BlueSky PR's Head of Recruitment Practice Stephanie King's presentation slides from the #EdgeRecruit Marketing Conference that took place at Club Tropicana, London on 7th March 2018.
Learn how your recruitment firm can make money from PR.
Finding just one person to run your Marketo instance in-house isn’t easy or cheap. With LeadMD, you can have a dedicated team work on all your digital marketing initiatives & strategies, create killer content and even more. Get the scoop here and to learn more visit leadmd.com or email us at GO@leadmd.com
In partnership with Everstring and Dr. Eric Smith, research psychologist, of First Sight, we've taken over 5 years of Marketing, Sales and Enablement data to develop The 4 Steps to Cloning Your Best Customers and creating data driven buyer personas.
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive MarketingLeadMD
The idea of too many leads is a dream for most sales and marketing teams. But if your team can’t laser-focus on your optimal audience to drive conversion in your pipeline, that dream quickly turns to a nightmare.
In this deck, you'll learn:
1. What are Predictive Analytics?
2. How can you benefit from Predictive Marketing?
• Define the buyer
• Understand the actions that lead to purchase/win
• Replicate: Rinse, repeat
3. What are the simple next steps to get started?
How to Build Sales & Marketing Alignment with Account-Based MarketingLeadMD
Sales & marketing misalignment: it's a battle as old as time itself. But with the rise of account-based marketing, it's more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires. In this deck, you'll learn how account-based marketing solves for many variables that commonly cause misalignment between sales and marketing teams.
Sales and marketing alignment is potentially the largest opportunity for improving business performance, but realizing it often proves challenging. Discovering the common thread that runs through every part of your customer journey—from first touch to post-purchase is a critical step. Our comprehensive audit identifies key areas of opportunity for immediate action, and then strategically works with you to generate incredibly quick results. We work with you to deliver a systematic framework and compelling messaging that drives more sales, faster.
HelpGrow aims to help small businesses transition to success in the 21st century through affordable premium consulting and services. They focus on marketing, operations, and finance by utilizing tools and expertise small businesses often don't know about. Their ultimate goal is to partner with IBM and Watson to automate and scale their aid globally via the internet to help the 30 million small businesses in the US. They are seeking talented candidates for growth partner, growth rep, and brand manager roles to help build and maintain client relationships and deliver purchased services.
Finding just one person to run your Marketo instance in-house isn’t easy or cheap. With LeadMD, you can have a dedicated team work on all your digital marketing initiatives & strategies, create killer content and even more. Get the scoop here and to learn more visit leadmd.com or email us at GO@leadmd.com
In partnership with Everstring and Dr. Eric Smith, research psychologist, of First Sight, we've taken over 5 years of Marketing, Sales and Enablement data to develop The 4 Steps to Cloning Your Best Customers and creating data driven buyer personas.
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive MarketingLeadMD
The idea of too many leads is a dream for most sales and marketing teams. But if your team can’t laser-focus on your optimal audience to drive conversion in your pipeline, that dream quickly turns to a nightmare.
In this deck, you'll learn:
1. What are Predictive Analytics?
2. How can you benefit from Predictive Marketing?
• Define the buyer
• Understand the actions that lead to purchase/win
• Replicate: Rinse, repeat
3. What are the simple next steps to get started?
How to Build Sales & Marketing Alignment with Account-Based MarketingLeadMD
Sales & marketing misalignment: it's a battle as old as time itself. But with the rise of account-based marketing, it's more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires. In this deck, you'll learn how account-based marketing solves for many variables that commonly cause misalignment between sales and marketing teams.
Sales and marketing alignment is potentially the largest opportunity for improving business performance, but realizing it often proves challenging. Discovering the common thread that runs through every part of your customer journey—from first touch to post-purchase is a critical step. Our comprehensive audit identifies key areas of opportunity for immediate action, and then strategically works with you to generate incredibly quick results. We work with you to deliver a systematic framework and compelling messaging that drives more sales, faster.
HelpGrow aims to help small businesses transition to success in the 21st century through affordable premium consulting and services. They focus on marketing, operations, and finance by utilizing tools and expertise small businesses often don't know about. Their ultimate goal is to partner with IBM and Watson to automate and scale their aid globally via the internet to help the 30 million small businesses in the US. They are seeking talented candidates for growth partner, growth rep, and brand manager roles to help build and maintain client relationships and deliver purchased services.
Advertista agency is a squad of marvelous women mad about advertising.
We do our homework & research your brand, competitors and target audience.
Our creative process includes: design, copywriting & marketing campaign launch.
