The document discusses the five pillars of creating compelling visual materials: audience, story, layout, typography, and colors. It advises analyzing the audience, building the design around an engaging story, experimenting creatively with layout and text formatting, using different fonts and colors purposefully, and keeping white space. Following these principles will help visuals stand out and keep the audience wanting more.

1. V I S U A L S
THE POWER OF
YOUR QUICK GUIDE FOR CREATING VISUALS THAT
WILL MAKE YOU STAND OUT OF THE CROWD
BY ADAM NAGY

2. IT'S UP TO YOU WHERE AND HOW DO
YOU APPLY THESE PRINCIPLES:
YOU WILL BE INTRODUCED TO THE FIVE PILLARS
OF CREATING A COMPELLING, ENGAGING PIECE OF
VISUAL MATERIAL.
YOU DON'T NEED TO BE A PHOTOSHOP GURU OR A GRAPHIC DESIGNER
TO USE THESE - EVEN MICROSOFT WORD OR POWERPOINT HAS ALL
THE FUNCTIONS THAT ARE NEEDED.
FLYERS | POSTERS | NEWSLETTERS | BOOKLETS
BUSINESS PRESENTATIONS | SELF-BRANDING
TRAININGS | HANDOUTS | ESSAYS

3. IF YOU CAN THINK ABOUT IT,
YOU CAN CREATE IT.
JOHN LASSETER

4. #01 - AUDIENCE

5. DECIDE WHO YOUR AUDIENCE IS AND
GET TO KNOW THEM AS MUCH AS
POSSIBLE.
HAVE A CLEAR UNDERSTANDING OF
THEIR PREFERRED COMMUNICATION
CHANNELS AND WAYS.

6. THE ANSWERS YOU MIGHT WANT TO FIND OUT:
HOW ARE THEY COMMUNICATING?
PREFERRED CHANNELS? (OFFLINE, ONLINE, PHONE, ETC.)
WHEN ARE THEY THE MOST ACTIVE?
HOW ENGAGED ARE THEY IN YOUR PROJECT?

7. YOU CAN SEND OUT SURVEYS AND E-MAILS TO FIND
THESE OUT, BUT IT WON'T BE VERY EFFECTIVE.
USE FACE-TO-FACE MEETINGS AND GAIN
PERSONAL INSIGHTS INSTEAD.

8. #02 - STORY

9. THINK ABOUT WHAT YOUR MESSAGE IS.
INSTEAD OF PURELY COMMUNICATING
FACTS, BUILD YOUR WHOLE DESIGN
AROUND A STORY.

10. YOUR CORE MESSAGE SHOULD BE SOMETHING
SHORT AND EASY TO UNDERSTAND, TAILORED TO
YOUR AUDIENCE.
IT IS THE STORY AROUND THE
MESSAGE THAT WILL HELP
PEOPLE INTERPRET IT.

11. STORIES ARE...
#EMOTIONAL
#HEROIC
#PERSONAL
#ENGAGING
#PASSIONATE #CREATIVE
#MEMORABLE

12. ATTEND THIS CHARITY
MARATHON TO RAISE
MONEY FOR THE
CHILDREN IN NEED.
THIS IS A CLEAR,
TO-THE-POINT MESSAGE.
THIS IS A STORY.
PERSONAL, EMOTIONAL,
ENGAGING.
MAKES YOU FEEL LIKE A HERO.
PUT ON YOUR RUNNING
SHOES AND GIVE HOPE
TO CHILDREN IN AFRICA!
ONE KILOMETER FOR
YOU, A HEALTHY, HAPPY
FUTURE FOR THEM.

13. #03 - LAYOUT

14. YOU HAVE THE AUDIENCE.
YOU HAVE THE STORY.
NOW IT'S TIME TO START BUILDING UP
THE ACTUAL LAYOUT OF YOUR
DESIGN.

15. IF YOU WANT PEOPLE TO BE SATISFIED
WITH YOUR PUBLISHED MATERIALS, GO
WITH A TRADITIONAL APPROACH THEY'RE
USED TO.
IF YOU WANT THEM TO REMEMBER
YOUR MESSAGE AND HAVE FEELINGS
ABOUT IT, BE DARING AND EXPERIMENTAL
WHEN DECIDING ABOUT YOUR LAYOUT.

16. OH, AND YOUR TITLE DOESN'T
NECESSARILY HAVE TO BE ON
THE TOP. IT CAN EVEN BE
MAYBE YOU COULD TRY
ALIGNING THINGS TO THE
RIGHT.
USE COLOURFUL SHAPES
TO DIVIDE DIFFERENT
SECTIONS.
THROW AROUND
SOME ICONS.
USE
PHOTOS
CREATIVELY
THEY'RE NOT JUST PLACEHOLDERS
OR DECORATION AFTER ALL - THEY
ARE PART OF YOUR STORY.HERE

17. #04 - TYPOGRAPHY

18. PLAY AROUND WITH FONTS, SIZES
AND TEXT FORMATTING. USE
COLOURS TO EMPHASIZE WORDS.
POSITION YOUR TEXT SO IT
HARMONIZES WITH THE BACKGROUND
AND OTHER GRAPHICAL ELEMENTS.

19. Style
TEXT DIRECTS
THE FOCUS
OF THE EYE.
USE THIS WISELY.
Different fonts
give different
style
to your design.
FIND THE ONE THAT SUITS
YOU THE BEST.
Style S t y l e
Style

20. TRYTOCOMBINE
DIFFERENT FONTS
OR JUST
GIVE THEM A FRAME
THE OPPORTUNITIES ARE
Unlimited

21. #05 - COLOURS

22. EXPERIMENT WITH DIFFERENT
COLOUR PALETTES.
KEEP IN MIND THAT EACH COLOUR
RAISES DIFFERENT EMOTIONS IN
YOUR AUDIENCE AND GIVES A
DIFFERENT MEANING TO YOUR
DESIGN.

23. BLUE IS FOR TRUST, CALMNESS AND STABILITY
RED IS FOR IMMEDIACY, ENERGY AND PASSION
GREEN IS FOR NATURE, ENVIRONMENT AND BALANCE
YELLOW IS FOR WARMTH, OPTIMISM AND ATTENTION
ORANGE IS FOR HAPPINESS, YOUTH AND ATTRACTION
PURPLE IS FOR ROYAL, LUXURY AND CREATIVITY
BLACK IS FOR BOLDNESS, POWER AND ELEGANCE

24. DON'T BE AFRAID TO USE WHITE.
WHITE SPACE MAKES
YOUR MESSAGE
MORE POWERFUL.

25. SUMMARY
AUDIENCE LAYOUT
TYPOGRAPHY
COLOURS
MESSAGE & STORY
IF YOU KEEP THESE FIVE PRINCIPLES
IN MIND AND APPLY THEM IN YOUR DESIGNS,
YOUR AUDIENCE WILL WANT TO SEE MORE.

26. ABOUT THE AUTHOR
ADAM NAGY IS A JUNIOR COMMUNICATIONS
SPECIALIST WITH EXPERIENCE IN EMPLOYEE
ENGAGEMENT AND EMPLOYER BRANDING. HE
IS AN EAGER EXPLORER OF GRAPHIC DESIGN,
STORYTELLING AND INNOVATIVE, UNIQUE
COMMUNICATIONS CHANNELS.

27. THIS PRESENTATION WAS FULLY
CREATED AND EDITED IN CANVA.
GIVE IT A TRY - I'M SURE YOU WON'T
REGRET IT.