Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach in an ever-evolving industry!
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
This document outlines the key components of building a successful loyalty program, including collecting customer data, establishing a value proposition, designing reward mechanics, and forming coalition partnerships. It emphasizes that loyalty programs should gamify the customer experience through points, levels, badges, leaderboards and clubs tailored to customer interests and spending behaviors. The ultimate goals are to increase customer engagement, acquisition, and spending while ensuring the incremental revenues from the program exceed the costs.
This document discusses Raley's transformation to a customer-centric business model focused on personalizing the customer experience through their loyalty program called "Something Extra". The program goes beyond just rewards to cultivate customer loyalty and advocacy. It uses customer shopping data and feedback to deliver personalized offers, rewards, and ideas to increase relevance and engagement. The goal is to better understand customer needs and increase their overall spending at Raley's.
How to Drive Key KPIs Through your Lifecycle MarketingTinuiti
Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
Brandfire 9 point Checklist for Loyalty ProgrammeEoin Graham
1. The document outlines 9 key factors to consider when planning or launching a customer loyalty program: objectives, business case, ownership, research, rewards/rules, licensing, technology, data insights, and communication strategy.
2. It emphasizes defining clear objectives, developing a strong business case, gaining organizational buy-in, understanding customers through research, creating relevant and valuable rewards, selecting appropriate technology, and communicating the program effectively.
3. The 9 factors provide a framework for planning a successful loyalty program that increases customer loyalty and generates useful customer data and insights.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
This document outlines the key components of building a successful loyalty program, including collecting customer data, establishing a value proposition, designing reward mechanics, and forming coalition partnerships. It emphasizes that loyalty programs should gamify the customer experience through points, levels, badges, leaderboards and clubs tailored to customer interests and spending behaviors. The ultimate goals are to increase customer engagement, acquisition, and spending while ensuring the incremental revenues from the program exceed the costs.
This document discusses Raley's transformation to a customer-centric business model focused on personalizing the customer experience through their loyalty program called "Something Extra". The program goes beyond just rewards to cultivate customer loyalty and advocacy. It uses customer shopping data and feedback to deliver personalized offers, rewards, and ideas to increase relevance and engagement. The goal is to better understand customer needs and increase their overall spending at Raley's.
How to Drive Key KPIs Through your Lifecycle MarketingTinuiti
Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
Brandfire 9 point Checklist for Loyalty ProgrammeEoin Graham
1. The document outlines 9 key factors to consider when planning or launching a customer loyalty program: objectives, business case, ownership, research, rewards/rules, licensing, technology, data insights, and communication strategy.
2. It emphasizes defining clear objectives, developing a strong business case, gaining organizational buy-in, understanding customers through research, creating relevant and valuable rewards, selecting appropriate technology, and communicating the program effectively.
3. The 9 factors provide a framework for planning a successful loyalty program that increases customer loyalty and generates useful customer data and insights.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
This document provides an overview of marketing concepts and strategies for marketing financial services. It defines marketing and differentiates it from selling. Effective marketing elements are outlined, including being customer-oriented, cost-effective, and based on market research. Marketing objectives should be SMART - specific, measurable, achievable, realistic and time-bound. Ideas for marketing financial products include referrals, direct mailing, promotional items, advertising, sponsorships and email marketing. Key differences in marketing services versus products are that services are intangible and based on relationships. Marketing services adds additional Ps - people, physical evidence and process.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
3 Ways to Optimize Your Customer Experience with BlueSnapsaastr
Rachel Trueblood, SVP Marketing & Partner Management @ BlueSnap
April Grudier, VP Marketing & Partner Strategy @ BlueSnap
Customer experience is paramount to strengthening brand loyalty. By providing enhanced customer experiences, SaaS platforms are not only adding value for their users but adding value to their bottom line. In this session, BlueSnap’s SVP of Marketing, Rachel Trueblood and VP of Marketing, April Grudier we will share the top 3 areas to focus on for delivering exceptional experiences to your customers.
Sponsor Biz is a Brazilian consulting firm with over 20 years of experience in customer relationship management and loyalty programs. It started in sports marketing in 1995 and has since expanded to various industries, establishing a joint venture with Ogilvy in 2007. Some of its most notable loyalty programs include Clube do Assinante Abril, Pão de Açúcar Mais, and Anhanguera Educational Referral Program. Sponsor Biz prides itself on its end-to-end strategic approach and long-term client relationships.
