This document provides an introduction to web analytics. It defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The main goals of web analytics are to measure traffic, understand user behavior on websites, and optimize websites. It discusses different categories of web analytics including on-site and off-site analytics. Common web analytics tools like Google Analytics use page tagging to collect data as users interact with websites. Key metrics that web analytics measures are discussed like visits, time on site, bounce rate, and conversion rate. The document also covers common web analytics products, how data is collected and stored, and factors to consider when selecting a web analytics tool.
Web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. It can be used as a tool for business and market research as well as improving website effectiveness. Web analytics applications can also help measure the results of traditional advertising campaigns by estimating how traffic to a website changes after a new campaign launch. Key metrics include the number of visitors and page views, which provide information about traffic and popularity trends useful for market research.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks website traffic sources, user behavior on the site, and conversions. To set up Google Analytics, sign up for an account and insert the tracking code on website pages. The dashboard provides an overview of key metrics like sessions, users, and engagement. Reports provide deeper insights into audiences, acquisitions, behavior, and conversions. Goals can be set up to track important actions or conversions.
This document discusses website analytics and provides an overview of key metrics and tools for analyzing website traffic and user behavior. It covers quantitative metrics like sessions, pageviews, bounce rate and exit rate that show what is happening on a website. Qualitative tools like heatmaps and session replay help identify pain points and see how users interact with pages. Understanding this data helps optimize landing pages, find product-market fit, and properly position calls-to-action.
Tools To Measure Website Success Navigating Digital Success (2).pdfsunhansingh
Understanding the tools to measure website success is just as crucial as building the website itself. But before we dive headfirst into the array of tools available, we need to understand what website success truly means. After all, if you don’t know what success looks like, you can’t quantify it.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
This document provides an introduction to web analytics. It defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The main goals of web analytics are to measure traffic, understand user behavior on websites, and optimize websites. It discusses different categories of web analytics including on-site and off-site analytics. Common web analytics tools like Google Analytics use page tagging to collect data as users interact with websites. Key metrics that web analytics measures are discussed like visits, time on site, bounce rate, and conversion rate. The document also covers common web analytics products, how data is collected and stored, and factors to consider when selecting a web analytics tool.
Web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. It can be used as a tool for business and market research as well as improving website effectiveness. Web analytics applications can also help measure the results of traditional advertising campaigns by estimating how traffic to a website changes after a new campaign launch. Key metrics include the number of visitors and page views, which provide information about traffic and popularity trends useful for market research.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks website traffic sources, user behavior on the site, and conversions. To set up Google Analytics, sign up for an account and insert the tracking code on website pages. The dashboard provides an overview of key metrics like sessions, users, and engagement. Reports provide deeper insights into audiences, acquisitions, behavior, and conversions. Goals can be set up to track important actions or conversions.
This document discusses website analytics and provides an overview of key metrics and tools for analyzing website traffic and user behavior. It covers quantitative metrics like sessions, pageviews, bounce rate and exit rate that show what is happening on a website. Qualitative tools like heatmaps and session replay help identify pain points and see how users interact with pages. Understanding this data helps optimize landing pages, find product-market fit, and properly position calls-to-action.
Tools To Measure Website Success Navigating Digital Success (2).pdfsunhansingh
Understanding the tools to measure website success is just as crucial as building the website itself. But before we dive headfirst into the array of tools available, we need to understand what website success truly means. After all, if you don’t know what success looks like, you can’t quantify it.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Google Analytics is a free web analytics service offered by Google that generates detailed statistics about website traffic, sources, conversions, and sales. It tracks visitors from all referrers including search engines, social media, direct visits, and affiliated sites. Integrated with AdWords, it allows users to review online campaign performance by tracking landing page quality and goals like sales, leads, or downloads. Google Analytics provides both high-level dashboard data and more in-depth reports to help optimize websites.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
The document discusses website analytics and choosing the right analytics tool. It recommends Visitor Analytics, which tracks privacy-friendly data in a straightforward way. Visitor Analytics allows users to see important metrics like visitors, page views, bounce rate, referrals, locations and more. It also supports tracking campaign URLs and user behavior insights from session recordings and heatmaps. The tool works across platforms and helps users understand website traffic and user performance.
Data: The Good, The Bad and the ConfusingSherri Horton
Site analytics can provide publishers with valuable insights into how users interact with their content online. It can show how users find and engage with content, which can help inform business and content strategies. While data provides opportunities, it also has limitations - metrics don't reflect all factors and changes can have complex causes. Proper implementation and regular analysis of trends is needed to effectively use analytics.
Website analytics allows small businesses to track important metrics about their website traffic and visitors' behaviors. This includes total traffic, traffic sources, top landing pages, bounce rate, and site speed. Tracking these five key metrics helps businesses understand what is and isn't working on their website so they can make improvements based on data rather than assumptions. A tool like Google Analytics makes it easy to gather and analyze website analytics data.
