Web Page Optimization for Facebook

•

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In this presentation, I explain how the new Facebook Open Graph Protocol can be used by any business, and how it can be combined with the GoodRelations vocabulary for putting rich store, price, product, or service information directly into your pages. More information: http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

Web Page Optimization for
Facebook and Beyond
Or: How to Combine the Open Graph Protocol with GoodRelations in RDFa

Prof. Dr. Martin Hepp
E-Business and Web Science Research Group
http://www.unibw.de/ebusiness/

Facebook Open Graph Protocol
•  Specification for
additional HTML
markup so that
1
Facebook user’s can 2

recommend your
page and its content I like this
Starbuck's

to their peers.
My Friends (Social Graph)
store!

Peter Mary
Me Paul

06.05.2010 2

How Does It Work?
•  Add a few extra lines to the header of your
Web page source code.

Page Source Code (HTML)

06.05.2010 3

Why Should I Care?
•  The embedded information will be used by
Facebook to know the topic of the page, plus a
few additional facts.
–  “The page describes a café.”
–  Geo positions of locations mentioned on the page.
•  So Facebook users can directly point their
friends to stores, products, movies, etc., instead
of just sharing links.

06.05.2010 4

…when you take the time to touch
your your Web page headers for
Facebook‘s new feature, anyway, ...

06.05.2010 6

…you should also insert 10 – 20
lines of additional mark-up to the
body of the page about ...

06.05.2010 7

Store Info Products & Services Price & Payment

… using GoodRelations in RDFa.

06.05.2010 9

This will have
at least three nice effects:

06.05.2010 10

#1

More powerful Facebook
applications
(because they can extract & recombine this rich information)

06.05.2010 11

More Powerful Facebook Applications

1
Open Graph API
provides social aspect
of recommendations.

Your Friend's Favorite Cafés
Starbucks, closes 10.30 p.m.
Miller's, closes 7.15 p.m.

2
GoodRelations markup provides ﬁne-
grained data about available products, Requirements
services, payment options, opening
Accepts MasterCard ON
hours, etc.
Wiﬁ ON
Has Vegetarian Food ON

06.05.2010 12

#2

Enhanced Rendering in Yahoo
(because Yahoo honors and displays this rich information, if
available)

06.05.2010 13

#3

Enhanced Ranking in Google
(because Google rewards such rich mark-up as good content
with a higher rank in the organic search results)

06.05.2010 15

Dream Team: Open Graph + GoodRelations
Page Source Code (HTML)

Basic info about your page

Header: Facebook Open Graph Markup Detailed info about your
business, e.g.
•  Products & services,
•  Opening hours,
•  Prices,
Body: GoodRelations Markup
•  Payment,
•  Discounts,
and a lot more!
06.05.2010 16

GoodRelations Example: Camera

http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

06.05.2010 17

No.
Simply copy-and-paste the GoodRelations HTML patterns into
your page. The exact position does not matter.

http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

06.05.2010 19

Will it make my page slow?

06.05.2010 20

No.
The additional markup will be just 10 – 20 lines, 1 – 3 KB per
pages. You will not even notice the payload.

http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

06.05.2010 21

No.
GoodRelations is free.
It‘s available under a very liberal Creative Commons license.

http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

06.05.2010 23

So when you update your Web
templates to make them ready for
Facebook’s Open Graph API,…

06.05.2010 24

…make sure you also make them
ready for GoodRelations.

It will pay out. It’s simple.
And BestBuy is already doing it with
remarkable results.

06.05.2010 25

Please Follow-up:

http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart

Twitter: mfhepp
Skype: mfhepp

Prof. Dr. Martin Hepp
Chair of General Management and E-Business
Universitaet der Bundeswehr Muenchen
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
Fax: +49 89 6004-4620
http://www.unibw.de/ebusiness/

http://purl.org/goodrelations/
mhepp@computer.org
27

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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

Columbus Data & Analytics Wednesdays - June 2024

Jason Packer

Project Management Semester Long Project - Acuity

jpupo2018

Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/ Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit. In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing. van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.

TrustArc Webinar - 2024 Global Privacy Survey

TrustArc

How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024? In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores. See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe. This webinar will review: - The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey - The top challenges for privacy leaders, practitioners, and organizations in 2024 - Key themes to consider in developing and maintaining your privacy program

20240609 QFM020 Irresponsible AI Reading List May 2024

Matthew Sinclair

Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf

Malak Abu Hammad

Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers: * What is Vector Search? * Importance and benefits of vector search * Practical use cases across various industries * Step-by-step implementation guide * Live demos with code snippets * Enhancing LLM capabilities with vector search * Best practices and optimization strategies Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications. #MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology

Programming Foundation Models with DSPy - Meetup Slides

Zilliz

Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

Speck&Tech

ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune. Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile. BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).

Web Page Optimization for Facebook

1. Web Page Optimization for Facebook and Beyond Or: How to Combine the Open Graph Protocol with GoodRelations in RDFa Prof. Dr. Martin Hepp E-Business and Web Science Research Group http://www.unibw.de/ebusiness/

2. Facebook Open Graph Protocol •  Specification for additional HTML markup so that 1 Facebook user’s can 2 recommend your page and its content I like this Starbuck's to their peers. My Friends (Social Graph) store! Peter Mary Me Paul 06.05.2010 2

3. How Does It Work? •  Add a few extra lines to the header of your Web page source code. Page Source Code (HTML) 06.05.2010 3

4. Why Should I Care? •  The embedded information will be used by Facebook to know the topic of the page, plus a few additional facts. –  “The page describes a café.” –  Geo positions of locations mentioned on the page. •  So Facebook users can directly point their friends to stores, products, movies, etc., instead of just sharing links. 06.05.2010 4

5. But… 06.05.2010 5

6. …when you take the time to touch your your Web page headers for Facebook‘s new feature, anyway, ... 06.05.2010 6

7. …you should also insert 10 – 20 lines of additional mark-up to the body of the page about ... 06.05.2010 7

8. Store Info Products & Services Price & Payment

9. … using GoodRelations in RDFa. 06.05.2010 9

10. This will have at least three nice effects: 06.05.2010 10

11. #1 More powerful Facebook applications (because they can extract & recombine this rich information) 06.05.2010 11

12. More Powerful Facebook Applications 1 Open Graph API provides social aspect of recommendations. Your Friend's Favorite Cafés Starbucks, closes 10.30 p.m. Miller's, closes 7.15 p.m. 2 GoodRelations markup provides ﬁne- grained data about available products, Requirements services, payment options, opening Accepts MasterCard ON hours, etc. Wiﬁ ON Has Vegetarian Food ON 06.05.2010 12

13. #2 Enhanced Rendering in Yahoo (because Yahoo honors and displays this rich information, if available) 06.05.2010 13

14. Yahoo Example 06.05.2010 14

15. #3 Enhanced Ranking in Google (because Google rewards such rich mark-up as good content with a higher rank in the organic search results) 06.05.2010 15

16. Dream Team: Open Graph + GoodRelations Page Source Code (HTML) Basic info about your page Header: Facebook Open Graph Markup Detailed info about your business, e.g. •  Products & services, •  Opening hours, •  Prices, Body: GoodRelations Markup •  Payment, •  Discounts, and a lot more! 06.05.2010 16

17. GoodRelations Example: Camera http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart 06.05.2010 17

18. Is it difficult? 06.05.2010 18

19. No. Simply copy-and-paste the GoodRelations HTML patterns into your page. The exact position does not matter. http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart 06.05.2010 19

20. Will it make my page slow? 06.05.2010 20

21. No. The additional markup will be just 10 – 20 lines, 1 – 3 KB per pages. You will not even notice the payload. http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart 06.05.2010 21

22. Is it expensive? 06.05.2010 22

23. No. GoodRelations is free. It‘s available under a very liberal Creative Commons license. http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart 06.05.2010 23

24. So when you update your Web templates to make them ready for Facebook’s Open Graph API,… 06.05.2010 24

25. …make sure you also make them ready for GoodRelations. It will pay out. It’s simple. And BestBuy is already doing it with remarkable results. 06.05.2010 25

26. Please Follow-up: http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart Twitter: mfhepp Skype: mfhepp

27. Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org 27

Web Page Optimization for Facebook

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