Trendwatch january 2018

19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements - Good causes
January 2018
presents

#CAPSULE COLLECTIONS / LIMITED EDITIONS
RAF SIMONS X EASTPACK
« Raf Simons Menswear Spring/Summer 2018, inspired by Asia and the
dystopian world of Blade Runner, was presented last July, featuring a unisex
and mostly waterproof wardrobe of waxed parkas printed with artwork
from New Order and Joy Division albums and large hats worn with
matching headscarfs. The show was also dotted with bags from the latest -
and sixth -collaboration between Raf Simons and Eastpak. Models wore
reworked classics, such as the brand’s famous Padded Pak’r bag from our
school days, and backpacks in PVC and translucent colors reminiscent of
the Ridley Scott film. The capsule collection also features industrial-style
weekend bags and backpacks that look like something from a high-tech
building site. The Eastpak x Raf Simons bags are available in multiple colors
and will be on sale from January 27 in Eastpak stores or online. Prices
between €150 and €250. »
Source : Vogue

ROYAL MAIL X GAME OF
THRONE‘S
« Royal Mail has released a set of stamps featuring 15 depictions of HBO’s
series Game of Thrones. The first class stamps “mark the significant British
contribution to the award winning drama series”. The stamps were
designed by London-based design agency GBH London with digital post
production from Smoke & Mirrors.
Each stamp features photographic representations of the central characters
from the seven seasons of Game of Thrones. In total there are ten stamps
that “embody the crux of each character’s story,” featuring Sansa Stark; Jon
Snow; Eddard Stark; Olenna Tyrell; Tywin Lannister; Tyrion Lannister;
Cersei Lannister; Arya Stark; Jamie Lannister and Daenerys Targaryen. In
addition there are five stamps that feature the non-human characters of the
series including: the Night King and White Walkers; Giants; Direwolves;
Dragons and the Iron Throne itself.
The stamps go on sale 23 January alongside an extensive range of products,
souvenirs, limited editions and gifts. »
Source : It’s nice that

JORDAN X LEVI‘S
« The two iconic labels have teamed up on a denim-covered version of the
Air Jordan IV and a reversible, co-branded Levi’s trucker jacket. The classic
basketball sneaker is given the full blue jeans treatment: a standard wash on
the upper and reversed denim on the insole, and it's finished off with a
premium gum outsole. Other details include gold stitching, indigo-colored
laces, and the addition of an instantly recognizable Levi’s tab. For the jacket,
the duo took a similar hoops-meets-Americana approach by mixing classic
Levi’s craftsmanship with the bold red “Flight Suit” material stitched into the
underarm panels. (The Jordan Flight Suit is the colorful sportswear staple
that Michael Jordan made famous back in the day.)»
Source : GQ

VETEMENTS X TOMMY
HILFIGER
« The man behind Vetements, Demna Gvasalia, teased fans with an
Instagram featuring a sneak peak of the Tommy Hilfiger and Vetements
logos on a hoody for Spring/Summer 2018. We could be seeing the hoody
sooner than you think…
Back in July 2017, Vetements got the attention of the Internet with an
Instagram post of a hoody carrying the iconic red, white and blue logo of
the American fashion house Tommy Hilfiger, with the logo of the
underground label next to it. Demna Gvasalia’s fashion house has now
revealed the item in full: a unisex hoody emblazoned with the logo of the
two houses, marrying the American preppy spirit of the New York designer
with the Nineties streetwear aesthetic of Vetements. Available in black and
red, this guaranteed sell-out and must-have of the summer is already
available on Mr Porter and Nordstorm. »
Source : Vogue

VERA WANG X LADURÉE
« Vera Wang for Ladurée is an exclusive new collection that the American
designer has created for the Parisian patisserie. The pristinely white cakes
feature modern shapes with a classical touch reminiscent of Vera Wang’s
own world. Taking the same design approach as she would to a a wedding
gown, Wang’s collection includes delicate coconut cream macaroons as well
as a haute couture cake decorated with sugar flowers and an elegant black
ribbon, holding a velvety heart bursting with exotic coconut-mango flavors.
Vera Wang for Ladurée, available in Ladurée stores on Madison Avenue and
Soho, New York, until January 26. Limited edition macaroons and cake
available upon request throught 2018. »
Source : Vogue

