This document proposes a new "CLIP" device concept that would allow TV manufacturers to offer a smart TV experience at a lower price point. The CLIP is a small wall-mounted device that adds smart functionality like WiFi, Bluetooth, infrared, and apps to existing TVs. It would standardize an affordable smart TV platform that could also be customized for IPTV providers. The document compares CLIP to other devices, outlines target specifications and features, and estimates production costs to position it competitively in the market.

1. TV
CLIP
William
Tam
Product
Designer
LinkedIn:
William
Tam
Mail@MrWilliamTam.com

2. William
Concept

3. Front
View
CLIP
Front
Side
MUST
Nice
to
Have
WiFi
Bluetooh
IR
MIC
Camera
CLIP

4. Rear
View
HDMI
Micro
USB

5. Side
View
PCB
Bracket

6. Design
Concept:
CLIP
vs
CAP
SAM

7. Comparison:
CLIP
vs
CAP
CLIP
CAP
Wall
Mounted
CompaHble
✔
✔
RF
(WiFi,
BT)
SensiHvity
✔
✔
IR
(Infra
red)
RecepHon
✔
✔
MIC
RecepHon
✔
✔
Camera
?
✔
TV
RE-­‐brand
✔
?

8. TV
RE-­‐brand
by
a
CLIP
SAM
Move
to
“CLIP”
experience
Increase
“Brand
Loyalty”
on
CLIP
Design
Move
to
“CLIP”
TV
1
2
3
SAM
TV
SAM
TV
CLIP
TV

9. Features
Feature
List
All
Necessary
Smart
TV
ApplicaHons
(DLNA,
YouTube,
NeZlix,
…)
MUST
Wireless
Screencast
(Miracast,
…)
MUST
Universal
IR
“Receiver”
MUST
Open
Internet
Browser
Nice
to
have
Game
(PS2
level
Premium,
Causal)
Nice
to
have
Second
Screen
ApplicaHon
Nice
to
have
Voice
Control
Nice
to
have
Video
Conference
(Skype,
…)
Nice
to
have

10. Hardware
SpecificaHon
Specifica@on
CPU/GPU
>=
PlayStaHon
2
MUST
WiFi
(>=
802.11n
1x1)
MUST
IR
Receiver
MUST
Micro
USB
(Power
&
Debug)
MUST
HDMI
MUST
Bluetooh
4.0
(for
Game
Controller)
Nice
to
have
MIC
(Single
for
2nd
Screen,
Dual
for
Conference)
Nice
to
have
Camera
Nice
to
have
Ethernet
NO
USB
NO
SD
(Micro
SD)
NO
OpHcal
Audio
NO

11. Sofware
ApplicaHon
Framework
1. HTML5:
follow
the
trend
of
OTT
2. Well
adopted
de-­‐facto
applicaHon
framework
for
pre-­‐installed
applicaHon

12. Universal
IR
Receiver
User
could
grab
any
handy
IR
remote
controller
1
CLIP
shall
be
able
to
recognize
all
of
it!
(at
least
5-­‐way
navigaHon
and
Power
key)
2

13. NFC/QR
Code
Hybrid
SHcker
TV
Remote
Controller
Put
“SHcker”
on
the
back
of
TV
remote
controller
1
Fast
pairing
Smart
Phone
to
CLIP
2

14. • CLIP
shall
recognize
the
“content”
automaHcally
by
listen
to
“the
sound”
of
TV
• CLIP
could
help
2nd
screen
(Tablet/Phone)
to
retrieve
more
informaHon
related
to
the
“content”
• Audiences
discover
“new
content”
from
2nd
screen,
and
then
render
by
CLIP
Second
Screen
ApplicaHon

15. Price
CompeHHon
Apple
TV
$99
Ouya
Roku
LT
$49.99
Chromecast
$35
$15
£
9.99
BSkyB
Box
$128
RMB
800
HongMi
(Smart
Phone)
Price
Range
of
CLIP
Price
Reference:
Aug’2013

16. Cost
Reduc@on
WiFi
802.11n
1x1
Front
side
of
TV
with
good
RF
sensiHvity
Universal
IR
Receiver
Cuong
the
cost
of
remote
controller
AssumpHon:
Normal
user
will
use
5-­‐way
navigaHon
only
NFC/QR
Code
SHcker
Smart
remote
controller
rely
on
Smart
Phone
AssumpHon:
Only
“Smart
Phone
user”
will
use
“Small
feature”
No
reluctant
I/O
NOT
Support:
Ethernet,
USB,
OpHcal
Audio,
SD
OpHonal:
Bluetooth,
MIC,
Camera
Sofware
&
ApplicaHon
Reuse
all
“Smart
TV”
sofware
assets
Cost
ConsideraHon

17. IPTV
Partners
• IPTV
Partners
– Internet
Service
Provider:
Verizon,
…
– MSO:
Comcast,
…
• “CLIP+”
– AddiHon
to
all
CLIP
features,
IPTV
Partners
add
proprietary
applicaHon
such
as
IPTV
VOD,
or
TV
Anywhere
– Hardware
sHll
manufactured
by
TV
maker
• Price
of
“CLIP+”
– Free
rental
for
IPTV
service
subscribers,
or
– IPTV
partners
subsidies
on
retail
price
of
“CLIP+”
Reference:
BSkyB
and
Roku
CoopearHon

18. CLIP
may
bring
impact
to

19. Design
for
TV
Makers

20. About
the
Designer
William
Tam
• Major
in
E.E.
and
MulHmedia
• 5+
year
on
TV
Product
Planning
– Planner
of
Smart
TV
– Planner
of
Video/Audio
Related
Technology
– Advisor
of
TV
Makers’
Product
Plan
– NegoHator
of
IP
Licensing
– InvesHgator
of
Internet
and
Ads
Business
Model
• 8+
year
on
Embedded
System
Engineering