Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
Slow PR refers to building meaningful relationships with journalists and influencers through real human interactions over social media and technology, rather than quick mass blasts. It recognizes that technology has challenged attention spans, so PR needs to offer "nearness and care" through taking time to understand individuals' interests. Slow PR can help PR professionals get to know journalists by tracking who matters most to their business and using social media to learn about journalists' beats before pitching them through short, personalized emails at the right times.
This document discusses a partnership between Burger King and the NCAA for their March Madness basketball tournament. It highlights how the two brands are a good fit due to their shared large, engaged fan bases and social media reach. Burger King's marketing campaign for March Madness included custom TV spots, a bracket promotion, on-site fan activations at games, and jumbotron promotions. The goal was to integrate the Burger King brand into the tournament experience and conversations in an organic way.
The document analyzes the American Red Cross's use of social media platforms like Facebook, Twitter, and Instagram. It finds that Facebook and Twitter are regularly updated with disaster relief information, but Instagram is underutilized. It recommends posting to Instagram more often, such as by reposting photos from Facebook/Twitter. It also suggests increasing the organization's presence at community events to gain more followers and spreading positive, original content rather than frequent funding requests. Regular evaluation of social media strategy is advised.
The document provides an overview of Twitter, including its history, key features, tips for using it effectively, and analytics tools. It notes that Twitter launched in 2006 and was originally called "twttr", and that the average active user tweets less than once per day. Key aspects covered include how to tweet, retweet, use hashtags and direct messages, establish credibility on the platform, and ways to use Twitter for networking, monitoring news, and promoting content.
How does Twitter help public facing organisations connect with the mainstream media? Two former journalists on the "dark side" of PR and media liaison share their experiences about being on the sending - and receiving - end of pitches by Twitter.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses social media strategies for businesses. It outlines various social networks like Twitter, Facebook, and LinkedIn that businesses can use. It then gives a case study example of how one person was able to get new business inquiries within 4 hours by actively engaging on social media like Twitter and submitting reports to sites like CNN during an earthquake. The rest of the document provides tips on how to monitor brands, manage social media content, publicize businesses, develop habits for engaging on different networks, and metrics to measure return on engagement from social media activities.
The document discusses how social media, public relations, and journalism intersect in today's new media world. It provides an overview of popular social media tools and how they are used by both journalists and PR professionals to find stories, monitor conversations, engage with audiences, and measure results. A case study is presented of a local TV reporter who used social media to learn about and promote a new product, driving a huge increase in traffic to their website.
Slow PR refers to building meaningful relationships with journalists and influencers through real human interactions over social media and technology, rather than quick mass blasts. It recognizes that technology has challenged attention spans, so PR needs to offer "nearness and care" through taking time to understand individuals' interests. Slow PR can help PR professionals get to know journalists by tracking who matters most to their business and using social media to learn about journalists' beats before pitching them through short, personalized emails at the right times.
This document discusses a partnership between Burger King and the NCAA for their March Madness basketball tournament. It highlights how the two brands are a good fit due to their shared large, engaged fan bases and social media reach. Burger King's marketing campaign for March Madness included custom TV spots, a bracket promotion, on-site fan activations at games, and jumbotron promotions. The goal was to integrate the Burger King brand into the tournament experience and conversations in an organic way.
The document analyzes the American Red Cross's use of social media platforms like Facebook, Twitter, and Instagram. It finds that Facebook and Twitter are regularly updated with disaster relief information, but Instagram is underutilized. It recommends posting to Instagram more often, such as by reposting photos from Facebook/Twitter. It also suggests increasing the organization's presence at community events to gain more followers and spreading positive, original content rather than frequent funding requests. Regular evaluation of social media strategy is advised.
The document provides an overview of Twitter, including its history, key features, tips for using it effectively, and analytics tools. It notes that Twitter launched in 2006 and was originally called "twttr", and that the average active user tweets less than once per day. Key aspects covered include how to tweet, retweet, use hashtags and direct messages, establish credibility on the platform, and ways to use Twitter for networking, monitoring news, and promoting content.
How does Twitter help public facing organisations connect with the mainstream media? Two former journalists on the "dark side" of PR and media liaison share their experiences about being on the sending - and receiving - end of pitches by Twitter.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses social media strategies for businesses. It outlines various social networks like Twitter, Facebook, and LinkedIn that businesses can use. It then gives a case study example of how one person was able to get new business inquiries within 4 hours by actively engaging on social media like Twitter and submitting reports to sites like CNN during an earthquake. The rest of the document provides tips on how to monitor brands, manage social media content, publicize businesses, develop habits for engaging on different networks, and metrics to measure return on engagement from social media activities.
The document discusses how social media, public relations, and journalism intersect in today's new media world. It provides an overview of popular social media tools and how they are used by both journalists and PR professionals to find stories, monitor conversations, engage with audiences, and measure results. A case study is presented of a local TV reporter who used social media to learn about and promote a new product, driving a huge increase in traffic to their website.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
This document contains charts and statistics about social media usage. It shows that Facebook usage increases on Thursdays and Fridays as people check in and out more closely to the weekend. It also shows that companies posting on Facebook during this time drives more interaction. Click-through rates are higher on weekdays and during work hours from 12pm to 6pm. The charts also display the percentage of US adults using various social media platforms for finding and shopping for products, as well as getting news from specific platforms.
Facebook currently has over 1.3 billion users who are active daily. Some statistics show the majority of users are aged 25-34, and new profiles are created every second. Facebook provides both benefits like maintaining connections and marketing opportunities, but also drawbacks like potential addiction issues from overuse. One person interviewed does not use Facebook and finds no value in it, while another regular user spends around two hours daily and faces peer pressure to use it. Overall, Facebook itself is neither good nor bad - it depends on how each individual chooses to use the platform.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Using social media to boost your ministrys online presence Ernest Staats
The document provides tips and best practices for using social media for organizations. It discusses establishing goals and measuring success, types of social media messages to share, optimal posting times and frequencies, using hashtags and photos/videos, promoting events locally, common mistakes to avoid like not engaging audiences or diversifying networks, and tools for automation and management like HootSuite, Google Alerts, and Addictomatic.
2013 State of Social Media Spam Research ReportPrayukth K V
The document discusses the rise of social media spam. It found that social media spam increased 355% in the first half of 2013 compared to previous periods. Various types of social spam exist, including link spam, text spam, spammy apps, like-jacking, social bots, and fake accounts. Spam hurts brands by damaging their appearance and turning followers into detractors. The document analyzes trends in social spam based on data from over 60 million social media posts collected between 2011-2013 from major social media platforms. It found that only 15% of social spam contains detectable spam URLs, and at least 5% of social media apps are spammy.
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
The document provides tips and best practices for online marketing and social media strategies. It emphasizes focusing first on building a user-friendly website with a clear purpose and call-to-action. Additional recommendations include optimizing the site for search engines, growing an email list, engaging on social media platforms like Facebook and Twitter to meet measurable goals, and leveraging tools to plan, schedule, and measure social media activities. Compliance guidelines are also reviewed, such as avoiding testimonials or performance references on social profiles.
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
When is the best time to share content on Twitter?Ash Read
The document discusses the conflicting findings from various studies on the best times to post on Twitter. While some studies indicate noon and 6pm or 1-3pm on certain days of the week perform best, other data suggests weekdays generate more engagement than weekends. The document recommends experimenting with different posting times using tools like Tweriod and Followerwonk to see what works best for an individual's followers, and measuring results with analytics to determine an optimal Twitter sharing strategy.