SUPERGA X PHILOSOPHY
BY LORENZO SERAFINI
« First shown at the Philosophy by Lorenzo Serafini Spring/Summer 2018
finale, the iconic 2750 Superga has been re-imagined with floral prints, pearls
and even as a Philosophy-stamped flatform. The limited-edition capsule
collection is available in suede and cotton canvas, in black, ivory or purple.
Unveiled last weekend at an exclusive pop-up store during Milan Fashion
Week, the Philosophy by Lorenzo Serafini x Superga collection is available
now online and in select stores, including Barney’s New York, Printemps in
Paris and Rinascente in Milan. »
Source : Vogue

WEEKDAY X CHAMPION
« Having last worked together back in May
2017, Weekday and Champion have revealed their latest joint capsule. The
collaboration — the third from the two brands — sees the Swedish retailer
mix ’90s influence with classic pieces from the Champion archive.
The capsule’s color palette sees monochrome pieces alongside hoodies and
sweats in “Cobalt Blue” and “Teal.” As well as featuring staple pieces —
such as Champion-branded long sleeves and hoodies — the collection also
includes popper track pants, quarter zip sweatshirts and a fleece zip-up vest.
The full collection is set to drop at the Weekday web store and physical
locations on January 25, with prices beginning at £30 GBP (approx. $40
USD). »
Source : Hypebeast

CONVERSE ONE STAR X
GOLF LE FLEUR
« With new GOLF le FLEUR x Converse One Star colorways dropping in a
few days an accompanying apparel capsule has also now surfaced. Featuring
floral T-shirts and hoodies, the collection includes color schemes that match
the sneakers — with “Jade Lime” appearing on both the shoes and on a
hoodie — as well as additional pieces.
The expanded color palette includes “Egret” as well as basic colors like
white and black. Elsewhere, the collection features “Peach Pearl” pieces —
which correspond to the “Geranium Pink” One Stars — and pieces in
“Clearwater Blue” and “Hawaiian Ocean” which correspond to the
“Bachelor Button” blue sneaker colorway.
The apparel capsule is set to drop alongside the sneakers on January 18 at
retailers including Copenhagen’s Naked. Prices range from €40 EUR for a
T-shirt to €100 EUR for the hoodies (approx. $50 USD to $125 USD). In
other fashion news, Stüssy has recently opened a new Chapter Store in
London’s Dover Street Market. »
Source : Hypebeast

OFF-WHITE X BURTON X
VOGUE
« After hearing about the trio’s upcoming collaboration late last year, Off-
White™, Burton and Vogue have finally released their collaborative efforts.
The range is a chic accumulation of snowboarding performance wear for
women which has “married Off-White™’s signature designs and Vogue’s
Selby Drummond’s minimalist, sleek style with Burton’s renowned technical
fabrications.” Though the collection is for women only, a sleek snowboard
has also been included in the drop. Off-White™, Burton, and Vogue‘s collab
is available in limited quantities now via burton.com and the snowboarding
icon’s New York and Tokyo flagships, as well as at select Off-White™
locations. »
Source : Hypebeast

DR. MARTENS X BAPE
« After showcasing its full collaborative efforts with the quintessentially
British label Dr. Martens via a new lookbook, Japanese stalwart BAPE has
given us a closer look at every item in the collection. The full capsule
includes a work shirt featuring both brand’s label patched on, a variety of T-
shirts featuring BAPE’s signature CAMO motif along with signature Dr.
Martens silhouettes: the 3-Eye shoe and the 8-Eye Boot.
The full Dr. Martens x BAPE collaboration is set to hit BAPE retailers
and online Saturday, January 27. The 3-Eye shoes and 8-Eye boots will hit
select Dr. Martens retailers. For more related news, check out our list of
some of BAPE’s most rarest items. »
Source : Hypebeast