Website analytics allows small businesses to track important metrics about their website traffic and visitors' behaviors. This includes total traffic, traffic sources, top landing pages, bounce rate, and site speed. Tracking these five key metrics helps businesses understand what is and isn't working on their website so they can make improvements based on data rather than assumptions. A tool like Google Analytics makes it easy to gather and analyze website analytics data.
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
This document discusses 5 important analytics metrics for digital marketing: unique visitors, traffic sources, bounce rate, time on site, and conversion rate. It defines each metric and explains their importance. Unique visitors measure the number of unique people visiting a site. Understanding traffic sources helps optimize exposure strategies. Bounce rate shows the percentage of one-page visits. Time on site measures average time spent on a site. Conversion rate, which is the ultimate metric, measures how efforts translate into business objectives. Knowing these metrics helps digital marketers measure performance and improve strategies.
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
Web & Social Media Analytics Module 2.pdfJayanti Pande
MBA Sem 4 | Business Analytics Paper 4 | Web and Social Media Analytics | Module 2 | New Web analytics 2.0 Mindset | By ProNotesJRP | Jayanti Pande | RTMNU MBA Syllabus
This document provides an overview and agenda for a Google Analytics 101+201 training. It covers the basics of Google Analytics including what it is, how it works, and how to interpret reports on visitors, traffic sources, content, and conversions. It discusses advanced reporting topics like goals and funnels, social media reporting, and ecommerce reporting. It also covers implementation using Google Tag Manager and common client requests around tracking events and ecommerce. The document is intended to help attendees understand how to use Google Analytics and analyze website data.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Marketing Communications refers to the various strategies, tactics, and channels that organizations use to convey their messages and promote their products or services to their target audience.
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Google Analytics is a free web analytics service offered by Google that generates detailed statistics about website traffic, sources, conversions, and sales. It tracks visitors from all referrers including search engines, social media, direct visits, and affiliated sites. Integrated with AdWords, it allows users to review online campaign performance by tracking landing page quality and goals like sales, leads, or downloads. Google Analytics provides both high-level dashboard data and more in-depth reports to help optimize websites.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
The document discusses website analytics and choosing the right analytics tool. It recommends Visitor Analytics, which tracks privacy-friendly data in a straightforward way. Visitor Analytics allows users to see important metrics like visitors, page views, bounce rate, referrals, locations and more. It also supports tracking campaign URLs and user behavior insights from session recordings and heatmaps. The tool works across platforms and helps users understand website traffic and user performance.
Data: The Good, The Bad and the ConfusingSherri Horton
Site analytics can provide publishers with valuable insights into how users interact with their content online. It can show how users find and engage with content, which can help inform business and content strategies. While data provides opportunities, it also has limitations - metrics don't reflect all factors and changes can have complex causes. Proper implementation and regular analysis of trends is needed to effectively use analytics.
Website analytics allows small businesses to track important metrics about their website traffic and visitors' behaviors. This includes total traffic, traffic sources, top landing pages, bounce rate, and site speed. Tracking these five key metrics helps businesses understand what is and isn't working on their website so they can make improvements based on data rather than assumptions. A tool like Google Analytics makes it easy to gather and analyze website analytics data.
Website analytics allows small businesses to track important metrics about their website traffic and visitors' behaviors. This includes total traffic, traffic sources, top landing pages, bounce rate, and site speed. Tracking these five key metrics helps businesses understand what is and isn't working on their website so they can make improvements based on data rather than assumptions. A tool like Google Analytics makes it easy to gather and analyze website analytics data.
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
This document discusses 5 important analytics metrics for digital marketing: unique visitors, traffic sources, bounce rate, time on site, and conversion rate. It defines each metric and explains their importance. Unique visitors measure the number of unique people visiting a site. Understanding traffic sources helps optimize exposure strategies. Bounce rate shows the percentage of one-page visits. Time on site measures average time spent on a site. Conversion rate, which is the ultimate metric, measures how efforts translate into business objectives. Knowing these metrics helps digital marketers measure performance and improve strategies.
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
Web & Social Media Analytics Module 2.pdfJayanti Pande
MBA Sem 4 | Business Analytics Paper 4 | Web and Social Media Analytics | Module 2 | New Web analytics 2.0 Mindset | By ProNotesJRP | Jayanti Pande | RTMNU MBA Syllabus
This document provides an overview and agenda for a Google Analytics 101+201 training. It covers the basics of Google Analytics including what it is, how it works, and how to interpret reports on visitors, traffic sources, content, and conversions. It discusses advanced reporting topics like goals and funnels, social media reporting, and ecommerce reporting. It also covers implementation using Google Tag Manager and common client requests around tracking events and ecommerce. The document is intended to help attendees understand how to use Google Analytics and analyze website data.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Marketing Communications refers to the various strategies, tactics, and channels that organizations use to convey their messages and promote their products or services to their target audience.