This document provides an overview of how Twitter can be used for public affairs and political consulting. It discusses how journalists, politicians, and government agencies use Twitter and offers tips on how to follow journalists, pitch stories to reporters on Twitter, monitor brand discussions, conduct rapid response, and provide customer service through Twitter. The document also covers basics of setting up a Twitter account and how to tweet, search trends, follow others, reply and retweet, share photos and links, and use Twitter analytics tools.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
Slides shares my methods of accurately measuring the value of blog content with the help of carefully selected metrics. Also, here's a webinar recorded video - https://www.youtube.com/watch?v=cPR5Nh3Guec
Ethnographer: Brittany Concannon
Location: New Museum (235 Bowery, New York, NY 10002)
Date: Friday, October 28, 2016
Time: 5:00 P.M. - 6:00 P.M. (1 hour)
1) Sails and flags placed in urban areas and convection currents can transfer heat energy upstream or slow the loss of energy to the atmosphere.
2) By creating friction, sails and flags can convert kinetic air energy to heat energy, intensifying convection currents and increasing the overall heat in the area.
3) Strategically placed sails in an urban environment could harness convection currents to power transportation and ventilation, and potentially cause combustion if enough energy is accumulated in the center of the rising convection mass.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
This document contains charts and statistics about social media usage. It shows that Facebook usage increases on Thursdays and Fridays as people check in and out more closely to the weekend. It also shows that companies posting on Facebook during this time drives more interaction. Click-through rates are higher on weekdays and during work hours from 12pm to 6pm. The charts also display the percentage of US adults using various social media platforms for finding and shopping for products, as well as getting news from specific platforms.
Facebook currently has over 1.3 billion users who are active daily. Some statistics show the majority of users are aged 25-34, and new profiles are created every second. Facebook provides both benefits like maintaining connections and marketing opportunities, but also drawbacks like potential addiction issues from overuse. One person interviewed does not use Facebook and finds no value in it, while another regular user spends around two hours daily and faces peer pressure to use it. Overall, Facebook itself is neither good nor bad - it depends on how each individual chooses to use the platform.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Using social media to boost your ministrys online presence Ernest Staats
The document provides tips and best practices for using social media for organizations. It discusses establishing goals and measuring success, types of social media messages to share, optimal posting times and frequencies, using hashtags and photos/videos, promoting events locally, common mistakes to avoid like not engaging audiences or diversifying networks, and tools for automation and management like HootSuite, Google Alerts, and Addictomatic.
2013 State of Social Media Spam Research ReportPrayukth K V
The document discusses the rise of social media spam. It found that social media spam increased 355% in the first half of 2013 compared to previous periods. Various types of social spam exist, including link spam, text spam, spammy apps, like-jacking, social bots, and fake accounts. Spam hurts brands by damaging their appearance and turning followers into detractors. The document analyzes trends in social spam based on data from over 60 million social media posts collected between 2011-2013 from major social media platforms. It found that only 15% of social spam contains detectable spam URLs, and at least 5% of social media apps are spammy.
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
The document provides tips and best practices for online marketing and social media strategies. It emphasizes focusing first on building a user-friendly website with a clear purpose and call-to-action. Additional recommendations include optimizing the site for search engines, growing an email list, engaging on social media platforms like Facebook and Twitter to meet measurable goals, and leveraging tools to plan, schedule, and measure social media activities. Compliance guidelines are also reviewed, such as avoiding testimonials or performance references on social profiles.
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
When is the best time to share content on Twitter?Ash Read
The document discusses the conflicting findings from various studies on the best times to post on Twitter. While some studies indicate noon and 6pm or 1-3pm on certain days of the week perform best, other data suggests weekdays generate more engagement than weekends. The document recommends experimenting with different posting times using tools like Tweriod and Followerwonk to see what works best for an individual's followers, and measuring results with analytics to determine an optimal Twitter sharing strategy.