Our focus is set on result-driven marketing campaign execution for Facebook, Instagram, Google, LinkedIn, E-mail Marketing, Web Design and Development, Chatbots, etc.
Say Hi!
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
Alyce and Ignite Research teamed up together to survey over 185 B2B professionals in Marketing and Human Resources in order to gauge the current state of swag spend and programs.
In a nutshell, what we found was overwhelming frustration with the current state of affairs. Across the board, B2B professionals think swag programs are costly, difficult to manage and hard to let go of.
Here is the State of Swag by the numbers.
HelpGrow aims to help small businesses transition to success in the 21st century. It offers affordable premium consulting and services focused on marketing, operations, and finance. This includes social media management, bookkeeping, financing help, and more. HelpGrow works with partners to provide these services at low prices. It uses a "hub and spoke" model where some services are offered in-house and others through partners. Clients work with a personal Growth Partner consultant to create a success roadmap addressing key areas over multiple stages. The roadmap is intended to guide the business toward growth over several months.
Justin Cannon's Presentation at Mumbrella's B2B Marketing SummitMaurizio Zanotti
The document discusses customer journey-driven marketing and how it can increase brand equity, market share, leads, sales, revenue and profit. It explains that the customer journey identifies steps in the customer experience that drive marketing and sales moments. B2B customer journeys are particularly nuanced as they involve multiple decision makers and a long sales process. Understanding the "job to be done" at each stage of the customer journey allows companies to deliver the right message to meet customer needs. Aligning all marketing activity to the customer journey framework can improve results by addressing the real motivations and goals of customers at each stage. The document promotes a customer journey marketing platform that integrates these concepts to optimize marketing and drive more revenue.
How to Build a World-Class Marketing OrganizationWe Are Marketing
The document provides guidance on building a world-class marketing organization. It discusses that having the right structure, talent, processes, ecosystem, and management are key. It emphasizes that structure should be tailored to current needs and reorganized regularly. Talent should be "T-shaped" with both deep and broad skills. Processes should bring accountability around objectives, methodologies, and responsibilities. The organization should utilize full stacked, cross-functional squads with partners from different departments. Strong management is also important for success.
The document announces and summarizes details for the upcoming B2B Marketing Summit 2016. The summit will be held at a new, larger venue that can host 850 people. It will feature keynote speakers from industries like marketing and finance. Attendees will be able to choose from six streams covering topics like multichannel marketing, insights, social media, content, engagement, and technology. The summit also includes a competition for attendees to pitch new ideas that could disrupt the B2B marketing industry.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
What happens when you put the head of advertising solutions in charge of tale...LinkedIn Talent Solutions
Lori Russo, Head of Global TA for TripAdvisor, was hand-picked by her CEO to rebuild talent acquisition at a company that had historically looked at recruitment as an HR function. Learn how she re-engaged the business, rebuilt her team, brought marketing and sales metrics to recruiting, accelerated EVERYTHING, focused on the end user, created a hiring culture, got everyone aligned globally, and raised the bar on story-telling, sourcing and interviewing so that TripAdvisor can hire the best talent on earth and be a top employer of choice. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
LinkedIn Presentation - 8 March Hong Kong EventAndy, Xinbin Hu
The document discusses using LinkedIn for recruitment and hiring. It outlines a three step process: 1) Build awareness of a company as an employer through employee profiles and proactively reaching out to passive candidates. 2) Engage and generate consideration through showcasing the employer brand, publishing personalized content, establishing thought leadership, and promoting in LinkedIn groups. 3) Convert interested candidates to applications by displaying the right jobs to the right people, finding and contacting suitable candidates, and converting qualified applicants into hires. The goal is to attract both active and passive job seekers through an improved candidate experience.
Create Predictable, Scalable Sales Revenue - Aaron Ross & Ken Krogue - Sales ...InsideSales.com
This document summarizes key points from a webinar on creating predictable sales revenue, including:
1. Executives often make three fatal mistakes when trying to create predictable revenue such as treating all leads the same, marketing to the wrong prospects, and making salespeople do prospecting.
2. Salespeople should not be responsible for prospecting because they are not good at it, do not like it, and it is not repeatable or scalable.
3. To create predictable and scalable sales growth, companies need to develop specialized sales roles including dedicated prospectors and enable teams to control their sales pipelines.
How can you take advantage of these 7 key business trends in 2017 to grow your business and career?
What you need to know to make 2017 your best year ever!
A Recruiting Leaders Guide to Recruitment Marketing Next PracticesSmashFly Technologies
This document discusses recruitment marketing and provides definitions and explanations of key concepts. It begins with introductions of the presenters, Kyle Lagunas and Chris Brablc. It then covers the evolution of recruiting and defines recruitment marketing. The three components of recruitment marketing are discussed as talent discovery, talent attraction, and talent engagement. Examples and definitions are provided for various elements of each component. The presentation agenda is also summarized.