This document provides a comprehensive guide to social media marketing. It explores strategies and tactics for using major platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to engage audiences and promote brands. The guide is divided into 5 parts that cover foundations of social media marketing, strategic planning, platform-specific tactics, advanced strategies, and navigating challenges. It aims to help marketers master social media marketing and create an effective online presence.
This document provides tips for marketing a business on social media. It recommends identifying your target audience and defining goals and metrics. It also suggests posting engaging content regularly on multiple platforms, interacting with followers, maintaining professionalism, and reflecting your brand identity. The document emphasizes measuring results and developing a unique strategy tailored to each social platform. Overall, it presents best practices for using social media effectively as part of a marketing strategy.
Digital marketing strategies provide opportunities for businesses to market their brand online at a low cost. Hiring a digital marketing agency allows businesses to reach customers 24/7 through various digital channels like websites, social media, and search engines. An effective digital marketing strategy involves performing research on the business, competitors, and customers. It also defines goals, identifies the target audience, and determines how the business will position itself. Creating buyer personas helps tailor messaging and campaigns to specific customer groups. The strategy guides the use of various digital marketing tactics across owned, earned, and paid media.
Content marketing is a strategy that involves creating and sharing relevant articles, videos, and other media to attract and engage an audience, promote brand awareness, and keep a business top of mind. It focuses on building strong relationships through consistently delivering high-quality, valuable content that educates customers without directly selling to them. In contrast to advertising, content marketing shows customers that a company cares about them through helpful information. It is a long-term strategy aimed at establishing expertise and authority in an industry.
This document provides tips for developing marketing blogs, including asking experts to contribute opinions on topics, becoming a news source by writing about current events and trends, leveraging marketing events by recapping conferences and webinars, keeping up with important brands by reviewing campaigns, curating content by compiling lists of blogs, and recommending tools and products. Some specific suggestions are to feature influencer opinions on a topic, create roundups of must-read books or ways to market during elections, follow hashtags from conferences, highlight successful campaigns and analyze them, and review competing tools. The overall recommendations are aimed at providing valuable content to readers on industry news, trends, events, and resources.
This document provides tips for developing marketing blogs, including asking experts to contribute opinions on recent topics, becoming a news source by summarizing reports and events, staying on top of trends, leveraging marketing events, keeping up with important brands, curating quality content from other blogs, and recommending helpful tools. Some specific suggestions are to write roundups of marketing books, campaigns, conferences, and top YouTube channels or influencers in various industries.
Content marketing is a strategy that involves creating and sharing relevant articles, videos, and other media to attract and engage an audience, promote brand awareness, and keep a business top of mind. It focuses on building strong relationships through consistently delivering high-quality, valuable content that educates customers without directly selling to them. In contrast to advertising, content marketing shows customers that a company cares about them through helpful information. It is a long-term strategy aimed at establishing expertise and authority in an industry.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
1. Web analytics is the process of collecting, analysing,
and interpreting data related to the usage and
behaviour of visitors on a website. It involves tracking
various metrics to understand how users interact with a
website, what actions they take, and how well the
website is performing in terms of its goals. It is crucial
for businesses, organizations, and individuals who want
to optimize their online presence and improve user
experiences. Here are some key aspects of web
analytics:
Data Collection: Web analytics tools, such as Google
Analytics, track a wide range of data points, including
page views, clicks, time spent on a page, bounce rates
(percentage of visitors who leave a site after viewing
only one page), and more. This data is collected
through tracking codes or scripts embedded in the
website's pages.
User Behaviour Analysis: Web analytics allows you to
gain insights into user behaviour, such as the paths
users take through your site, the pages they visit, the
actions they perform (e.g., completing a purchase,
signing up for a newsletter), and the devices and
browsers they use.
2. Conversion Tracking: Businesses often set specific goals
for their websites, such as making a purchase, filling out
a form, or signing up for a service. Web analytics helps
track these conversions and provides insights into the
effectiveness of different pages or marketing
campaigns.
Traffic Sources: Web analytics tools provide information
about where your website traffic is coming from. This
includes sources like organic search, paid advertising,
social media, referrals from other websites, and direct
traffic.
Audience Insights: You can gather demographic
information about your website visitors, such as their
location, language, device type, and operating system.
This information can help tailor your content and user
experience to better match your audience's
preferences.
Real-Time Monitoring: Some analytics tools offer
real-time data, allowing you to see how users are
interacting with your site at any given moment. This can
be particularly useful for tracking the success of a
3. marketing campaign or understanding how changes to
the website impact user behaviour.