The document discusses various aspects of developing and implementing customer loyalty programs, including:
1) The first steps involve analyzing customer data, identifying opportunities to improve retention and acquisition, and designing a program to incentivize desired customer behaviors.
2) Effective programs utilize technology like mobile apps to provide personalized rewards and coupons to customers in real-time.
3) Building brand communities and cross-company partnerships can help expand customer bases and increase opportunities for cross-selling and upselling.
Tasty Tech: 3 Proven Recipes for Increasing Loyalty and RetentionTealium
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.
Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for:
- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
You can view the on-demand session on our website in our Resource Hub
Using Loyalty Management To Increase Customer MindshareVineet Pahuja (VP)
The document discusses loyalty management and implementing loyalty programs. It defines loyalty management as a tool used by companies to build lasting relationships and gain a larger share of profitable customers' business. It notes that while early loyalty programs focused on rewards points, modern programs provide 360-degree customer views and respond to customers in real-time. Successful loyalty programs develop a detailed understanding of what drives customer buying behaviors in order to build valuable programs. The document provides guidance on when loyalty programs are appropriate and ineffective, as well as principles for effective program design.
Subscription Box Business Plan Skyrocketbpo.pdfSkyrocketbpo
Executive Summary
EcoBox Delights is a cutting-edge Portland, Oregon-based subscription box business that promotes eco-friendliness and sustainable lifestyles. Emily Johnson, an avid environmentalist, started our business so that her members may get a curated monthly box of eco-friendly, high-quality goods.
Mission: We are committed to ensuring that sustainable living is accessible and simple for everybody. EcoBox Delights' mission is to promote a greener way of living by introducing customers to eco-friendly items.
Vision: We see EcoBox Delights as a pioneer in the sustainable subscription box industry, celebrated for its dedication to fair trade, high-quality products, and the promotion of an eco-conscious client base.
Industry Overview:
With a present valuation of $25 billion and an anticipated valuation of $65 billion by 2027, the worldwide subscription box industry is booming at a robust CAGR of 16.5%. The ease, customization, and product discovery that this ever-changing industry provides to customers are what drive its success.
Goals & Objectives:
Establish a Diverse Subscriber Base: In the first year, you should aim to get subscribers from all walks of life, from specialized fans to casual shoppers. One way to do this is to learn about your customers' hobbies and preferences so you can personalize your packaging for each group.
Enhance Brand Recognition: Establish a solid reputation for your subscription box brand. Get involved on social media, build relationships with influential people or related firms, and use focused marketing methods to boost your brand's exposure.
Consistently Deliver Quality Products: Consistently provide high-quality, one-of-a-kind items that are in line with the concept of your company in each subscription box. Establishing trust and cultivating a loyal consumer base are greatly aided by this constancy.
Expand Product Range and Services: Aim to expand your membership offerings to include more themes or specialty boxes within two years. Think of adding supplementary services, such as personalized product recommendations, or limited edition boxes.
Achieve Financial Stability: In the first three years of operation, you should aim to establish a sustainable model that generates consistent revenue growth. Strategic pricing, effective cost management, and prudent financial planning are all necessary components of this.
Create a Community Around Your Brand: Encourage participation from subscribers by providing them with interactive tools like social media groups and invitations to special events. Client loyalty and word-of-mouth advertising may both benefit from this kind of community-building.
Incorporate Technological Advancements: Keep up with the newest developments in subscription management and e-commerce software to improve the customer experience, such as tailored subscription models and frictionless order processing.
Purchasing Power is a voluntary employee benefit program that allows employees to purchase products through convenient payroll deductions. It aims to improve recruitment, engagement, and retention by offering financial flexibility and addressing employees' personal needs. Studies show that employees value voluntary benefits and wider benefit choices. Purchasing Power's program has led to increased engagement and retention for many of its over 7,000 business clients.
Purchasing Power provides an employee purchase program that allows employees to make purchases through payroll deduction. It aims to help companies with recruitment, engagement, and retention while lowering costs. The program has over 7,000 products across various categories. It handles all communication and administration of the benefit at no cost to employers. Surveys show employees value voluntary benefits that meet their personal needs and are interested in employers offering a wider array of options.