RONNIE FIEG X
TIMBERLAND
« Ronnie Fieg and Timberland have reunited once more to continue its
growing relationship. Using Timberland’s signature 40 Below Super Boot
and the 6” Construct, the forthcoming drop marks the third between the
duo.
Within the offering you’ll find two versions of the 40 Below Super boot that
both pay homage to the original edition of the 6” Construct boot. The 10”
boot will be made available in “Distressed Rust Leather” and “Black
Nubuck.” Each iteration is waterproof and fully lined with shearling wool to
provide superior warmth during challenging weather. The collection’s 6”
Construct incorporates navy nubuck to its waterproof upper. Full shearling
lining also makes its way to the interior with a cream colored leather collar
as the final touch.
Dubbed the Ronnie Fieg x Timberland “Chapter 3” Collection, the 40
Below Super boots will retail for $300 USD while the 6” Construct will cost
$250 USD. The offering is set to release on January 20 via KITH’s web
store in addition to all KITH shops, except the Miami location.
You can also take a look at the inspiration and timeline leading up to Ronnie
Fieg x Timberland’s third drop via Fieg’s journal. »
Source : Hypebeast

DOVER STREET MARKET X
NIKE LAB
« Dover Street Market and NikeLab recently partnered up on a special
edition Air Max 1 “Ventile” pack. The collaborative offering sees the
beloved low-top wrapped in three tonal color options: navy, black, and
white. Each pair boasts a mini Swoosh logo near the toe caps alongside co-
branded detailing on the heel caps. Conclusively, light grey outsoles and
crisp white laces complete each model for a minimalist appeal.
View the kicks above and expect an official launch on Dover Street Market
and DSML E-FLASH this January 18 for approximately $350 USD each. DSM
and NikeLab also recently teamed up for some limited edition retro tees. »
Source : Hypebeast

PATTA X DOUBLE GOOSE
« Patta has teamed up with Double Goose on a limited capsule comprised
of the outerwear stalwart’s iconic V Bomber and V Coat styles. Both pieces
are crafted out of black and Chestnut Brown premium calfskin leather
alongside brown shearling collars to boot. The most eye-catching detail
goes to the lining, featuring a multicolored graphic of Patta’s cursive logo
that imbues a camouflage effect. To top it all off, each jacket is packaged
inside co-branded care bags.
Check out both pieces above and purchase the capsule starting January 20
at Patta’s official website as well as its Amsterdam and London stores. »
Source : Hypebeast

VETEMENS X REEBOK
« Vetements and Reebok introduce a new colorway for its Genetically
Modified Pump Sneaker. The latest variant predominantly features a blue
color scheme alongside black and white accents for added contrast.
Equipment-wise, the pre-distressed pair boasts leather uppers, suede panels,
velcro-fastening straps, and bulky rubber soles.
The blue option is currently available for purchase at select international
retailers such as London-based Matches Fashion. Each pair will set you back
approximately $935 USD. Check out the shoe above and let us know how it
compares with the inaugural, black and white version. »
Source : Hypebeast

VETEMENS X REEBOK
« MR PORTER has been releasing some of the best collaborative products
as of late. Just a couple of months ago, they dropped a suiting-focused
capsule collection with Noah. Now, they’re teaming up with Balenciaga
creative director Demna Gvasalia on something unprecedented—a dual
collaboration with MR PORTER and NET-A-PORTER.
“The exclusive collection for NET-A-PORTER and MR PORTER creates a
complete wardrobe of Balenciaga styles known from previous seasons,” says
Gvasalia in a statement. “We have redesigned this selection of styles for
women and men in new and special fabrics and dedicated colors.”
It was a good 2017 for Gvasalia and Balenciaga, one that saw their collective
hold of the Internet fashion zeitgeist reinforced on the streets of global
fashion weeks and at the retail level—holding several exclusive retail pop-
ups with shops like the recently shuttered colette and the still-great Dover
Street Market.
Balenciaga and Demna Gvasalia also garnered two editor’s picks from
2017’s Highsnobiety Crowns awards: Most Relevant Brand and Most
Influential Person. On top of that, a recent study showed that Balenciaga is
the hottest brand in the world.
Preceding the collection’s official launch date of January 22 on MR PORTER
and NET-A-PORTER, the accompanying campaign was shot in the London
headquarters of the storied e-commerce platform. Lensman Johnny Dufort
features staff members across both businesses showcasing the wares in a
more corporate setting, aligning with last year’s big trend of redefined office
dress codes. »
Source : Hypebeast

