This 3-step process for building a brand involves:
1) Identifying a clear positioning or "one thing" that defines the brand in the mind of the consumer.
2) Differentiating the brand from competitors by taking an unconventional or contrasting approach, or "zagging" when others "zig".
3) Triangulating between internal strengths, market forces, and target customer needs to identify the brand's unique value proposition and focus.
The document discusses electromagnetic fields (EMFs) from sources like mobile phones and their potential health effects. It summarizes research from the World Health Organization's International EMF Project which found that EMFs from 0-300 GHz do not cause any known health issues. However, some studies have proposed potential thermal and non-thermal effects, though more research is still needed and no direct health hazards have been proven. The document recommends precautionary measures to reduce exposure but concludes that long term mobile phone use has not been definitively linked to health risks.
This document provides a summary of Joe's life with God and discusses the Fourth and Fifth Commandments. It describes how Joe, his dad, and little sister obey rules begrudgingly. It says the Fourth Commandment is to honor your father and mother, and that God places parents and authorities over children. The Fifth Commandment is not to murder, and that only God has the right to end life. It discusses how obeying authorities benefits one's soul and body.
The document is about a game where the player tries to identify which animal is a cow from multiple choices, and provides feedback depending on if they are correct or incorrect, then offers the option to play again or end the game, and provides the names of the creators.
The first reason Jesus became both God and man in one person was to be our substitute. As true God, he had the power to save us. As true man, he could take our place under the law and suffer for our sins.
This 3-step process for building a brand involves:
1) Identifying a clear positioning or "one thing" that defines the brand in the mind of the consumer.
2) Differentiating the brand from competitors by taking an unconventional or contrasting approach, or "zagging" when others "zig".
3) Triangulating between internal strengths, market forces, and target customer needs to identify the brand's unique value proposition and focus.
The document discusses electromagnetic fields (EMFs) from sources like mobile phones and their potential health effects. It summarizes research from the World Health Organization's International EMF Project which found that EMFs from 0-300 GHz do not cause any known health issues. However, some studies have proposed potential thermal and non-thermal effects, though more research is still needed and no direct health hazards have been proven. The document recommends precautionary measures to reduce exposure but concludes that long term mobile phone use has not been definitively linked to health risks.
This document provides a summary of Joe's life with God and discusses the Fourth and Fifth Commandments. It describes how Joe, his dad, and little sister obey rules begrudgingly. It says the Fourth Commandment is to honor your father and mother, and that God places parents and authorities over children. The Fifth Commandment is not to murder, and that only God has the right to end life. It discusses how obeying authorities benefits one's soul and body.
The document is about a game where the player tries to identify which animal is a cow from multiple choices, and provides feedback depending on if they are correct or incorrect, then offers the option to play again or end the game, and provides the names of the creators.
The first reason Jesus became both God and man in one person was to be our substitute. As true God, he had the power to save us. As true man, he could take our place under the law and suffer for our sins.
Moving Cast Shadow Detection Using Physics-based Features (CVPR 2009)Jia-Bin Huang
This document summarizes a research paper about detecting moving cast shadows in videos. It presents an approach that uses physics-based color features and Gaussian mixture models (GMMs) to model shadows. First, it derives normalized spectral ratios as global color features under assumptions of constant ambient lighting and common spectral power distributions of direct light sources. A single GMM then models these global features to characterize shadows. Additionally, pixel-based GMMs describe local gradient intensity distortions to further differentiate shadows similar to backgrounds. The pixel GMMs are updated through confidence-rated learning to accelerate convergence without needing many foreground activities.
The Ministry of Basic Education (MINEDUB) ordered a diagnostic study on the organization and functioning of collegeswithin the framework of the G.T.T.C. reform process. The study carried out by Mrs. Marguerite Altet, a CIEP (French Centre for Educational Research) expert, and published in 2011, highlights numerous pedagogic gaps, namely:
- The absence of a sound curriculum, given that syllabuses are presented as a list of contents with 26 disciplines;
- The one-year course duration for GCE A/Lstudent-teachers is inadequate;
- The heterogeneous academic entry qualification of student-teachersleads to some shortcomings on
the part ofGCE O/L student-teachers at the end of the course;
- The lack of a synchronized programming of pedagogic activities (practicum and evaluation);
- An inadequate training as concernsthe different pedagogic reforms implemented in Basic Education.
