Social Media Series for Jewish Educators
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Social Media Series for Jewish Educators
- 1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea3
- 2. TWITTER GOALS Fill your toolbox with new professional learning ideas and resources. Explore uses for marketing, communications, community building, parent support/inspiration, and information. Reflect on your role as a Jewish Educatorand how Twitter can help you Understand what makes you successful on Twitter. Walk away with new ideas to try.
- 3. BRIEF RECAP OF THE BASICS
- 5. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
- 6. SEARCHESSaved searches (including hashtags) you want to revisit frequently.E.g.- Common terms- Common misspelling of your name (darim instead of @darimonline)- Conferences (#nateseattle, #jea59)- Conversations (#jed21)
- 7. LISTSCreate lists (grouping of people) and follow lists that others have made.See who has listed you!Visit someone’s profile to see the lists they have created and to follow it.@lookstein/jewish-education@synagogues/synagogues@synagogues/rabbis
- 9. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
- 11. Be helpful, and people will help you.
- 12. Find your voice, and have personality.
- 13. What do you want to be known for? Built it.
- 14. Be a good listener, participate regularly.
- 15. Be part of the network, and use it.
- 16. Thank people!X
- 17. Be Social. VS.
- 19. Personal vs. Brand Clear who it is. You’d do the same when you answer the phone, right? I statements feels personal. Human connection. Asking for help is personal and will get more responses.
- 20. Add Value
- 21. CROWDSOURCING To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?
- 22. Cross Platforms: Wrong Idea
- 23. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
- 24. Find Your Voice
- 25. Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
- 27. Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
- 30. Follow people you respect, gurus in your field. Go beyond Jewish education to general education too. A few good folks: @tombarrett, @ellen987, @coolcatteacher, @PBSparents
- 31. Listen closely to people. Explore the people and hashtags they are engaging with, as well as the content they are posting.
- 33. Twitter “Dashboards” (Hootsuite and Tweetdeck)
- 34. TwitterWidgets to Embed on a Website Your constituents don’t have to be Twitter users to benefit! http://www.twitter.com/widgets
- 36. Follow parents on Twitter – it’s all public, so not as “invasive” as friending on Facebook. See what you learn. How does it impact your relationship? Your engagement with their child?