1) La Web 2.0 ofrece nuevas herramientas que permiten a los usuarios crear y compartir contenido de forma dinámica y colaborativa.
2) Estas herramientas como blogs, wikis, redes sociales y servicios en línea fomentan la participación y construcción colectiva del conocimiento.
3) La Web 2.0 tiene gran potencial para mejorar la educación al facilitar la recopilación y distribución de información y la creación de contenidos educativos de forma colaborativa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Web2 0v02
1. 1
El conjunto de redes, tecnologías y sistemas que conforman la Sociedad de la Información encuentra en la
red su principal escenario de acción.
La web es un medio relativamente joven, y en constante evolución. En poco tiempo hemos pasado de una
web estática, en la que el usuario tenía un papel pasivo, meramente observador, a una web dinámica,
participativa y colaborativa, donde los usuarios se convierten en protagonistas activos, creando y compar-
tiendo contenidos, opinando, participando, relacionándose.
A esta nueva web se la denomina Web 2.0 o web social, y nos ofrece grandes posibilidades en el ámbito
educativo.
La web de los usuarios.
La revista Time ha elegido como Persona del Año 2006
al usuario de Internet, porque han sido los usuarios los
protagonistas del cambio. Un cambio que ha transfor-
mado la web de los datos en la web de las personas. Un
espacio de interacción entre lo social y lo tecnológico,
donde las nuevas herramientas y aplicaciones propor-
cionan servicios a los usuarios. Y esos servicios generan
contenido, información y comunicación.
La web como plataforma.
Asi, la Web 2.0 se constituye en el escenario en el que
convergen los usuarios, los servicios, los medios y las
herramientas. Un terreno en el que estas relaciones
tejen redes sociales en las que la clave es la participa-
ción, la posibilidad de conversar e interactuar.
2. 2
Herramientas.
Pero esto no sería posible sin unas herramientas tecno-
lógicas potentes, y sobre todo, fáciles y asequibles. Los
CMS o sistemas de gestión de contenidos proporcionan
el soporte necesario para que cualquiera pueda publicar
contenidos en la web sin gran esfuerzo. Son las plata-
formas en que se basan blogs, wikis, foros y otros for-
matos emergentes en la red.
La complejidad técnica de estos sistemas es transparen-
te al usuario. Incluso separan el contenido del diseño,
ofreciendo distintos estilos y plantillas, para facilitar al
máximo la tarea de diseñar el sitio, y permitir a los
usuarios concentrarse en los contenidos.
El acceso a la información. Aplicaciones como Google Maps, con la que nos pasea-
mos por el mundo a vista de pájaro, elaboramos nues-
Los estándares de sindicación de contenidos, como RSS tros propios mapas y los compartimos con otras perso-
o Atom permiten acceder a la información de manera nas.
rápida y sencilla, como una suscripción a un canal de
noticias. Esta es otra de las claves en la distribución del Interoperabilidad.
flujo de información en la red.
En la Web 2.0 se hace patente el concepto de mashup;
un servicio generado a partir de la interacción con otros
servicios, como sucede en aplicaciones de geolocaliza-
ción de fotografías como Panoramio o Tagzania, que se
aprovechan de la potencia de Google Maps para ofrecer
funcionalidades de valor añadido.
Crear y compartir.
Como se ve, en todos estos servicios el protagonista es
el usuario que comparte. Este componente de socializa-
ción es la gran aportación de la Web 2.0, y la fuerza
que sustenta estas aplicaciones: la suma de esfuerzos
individuales da lugar a una red de conocimiento com-
partido, y a mayor número de personas compartiendo,
mayor utilidad de los servicios.
Formatos.
Etiquetando el mundo.
El medio por excelencia en esta Web 2.0 es el blog o
Otro de los conceptos de la Web 2.0 es el de folcsono- bitácora. Un formato que ha revolucionado los esque-
mía, o etiquetado social. Además de crear contenido de mas de publicación en la red y se ha convertido en la
forma fácil, los usuarios pueden también clasificarlo en punta del iceberg de esta tendencia, ya que aglutina a
categorías temáticas mediante la asignación de etique- la mayor parte de servicios online. El blog admite todo
tas o tags. Este etiquetado semántico, a menudo cola- tipo de archivos, servicios y referencias multimedia;
borativo, permite el acceso a la información a través de transmite información y se retroalimenta con comenta-
las etiquetas o palabras clave. rios y aportaciones de los visitantes. Enlazando a otros
El ejemplo más palpable de etiquetado colaborativo es blogs y sitios web, ha entretejido una intrincada red que
la Wikipedia; una enciclopedia construída por los pro- a su vez ha generado el ecosistema que llamamos blo-
pios usuarios, abierta y de acceso gratuito, que saltó a gosfera. La blogosfera es el conjunto de blogs, pero es
la red en el año 2001 y se ha convertido en todo un también algo más que eso. Es también el conjunto de
referente a la hora de buscar información en Internet. relaciones que surgen entre las personas que están de-
trás de los blogs, y volvemos nuevamente al componen-
Servicios en línea. te social.