Purchasing Power provides an employee purchase program that allows employees to make purchases through payroll deduction. It aims to help companies with recruitment, engagement, and retention while lowering costs. The program has over 7,000 products across various categories. It handles all communication and administration of the program for employers at no cost to them. Survey results show employees value voluntary benefits and wider benefit options that meet their personal needs.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Fresh perspectives on guest loyalty for independent hotelsNancy Huang
Webinar with Stay Wanderful, Revinate, and Travel Tripper. Recording available at https://youtu.be/o4zCQrA9vmU.
-----
In a digital marketplace where guests have millions of accommodation options at their fingertips, the hotel industry has had to rethink the concept of guest loyalty. This is especially true for independent hotels, which don’t have the traditional points-based structure that come with brand affiliation. But even that method is changing, as guests look for more instant gratification and personalization in their travels.
In this webinar, you’ll learn about new ideas and perspectives on guest loyalty, and how it’s evolving to meet the digitally savvy traveler of today. Executives from Stay Wanderful, Revinate, and Travel Tripper will discuss:
The changing face of guest loyalty for hotels
Moving away from points-based loyalty structures to instant rewards
Using guest data to personalize loyalty recognition
The importance of integrating customer loyalty programs into the booking process
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
B2B companies can apply lessons from B2C loyalty programs to better retain business customers. While traditional B2C programs focus on points and discounts, effective loyalty involves deep understanding of customer needs, consistent interactions across departments, and adaptive strategies. B2B companies should examine their business model to determine the best loyalty approach, such as channel partner programs for those relying on resellers, or engagement-focused programs for complex product users. Loyalty benefits can reward, recognize, and engage customers through material incentives, experiential opportunities, and public acknowledgement.
The document discusses keys to building a successful demand generation platform. It covers defining demand generation and why it is important. The seminar topics are outlined which include the process, people, content, analytics and key takeaways. It emphasizes having the right organizational structure and roles to focus on customer needs throughout the buyer journey. Content strategy and measuring results are also important aspects of an effective demand generation process.
This document provides an agenda for a presentation on customer loyalty given by Stéphanie Duchemin on November 25th, 2013. The agenda covers an introduction to The House of Marketing, definitions of customer loyalty, examples of loyalty program set-ups, trends and challenges in loyalty programs, and alternatives to traditional loyalty programs referred to as "Loyalty 2.0". Between agenda items, the presentation includes questions for attendees and illustrations of loyalty program examples.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
The benefits of loyalty marketing for restaurantsRick Zambrano
The National Restaurant Association’s 2012 National Household Survey suggests that restaurateurs generally find maintaining loyalty is a difficult task with a majority of restaurants. It is reported that it would was more challenging in 2012 than in 2011.
The good news: Chicago-based foodservice consulting firm Technomic, Inc. reported this year that nearly 80 percent of customers would join a loyalty program if it was offered at the restaurants for which they frequently visit.
SIDEKIQ is a mobile app that aims to simplify the process of finding reliable service providers for consumers and increase business for small service providers. The app uses a real-time dispatch system and matchmaking algorithm to directly connect consumers with contractors for home improvement and repair jobs. SIDEKIQ plans to launch initially in Cleveland, Ohio and later expand to other service industries and markets globally. They are seeking a $200,000 investment for 10% equity to develop a working prototype and fund initial marketing and operations.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
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Similar a Top 5 Ways to Optimize Your Loyalty Strategy
This document provides an overview of marketing concepts and strategies for marketing financial services. It defines marketing and differentiates it from selling. Effective marketing elements are outlined, including being customer-oriented, cost-effective, and based on market research. Marketing objectives should be SMART - specific, measurable, achievable, realistic and time-bound. Ideas for marketing financial products include referrals, direct mailing, promotional items, advertising, sponsorships and email marketing. Key differences in marketing services versus products are that services are intangible and based on relationships. Marketing services adds additional Ps - people, physical evidence and process.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
3 Ways to Optimize Your Customer Experience with BlueSnapsaastr
Rachel Trueblood, SVP Marketing & Partner Management @ BlueSnap
April Grudier, VP Marketing & Partner Strategy @ BlueSnap
Customer experience is paramount to strengthening brand loyalty. By providing enhanced customer experiences, SaaS platforms are not only adding value for their users but adding value to their bottom line. In this session, BlueSnap’s SVP of Marketing, Rachel Trueblood and VP of Marketing, April Grudier we will share the top 3 areas to focus on for delivering exceptional experiences to your customers.