LEVI’S X AIR JORDAN
« The Jordan Brand Levi’s® x Air Jordan 4 just dropped this week and
custom reworks are already hitting the scene. The first to catch our eye is
this bleached version by Instagram user @arab_lincoln, which sees the
original collab design’s indigo denim upper in an almost all-white
interpretation.
Very subtle hints of blue remain throughout the upper to highlight the
denim texture, as well as at the stitching to highlight the AJ4‘s distinct
design. A leather tongue tab, tan stitching and classic gum sole round out a
clean colorway with some soft color contrast.
Let us know if you prefer this Levi’s® x Air Jordan 4 custom bleach rework
to the original and for more unique white sneakers, check out the Dr. Woo
x Converse Chuck 70. »
Source : Hypebeast

DR. WOO X CONVERSE
« Acclaimed tattoo artist Dr. Woo recently teamed up with Converse on
two unique takes of the perennial Chuck Taylor All Star 1970 model.
Both pairs arrive in distinct tonal black and white options alongside intricate
embroidery inspired by Mary Howitt’s classic poem, The Spider and the Fly.
The key Dr. Woo says, is to wear them “til they are destroyed. The story
gets personal as the spider embroidery gets rough, ripped and fuzzy. Then,
it becomes a story of you, and the shoe,” explained the artist to Converse.
Get a closer look at both renditions above and expect an official release
at Converse’s official website and select retailers starting January 20. Each
shoe will set you back approximately $180 USD. Furthermore, bespoke
versions signed, numbered, and tattooed by Dr. Woo are available for
purchase at an exclusive Maxfield LA event with a price tag of $1,095 USD
each. »
Source : Hypebeast

PATTERNITY X JOHN LEWIS
« London-based pattern design duo Patternity has collaborated with British
department store chain John Lewis on an extensive collection of homeware
and women’s apparel. Featuring the duo’s signature monochrome,
geometric repeats and other more fluid motifs, the range spans everything
from leggings and tops to cushions, towels, rugs and bedlinen, making it
John Lewis’ first collaboration across fashion and home. »
Source : It’s nice that

BURBERRY X GOSHA
RUBCHINSKIY
« Russian designer Gosha Rubchinskiy has joined forces with Burberry to
create a limited edition capsule collection.
The range was originally previewed as part of Rubchinskiy’s spring/summer
2018 menswear show in St Petersburg and is inspired by youth culture and
the legacy of British football in Russia.
Landing in stores today, each item riffs on classic Burberry icons
reinterpreted through a streetwear lens. »
Source : Independant

HERON PRESTON X NASA
« New York designer and friend to Virgil Abloh, Heron Preston presented
his Public Figure collection during Paris Menswear Fashion Week
Fall/Winter 2018-2019. The collection explores celebrity in all its forms in
the digital age, which translated into street-inspired pieces including animal-
print puffers and joggers printed with Cyrillic writing meaning “fashion”. The
label’s special collaboration with NASA and the skate label Carhartt were
highlights and as part of his work with the American space agency, the
designer reinterpreted the iconic spacesuit worn by Bruce McCandless and
Neil Armstrong. In perfect imitation, the outfit sported the same American
flags and NASA logos as the original suits used between 1975 and 1992.
They even had jet pack-style backpacks, belt bags and totes symbolic of the
agency’s space conquests. The Carhartt collaboration is more relaxed, with
leather jackets, camouflage boots and Matrix-esque sunglasses. The Heron
Preston Fall/Winter 2018-2019 collection will be available in stores from
October 2018. »
Source : VOGUE

FILA X SOLEBOX
« An iconic streetwear brand meets an iconic sneaker boutique in the
latest collaboration between Solebox and FILA. The resulting sneaker is a
“Dusty Rose” colored FILA Disruptor that is sure to please chunky sneaker
fans on a budget.
Available at all Solebox locations, as well as on the shop’s web-store, flip
through the lookbook above and then head to the site via the button below
to cop yourself a pair. »
Source : Highsnobeity

CONVERSE X UNDERCOVER
« A never-before-seen collaboration between UNDERCOVER & Converse
surfaced during Paris Fashion Week. The sneaker arrives just days after
UNDERCOVER and The Soloist joined forces on back-to-back shows for
Pitti Uomo in Florence.
The upcoming drop features patent toe all-star low-tops printed with the
words “ORDER” and “DISORDER.”. While details surrounding the shoe
are limited, the picture does include four colorways: black, red, white, and
yellow.
For a closer look at the shoe, check out the original posts below and let us
know what you think of the drop. »

