markets with relative ease.
• 2. Localization Strategies: Adapting to new markets
involves more than just language translation. Successful
expansion requires an understanding of cultural
nuances, regulatory frameworks, and local preferences.
Businesses must tailor their offerings to resonate with
diverse audiences.
• 3. Collaborative Partnerships: Strategic collaborations
and partnerships, even with competitors, can unlock new
avenues for growth. By pooling resources and expertise,
businesses can enter new markets or create innovative
solutions that benefit both parties.

7. Evolving Consumer Dynamics:
From Transactions to
Relationships
• In the future, successful business development will revolve
around nurturing long-lasting relationships with customers rather
than focusing solely on one-time transactions.
• This shift is catalyzed by changing consumer expectations and the
growing significance of brand loyalty.
• 1. Customer-Centric Approach: Businesses are
recognizing the need to prioritize customer satisfaction and
well-being. This involves understanding the customer
journey comprehensively, identifying pain points, and
proactively addressing them to create a seamless
experience.
• 2. Subscription Models and Membership Economy: The
rise of subscription-based models signifies a departure
from traditional purchasing behaviors. This shift allows
businesses to build recurring revenue streams while
offering customers ongoing value through continuous
access to products or services.
• 3. Purpose-Driven Commerce: Modern consumers align
themselves with brands that resonate with their values.
Businesses that authentically embrace social and
environmental causes can forge deeper connections with
customers, leading to increased loyalty and advocacy.

8. Sustainability and Ethical
Business Practices: Paving
the Path Forward
• As societal awareness of environmental and social issues grows,
the future of business development is intertwined with
sustainability and ethical practices.
• Consumers are increasingly demanding transparency,
responsible sourcing, and environmentally friendly products and
services.
• 1. Green Innovation: Businesses that prioritize
sustainability are not only contributing to a better planet
but also gaining a competitive edge. Innovation in areas
such as renewable energy, circular economy practices,
and eco-friendly packaging can drive growth while reducing
environmental impact.
• 2. Corporate Social Responsibility (CSR): Beyond profit-
making, businesses are expected to take an active role in
addressing social challenges. CSR initiatives can enhance
brand reputation, foster customer loyalty, and attract
socially conscious investors.
• 3. Ethical Tech Development: As technology becomes
more ingrained in daily life, the responsible development
and deployment of tech solutions are paramount.
Businesses that prioritize ethical considerations, such as
data privacy and AI ethics, will build stronger relationships
with consumers.

9. Technological Disruption: Embracing the Digital Age
• Technology lies at the heart of the future of business development. The
digital age has brought forth a plethora of tools and platforms that empower
companies to connect with customers, streamline operations, and drive
innovation.
• Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT) are no
longer buzzwords but critical components that can optimize decision-
making and enhance business strategies.
• 1. Data-Driven Insights: Business development professionals are
now armed with massive amounts of data that provide deep insights
into customer behavior, market trends, and operational efficiency. AI-
powered analytics tools can sift through this data to unearth hidden
patterns and valuable information, enabling businesses to make
informed decisions and tailor their strategies accordingly.
• 2. Personalization at Scale: As consumers continue to seek
personalized experiences, businesses are leveraging AI and data
analytics to deliver tailored products, services, and marketing
messages. The future of business development involves
understanding individual customer preferences on a granular level
and using that knowledge to foster stronger relationships and drive
sales.
• 3. Virtual Reality (VR) and Augmented Reality (AR): These
technologies are rapidly finding applications in business
development, from virtual product demonstrations to immersive
marketing experiences. VR and AR can create unique opportunities for
engagement, allowing customers to interact with products and
services in entirely new ways.

10. How We do Innovate
• It’s no secret: that innovation is difficult
for well-established companies. By and
large, they are better executors than
innovators, and most succeed less
through game-changing creativity than
by optimizing their existing businesses.
• Mc Kinsey found a set of eight essential
attributes that are present, either in
part or in full, at every big company
that’s a high performer in product,
process, or business-model
innovation.
https://www.mckinsey.com/capabilities/strategy-and-
corporate-finance/our-insights/the-eight-essentials-
of-innovation#/

11. Testing for
Innovation
https://www.mckinsey.com/capabilities/strategy-and-
corporate-finance/our-insights/the-eight-essentials-
of-innovation#/

12. Organizing for
the (winner-
takes-all)
future
(McKinsey, 2018)
Nine keys to becoming a future-ready company

13. Who We Are:
Strengthen Identity
• Future-ready organizations accomplish this in three
ways: they get clear on their purpose; they know how
they create value and why they’re unique; and they
create strong and distinct cultures that help attract
and retain the best people.
• Take a stance on purpose - In a McKinsey
survey of employees at US companies, 82
percent said organizational purpose is
important, but only half that number said their
purpose drove impact.
• Sharpen your value agenda - While all
companies have a strategy for how they create
value, few can show precisely how the
organization will achieve it.
• Use culture as your‘secret sauce’- Among the
most successful companies, culture forms the
backbone of organizational health and fuels
sustained outperformance over time:
companies with strong cultures achieve up to
three times higher total returns to shareholders
than companies without them.