Andrew Rogerson, Managing director, Grist and Nathan Hambrook-Skinner, direc...B2B Marketing
The document discusses best practices for content marketing in B2B industries. It presents results from a survey that found most firms' content marketing is not very effective. Common obstacles included lack of senior management buy-in, budget, and skilled internal resources. It then profiles the content marketing strategy of Resilience, an award-winning publication by Willis Towers Watson, as an exemplar. Resilience demonstrates thought leadership, client focus, and forward thinking. Both internal and external stakeholders highly value its content and find it enhances Willis Towers Watson's credibility.
Tomorrow's creative leader, Digiday Agency Summit, March 2017Digiday
This document discusses the need for businesses to focus on transparency, true diversity, short-term thinking, personal connections, understanding finances, and becoming generally more business-savvy in order to transform and succeed. It notes that most staff don't understand their own business and calls for going beyond superficial diversity initiatives and shallow emails to create real change.
This document outlines the opportunity for financial services companies to leverage LinkedIn. It begins with an agenda and introduces key influencers in financial services. It then discusses how communication has changed and the size and growth of LinkedIn's membership and relationships. The document notes that LinkedIn members have an aspirational mindset and reviews the types of content they consume. It outlines challenges facing financial services firms and how social media can help regain trust and build credibility. Data is presented on how small to medium businesses and consumers use social media throughout the financial decision journey. Examples are provided of existing LinkedIn customers in financial services. The document concludes by emphasizing that LinkedIn is at the forefront of professional engagement and enables reaching clients across social media.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
How to make money and win business using PR Tracey Barrett, Managing Director...TALiNT Partners
This document discusses how public relations and marketing can help recruitment, HR, and talent management companies make money. It suggests that PR and marketing are often seen as costs rather than investments and should be used to generate leads. The document provides examples of unique selling points for different companies and emphasizes the importance of engagement. It also discusses developing a media relations strategy and shaping messages around the "people agenda" through tools like data, surveys, events, and advice. Measuring the success of PR and marketing efforts through outputs, outcomes, and business results is also covered.
Tracey Barrett, Managing Director, BlueSky PR How to Make Money and Win Busin...TALiNT Partners
The document discusses how PR and marketing can help recruitment, HR, and talent management firms make money. It suggests using PR to generate familiarity, attract consultants, and create value for clients. However, PR and marketing are often seen only as costs rather than investments. The document provides tips on developing a PR strategy including identifying your USP, engaging stakeholders, using media relations in business development, creating shareable content, and measuring outputs, outcomes and business results to determine ROI. Integrating PR into the business development cycle can help lead to new clients and assignments.
Advertista agency is a squad of marvelous women mad about advertising.
We do our homework & research your brand, competitors and target audience.
Our creative process includes: design, copywriting & marketing campaign launch.
Our focus is set on result-driven marketing campaign execution for Facebook, Instagram, Google, LinkedIn, E-mail Marketing, Web Design and Development, Chatbots, etc.
Say Hi!
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
Alyce and Ignite Research teamed up together to survey over 185 B2B professionals in Marketing and Human Resources in order to gauge the current state of swag spend and programs.
In a nutshell, what we found was overwhelming frustration with the current state of affairs. Across the board, B2B professionals think swag programs are costly, difficult to manage and hard to let go of.
Here is the State of Swag by the numbers.
HelpGrow aims to help small businesses transition to success in the 21st century. It offers affordable premium consulting and services focused on marketing, operations, and finance. This includes social media management, bookkeeping, financing help, and more. HelpGrow works with partners to provide these services at low prices. It uses a "hub and spoke" model where some services are offered in-house and others through partners. Clients work with a personal Growth Partner consultant to create a success roadmap addressing key areas over multiple stages. The roadmap is intended to guide the business toward growth over several months.
Justin Cannon's Presentation at Mumbrella's B2B Marketing SummitMaurizio Zanotti
The document discusses customer journey-driven marketing and how it can increase brand equity, market share, leads, sales, revenue and profit. It explains that the customer journey identifies steps in the customer experience that drive marketing and sales moments. B2B customer journeys are particularly nuanced as they involve multiple decision makers and a long sales process. Understanding the "job to be done" at each stage of the customer journey allows companies to deliver the right message to meet customer needs. Aligning all marketing activity to the customer journey framework can improve results by addressing the real motivations and goals of customers at each stage. The document promotes a customer journey marketing platform that integrates these concepts to optimize marketing and drive more revenue.
