The document discusses the emerging "Web of Impulses" and how to design for it. It notes that as devices gain more sensors, services will adapt more to individual contexts in real-time. Three rules are presented for building in this new environment: 1) script the service before touchpoints, 2) adapt to the moment for complete experiences, and 3) create "play" to make persuasive services. The conclusion encourages making beautiful new things for this exciting new phase of the web using a mix of expected and unexpected experiences.

1. How to deal with the consequences
of the web of impulses
The Next Web 2010, Iskander Smit, @iskandr

2. Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

3. The Web of Documents
gave us the page rank

4. With the Web of Data we
start to produce and remix

5. We are all conversationalists
in a Web of People

6. What will bring the next
Web of Impulses?

7. Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.

8. connecting realtime life streams of
the choice we make in all devices

9. we are building platforms,
websites are just touch points

10. ecosystems that are
pervasive and persuasive

11. we grow into
instant personalization

12. we need to tickle people with
action driven experiences

13. half way manufactured services
are completed by using

15. three rules
for making things
in the Web of Impulses

16. rule 1
script the service and the
touch points will follow

17. rule 2
adapt to the moment and
go for the complete experience
http://www.flickr.com/photos/mmoorr/1014585072/

18. rule 3
create play (but not games)
as recipe for persuasive services
http://www.flickr.com/photos/alper/3958307121

19. Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic

20. The Web of Impulses
is an exciting new phase
in development the web.
Let’s make beautiful new things using it.
See you there! @iskandr