This document provides an overview of how Twitter can be used for public affairs and political consulting. It discusses how journalists, politicians, and government agencies use Twitter and offers tips on how to follow journalists, pitch stories to reporters on Twitter, monitor brand discussions, conduct rapid response, and provide customer service through Twitter. The document also covers basics of setting up a Twitter account and how to tweet, search trends, follow others, reply and retweet, share photos and links, and use Twitter analytics tools.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
Slides shares my methods of accurately measuring the value of blog content with the help of carefully selected metrics. Also, here's a webinar recorded video - https://www.youtube.com/watch?v=cPR5Nh3Guec
Ethnographer: Brittany Concannon
Location: New Museum (235 Bowery, New York, NY 10002)
Date: Friday, October 28, 2016
Time: 5:00 P.M. - 6:00 P.M. (1 hour)
1) Sails and flags placed in urban areas and convection currents can transfer heat energy upstream or slow the loss of energy to the atmosphere.
2) By creating friction, sails and flags can convert kinetic air energy to heat energy, intensifying convection currents and increasing the overall heat in the area.
3) Strategically placed sails in an urban environment could harness convection currents to power transportation and ventilation, and potentially cause combustion if enough energy is accumulated in the center of the rising convection mass.
The document discusses the life of Dharma Raj, who used to do hard agricultural work and find entertainment at the local temple. He obeyed his father's decisions and was known for his honesty and good relations with his brothers. Although he did not know his own abilities at first, once he found them nobody could stop him. Dharma Raj is portrayed as a very good person who was addicted to playing juda (cards) and had presence of mind as well as the ability to motivate others. The conclusion states that every custom has a reason that helps mankind.
Management and Self Learning Lessons from Indian MythologyShriKant Vashishtha
This document discusses lessons on management and self-learning from Indian mythology including Arjuna's dilemma in the Bhagavad Gita about performing his duty as a warrior despite his reluctance to fight his family, the importance of performing one's duties without attachment to outcomes, and maintaining an even mindset in difficult times as exemplified by Bhishma on his bed of arrows.
This document summarizes various technologies that were present in ancient India according to Hindu texts, including space technology, nuclear technology, medical science, mechanical technology, and civil engineering. It describes concepts like vimanas (flying machines) and weapons like brahmastra that resembled modern missiles or nuclear bombs. Ancient Indian medical texts from 800 BC described various surgeries, and the Sushruta Samhita documented seven types of complex procedures. Civil engineering was also advanced as seen in the urban settlements of Harappa and Mohenjo-Daro. Remote sensing and surveillance was used, as described in the Mahabharata where a blind king was informed of battle events.
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
The document describes several consumer electronic products that were displayed at the 2011 International Consumer Electronics Show, including a mobile device charging station, smart blood pressure monitor, external battery cases for the iPhone, tablet computers, and HD video camera masks. It also mentions a touchscreen display that can handle up to 60 touch inputs and a car radio.
The Now and Next of Learning and TechnologyDavid Kelly
These slides were used in support of a talk I deliver at conferences and events..
If you're interested in bringing this talk/workshop into your event or organization, please contact me at LnDDave@gmail.com.
This presentation mainly focuses on the application and other aspects of Hybrid Vehicles.
i.e battery electric vehicle (BEV), electric vehicle (EV), hybrid electric vehicle (HEV), internal combustion engine (ICE), integrated circuit (IC), lithium-ion rechargeable battery cell (Li-ion).
The Future of Medical Education - Top Trends Likely to Have an Impact on the ...Ogilvy Health
The document summarizes key trends that are likely to impact the healthcare industry in the next decade based on a panel discussion with experts. Three major trends are: 1) Increased accountability and use of real-world data by pharmaceutical companies as patients have more medical information. 2) The rise of the "digitally enabled patient" as wearables and devices give patients and doctors more data to self-monitor health. 3) The impact of hyper-connected learners who will increasingly personalize their medical education online.
These are the vehicles that make news each time they shed a bit of camo or whenever a jet-lagged executive reveals a detail about a redesigned wiper stalk. Mere rumors of their existence accelerate competitors’ product cycles. The wait to drive them—one, two, sometimes even three years—is rewarded with hoped-for revelations in advanced technology, structural integrity, mass reduction, fuel economy, features, and acceleration. Fun, too. Shared by: http://revol.com.sg/
This document discusses user experience (UX) considerations for connected vehicles. It notes that while technology promises future value in areas like infotainment, driver assistance, and vehicle health, many consumers do not adopt new technologies. Effective UX design requires understanding human factors and avoiding information overload. Interactions should feel more natural and contextual rather than relying on more screens. The future of mobility is expected to include a mixed economy with growth in alternative modes like ride- and car-sharing alongside private ownership, though changes may happen gradually rather than through revolutionary technologies.