CONVERSE X MADNESS
« Hot off the heels of a collaborative capsule with WTAPS, Hong Kong
label MADNESS now joins forces with Converseon a clean One Star model
that alludes to a “New Black” colorway.
The classic low-top silhouette boasts a black suede upper, which shows
varying hues of black due to its texture, black stitching throughout, off-white
star branding with MADNESS logo embroidery, off-white embroidered
detailing at the toe and off-white laces for a pop of contrast. A glossy black
midsole keeps the colorway stealth while a gum outsole adds a classic
element to the design.
The MADNESS x Converse One Star will be available on January 27 for a
retail price of $839 HKD (approximately $107 USD) exclusively
at MADNESS’s web store. For more collaborative sneakers, check out
the Dr. Woo x Converse Chuck 70 collection. »
Source : Hypebeast

OFF-WHITE X TIMBERLAND
«Virgil Abloh‘s Off-White™ x Timberland 6-inch boot in neon
green grabbed a lot of attention in the streetwear circles, but one of the
more low-key colorways of the signature boot has re-released online.
The Off-White™ x Timberland boot in camel features a velvet upper with
dark brown army tank at the collar, embroidered Off-White™ and
Timberland branding at the lateral heel, a camel sole unit and signature
yellow/brown laces.
You can pick up the Off-White™ x Timberland boot for $789 USD
at Antonioli now. For more boot options, check out the Ronnie Fieg x
Timberland “Chapter 3” collection. »
Source : Hypebeast

DICKIES X E.T.
« Japanese branches of workwear labels are teaming up to celebrate E.T. the
Extra-Terrestrial‘s 35th anniversary: first Carhartt & Ciaopanic teamed
up for a plush, now Dickies introduces a collaborative capsule collection.
The assortment encompasses a range of shirts and sweaters, featuring
monochrome clothing, allowing the co-branding to take center stage. A full-
color print of E.T. with a phone appears throughout the collection, and the
film’s logo accents the front and rear of several items. On the rear of two
monochrome long-sleeves is a cut-out print featuring Elliot with E.T. in the
front basket of his bicycle, silhouetted against the moon. The entire range is
emblazoned with logos and all items feature the sewn Dickies patch.
Shop the range on Dickies Japan’s web store. »
Source : Hypebeast

SHINANOYA X FINAL
FANTASY
« Japanese liquor retailer Shinanoya has released a special edition whiskey to
commemorate the 30th anniversary of the hit JRPG series Final Fantasy.
Produced by renowned Scottish distillery Glenfarclas, the label features
iconic Final Fantasy imagery, included appearances of Chocobos, crystals, a
hidden Moogle, and a special typography created by original series character
designer Yoshitaka Amano.
It was originally distilled in 1987, the same year as the Japanese release of
the first Final Fantasy installment. Limited to only 303 700-milliliter bottles,
preorder your Final Fantasy whiskey for ￥37,000 yen ($330 USD) on
January 26 through Shinanoya’s online store. »
Source : Hypebeast

RAF SIMONS X THE
WEBSTER NEW YORK
«Continuing to show his love for New York, Raf Simons recently
collaborated with retailer The Webster New York on an “I Love NY” T-
shirt. Offered exclusively at The Webster, the latest offering from the
Belgian designer utilizes a graphic featured heavily throughout his
eponymous label’s Fall/Winter 2017 collection.
The pure white T-shirt features a blank front with a repurposed ”I Love
NY” motif on the back. Drawing from the design found on the iconic tourist
shirts that have long been associated with New York City, Simons skewed
the tacky print to fit his unique cult aesthetic.
Priced at $435 USD, the Raf Simons x The Webster New York “I Love NY”
T-shirt is available now exclusively via thewebster.us. »
Source : Hypebeast