La Web 2.0 está plagada de servicios y aplicaciones
disponibles desde el propio navegador. Muchos de estos
servicios, nacidos sin expectativa de negocio, han pro-
porcionado grandes beneficios a sus creadores, sin cos-
te económico para los usuarios. Espacios para almace-
nar y compartir todo tipo de archivos y materiales: des-
de fotografías y vídeos, lo más habitual, hasta presenta-
ciones multimedia, escritorios virtuales y herramientas
ofimáticas en línea que posibilitan que varias personas
trabajen en un mismo documento sin salir de la ventana
de su navegador. Servicios como del.icio.us, que permi-
te guardar y compartir online nuestros favoritos y te-
nerlos accesibles desde cualquier equipo y lugar, o twit-
ter donde se recogen micromensajes que informan de lo
que estamos haciendo mientras transitamos por la red.
3. 3
El wiki es otro formato paradigmático de la red. Se trata Algunas ideas.
de un sitio que se edifica de manera colectiva y horizon-
tal. Desde el navegador, y en tiempo real, los autores La información ya no está solamente en los centros
del wiki editan, publican, modifican y construyen el co- educativos: está fuera. Circula por la red, y por lo tanto,
nocimiento. Su ejemplo emblemático es la ya citada uno de los retos fundamentales es desarrollar las com-
Wikipedia, pero es sólo un ejemplo más de los muchos petencias y destrezas necesarias para buscar, recopilar
que pueblan la web. y procesar esa información y convertirla en conocimien-
to.
La convergencia de los medios. Podemos hacer uso en las aulas de los servicios 2.0 de
muchas maneras, pero se nos ocurren, para empezar,
La explosión de los blogs y la web social, junto con la dos vías de trabajo:
extensión de la banda ancha, han cambiado la concep-
ción de los medios de comunicación existentes, hacién- 1. Recopilar y compartir información.
dolos converger a todos ellos en la web. Así vemos que 2. Crear y compartir contenido.
tanto prensa, radio y televisión tienen presencia en in-
ternet con formatos más dinámicos y participativos. Ya 1. Recopilar y compartir información.
se habla de una televisión 2.0, una tele a la carta, en la
que los usuarios eligen los contenidos que quieren ver y Canales RSS.
en qué momento los quieren ver, de manera flexible y
asíncrona. Uno de los logros exitosos de la web es la aparición de
los estándares de sindicación de contenidos, lo que co-
múnmente se llana feeds. Mediante un agregador es
posible suscribirse a estos canales para consultar las
novedades que nos interesen, lo que supone una opti-
mización del tiempo de navegación. Existen muchos
agregadores, que es como se llama a estas aplicacio-
nes. El más conocido, y disponible online es Bloglines.
Permite organizar un árbol de canales con todos nues-
tros feeds, y compartirlos en Internet.
Favoritos.
Siguiendo la filosofía del todo está en la red, es posible
guardar en ella nuestros favoritos, para acceder a ellos
desde cualquier sitio, y también para compartirlos con
otras personas. En la web de del.icio.us es posible hacer
esto: enviar sitios favoritos, catalogarlos mediante eti-
quetas temáticas, y compartirlos con quien queramos.
¿Educación 2.0? Del.icio.us proporciona una página personalizada, que
no es sino un banco de recursos online sobre los temas
¿Cómo afecta todo esto al ámbito educativo? Está claro que nos interesan.
que la filosofía de la red 2.0 se basa en el componente
social y potencia la comunicación, la colaboración y el
intercambio. Si la docencia, y el proceso de enseñanza y
aprendizaje se basan en la comunicación, sería absurdo
no aprovechar la potencia y el alcance de la web para
desarrollar valores de participación, colaboración y
construcción colectiva del conocimiento.
Por otra parte, los profesores nos encontramos hoy ante
una generación de nativos digitales; chicos y chicas que
han nacido y crecido en la era de Internet, que necesi-
tan desarrollar competencias acordes a las exigencias
de la Sociedad de la Información. La tecnología no les
es hostil, se adaptan a ella y desarrollan habilidades
multitarea que son imposibles de alcanzar para los inmi-
grantes digitales, que somos aquellos que sobrepasa-
mos la treintena.
4. 4
Escritorio virtual.
Sin salir del navegador, podemos disponer de un escri-
torio virtual personalizable, como el que proporciona
EyeOs, un desarrollo de tres jóvenes españoles. Equiva-
le a tener el PC en la red, e incorpora herramientas co-
mo procesador de textos, mensajería instantánea o
lector de feeds.