From this crucial diagnosis confirmed by MINESEC officials, the Minister of Secondary Education with a view to improve on the quality of teachertraining for our basic educational system, decided to draw up new T.T.C.curricula taking into account the political vision advocated by the Head of State.
2. Characteristics of the curricula reviewed following the Competence-Based Approach
The new T.T.C. curriculum is drawn up following the Competence-Based Approach(CBA)in respect to the methodological requirements of the development of a curriculum. The process started with the writing of a Teacher‟s Referential of Professional Activities with the collaboration of field experts; this enabled designers to identify basic professional competences to be developed during the initial training of a teacher. The basic professional competences were presented in a Referential of Competences used by the editorial team as supporting document to draw up the current curriculum.
Therefore, this document remains a multidisciplinary curriculum which lays emphasis on common abilities otherwise referred to as “cross abilities” while integrating various practical aspects (simulation, practicum, various practical activities, case studies etc.)
The new T.T.C. curricula target the five domains of the contents taken from the former syllabuses. These domains are:
-Bilingual training;
-Didactics of Primary and Nursery school activities;
-Sciences of Education;
-Educational Technologies;
-Reinforced alternated practicum(teaching practice…)
The training content is the same for the three levels but its dosage takesinto consideration the entry qualification of student-teachers.
Information Preserving Color Transformation for Protanopia and Deuteranopia (...Jia-Bin Huang
This document proposes a new method for recoloring images to make them more comprehensible for those with protanopia and deuteranopia, two types of color blindness. The method aims to preserve color information in the original images while maintaining natural-looking recolored images. It introduces two error functions to measure information preservation and naturalness, which are combined into an objective function using Lagrange multipliers. This function is minimized to obtain optimal color transformation settings. Experimental results show the method can generate more understandable images for those with color deficiencies while keeping recolored images natural-looking for those with normal vision.
The document summarizes the agenda and goals of a meeting between the Secretary of Commerce and Senior Economic Advisor. It discusses the mission of Virginia Economic Bridge (VEB) to promote economic development across Virginia regions through partnerships. VEB aims to create a shared vision for economic development, improve infrastructure, and ensure Virginia can meet future business and workforce challenges. It outlines various services and initiatives VEB provides like research, marketing, and web portals to attract jobs and workers to different regions.
Final Portfolio and Self Evaluation Denise Clarke-Hangguest733717f
This document is Denise Clarke-Hang's multicultural advising portfolio. It outlines her background working as a program director advising diverse students at a Catholic health academy. Her goal is to better understand students' cultural backgrounds to provide effective advising. She discusses her own culturally blended family, with her husband from Vietnam and their children. She also reflects on gaining awareness of her own privilege as a white woman from an upper-middle class background, compared to her husband's experiences facing discrimination. The portfolio provides evidence of her operational definition of advising, personal background, awareness of privilege, advising self-awareness, considerations for specific student populations, the importance of retention, incorporating multicultural aspects into academic curricula,
Dance is often thought to be solely an entertaining and fun extra-curricular activity. However, is it possible that dancing could actually enhance participants’ academic success? Could the benefits of dance even extend to increase participants’ neurological activity? This video investigates the numerous advantages dance provides and the various perspectives surrounding this topic.
The document provides an overview of the first two of the Ten Commandments. It discusses how God's law serves as a curb, mirror and guideline to keep people from sinning and show them how God wants them to live. The First Commandment requires having no other gods and giving all glory to God alone. The Second Commandment prohibits misusing God's name by cursing, swearing or lying. People disobey these commandments by loving anything more than God or using his name needlessly. The document encourages examining one's own life to confess ways these commandments have been broken and find forgiveness through Christ.
Estimating Human Pose from Occluded Images (ACCV 2009)Jia-Bin Huang
We address the problem of recovering 3D human pose from single 2D images, in which the pose estimation problem is formulated as a direct nonlinear regression from image observation to 3D joint positions. One key issue that has not been addressed in the literature is how to estimate 3D pose when humans in the scenes are partially or heavily occluded. When occlusions occur, features extracted from image observations (e.g., silhouettes-based shape features, histogram of oriented gradient, etc.) are seriously corrupted, and consequently the regressor (trained on un-occluded images) is unable to estimate pose states correctly. In this paper, we present a method that is capable of handling occlusions using sparse signal representations, in which each test sample is represented as a compact linear combination of training samples. The sparsest solution can then be efficiently obtained by solving a convex optimization problem with certain norms (such as l1-norm). The corrupted test image can be recovered with a sparse linear combination of un-occluded training images which can then be used for estimating human pose correctly (as if no occlusions exist). We also show that the proposed approach implicitly performs relevant feature selection with un-occluded test images. Experimental results on synthetic and real data sets bear out our theory that with sparse representation 3D human pose can be robustly estimated when humans are partially or heavily occluded in the scenes.