How to Build a World-Class Marketing OrganizationWe Are Marketing
The document provides guidance on building a world-class marketing organization. It discusses that having the right structure, talent, processes, ecosystem, and management are key. It emphasizes that structure should be tailored to current needs and reorganized regularly. Talent should be "T-shaped" with both deep and broad skills. Processes should bring accountability around objectives, methodologies, and responsibilities. The organization should utilize full stacked, cross-functional squads with partners from different departments. Strong management is also important for success.
The document announces and summarizes details for the upcoming B2B Marketing Summit 2016. The summit will be held at a new, larger venue that can host 850 people. It will feature keynote speakers from industries like marketing and finance. Attendees will be able to choose from six streams covering topics like multichannel marketing, insights, social media, content, engagement, and technology. The summit also includes a competition for attendees to pitch new ideas that could disrupt the B2B marketing industry.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
What happens when you put the head of advertising solutions in charge of tale...LinkedIn Talent Solutions
Lori Russo, Head of Global TA for TripAdvisor, was hand-picked by her CEO to rebuild talent acquisition at a company that had historically looked at recruitment as an HR function. Learn how she re-engaged the business, rebuilt her team, brought marketing and sales metrics to recruiting, accelerated EVERYTHING, focused on the end user, created a hiring culture, got everyone aligned globally, and raised the bar on story-telling, sourcing and interviewing so that TripAdvisor can hire the best talent on earth and be a top employer of choice. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
LinkedIn Presentation - 8 March Hong Kong EventAndy, Xinbin Hu
The document discusses using LinkedIn for recruitment and hiring. It outlines a three step process: 1) Build awareness of a company as an employer through employee profiles and proactively reaching out to passive candidates. 2) Engage and generate consideration through showcasing the employer brand, publishing personalized content, establishing thought leadership, and promoting in LinkedIn groups. 3) Convert interested candidates to applications by displaying the right jobs to the right people, finding and contacting suitable candidates, and converting qualified applicants into hires. The goal is to attract both active and passive job seekers through an improved candidate experience.
Create Predictable, Scalable Sales Revenue - Aaron Ross & Ken Krogue - Sales ...InsideSales.com
This document summarizes key points from a webinar on creating predictable sales revenue, including:
1. Executives often make three fatal mistakes when trying to create predictable revenue such as treating all leads the same, marketing to the wrong prospects, and making salespeople do prospecting.
2. Salespeople should not be responsible for prospecting because they are not good at it, do not like it, and it is not repeatable or scalable.
3. To create predictable and scalable sales growth, companies need to develop specialized sales roles including dedicated prospectors and enable teams to control their sales pipelines.
How can you take advantage of these 7 key business trends in 2017 to grow your business and career?
What you need to know to make 2017 your best year ever!
A Recruiting Leaders Guide to Recruitment Marketing Next PracticesSmashFly Technologies
This document discusses recruitment marketing and provides definitions and explanations of key concepts. It begins with introductions of the presenters, Kyle Lagunas and Chris Brablc. It then covers the evolution of recruiting and defines recruitment marketing. The three components of recruitment marketing are discussed as talent discovery, talent attraction, and talent engagement. Examples and definitions are provided for various elements of each component. The presentation agenda is also summarized.
Andrew Rogerson, Managing director, Grist and Nathan Hambrook-Skinner, direc...B2B Marketing
The document discusses best practices for content marketing in B2B industries. It presents results from a survey that found most firms' content marketing is not very effective. Common obstacles included lack of senior management buy-in, budget, and skilled internal resources. It then profiles the content marketing strategy of Resilience, an award-winning publication by Willis Towers Watson, as an exemplar. Resilience demonstrates thought leadership, client focus, and forward thinking. Both internal and external stakeholders highly value its content and find it enhances Willis Towers Watson's credibility.
Tomorrow's creative leader, Digiday Agency Summit, March 2017Digiday
This document discusses the need for businesses to focus on transparency, true diversity, short-term thinking, personal connections, understanding finances, and becoming generally more business-savvy in order to transform and succeed. It notes that most staff don't understand their own business and calls for going beyond superficial diversity initiatives and shallow emails to create real change.