VIRGIL ABLOH X NIKE for
MoMA
« Since the inaugural launch of Virgil Abloh x Nike’s “The Ten”
collaboration, the sneaker world has been buzzing wondering if a sequel is
in the works. Following the confirmation of the Virgil Abloh x Air Jordan 1
in white, Nike and Abloh have confirmed the next release: a black upper
version of the retooled Air Force 1.
Previously previewed as a collaboration alongside The Museum of Modern
Art in NYC, Abloh’s confirmation follows a collaborative hoodie done
by @avanope for the museum’s Items: Is Fashion Modern? exhibition. The
Swoosh joins MoMA’s celebration of fashion with the launch of the OFF-
WHITE™ by Virgil Abloh for MoMA x Nike Air Force 1 black edition, in
addition to a co-branded Nike Elite basketball sock as a gift with purchase.
As an additional bonus, a special archive print originally published in ‘06 will
be re-introduced under the title: 1Thology: The Air Force 1 to celebrate the
sneaker’s cultural impact and basketball history.
Check out the video below to see the upcoming drop. The Virgil Abloh x
Nike Air Force 1 for MoMa will be available January 27, and will only be
stocked at the MoMa Design Store on 53rd Street, for $170 USD. »
Source : Hypebeast

2018 WINTER OLYMPICS X
OMEGA
« With the imminence of the 2018 Winter Olympics, OMEGA — the offical
timekeeper for this year’s games — continues its 86-year partnership with
the games through the release of the latest Seamaster collection.
Known for producing a wide range of offerings that coincide with the
quadrennial spectacle, the complexity of the chronograph’s interworkings
are contrasted by the understated design. Encased in a full stainless steel
body, the watch features subtle details that allude to the Olympic Rings.
Each watch is accented with perforated leather bands — coming in green,
red, black, yellow and blue — and uses tonal accents on the stitching and
the face edge. More apparent references come from the emblazoned
insignia of the sporting event. Technical features aren’t compromised either,
as the athletic watch brandishes magnetic resistance, 60-meters of water
resistance and pulse gauge capabilities.
Purchase yours for $5,400 USD via OMEGA’s website. »
Source : Hypebeast

ELLE Café x FRAGMENT
DESIGN
« Tokyo’s ELLE Café and fragment design recently connected on special
chocolate bars. The chocolates, made from organic cacao, are encased in
varying tonal black and grey packing with co-branded details. Additionally, a
limited edition fragment bag will be given to customers for every purchase.
The chocolate bars will be available for purchase in-store at ELLE Café for
¥3,800 JPY (approx. $35 USD) each starting January 27. An online
release will follow on January 29.
ELLE Café
5-51-8 Jingumae | 1f, 2f
Shibuya, Tokyo 150-0001
Japan. »
Source : Hypebeast

MEDICOM TOY X JEAN-
MICHEL BASQUIAT
« Following last year’s announcement, Medicom Toy is finally gearing up to
release a new selection of Be@rbricks in collaboration with Jean-Michel
Basquiat‘s world-renowned estate.
The figure is optioned in three sizes: 100%, 400%, and 1000%, each boasting
the same multi-colored painting in a variety of layouts, ensuring every piece
will be ever so slightly different to the next.
The Basquiat Be@rbricks are set to launch today, January 27, through select
Medicom Toy providers, as well as on Yahoo Japan’s web store. Prices
range from $100 USD to $445 USD. »

UNDEFEATED X BEATS BY
DRE
« UNDEFEATED recently took to its social media accounts to announce a
new collaboration with Beats by Dre. This marks the second partnership
between the labels; the first one launched back in 2013 and centered
upon limited edition headphones. The streetwear mainstay’s teaser for the
upcoming drop portrays a tigerstripe backdrop overlaid with the duo’s
distinct insignias in orange. Conclusively, details are still pending for the
collaboration, but a release date has been announced for January 31. »
Source : Hypebeast

COACH X SELENA GOMEZ
« Selena Gomez’s latest campaign for Coach has landed and this time the
star gets extra New York, posing on a fire escape in a prewar loft with the
Empire State Building in the background. Photographed by Steven Meisel
and styled by Karl Templer, Gomez models the Parker, a new bag style
from Coach that launches in February, while wearing a yellow beaded dress.
"The first time I walked on set I was a little nervous; I can get a little
intimidated," Gomez said of her experience with Meisel. "But he’s genuinely
the sweetest, purest person. There are never a lot of people around, and
it’s very intimate. It’s beautiful." »
Source : ELLE
#CELEBRITY ENDORSEMENT

