This document discusses multilingual SEO and how it differs from standard SEO and translation. It provides examples of how cultural multivariate testing can maximize ROI by testing different designs and elements for various international markets. Case studies show how localizing sites, content, and paid campaigns for specific countries led to increased revenue and conversions compared to a one-size-fits-all global approach. The key is understanding each local audience and adapting strategies based on their behaviors and trends.

1. WE ARE THE FACE OF GLOBAL SEARCH!

2. RETAIL / BRAND EXPERIENCE

5. RUSSIA SEARCH SHARE

6. INTERNATIONAL SEARCH ENGINES

8. MARKET NOT LANGUAGE!! Spanish keyword English Translation Competition Local search Volume - Spain tragamonedas online online slots machines 0.12 390 tragaperras online online slots machines 0 1000 maquinas tragamonedas slot machines 0.23 1000 maquinas tragaperras slot machines 0.3 1300 Argentinian keyword English Translation Competition Local search Volume - Argentina tragamonedas online online slots machines 0.02 5400 tragaperras online online slots machines 0 260

10. Considering search volumes – it would be better to use ‘Navigationssystem’: Translation versus Multilingual SEO Keyword English Translation Local Monthly Search Volume navigations hersteller navigation manufacturer -1 navigationshersteller navigation manufacturer -1 navigation hersteller navigation manufacturer 390 Keyword English Translation Local Monthly Search Volume navigationssysteme navigation systems 2240000 navigationssystem navigation system 1830000 auto navigationssystem car navigation system 60500

11. Korean Search: Wimbledon

18. Results : Mio Navman For the same variations in the localised sites each country responded dramatically differently percentage conversion compared to the original British French German Italian Spanish Larger Orange Title 112.5% 87.5% 133.3% 107.1% 83.3% Larger Title 87.5% 93.8% 122.2% 114.3% 125.0% Original Larger Call To Action 260.0% 85.7% 100.0% 76.5% 127.3% Moved Layout 240.0% 114.3% 120.0% 100.0% 118.2% Larger Call To Action and Moved Layout 120.0% 128.6% 110.0% 70.6% 109.1%