This document outlines the opportunity for financial services companies to leverage LinkedIn. It begins with an agenda and introduces key influencers in financial services. It then discusses how communication has changed and the size and growth of LinkedIn's membership and relationships. The document notes that LinkedIn members have an aspirational mindset and reviews the types of content they consume. It outlines challenges facing financial services firms and how social media can help regain trust and build credibility. Data is presented on how small to medium businesses and consumers use social media throughout the financial decision journey. Examples are provided of existing LinkedIn customers in financial services. The document concludes by emphasizing that LinkedIn is at the forefront of professional engagement and enables reaching clients across social media.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
How to make money and win business using PR Tracey Barrett, Managing Director...TALiNT Partners
This document discusses how public relations and marketing can help recruitment, HR, and talent management companies make money. It suggests that PR and marketing are often seen as costs rather than investments and should be used to generate leads. The document provides examples of unique selling points for different companies and emphasizes the importance of engagement. It also discusses developing a media relations strategy and shaping messages around the "people agenda" through tools like data, surveys, events, and advice. Measuring the success of PR and marketing efforts through outputs, outcomes, and business results is also covered.
Tracey Barrett, Managing Director, BlueSky PR How to Make Money and Win Busin...TALiNT Partners
The document discusses how PR and marketing can help recruitment, HR, and talent management firms make money. It suggests using PR to generate familiarity, attract consultants, and create value for clients. However, PR and marketing are often seen only as costs rather than investments. The document provides tips on developing a PR strategy including identifying your USP, engaging stakeholders, using media relations in business development, creating shareable content, and measuring outputs, outcomes and business results to determine ROI. Integrating PR into the business development cycle can help lead to new clients and assignments.
PR – Why it’s an Investment Rather than a CostTALiNT Partners
Tracey Barett, Managing Director at BlueSky PR presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
“It’s expensive…it’s a cost…we can’t measure it “ Three things I hear a lot of from recruitment leaders. This presentation will show you how to set measurable KPIs that will deliver inbound leads for your agency:
Setting objectives
Promoting yourselves as subject matter experts
Measuring outcomes
Tracey Barrett, Managing Director at BlueSky PR presented at Recruitment Leaders Connect: The Year Ahead on 8th March.
“It’s expensive…it’s a cost…we can’t measure it“.... Three things I hear a lot of from recruitment leaders. This presentation will show you how to set measurable KPIs that will deliver inbound leads for your agency.
Think You Can’t Make Money from PR – Think Again! Tracey Barrett, Managing Di...TALiNT Partners
This document discusses how public relations can benefit recruitment, HR, and talent management. It begins by addressing myths about PR, such as the need to schmooze or drink excessively. The bulk of the document then presents case studies of companies that achieved returns on investment from their PR work. For example, one company secured an opportunity in a targeted publication that resulted in new business. Another increased its CEO's profile and assisted overall business objectives. The document emphasizes measuring PR outputs and outcomes, and integrating PR into business development cycles.
Building the Future Commercial Acumen of HR March 2016Dave Millner
This document discusses how HR can develop greater commercial acumen. It argues that understanding finances, markets, and how the organization makes money is important for HR to have strategic influence. The document provides examples of how analytics can help HR quantify the impact of programs on key metrics like sales, costs, and turnover. It encourages HR to start measuring outcomes rather than tasks, put financial values on work, and use metrics and data to enhance storytelling. Overall, the document advocates that HR adopt more commercial and evidence-based approaches to demonstrate value in the language of business.
From ConnectIn Chicago, click through to see why the powerful combination of insights and relationships is vital to modern talent acquisition today.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
From project-based Recruitment Process Outsourcing to a full-scale program, learn about the client’s need, the type of RPO program that was implemented, and the metrics used to measure results. Perfect for individuals dipping their toe in RPO waters, or those looking to refresh their approach. You don’t want to miss this straightforward in-depth discussion on the benefits of RPO.
Employer Branding in the Era of Talent IntelligenceRebecca Feldman
The era of talent intelligence is here - it's using data and insights to make people your competitive advantage. Letting data guide you to the right audience, and even the right messaging, can enable you to win the best talent.
This presentation, originally developed for a customer workshop, shows you how to use an insights-driven approach to employer branding. You will learn how data can help answer key questions, pinpoint your target audience, measure your culture, and more.
Talent minus big data equals unsubstantiated rubbishNick Holley
Talent minus big data equals unsubstantiated rubbish - presentation at HRTechEurope October 2013. The world of Big Data and HR analytics is a massive opportunity for HR in the talent and other spaces. It provides an opportunity to provide data driven insights that ensure HR is dealing with real issues that will drive business performance which in turn will drive its credibility. Equally it's a massive threat. As one Senior HR Director said in our latest research "I think for far too long HR has asserted unsubstantiated rubbish. It’s all a house of cards and data will knock it down". This presentation looks at the potential impact of Big Data on HR through the eyes of some of the leading companies in the field and explore what it is and the impact it can make in driving substantiated insight driven HR.