COACH X SELENA GOMEZ
« It looks like all those consecutive insanely good hair days are paying off
for Alexa Chung. The model, designer and personality is kicking off 2018
with a brand new beauty campaign, and it's a biggie.
Chung, everyone's favourite French-esque English It girl, has been named
the new face of L'Oréal's in-salon hair care range, L'Oréal Professionnel.
Chung shared the news on her Instagram, writing, "Woop woop! Very
happy to be joining the @lorealpro family this year. Presumably because I
pretend to be French a lot, I am the muse for their #ParisianNudes
collection. #lorealpro #sponsored #maisoui »
Source : ELLE

REEBOK X ARIANA GRANDE,
GIGI HADID, RAE
SREMMURD, TEYANA
TAYLOR AND LIL YACHTY
« Gigi Hadid and Ariana Grande are the stars of Reebok's latest star-
studded advertising campaign.
In pictures released on Thursday promoting the brand's Always Classic
campaign, world famous model Gigi flaunts her incredibly toned stomach
and trim physique in leggings and a crop top.
Meanwhile, blonde-haired pop princess Ariana puts on a very leggy display
as she poses up a storm in a vest and tight shorts. The glamorous pair are
featured alongside rap duo Rae Sremmurd, singer Teyana Taylor and rapper
Lil Yachty in the Reebok campaign. »
Source : Daily Mail

CALVIN KLEIN X
KARDASHIANS
« As Calvin Klein’s Raf Simons continues his focus on all things Americana,
it’s only fitting that the label has chosen one of the country’s most discussed
families for its latest campaign: The Kardashian-Jenner sisters.
“Family is everything,” says Kim Kardashian West, “so when we’re all
together doing something special like this, it means so much.” The
“something special” she's talking about is appearing in the global campaigns
for Calvin Klein Jeans and Calvin Klein Underwear alongside her four sisters
Khloé and Kourtney Kardashian, and Kylie and Kendall Jenner. “We were all
in a group text before saying how lucky we are to do this together and that
it’s going to be the best day,” adds Kim.
That sense of adventure and togetherness was at the crux of the campaign,
shot by Willy Vanderperre, at a secret location in Los Angeles. The images
portray the sisters posing together in a barn-like setting, and its focus on
family unity is what drew the sisters to the idea. “As sisters, we talk to each
other all the time,” adds Kourtney. “We’re definitely a modern family, and
Calvin Klein embodies Americana.” »
Source : Daily Mail
Source : VOGUE

#GOOD CAUSES
J. CREW X NEW BALANCE
FOR NATIONAL PARKS
FOUNDATION
« J.Crew and New Balance continue their longstanding sneaker partnership
with the release of the 998 “National Parks” Pack.
Inspired by the US’s historical conservations, the collection alludes to the
natural splendor by imbuing the boxes and shoes with characteristics that
tonally and graphically represent these locations. The Death Valley iteration
swathes the shoe with shades of brown, while the Crater Lake-inspired
silhouette consists of varying blue hues. Technical aspects are not
compromised either, as each pair sports the proprietary Abzorb® tech.
Though what makes these special, is the altruistic value added, as for every
piece of footwear bought $10 USD will be donated to the National Parks
Foundation. »
Source : Hypebeast

#GOOD CAUSES
THE KOOPLES X PETA
« At a time when more and more brands are joining the anti-fur movement,
The Kooples have confirmed their commitment to the cause by announcing
an exclusive collaboration with the animal rights organization PETA.
Last October, Gucci announced that they would stop using real fur, soon
followed by Michael Kors and Jimmy Choo, who announced that they would
not only stop using fur, but also join the fight against its production. The
Kooples took their first steps towards green fashion in September 2016,
announcing that it would no longer be using real fur, followed by a fur-free
Fall/Winter 2017-2018 presentation. This was a decision welcomed
by PETA, who have collaborated with the Parisian brand to create an
animal-print bag made only from vegan leather, with the Kooples logo. This
ethical fashion piece is certified Vegan Approved, a label reserved only for
brands who work towards improving animal rights and helping the
environment. Available now in Kooples outlets and the Kooples online
shop. »
Source : VOGUE

19-03 AGENCY
team@19-03.com
+33 (0) 1 75 57 32 93
19-03 Agency is specialized in
high quality partnerships, limited editions, co-branding, celebrity endorsement and capsule collections