Sponsor Biz is a Brazilian consulting firm with over 20 years of experience in customer relationship management and loyalty programs. It started in sports marketing in 1995 and has since expanded to various industries, establishing a joint venture with Ogilvy in 2007. Some of its most notable loyalty programs include Clube do Assinante Abril, Pão de Açúcar Mais, and Anhanguera Educational Referral Program. Sponsor Biz prides itself on its end-to-end strategic approach and long-term client relationships.
The document discusses various aspects of developing and implementing customer loyalty programs, including:
1) The first steps involve analyzing customer data, identifying opportunities to improve retention and acquisition, and designing a program to incentivize desired customer behaviors.
2) Effective programs utilize technology like mobile apps to provide personalized rewards and coupons to customers in real-time.
3) Building brand communities and cross-company partnerships can help expand customer bases and increase opportunities for cross-selling and upselling.
Tasty Tech: 3 Proven Recipes for Increasing Loyalty and RetentionTealium
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.
Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for:
- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
You can view the on-demand session on our website in our Resource Hub
Using Loyalty Management To Increase Customer MindshareVineet Pahuja (VP)
The document discusses loyalty management and implementing loyalty programs. It defines loyalty management as a tool used by companies to build lasting relationships and gain a larger share of profitable customers' business. It notes that while early loyalty programs focused on rewards points, modern programs provide 360-degree customer views and respond to customers in real-time. Successful loyalty programs develop a detailed understanding of what drives customer buying behaviors in order to build valuable programs. The document provides guidance on when loyalty programs are appropriate and ineffective, as well as principles for effective program design.
Subscription Box Business Plan Skyrocketbpo.pdfSkyrocketbpo
Executive Summary
EcoBox Delights is a cutting-edge Portland, Oregon-based subscription box business that promotes eco-friendliness and sustainable lifestyles. Emily Johnson, an avid environmentalist, started our business so that her members may get a curated monthly box of eco-friendly, high-quality goods.
Mission: We are committed to ensuring that sustainable living is accessible and simple for everybody. EcoBox Delights' mission is to promote a greener way of living by introducing customers to eco-friendly items.
Vision: We see EcoBox Delights as a pioneer in the sustainable subscription box industry, celebrated for its dedication to fair trade, high-quality products, and the promotion of an eco-conscious client base.
Industry Overview:
With a present valuation of $25 billion and an anticipated valuation of $65 billion by 2027, the worldwide subscription box industry is booming at a robust CAGR of 16.5%. The ease, customization, and product discovery that this ever-changing industry provides to customers are what drive its success.
Goals & Objectives:
Establish a Diverse Subscriber Base: In the first year, you should aim to get subscribers from all walks of life, from specialized fans to casual shoppers. One way to do this is to learn about your customers' hobbies and preferences so you can personalize your packaging for each group.
Enhance Brand Recognition: Establish a solid reputation for your subscription box brand. Get involved on social media, build relationships with influential people or related firms, and use focused marketing methods to boost your brand's exposure.
Consistently Deliver Quality Products: Consistently provide high-quality, one-of-a-kind items that are in line with the concept of your company in each subscription box. Establishing trust and cultivating a loyal consumer base are greatly aided by this constancy.
Expand Product Range and Services: Aim to expand your membership offerings to include more themes or specialty boxes within two years. Think of adding supplementary services, such as personalized product recommendations, or limited edition boxes.
Achieve Financial Stability: In the first three years of operation, you should aim to establish a sustainable model that generates consistent revenue growth. Strategic pricing, effective cost management, and prudent financial planning are all necessary components of this.
Create a Community Around Your Brand: Encourage participation from subscribers by providing them with interactive tools like social media groups and invitations to special events. Client loyalty and word-of-mouth advertising may both benefit from this kind of community-building.