Growing your business to the next level takes more than a great idea -- it takes funding. Did you know that investors say the number one thing they look for when deciding to invest is talent?
From SC Moatti, Managing Director of The Angels' Forum, you'll learn:
- 3 characteristics investors look for in a strong team
- The hiring recipe that spells failure
- Why diversity and culture matter
- And more
To learn more, visit us here: http://bit.ly/2cCJq8E
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
Unlocking people data possibilities can shape your
strategy and help you make more informed decisions in your organization. Gut feel is good but data-driven is better.
Employer Branding - Turning Your Messaging Inside OutLindsey Barnett
The document discusses employer branding and how companies can improve their employer brand internally and externally.
Internally, companies should understand what makes employees stay, what attracts top talent, conduct engagement surveys, and ensure leadership lives the brand. Externally, companies should segment the market and tailor messaging to different audiences, use authentic stories and data to demonstrate career development, allow candid employee blogs, and respond to questions to build credibility. The goal is to attract, engage, and retain top talent through a strong employer brand.
We believe in building programmes and initiatives that really support our local communities and one big subject that is close to everyone's hearts is the future of our young people. That's why we have created our Rising Stars programme - part of our 'Championing young people's futures' initiative.
This takes the form of a range of activities, programmes and workshops all with the common aim of developing understanding and passion for the world of work and not only through children and young adults but also through their support network, allowing us to help parents, guardians and carers find the right skills to guide and nurture the best decisions.
Do My Resume.NET is a resume writing company that has been in business since 2006. It aims to help unemployed and underemployed job seekers obtain employment through high-quality resumes, cover letters, and other career services. The company has a 96.2% customer satisfaction rating and has served over 4,900 clients. It emphasizes values of collaboration, respect, responsibility, and integrity in its work.
Brad Wilkins, named the #1 Recruiter in the U.S. by TheLadders.com, is a sought after speaker in the talent and human resources world, and an expert at finding and building high performing sales teams. In the last decade, Brad has reviewed tens of thousands of job applicants and successfully placed hundreds of high performers in a broad range of roles.
To put it bluntly, if you’re looking to build a high performance sales team, Brad’s the guy who can find the right talent.How does he do it?
Brad has a secret weapon - RoundPegg.
Join Brad Wilkins and RoundPegg’s VP of Sales, David Lyon for “The Secret Weapon for Sales Recruiting” where you’ll learn firsthand how to:
- Quickly identify promising candidates when your inbox is slammed with resumes
- Cut through candidates’ sales pitches and uncover top sales talent
- Use a candidate’s values profile to ask the right interview questions
- Onboard new sales hires so they can ramp-up and produce revenue faster
All this and other tips and tricks that Brad uses to hire and retain top sales talent.
THE SKILLS CURRENCY: UNLOCKING INTERNAL MOBILITY WITH REAL SKILLS DATAHuman Capital Media
Employers want and need employees with certain skills to stay relevant and competitive. Employees don’t have them. So what can organizations do to future proof their teams and their company? External hiring is usually the first place organizations look, but it’s time-consuming and expensive. There is power in devoting time to internally solving the skills gap. Benefits include a more skilled and competitive workforce, and employees with longer tenure. Successful CLOs realize that their employees are a competitive advantage, and they deserve the same (if not higher) investment than what we put into our products. So what can you do? For starters, begin looking for ways to measure your people's skill-sets so you know where gaps exist. Join us for this webinar to learn more.
In this webinar:
Understand the symptoms of misplaced skills in your company and the labor market at large
Understand the business case for correcting misplaced skills in your company
Learn a framework for putting the right skills in the right place at the right time through talent management and upskill plans that align to company objectives
Career Hunter Recruitment Solutions (CHRS) is a Philippine-based HR outsourcing and recruitment firm founded in 2010. CHRS provides various HR services including headhunting, recruitment process outsourcing, and HR outsourcing. It has a team of 25 professionals with experience in fields like IT, retail, banking, and manufacturing. CHRS uses a cloud-based platform and has placed candidates in positions such as CSR, accountant, developer, and project manager for clients in the Philippines and Asia-Pacific region.
Similar a Think you can’t make money from PR? Think again! (20)
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
5. 5PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Why media coverage matters
6. 6PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Why media coverage matters
7. 7PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
The Edelman Trust Barometer
8. 8PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Why then are too few agencies
investing in PR?
Cost rather than
an investment
Just a vanity
project
Doesn’t
deliver leads
No consultant
buy in
Sound familiar……?