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
http://en.vogue.fr/vogue-hommes/fashion/diaporama/raf-simons-and-eastpack-come-together-for-a-capsule-collection-inspired-by-blade-runner/48232#sac-rs-
volume-toploader-eastpak-x-raf-simons_image1
https://www.itsnicethat.com/news/gbh-london-royal-mail-game-of-thrones-stamps-miscellaneous-040118
https://www.gq.com/story/air-jordan-levis-4s
http://www.numero.com/fr/mode/collection-gosha-rubchinskiy-burberry-trading-museum-comme-des-garcons
http://en.vogue.fr/vogue-hommes/fashion/articles/get-your-hands-on-this-vetements-x-tommy-hilfiger-hoody-before-it-sells-out/59382
http://en.vogue.fr/lifestyle/food/diaporama/vera-wang-designs-a-collection-of-cakes-for-laduree/48336
http://en.vogue.fr/fashion/fashion-news/diaporama/superga-x-philosophy-by-lorenzo-serafini-this-seasons-hottest-sneakers/48328#les-superga-2750-imaginees-
par-philosophy-di-lorenzo-serafini_image1
https://hypebeast.com/2018/1/weekday-champion
https://hypebeast.com/2018/1/january-week-3-product-drop-release-info
https://hypebeast.com/2018/1/bape-a-bathing-ape-dr-martens-closer-look
https://hypebeast.com/2018/1/ronnie-fieg-timberland-chapter-3-collection
https://hypebeast.com/2018/1/dover-street-market-nikelab-air-max-1-ventile-pack
https://hypebeast.com/2018/1/patta-double-goose-v-bomber-coat
https://hypebeast.com/2018/1/vetements-reebok-genetically-modified-low-top-trainer-blue
https://www.highsnobiety.com/p/mr-porter-balenciaga-collaboration/
https://hypebeast.com/2018/1/levis-air-jordan-4-bleach-custom
https://hypebeast.com/2018/1/dr-woo-converse-chuck-70-collection-closer-look
https://www.itsnicethat.com/news/patternity-john-lewis-homeware-fashion-product-design-190118
http://www.independent.co.uk/life-style/fashion/burberry-gosha-rubchinskiy-collaboration-launch-fashion-menswear-check-a8140761.html
http://en.vogue.fr/vogue-hommes/fashion/diaporama/heron-preston-x-nasa-fashion-weeks-surprise-collaboration/48456#heron-preston-lance-une-collaboration-
avec-la-nasa-pour-la-fashion-week-1_image1
https://www.highsnobiety.com/p/fila-solebox-disruptor-dusty-rose-release-date-price/
https://www.highsnobiety.com/p/undercover-converse-order-disorder/
WEBOGRAPHY

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://hypebeast.com/2018/1/madness-converse-one-star-release-date
https://hypebeast.com/2018/1/virgil-abloh-off-white-timberland-camel-rerelease
https://hypebeast.com/2018/1/dickies-japan-et-35th-anniversary-collaboration
https://hypebeast.com/2018/1/final-fantasy-30th-anniversary-glenfarclas-whiskey
https://hypebeast.com/2018/1/raf-simons-the-webster-i-love-ny-t-shirt-release
https://hypebeast.com/2018/1/virgil-abloh-moma-nike-air-force-1-black-collaboration
https://hypebeast.com/2018/1/omega-seamaster-olympic-games-2018
https://hypebeast.com/2018/1/elle-cafe-fragment-design-chocolate-bar
https://www.highsnobiety.com/p/basquiat-bearbricks-release-date/
https://hypebeast.com/2018/1/undefeated-beats-by-dre-2018-collaboration
WEBOGRAPHY

→ CELEBRITY ENDORSEMENT
http://www.elle.com/fashion/a14532460/selena-gomez-spring-2018-coach/
https://www.elle.com.au/beauty/alexa-chung-loreal-ambassador-15451
http://www.dailymail.co.uk/tvshowbiz/article-5284755/Gigi-Hadid-flaunts-toned-abs-Ariana-Grande-Reebok.html
https://www.vogue.com/article/kim-kardashian-west-kendall-jenner-kylie-jenner-calvin-klein-jeans-underwear-campaign
WEBOGRAPHY

→ GOOD CAUSES
https://hypebeast.com/2018/1/j-crew-new-balance-998-national-parks-pack-death-valley-crater-lake
http://en.vogue.fr/fashion/fashion-news/articles/the-kooples-goes-green-with-a-peta-collaboration/59872
WEBOGRAPHY

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