Incorporate Technological Advancements: Keep up with the newest developments in subscription management and e-commerce software to improve the customer experience, such as tailored subscription models and frictionless order processing.
Purchasing Power is a voluntary employee benefit program that allows employees to purchase products through convenient payroll deductions. It aims to improve recruitment, engagement, and retention by offering financial flexibility and addressing employees' personal needs. Studies show that employees value voluntary benefits and wider benefit choices. Purchasing Power's program has led to increased engagement and retention for many of its over 7,000 business clients.
Purchasing Power provides an employee purchase program that allows employees to make purchases through payroll deduction. It aims to help companies with recruitment, engagement, and retention while lowering costs. The program has over 7,000 products across various categories. It handles all communication and administration of the benefit at no cost to employers. Surveys show employees value voluntary benefits that meet their personal needs and are interested in employers offering a wider array of options.
Purchasing Power provides an employee purchase program that allows employees to make purchases through payroll deduction. It aims to help companies with recruitment, engagement, and retention while lowering costs. The program has over 7,000 products across various categories. It handles all communication and administration of the program for employers at no cost to them. Survey results show employees value voluntary benefits and wider benefit options that meet their personal needs.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Fresh perspectives on guest loyalty for independent hotelsNancy Huang
Webinar with Stay Wanderful, Revinate, and Travel Tripper. Recording available at https://youtu.be/o4zCQrA9vmU.
-----
In a digital marketplace where guests have millions of accommodation options at their fingertips, the hotel industry has had to rethink the concept of guest loyalty. This is especially true for independent hotels, which don’t have the traditional points-based structure that come with brand affiliation. But even that method is changing, as guests look for more instant gratification and personalization in their travels.
In this webinar, you’ll learn about new ideas and perspectives on guest loyalty, and how it’s evolving to meet the digitally savvy traveler of today. Executives from Stay Wanderful, Revinate, and Travel Tripper will discuss:
The changing face of guest loyalty for hotels
Moving away from points-based loyalty structures to instant rewards
Using guest data to personalize loyalty recognition
The importance of integrating customer loyalty programs into the booking process
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
B2B companies can apply lessons from B2C loyalty programs to better retain business customers. While traditional B2C programs focus on points and discounts, effective loyalty involves deep understanding of customer needs, consistent interactions across departments, and adaptive strategies. B2B companies should examine their business model to determine the best loyalty approach, such as channel partner programs for those relying on resellers, or engagement-focused programs for complex product users. Loyalty benefits can reward, recognize, and engage customers through material incentives, experiential opportunities, and public acknowledgement.
The document discusses keys to building a successful demand generation platform. It covers defining demand generation and why it is important. The seminar topics are outlined which include the process, people, content, analytics and key takeaways. It emphasizes having the right organizational structure and roles to focus on customer needs throughout the buyer journey. Content strategy and measuring results are also important aspects of an effective demand generation process.
This document provides an agenda for a presentation on customer loyalty given by Stéphanie Duchemin on November 25th, 2013. The agenda covers an introduction to The House of Marketing, definitions of customer loyalty, examples of loyalty program set-ups, trends and challenges in loyalty programs, and alternatives to traditional loyalty programs referred to as "Loyalty 2.0". Between agenda items, the presentation includes questions for attendees and illustrations of loyalty program examples.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
The benefits of loyalty marketing for restaurantsRick Zambrano
The National Restaurant Association’s 2012 National Household Survey suggests that restaurateurs generally find maintaining loyalty is a difficult task with a majority of restaurants. It is reported that it would was more challenging in 2012 than in 2011.
The good news: Chicago-based foodservice consulting firm Technomic, Inc. reported this year that nearly 80 percent of customers would join a loyalty program if it was offered at the restaurants for which they frequently visit.
SIDEKIQ is a mobile app that aims to simplify the process of finding reliable service providers for consumers and increase business for small service providers. The app uses a real-time dispatch system and matchmaking algorithm to directly connect consumers with contractors for home improvement and repair jobs. SIDEKIQ plans to launch initially in Cleveland, Ohio and later expand to other service industries and markets globally. They are seeking a $200,000 investment for 10% equity to develop a working prototype and fund initial marketing and operations.