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
Art is a creative expression that stimulates the senses or imagination according to Felicity Hampel. Picasso believed that every child is an artist but growing up can stop that creativity. Aristotle defined art as anything requiring a maker and not being able to create itself.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
How to use technology in ministry & parentingErnest Staats
Engaging with technology beyond the level of experience. We need to understand how technology is changing us so we can ensure we are modeling wise habits. There are some good ways we can use technology to understand and shape its use. Suggestions will be given for what we can start doing today that will make positive impacts on our lives and ministries.
Mike Schaffer gave a presentation on using social networking tools for career development. He discussed what social media is and isn't, the major social networking sites like Facebook, LinkedIn, and Twitter. He covered six rules for using social media safely, such as maintaining privacy, avoiding rash posts, and protecting personal information. Schaffer also discussed how social media impacts job seekers, current employees, and employers when it comes to networking, online profiles, and company policies. The presentation provided guidance on leveraging social media effectively and avoiding potential pitfalls.
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
This document summarizes the introduction to a social media course. It discusses the agenda for the class, including an introduction to the course and the state of social media. It provides brief biographies of the instructor and outlines expectations for student participation and engagement. The document reviews some of the major social networks and key metrics about their users. It emphasizes that social media is social, mobile, and is influencing how people search for information. The summary concludes by mentioning an assignment is due by August 28th to sign up for Twitter.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Birmingham Post: A Regional Newspaper Case Studyjoannageary
***Just to satisfy my curiosity, I would really appreciate it if, if you reuse this slide, you could tell me what it was used for in the comments section. Thanks!***
A case study of the work undertaken by UK regional newspaper the Birmingham Post to engage on social networking platforms and help foster relations with its local online community.
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
The document discusses a study on the effectiveness of real-time marketing and PR. The study analyzed user engagement with real-time social media posts related to popular memes and events versus regular posts. It found real-time posts had much higher engagement rates, with increases in likes, comments and shares ranging from 150-1400%. The top performing real-time posts for different memes and events are also highlighted. The document concludes real-time marketing allows brands to reach wider audiences, drive higher engagement and improve the effectiveness of other marketing tools.
Which social network should I use? How do I start building a fan base? Do I need to use social media every day? Join Laura Reeth, publicist to international bestselling author Nora Roberts, and social media specialist Leigh-Anne Lawrence as they discuss how to successfully promote your work and yourself in the complex, ever-changing world of social media.
This document provides an overview of four social media platforms: Twitter, Instagram, Snapchat, and the Data Protection Act of 1998. For each platform, it discusses their purpose, content, target users, sources of revenue, and legal/ethical issues. It also discusses Noam Chomsky's theory on how social media can erode social behavior. Finally, it covers how to advertise on social media and examples of viral marketing strategies.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
Social Media for Public Safety Telecommunicatorsglarsen911
Instruction, advice, and resources for telecommunicators and other law enforcement agencies wanting to use Facebook, Twitter, YouTube, and other social media services.
The document discusses how traditional media relations is adapting to incorporate social media. It provides examples of how NAIT is integrating social media into its communications planning and strategies. Ten tactics for using social media are outlined, along with five lessons learned and methods for tracking social media metrics and measuring results. Common social media tools like Twitter, Facebook, YouTube and LinkedIn are discussed.
The document provides information about using social media for advocacy work. It defines social media and discusses how advocacy has changed from relying primarily on email to leveraging social platforms. It then provides tips for using Twitter and Facebook effectively for advocacy, including knowing your audience, engaging authentically, and measuring your influence and reach.
1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com.
2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns.