15. 15PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Getting journalist love
Well thought out tailored short pitches
Press releases that say something
Exclusives
Embargos
Speed
Availability
16. 16PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Lack of research
Attachments
Logos
Spam
Phoning to follow up
Not being available
Cardinal sins
17. 17PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
A piece of coverage is just the start
18. 18PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
How can you measure success?
19. 19PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Getting ROI
What are you measuring against?
20. 20PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
What should you measure?
• Outputs – getting read – getting shared
• Outcomes – what is happening to…traffic/social
shares/LinkedIn profile views
• Google Analytics!
• Business Results - Building PR into the BD cycle
My names steph and I head up the recruitment practice @BSPR – which is a niche pr and comms agency for the recruitment, hr and talent management arenas. My team focuses on helping a range of recruiters – from stratups throught to global players – develop and implement pr strategies that deliver results.
And what I want to talk to you about today is the importance of PR in 2018, why your agency should invest in it, how you can go about it, and crucially how you can make money from it!
And I suspect many of you
S0 before we talk about that – lets just define what PR actually is
Not just about press – about all channels at your disposal that allows you to communicate with your stakeholders – could be a blog social white papers your website survyes and reports – videos etc etc – even your own people presenting at an event or hosting a round table – all PR. However while all these other channels are great I want to specifically talk about the power of print and online media as a comms channel
And this is Why. The Edelman Trust Barometer – anyone hard of it?? annual trust and credibility survey, measuring trust across a number of institutions, sectors and geographies. The Trust Barometer surveys more than 33,000 respondents across 28 countries.- so pretty robust . The survey found that social media companies have lost the trust of most of the public, with only a quarter of the UK population now saying that they trust social media as a source for news and information. Now that’s not to say that social media isn’t important – it is clearly a fantastic way to broadcast your message – the importnatnt thing is that the message you are broadcasting actually has some credibility about it t
So that credibility might be because you have appeared in the press - There has been a huge increase in trust in traditional media (61 percent), reaching levels not seen since 2012. But there has also been a rebound in trust in experts and leaders
So all these people – which is why thought leadership really matters
So – lets look at why people sometimes don’t do PR – hear this all the time
Seen as a cost rather than as an investment . Seen as a vanity project rather than something that feeds into business devpt and deliver leads. Seen as something that is never measured – when ti shoule be. No consultant buy in because they cant see how it will make them money
As marketing professionals it is your job to demonstrate that PR can deliver ROI. But you can only do so if a) getting good hits b) you are using it as part of your wider marketing & bd strategy and c) that you are measuring the results,
So how can you do so? Let’s start with a couple of examples of how good PR can make you money
n early 2016, the national media was packed with stories of ‘rip-off’ recruitment agencies capitalising on the NHS’s desperation to maintain front-line services by charging extortionate rates. We were already working with MSI Group when government legislation was introduced to reduce spend on agency staff and, consequently, the company’s CEO, Nick Simpson, was already a regular contributor to articles in the healthcare sector press.
This new legislation offered us an ideal opportunity to shout about the fact that MSI Group is an ethical recruiter which works within NHS approved frameworks, differentiating the brand from ‘rogue’ agencies.
To achieve this, we sent FOI requests to each individual NHS trust requesting data on agency staff usage. This gave us unique data on levels of compliance – 81% of NHS trusts were being forced to use ‘off-framework’ staffing agencies.
What that meant to them
This data was shared in a press release which resulted in 31 pieces of coverage – including the front page of the Times.
In addition, this data also fed into the company’s business development strategy – six months after the data was collected, MSI Group had won 20 contracts with trusts which had been found not to be complying with NHS Improvement guidelines.
Since beginning its partnership with BlueSky PR in February 2015, MSI Group has achieved 184 pieces of quality coverage across recruitment, regional, national, business and health sector press. This represents over 10 pieces per month on average, with a combined circulation of over 12 million.
BlueSky engaged with one of Rethink’s energy experts and spoke with him at length to uncover some of the more problematic positions to recruit for.
From our discussions it became apparent that the role of process safety engineer was both critical to the running of a successful energy extraction project and also worryingly uncommon in the oil and gas market. Despite the position being absolutely crucial, there were very few experts available in the sector meaning firms had to pay significantly over the odds for this expertise.
After speaking with the consultant, BlueSky engaged with one of the specialist publications in the oil sector and secured a feature opportunity to discuss the role, why it was in such short supply and the benefits of working in these positions. BlueSky also gathered all the information required for the article and drafted the piece.
After the article was featured in the magazine we received a call from the consultant who reported that he had been to a new business meeting where the client had a physical copy of the magazine Rethink’s article was featured in. This gave the client the confidence that the consultant knew what they were talking about and ultimately meant they were given the task of filling these roles.