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How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
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https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
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https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
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• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Unlocking Employee Potential with the Power of Continuous FeedbackAggregage
https://www.humanresourcestoday.com/frs/26832980/unlocking-employee-potential-with-the-power-of-continuous-feedback
Recent studies show that only 21% of employees feel their performance and growth are within their control. What if the answer to employee development and high performance lies elsewhere?
Enter continuous feedback. Imagine a work environment where feedback isn't a dreaded annual event, but a constant source of growth. Join us to discover how ongoing, actionable feedback empowers your team to take ownership of their performance, boosting engagement and development. After all, when surveyed, almost all employees say they want and crave timely feedback!
Objectives:
• Navigate employee challenges with feedback and equip yourself with effective delivery methods.
• Learn how to cultivate a thriving workforce through frequent feedback conversations.
• Gain practical strategies to turn you into a feedback pro, improving communication, empowering your team, and unlocking employee potential.
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...Aggregage
Join us for a practical webinar, hosted by Kevin Kai Wong of Emergent Energy, where we'll explore how leveraging data-rich energy management solutions can drive operational excellence in the evolving landscape of energy intelligence and sustainability in manufacturing!
From Awareness to Action: An HR Guide to Making Accessibility AccessibleAggregage
https://www.humanresourcestoday.com/frs/26293486/from-awareness-to-action--an-hr-guide-to-making-accessibility-accessible
Making accessibility accessible for organizations of all sizes may seem complex, but it doesn’t have to be.
Prepare to broaden your understanding of Disability, Cultural Competency, and Inclusion with this insightful webinar. We’ll explore disability as a vibrant culture, understand the nuances of reasonable accommodations under the ADA, and navigate the complexities of undue hardship while challenging the status quo of accessibility practices. This session will offer practical strategies for creating a company culture of accessibility, ranging from cost-effective initiatives to moderate investments, ensuring an environment where every individual feels valued, respected, and included.
We'll cover:
• Introduction to Disability, Cultural Competency, and Inclusion
• Defining reasonable accommodation and undue hardship
• The power of intention in inclusion and how to empower employees with disabilities
• Types of accessibility
• How to create a company culture of accessibility at any size
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication
In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development!
Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change.
Takeaways:
• Uncover and navigate through common pitfalls that are plaguing product teams today.
• Explore proven solutions, laying the groundwork for triumphant product launches.
• Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
• Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their approach. In this webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!
How Automation is Driving Efficiency Through the Last Mile of ReportingAggregage
https://www.corporatefinancebrief.com/frs/26690636/how-automation-is-driving-efficiency-through-the-last-mile-of-reporting
As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”.
We’ll deep-dive into why digitalization is no longer a choice, but a necessity for finance departments to stay competitive in a fast-paced environment touching on:
• 2024 trends for the Office of the CFO: A review of today’s automation revolution within the finance department as it faces evolving internal and external challenges.
• Leveraging automation for efficiency and accuracy: Learn how automation tools and technologies can streamline repetitive tasks, reduce manual errors, and free up valuable resources for more strategic initiatives.
• Enhancing transparency and stakeholder confidence: See how robust disclosure management practices contribute to increased transparency, fostering trust among stakeholders, including investors, regulators, and internal decision-makers.
• Overcoming challenges and embracing change: Gain practical strategies and best practices for overcoming common barriers to digital transformation within finance departments and learn how to effectively manage change to maximize the benefits of automation.
Planning your Restaurant's Path to ProfitabilityAggregage
Join James Kahler, COO of Full Course, in this new session all about where to spend and where to save when operating and expanding your restaurant for maximum profitability!
The Engagement Engine: Strategies for Building a High-Performance CultureAggregage
https://www.humanresourcestoday.com/frs/26766735/the-engagement-engine--strategies-for-building-a-high-performance-culture
Many companies strive for a positive culture with happy employees. But what if you could achieve more? High-performing cultures are the McLarens of the business world, leaving Camrys in the dust. They unlock exceptional results by fostering innovation, engagement, and continuous growth.
In this webinar, we'll demystify the concept and provide practical steps to kickstart the journey toward a high-performing culture in your organization. Drawing on research and real-world examples, we'll discuss the fundamental elements that contribute to such a culture, including trust, feedback loops, and fostering curiosity and growth mindsets. You'll learn how to transform your company from a reliable work environment into an engine for peak performance.