A/B Testing: Web analytics can be used in conjunction
with A/B testing, where different versions of a web
page are presented to users to determine which version
performs better. This helps in optimizing the website's
design, layout, and content for improved user
engagement and conversion rates.
Data Interpretation: The data collected from web
analytics tools needs to be interpreted to make
informed decisions. Patterns, trends, and anomalies in
the data can provide valuable insights into user
preferences, pain points, and areas for improvement.
Continuous Improvement: Web analytics is an iterative
process. By analysing data over time, you can identify
trends, assess the impact of changes, and make
data-driven decisions to improve your website's
performance and user experience.
Overall, web analytics plays a crucial role in
understanding your website's performance, user
behaviour, and the effectiveness of your online
4. strategies. It helps businesses and website owners
make informed decisions to enhance their online
presence and achieve their goals.
Analytical skill is the ability to deconstruct information
into smaller categories in order to draw conclusions.
Analytical skill consists of categories that include logical
reasoning, critical thinking, communication, research,
data analysis and creativity.
The process of web analytics involves:
Setting business goals: Defining the key metrics that
will determine the success of your business and
website.
Collecting data: Gathering information, statistics, and
data on website visitors using analytics tools.
Processing data: Converting the raw data you’ve
gathered into meaningful ratios, KPIs, and other
information that tell a story
Reporting data: Displaying the processed data in an
easy-to-read format.
5. Developing an online strategy: Creating a plan to
optimize the website experience to meet business goals
Understand your website visitors
Web analytics tools reveal key details about your site
visitors—including their average time spent on page
and whether they’re a new or returning user—and
which content draws in the most traffic. With this
information, you’ll learn more about what parts of your
website and product interest users and potential
customers the most.
For instance, an analytics tool might show you that a
majority of your website visitors are landing on your
German site. You could use this information to ensure
you have a German version of your product that’s well
translated to meet the needs of these users.
Understand top performing content
Web analytics tools will also help you learn which
content is performing the best on your site, so you can
focus on the types of content that work and also use
that information to make product improvements. For
instance, you may notice blog articles that talk about
design are the most popular on your website. This
might signal that your users care about the design
feature of your product (if you offer design as a
6. product feature), so you can invest more resources into
the design feature. The popular content pieces on your
website could spark ideas for new product features,
too.
Understand and optimize referral sources
Web analytics will tell you who your top referral sources
are, so you know which channels to focus on. If you’re
getting 80% of your traffic from Instagram, your
company’s marketers will know that they should invest
in ads on that platform.
Web analytics also shows you which outbound links on
your site people are clicking on. Your company’s
marketing team might discover a mutually beneficial
relationship with these external websites, so you can
reach out to them to explore partnership or
cross-referral opportunities.
Example metrics to track with web analytics:
Website performance metrics vary from company to
company based on their goals for their site. Here are
some example KPIs that businesses should consider
tracking as a part of their web analytics practice.
Page visits / Sessions:
7. Page visits and sessions refer to the traffic to a
webpage over a specific period of time. The more visits,
the more your website is getting noticed.
Keep in mind traffic is a relative success metric. If you’re
seeing 200 visits a month to a blog post, that might not
seem like great traffic. But if those 200 visits represent
high-intent views—views from prospects considering
purchasing your product—that traffic could make the
blog post much more valuable than a high-volume,
low-intent piece.
Source of traffic:
Web analytics tools allow you to easily monitor your
traffic sources and adjust your marketing strategy
accordingly. For example, if you’re seeing lots of traffic
from email campaigns, you can send out more email
campaigns to boost traffic.
Total website conversion rate:
Total website conversion rate refers to the percentage
of people who complete a critically important action or
goal on your website. A conversion could be a purchase
or when someone signs up for your email list,
depending on what you define as a conversion for your
8. website.
Bounce rate:
Bounce rate refers to how many people visit just one
page on your website and then leave your site.
Interpreting bounce rates is an art. A high bounce rate
could be both negative and positive for your business.
It’s a negative sign since it shows people are not
interacting with other pages on your site, which might
signal low engagement among your site visitors.
On the other hand, if they spend quality time on a
single page, it might indicate that users are getting all
the information they need, which could be a positive
sign. That’s why you need to investigate bounce rates
further to understand what they might mean.
Monthly unique visitors:
Monthly unique visitors refers to the number of visitors
who visit your site for the first time each month.
This metric shows how effective your site is at attracting
new visitors each month, which is important for your
growth. Ideally, a healthy website will show a steady
flow of new visitors to the site.
9. Unique ecommerce metrics:
Along with tracking these basic metrics, an ecommerce
company’s team might also track additional KPIs to
understand how to boost sales.
Shopping cart abandonment rate shows how many
people leave their shopping carts without actually
making a purchase. This number should be as low as
possible.
Other relevant ecommerce metrics include average
order value and the average number of products per
sale. You need to boost these metrics if you want to
increase sales.