Warby Parker’s Genius Zero-Risk Offer. Marketing Funnel Teardown

1. Low-Risk Offer
… the “hook”

2. Path 1: Quiz to
customize offer.

3. “Home Try-On”
… Primary filtering option

4. 8-step
Customization Quiz

5. Risk-free offer
...while calculating quiz results

6. PERSONALIZED
RECOMMENDATIONS …
lowers anxiety/fears about finding
the right frame

7. 2 Options
Quick Purchase
vs
Try At Home For Free

8. On the ‘Select Lenses &
Purchase’ Path

9. Easy Frame Customization
… with progress meter to lower abandonment

10. More Upselling w/ Options

11. Even More Upselling

12. Defeat Last-Minute Objections
Hassle-Free Returns
No-Scratch Guarantee

13. Payment options

14. In Cart Upsell

15. Email First!
… easy retargeting in case of
cart abandonment

16. Virtual Try-On App!
… an extension of Home Try-On

17. Virtual Try-On App!
… much easier frame shopping

18. Easy to try the
… ‘Home Try-On’

19. for more teardown goodness …
funnelteardowns.net

20. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv