Web Site Visibility in the Giant Graph of Commerce Data

•

6 recomendaciones•938 vistas

In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).

GoodRelations & RDFa:
Site Visibility in the Giant Graph of
Commerce Data

Dr. Martin Hepp
Professor, Head of Group
Universität der Bundeswehr München, Germany

No Unified View: Jumping Back
and Forth Across Data Silos

Site Page Page
Search Engine Results

1 1 2
Search Engine Results
Search Engine Results
Search Engine Results

Page Page
3 4

Site Page
2 5

Site Page Page Page
3 6 7 8

Today: Loss of Variety and Detail
Many Different Variety in
Products Preferences
Web Search

Manufacturers & Consumers
Retailers

Overly Price Competition

Only 1 – 2 Product Models Considered
Comparison Shopping on the Small Subset

GoodRelations: A Unified View
on Commerce Data on the Web
Extraction
and Reuse
Arbitrary Query

Manufacturers
Retailers
Payment
Delivery

Product Model Warranty
Master Data
Auctions

Principle 1:
Piggybacking Rich Meta-Data

Principle 2:
Build Links to Data, not just to Documents

hasMakeAndModel

isCompatibleWith

Key Challenge for Site Owners
Add Rich Meta-Data Link to Useful Data
•  Price •  Manufacturer
•  Product Features •  Related Products
•  Payment Options •  Reviews
•  Stores
•  Opening Hours

Site Visibility in the
Giant Graph of Commerce Data

Impact on SEO
Traditional GoodRelations & RDFa
•  Becoming #1 for •  Maximizing site
broad queries visibility for specific
–  “Restaurant Chicago” searches
•  Engine-specific –  Product features
–  Location
•  Engine-neutral

Multi-hub Affiliate Marketing
•  Rewarding multiple affiliates who contribute to closing a
deal
•  Examples
–  Translations
–  Better rich meta-data

Original Variant 1 Variant 2

Immediate Benefit: Yahoo
Enhanced by SearchMonkey

Mobile: iPhone, Android,
Windows Mobile

http://www.mobeedo.com

GoodRelations Scenarios
Minimal Simple Comprehensive

GoodRelations CookBook

http://tr.im/cookbook

Extensions for Shop Software
•  osCommerce
–  http://code.google.com/p/goodrelations-for-oscommerce/
•  Joomla/Virtuemart
–  http://code.google.com/p/goodrelations-for-joomla/
•  Oxid eSales
–  http://www.ebusiness-unibw.org/wiki/GoodRelations4Oxid
•  Magento
–  Extension: Uwe Stoll, http://www.semantium.de/
–  Testshop: http://www.la-mousson.de/
•  Planned: Drupal/Ubercart, …

Please Follow-up

http://purl.org/goodrelations/
Twitter: mfhepp
Skype: mfhepp

Thank you!

Prof. Dr. Martin Hepp
Chair of General Management and E-Business
Universitaet der Bundeswehr Muenchen
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
Fax: +49 89 6004-4620
http://www.unibw.de/ebusiness/

http://purl.org/goodrelations/
mhepp@computer.org

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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Lundin Gold Corporate Presentation - June 2024

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Web Site Visibility in the Giant Graph of Commerce Data

1. GoodRelations & RDFa: Site Visibility in the Giant Graph of Commerce Data Dr. Martin Hepp Professor, Head of Group Universität der Bundeswehr München, Germany

2. No Unified View: Jumping Back and Forth Across Data Silos Site Page Page Search Engine Results 1 1 2 Search Engine Results Search Engine Results Search Engine Results Page Page 3 4 Site Page 2 5 Site Page Page Page 3 6 7 8

3. Today: Loss of Variety and Detail Many Different Variety in Products Preferences Web Search Manufacturers & Consumers Retailers

4. Overly Price Competition Only 1 – 2 Product Models Considered Comparison Shopping on the Small Subset

5. GoodRelations: A Unified View on Commerce Data on the Web Extraction and Reuse Arbitrary Query Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Auctions

6. Principle 1: Piggybacking Rich Meta-Data

7. Principle 2: Build Links to Data, not just to Documents hasMakeAndModel isCompatibleWith

8. Key Challenge for Site Owners Add Rich Meta-Data Link to Useful Data •  Price •  Manufacturer •  Product Features •  Related Products •  Payment Options •  Reviews •  Stores •  Opening Hours Site Visibility in the Giant Graph of Commerce Data

9. Impact on SEO Traditional GoodRelations & RDFa •  Becoming #1 for •  Maximizing site broad queries visibility for specific –  “Restaurant Chicago” searches •  Engine-specific –  Product features –  Location •  Engine-neutral

10. Multi-hub Affiliate Marketing •  Rewarding multiple affiliates who contribute to closing a deal •  Examples –  Translations –  Better rich meta-data Original Variant 1 Variant 2

11. Immediate Benefit: Yahoo Enhanced by SearchMonkey

12. Mobile: iPhone, Android, Windows Mobile http://www.mobeedo.com

13. http://igoogr.appspot.com/

14. http://igoogr.appspot.com/

15. How?

16. GoodRelations Scenarios Minimal Simple Comprehensive

17. GoodRelations CookBook http://tr.im/cookbook

18. Extensions for Shop Software •  osCommerce –  http://code.google.com/p/goodrelations-for-oscommerce/ •  Joomla/Virtuemart –  http://code.google.com/p/goodrelations-for-joomla/ •  Oxid eSales –  http://www.ebusiness-unibw.org/wiki/GoodRelations4Oxid •  Magento –  Extension: Uwe Stoll, http://www.semantium.de/ –  Testshop: http://www.la-mousson.de/ •  Planned: Drupal/Ubercart, …

19. Please Follow-up http://purl.org/goodrelations/ Twitter: mfhepp Skype: mfhepp

20. Thank you! Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org

Web Site Visibility in the Giant Graph of Commerce Data

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