14. How We Operate:
Prioritize Speed
• Visit a future-ready organization and you’ll observe that speed is
both a preoccupation and a cultural bias. You’ll even hear it in
the company lexicon, in expressions such as “increasing the
clock speed,”“metabolic rate,” or “a bias for action.
• Operating models need to be fast, nimble, and frictionless to
create ways of working that foster agility and simplicity. They
need to enable a network of empowered, dynamic teams to find
pockets of value, including at the company’s “edges” where
employees are closest to customers.
• Radically flatten structure - Future-ready organizations,
by contrast, structure themselves in ways that make them
fitter, flatter, faster, and far better at unlocking
considerable value.
• Turbocharge decision making - Many decisions and
processes require less than half the steps executives
imagine are necessary.
• Treat talent as scarcer than capital - Thirty-nine percent
of survey respondents said they have turned down a job
because of an organization’s perceived lack of inclusion.

15. How We Grow: Build for
Scale
• Organizations cannot simply hardwire decisions about their
identity or operating models and declare victory.
• As connectivity and automation increase, and as the
expectations of younger generations change, businesses must
be prepared for nimble and constant adaptation if they hope to
grow with any consistency.
• Doing so entails constant interaction with stakeholders,
technology, and employees.
• Adopt an ecosystem view - Future-ready organizations
view partners as extensions of themselves. These
relationships feature porous boundaries and high levels
of trust and mutual dependence to share value and let
each partner focus on what it does best.
• Build data-rich tech platforms - Future-proof companies
take data seriously. For them, data isn’t simply about
reporting what is happening in the business or answering
a business question. Data is the business.
• Accelerate learning as an organization - High-
performing companies promote a mindset of continuous
learning that encourages and supports people to adapt
and reinvent themselves to meet shifting needs.

16. Developing
Organization in line
with Business
Challenges
Future
Business
Globalization
and Market
Expansion
Evolving
Consumer
Dynamics
Sustainability
and Ethical
Business
Practices
Technological
Disruption
Embracing New
Frontiers
From
Transactions to
Relationships
Paving the Path
Forward
Embracing the
Digital Age
FUTURE
PRESENT
PEOPLE
SYSTEM
Who We Are
How We
Operate
How We
Grow
How We Do
Innovate

17. Factors are Driving
The End of Such An
HR Organization
Future
HR
Start creating
value‘outside’
of the internal
structure
Traditional
structures are
becoming
barriers to
value creation.
Employee life
cycles will
outlast
company life
cycles.
Technology is
killing
traditional
value chains.
The goal of the HR
Organization will now be to
enable the creation of a
value-creating ecosystem —
a major change from
‘servicing’ the employee life
cycle.
Adapted from https://medium.com/future-of-hr/look-outside-
for-the-future-shape-of-a-hr-organization-7b4267518397

18. HR organization design will have
to cater to such an employee
segmentation. In addition, some
temporary internal networks,
project teams or virtual
organizations may create much
more value than the rest of the
organization. Such teams will
need high quality HR input and
strategy.
HR Operations hub that does
what entire HR functions used to
before Manage the employee life
cycle — however short or long it
is.
The focus of the HR R&D function is
on tomorrow. It does so, partly
with an intent to support the
partnerships' function, but, mainly,
to develop current leaders of the
company.
While the platforms and partnership's
function is engaged with the
development of a value-creating eco-
system, we know that tomorrow will be
different from today. Technologies such
as machine learning, voice recognition,
image analytics and of course artificial
intelligence are all in the at the cusp of
explosive development.

19. Future HR
Future
HR
Start creating
value‘outside’
of the internal
structure
Traditional
structures are
becoming
barriers to
value creation.
Employee life
cycles will
outlast
company life
cycles.
Technology is
killing
traditional
value chains.
Adapted from
https://medium.com/future-of-
hr/look-outside-for-the-future-
shape-of-a-hr-organization-
7b4267518397
Create a
Platforms and
Partnerships
function
Create a
Research and
Development
function.
Initiate
Employee
Segmentation
Establish an
HR Operations
hub

20. Summary
• The future of business development is a convergence of
technological innovation, evolving consumer dynamics, global
market expansion, and a commitment to sustainability.
• Adaptation to this dynamic landscape requires agility, a customer-
centric mindset, and a willingness to embrace change.
• By harnessing the power of technology, nurturing customer
relationships, expanding horizons, and upholding ethical
standards, businesses can position themselves at the forefront of
the evolving business landscape and seize the opportunities it
presents.
• As companies face up to an uncertain, post-crisis landscape, we urge
them to recall Albert Einstein’s encouragement that “amid every
crisis, lies great opportunity.” As organizations move from a mindset
of coping to one of competing, the best companies will seize the
unique unfreezing opportunity before them to imagine—and
create—new systems and modes of organization that are more
flexible, integrated, resilient, and ultimately, more human.
• These organizations will view themselves as interconnected
systems that seek to constantly experiment, fail, learn, grow—and
start the process anew when the world invariably changes again.

22. Learning and Giving for Better Indonesia
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