Join us to discover:
• The High-Performance Difference: We'll explore the key characteristics that set high-performing cultures apart. These cultures attract and retain top talent who crave a dynamic and stimulating work environment. Leaders set the tone by embodying company values and inspiring employees with a clear vision.
• Building the Foundation: We'll break down the essential building blocks for a high-performing culture. This includes fostering psychological safety and trust, where employees feel comfortable taking risks and learning from mistakes. Clear goals and focused roadmaps keep everyone aligned, while roadblocks are identified and removed to empower teams to thrive.
• A Culture of Growth: High-performing cultures go beyond simply measuring numbers. They embrace a growth mindset, constantly seeking to learn and improve. This includes a commitment to open and honest feedback, delivered in a way that motivates and develops employees.
Driving Business Impact for PMs with Jon HarmerAggregage
https://www.productmanagementtoday.com/frs/26551585/driving-business-impact-for-pms
Move from feature factory to customer outcomes and drive impact in your business!
This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.
Learning objectives:
• Learn how to prioritize the most impactful opportunities: Identify the most impactful opportunities using Impact Mapping and other framing techniques, shift from output orientation to outcome/impact orientation.
• Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
• Understand the risks and hypotheses built into your roadmap: By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.
• Create actual artifacts for your products: With the practical experience provided in this session, apply these tools to real-world product management scenarios to build journey and impact maps for actual users & products.
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
Empower yourself as a project manager with insights that directly influence the financial landscape and strategic direction of your organization!
Join us for a deep dive into the world of financial strategy, as we dissect key metrics that drive CFOs and business leaders’ investment decisions. This session will equip you with the necessary tools to craft compelling business cases as well as a comprehensive understanding of the crucial distinction between capital expenditure and operational expenditure, and its profound impact on financial statements.
During this webinar, we’ll cover the following:
• Three Critical Metrics: Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period
• Why tracking capital spend is important
• How project spend classification shapes the portrayal on an income statement
• Classification of capital expenditure (CapEx) versus. operational expenditure (OpEx), and its impact on financial statements and EBITDA
The Retention Ripple Effect: Nonprofit Staff and Donor DynamicsAggregage
https://www.nonprofittech.com/frs/26320757/the-real-nonprofit-retention-issue---it-s-not-what-you-think
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks.
Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis. By unpacking this relationship, we emphasize the importance of cultivating a dedicated workforce to enhance donor retention and drive sustainable growth. 📈
Industry experts Andrew Olsen and Kat Landa will explore:
• A data-driven analysis of the current retention crisis in the nonprofit sector 📊
• How talent retention and donor retention challenges faced by nonprofit organizations go hand in hand 🤝
• The key role of organizational leaders in addressing the retention crisis head on 🔑
• Actionable strategies to combat the retention crisis and foster long-term donor relationships 💡
Breaking the Burnout Cycle: Empowering Managers for ExcellenceAggregage
https://www.humanresourcestoday.com/frs/26375534/breaking-the-burnout-cycle--empowering-managers-for-excellence
In the fast-paced world of work, burnout has emerged as a critical issue. Alarming statistics reveal two in five U.S. workers experience feeling burned out. However, the situation is even more dire among managers, with nearly half reporting burnout, often hidden behind their responsibilities and the desire to uplift their teams. Recognizing the severity of this problem is crucial. Join Bonusly’s Head of People, Adri Glover, and Sr. People Partner, Mollie Hinz, as we delve into the unique challenges faced by managers and provide actionable insights for addressing and preventing manager burnout.
We will not only explore the distinct signs of manager burnout but also how to identify the warning signals. We will share practical strategies for alleviating manager burnout and discuss how prioritizing the well-being of your managers will, in turn, enhance team performance and culture.
In this webinar you will learn:
• Recognizing Warning Signs: Understand and identify the four key warning signs of manager burnout.
• Practical Strategies for Alleviation: Gain insights into data-backed methods for managing burnout.
• Turning Burnout into Engagement: Explore how prioritizing the well-being of managers can lead to stronger team performance and company culture, turning burnout into an opportunity for growth and resilience.
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.