What that meant for them
The positions resulted in upwards of £100,000 in fees for Rethink providing a true return on their PR investment. By highlighting the consultant’s expertise in the sector, the client had confidence that they were dealing with a true specialist and ultimately meant they were given their business.
So it’s all very well demonstrating examples of PR that has resulted in money – but how can your agency achieve that in the first place?
The people agenda
That’s what your organisation knows about so talk about what you know – not what you do because that’s what you a really qualified to talk about – pay going up/down/skill shortages – what's driving those skill shortages – talent pools and puddles – global comparisons – diversity in the workplace – the future workplace – employability – lots and lots to talk about.
And people are interested – PWC Survey annual CEO report – things that keep the CEO awake at night – always attracting and retaining the right people
And YOU are in a really [powerful position to eb able to comment on and answer those questions
So don’t talk about what you do – talk about the issues
So what are the tactics we can use to effect that
Use your data – You all have loads of data – how can you slice and dice it to compare skills/pay/gender/regions/countries
Events – if you run an event why not run a snapshot survey among the attendees to give you some data fro a press release. Or run a round table and turn the outputs into a white paper – gives you marketing collateral – and PR fodder
Advice pieces The top five soft skills needed by accountants
Opinion – What is the effect on talent? Brexit/legislation/
Piggybacking – what is in the news GPS last week, EU, budget, - set up a calendar of newsworthy events. Reactive stuff – Steve Jobs!
Public Information - FOI requests can be great – we did one for Health Trusts to find out what agencies they were using – on or off framework? ONS Stats
Human interest – interesting placements make great case studies – Bunjee jump
Surveys – Do some – the one thing you take on holiday each year
So – a few tricks of the trade when it comes to the press
Look at what the journo is writing about – make sure it is targeted
Neve send an attachement or a big logo
Don’t spam the newsroom
Don’t phoen to follow up a press release
Be avialable
Sl lets look at how else you can use that coverage topwiden its reach A piece of coverage can just be the start when it comes to demonstrating ROI
You can repurpose it into a blog post for your website linking to the coverage
You can turn it into a LinkedIn publisher post
You can post it as a status update on Linkedin
So it gets posted through all your channels but still has that mark of credibility
So.. How can the benefits of all these great press coverage be measured. Often PR is seen as fluffy and a nice to have rather than a bd tool but it can be measured. Its about having a robust process. Unfortunately these quotes ( which are from real marketing people) are all too familiar. Sles people will always see leads s coming from them – they just called in
First – there are longer term metrics that are hard to measure – a passive candidate is just that and the added value you give them in terms of thought leadership and content is what keep them engaged with your brand.
The other thing top bear in mind is that before you start to measure – you need to know what your goals are …and this is another thing I hear all the time
Measurement continues to be the holy grail but my top tips would be:
Look at your outputs – are they getting shred – how often – by whom – does that provide you with a lead. And make sure all the consultants are liking and sharing – its not just about appearing in the media – its also about increasing the reach
Are your LI page followers going up – whoa re they – what's the follow up engagemt strategy. What's happening to consultants LI profile views and what a re they doing about it . What's happening to blog/website traffic when you post about a piece of coverage
Business Results – what are your people doing with the coverage?
Have some form of process where your candidates are aske if they saw you in the press – some form of survey that can measure sentiment
Want to finish with a great example of the power of pr if used correctly.
Our client, Alexander Mann Solution, won Gold at the Corporate Content Awards in the ‘Best long-term use of content’ category. The star submission outlined how content-driven marketing strategy is being deployed by the organisation to not only build brand awareness, but also generate a sales pipeline to drive ROI. For example, the 20-plus business wins which can be directly attributed to marketing activity and a 607% increase in web traffic to the assessment consulting portal following a targeted marketing campaign. Following the win, Alexander Mann Solutions’ Marketing Manager commented: “Thank you!!!! Couldn’t have done it without your constant efforts (and patience) to build the brand externally”.
Want to finish with a great example of the power of pr if used correctly.
Our client, Alexander Mann Solution, won Gold at the Corporate Content Awards in the ‘Best long-term use of content’ category. The star submission outlined how content-driven marketing strategy is being deployed by the organisation to not only build brand awareness, but also generate a sales pipeline to drive ROI. For example, the 20-plus business wins which can be directly attributed to marketing activity and a 607% increase in web traffic to the assessment consulting portal following a targeted marketing campaign. Following the win, Alexander Mann Solutions’ Marketing Manager commented: “Thank you!!!! Couldn’t have done it without your constant efforts (and patience) to build the brand externally”.