Crear y compartir documentos online es también posible
con las aplicaciones de Google Docs. Varias personas
pueden trabajar de forma colaborativa en el mismo do-
cumento, y éste siempre estará disponible online.
yectos de trabajo más grupales y horizontales, y los
Elementos multimedia. blogs para espacios más individuales, pero esto no
siempre es así: existen blogs colectivos, como bitácoras
En lo que se refiere al multimedia, las posibilidades son de aula o de centro, o como diarios de trabajo en pro-
innumerables: existen gran cantidad de servicios de yectos colectivos.
almacenamiento y gestión de imágenes. Los más cono- El blog es el formato ideal para crear revistas digitales
cidos son Photobucket y Flickr, que ya se ha convertido escolares con gran potencial multimedia, y con la posi-
en todo un clásico. Incluso opera con otras mashups bilidad de interactuar con los visitantes.
que amplían sus funcionalidades, de forma que es posi-
ble editar y retocar las imágenes desde el mismo nave- Concluyendo.
gador.
En definitiva, la web 2.0 ofrece grandísimas posibilida-
Con el vídeo sucede lo mismo, siendo YouTube el aban- des educativas. Conocer, compartir, crear, participar y
derado de una legión de servicios, que además de pro- relacionarse son importantes objetivos educativos. Que-
porcional hospedaje de archivos, ofrecen el código ne- da claro que avanzamos hacia lo que algunos denomi-
cesario para insertar de forma fácil sus reproductores nan un Nuevo Entorno Tecnosocial, en el que nos des-
en blogs o páginas web. envolveremos como infociudadanos, y que nos propor-
Mediante una simple webcam podemos acceder al mun- ciona medios y herramientas que no deberíamos des-
do de los videoblogs o a canales personales de difusión aprovechar en la actividad docente.
de vídeo, participando en la nueva tele 2.0.
Blogs y Wikis.
Y dejamos para el final los dos formatos webdoscerianos
por excelencia: los wikis y los blogs, que pueden con-
vertirse en vehículo de construcción cooperativa por
excelencia. Quizás el wiki sea más adecuado para pro-
5. 5
Relación de sitios citados en el vídeo, por orden de aparición:
• Portal Educastur: www.educastur.es • Panoramio: www.panoramio.com
• Photobucket: http://photobucket.com/ • Tagzania: www.tagzania.com
• Blogger: www.blogger.com • Blinkx: www.blinkx.com
• SplashCast: www.splashcast.com • Technorati: www.technorati.com
• O’Reilly: What is web 2.0? www.oreillynet.com/pub/a/ • Papel Contínuo: www.papelcontinuo.net
oreilly/tim/news/2005/09/30/what-is-web-20.html • Uso Educativo de las TIC: http://
• Web 2.0 en Wikipedia: http://es.wikipedia.org/wiki/ web.educastur.princast.es/proyectos/cuate/blog
Web_2.0 • Wiki Plástica. IES Valle de Aller: http://
• Joomla! www.joomlaspanish.org/ educacionplasticayvisual.wikispaces.com/
• WordPress: www.wordpress.org/ • Wikispaces: www.wikispaces.com/
• Prrofesor Potâchov de Moldavia: http:// • Makerwiki: www.makerwiki.com
blog.educastur.es/potachov • La Coctelera: www.lacoctelera.com
• Educastur Blog: http://blog.educastur.es • Diario El Mundo: www.elmundo.es
• Microsiervos: www.microsiervos.com/ • La Comunidad (diario El Pais): http://
• Barrapunto: http://barrapunto.com/ lacomunidad.elpais.com/
• VoodooChilli: www.voodoochilli.net/ • Yo, periodista: www.elpais.com/yoperiodista/
• Del.icio.us: www.delicious.com • Mobuzz TV: www.mobuzz.tv
• Wikipedia: www.wikipedia.org/ • Internautas Televisión: www.internautas.tv/
• Wikimedia Commons: http://commons.wikimedia.org/wiki/ • CNICE: www.cnice.mec.es/
Portada • Bloglines: www.bloglines.com
• Mediamax: www.mediamax.com/ • eyeOS: www.eyeos.org
• MixerCast: www.mixercast.com/ • Flickr: www.flickr.com
• Dailymotion: www.dailymotion.com • YouTube: www.youtube.com
• Multiply: www.multiply.com • Eduvlogs: http://eduvlogs.blogspot.com/
• Scribd: www.scribd.com/ • Blip TV: www.blip.tv
• Google Docs: docs.google.com • Web Educativa 2.0 (A. de la Torre): www.adelat.org/wiki
• Slideshare: www.slideshare.net • plasTICa: http://blog.educastur.es/plastica/
• Twitter: www.twitter.com • El Tinglado: www.tinglado.net/
• Google Maps: http://maps.google.es/maps • La Panoya Digital: http://blog.educastur.es/panoya/
Educastur y Servicios Educativos en Línea.
Consejería de Educación del Principado de Asturias.
Junio de 2007.