3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.
Similar a The Science of Social Timing: When to post on each social media network (20)
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Despite the resurgent economy, companies have been presented with a wealth of challenges, in a relatively short period of time, as saturation has become one of the more complex obstacles standing in the way of maximum revenues. Ensure your business ascends above the competition with these 9 top tricks to improve branding success.
Word is Bond: 20 quotes to inspire successMoving Targets
Life is hard. We get it. But you don’t have to go through it alone. We’ve compiled a deck of 20 inspirational, uplifting, motivational quotes from some of the foremost poets of our age to help you get through the day without completely losing it. It’s like Big Daddy Kane said, “Pimpin’ ain’t easy, but it’s necessary.”
Yeezy taught me: What the world’s most divisive icon taught me about running ...Moving Targets
Most highly successful people, in life and in business, are extremely confident, entitled, and potentially jerks. There's an extremely thin line between confidence and delusions of grandeur. The reality is if you want that level of success, you may have to flirt with that very same line. Here are a few cogent lessons you can learn from Kanye West for your business. And ladies if you follow these instructions exactly, you might be able to pull you a rapper, a NBA player, man, at least a dude wit' a car.
Subject lines matter. Between our lack of time and the hundreds of emails we receive per week, it is critical and imperative that your emails stands out. Creating interesting and intriguing subject lines is not an easy task, but can be accomplished with some creative thinking, A/B testing, and the following 12 stats.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
9 ways your auto shop can attract customers on social mediaMoving Targets
Social media for the auto industry changes and evolves daily ─ making it hard to stay current, let alone relevant. Your automotive business deserves an exceptional digital presence. Reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage. It's not about how much you're sharing, it's about WHAT you're sharing. Your fans’ expectations are getting higher & higher. And the quality of content your competitors are sharing is getting better & better. Here are 9 ideas of what to share.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Science of Social Timing: When to post on each social media network
1. It’s not you. It’s me.
How timing affects your social posts
2. Lumping all social networks under the umbrella
of "social media" means you aren’t appreciating
the unique nuances of each platform.
Each channel has its
own demographic and
set of best practices, so
a one-size-fits-all
mindset will invite
failure into your
marketing strategy.
3. Fast Company detailed
the best times to launch
new content out into the
world, even honing in on
the optimal hours for
engagement.
5. The best time to post is
between 1p and 4p on
weekdays because victims of
the "afternoon slump" often
head to Facebook for a pick-
me-up. The golden hour is
3p on Wednesdays, while 8p
to 8a on weekends should be
avoided at all costs.
Source: http://newsroom.fb.com/company-info/
7. The short-and-sweet nature
of tweets makes them ideal
for people to browse on their
lunch breaks - Mondays
through Thursdays from 1p
and 3p as the best times to
post content.
Users don't tend to check in
as much in the evenings or on
Friday afternoons, so avoid
these periods.
Source: about.twitter.com/company
9. Known as "the professional
social network," users are most
active when their minds are on
their jobs: Tuesdays through
Thursdays at Noon and also 5p
to 6p see the most traffic.
On Mondays, people aren't
into the swing things, and by
Fridays, they've mentally
checked out, so steer clear of
posting content on these days.
Source: blog.linkedin.com/2014/04/18/the-next-three-billion/
10. The Breakdown
Monthly Users: A mystery
Total Pins: 30 billion+
Peak Engagement: Fri @ 3p
Prime Time: Saturday mornings
The Dead Zone: Weekdays 9a - 5p
Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
11. Pinterest doesn't publicly
release user statistics, but
third-party projections
suggest the majority of its
users are women, and the top
categories of pins are Food &
Drink, DIY & Crafts and
Home Decor.
The best time to pin is
Saturday mornings, while
the worst is during normal
working hours.
Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
13. Tumblr is a haven for night
owls. Peak use occurs from 7p
to 10p on Sundays through
Tuesdays, with its golden hour
Fridays at 7p. Avoid posting
before 4p on any day if you're
looking to drive engagement.