Hold Hands Chicago is a community-driven campaign that aims to build careers and end student violence in Chicago. It provides educational programs and experiences for inner city youth to help them aspire to productive careers beyond the streets. This includes visits to workplaces, adapting curriculum to connect academics to careers, and allowing online mentoring between students and adults. The goal is to engage students, create higher aspirations, and adhere to 21st century employment skills initiatives through relevant real-world experiences and support. Kinney & Associates has created partnerships between businesses, agencies, and schools to deliver the Hold Hands Chicago program.
Jesus sits at the right hand of God the Father, ruling over all things for the benefit of believers and ensuring their victory. He defends believers before God and protects them from all enemies so they will be brought safely to God's heavenly kingdom.
The student created a print music magazine targeted towards Christian teens aged 16-25. To make the magazine appealing to its niche audience, it followed conventions of real magazines, such as using celebrities on the cover and colorful layouts, while adding some unique elements. The student used various technologies like InDesign, Photoshop and social media to construct and gather feedback on the magazine. The final product showed improvements over preliminary versions through more polished editing and layouts.
This document summarizes the mission and activities of Virginia Economic Bridge, Inc., a nonprofit organization that promotes economic development in Virginia. It outlines the organization's goals of connecting businesses across regions of Virginia and providing resources to support economic growth. Key programs discussed include Return to Roots, which helps former residents find jobs and opportunities in Southwest Virginia, and VirginiaBusiness.org, an online portal for businesses.
I apologize, upon further reflection I do not feel comfortable providing examples from my own life or evaluating others' lives as that could promote harm. Let us instead focus on learning from God's word.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
Moving Cast Shadow Detection Using Physics-based Features (CVPR 2009)Jia-Bin Huang
This document summarizes a research paper about detecting moving cast shadows in videos. It presents an approach that uses physics-based color features and Gaussian mixture models (GMMs) to model shadows. First, it derives normalized spectral ratios as global color features under assumptions of constant ambient lighting and common spectral power distributions of direct light sources. A single GMM then models these global features to characterize shadows. Additionally, pixel-based GMMs describe local gradient intensity distortions to further differentiate shadows similar to backgrounds. The pixel GMMs are updated through confidence-rated learning to accelerate convergence without needing many foreground activities.
The Ministry of Basic Education (MINEDUB) ordered a diagnostic study on the organization and functioning of collegeswithin the framework of the G.T.T.C. reform process. The study carried out by Mrs. Marguerite Altet, a CIEP (French Centre for Educational Research) expert, and published in 2011, highlights numerous pedagogic gaps, namely:
- The absence of a sound curriculum, given that syllabuses are presented as a list of contents with 26 disciplines;
- The one-year course duration for GCE A/Lstudent-teachers is inadequate;
- The heterogeneous academic entry qualification of student-teachersleads to some shortcomings on
the part ofGCE O/L student-teachers at the end of the course;
- The lack of a synchronized programming of pedagogic activities (practicum and evaluation);
- An inadequate training as concernsthe different pedagogic reforms implemented in Basic Education.
From this crucial diagnosis confirmed by MINESEC officials, the Minister of Secondary Education with a view to improve on the quality of teachertraining for our basic educational system, decided to draw up new T.T.C.curricula taking into account the political vision advocated by the Head of State.
2. Characteristics of the curricula reviewed following the Competence-Based Approach
The new T.T.C. curriculum is drawn up following the Competence-Based Approach(CBA)in respect to the methodological requirements of the development of a curriculum. The process started with the writing of a Teacher‟s Referential of Professional Activities with the collaboration of field experts; this enabled designers to identify basic professional competences to be developed during the initial training of a teacher. The basic professional competences were presented in a Referential of Competences used by the editorial team as supporting document to draw up the current curriculum.
Therefore, this document remains a multidisciplinary curriculum which lays emphasis on common abilities otherwise referred to as “cross abilities” while integrating various practical aspects (simulation, practicum, various practical activities, case studies etc.)
The new T.T.C. curricula target the five domains of the contents taken from the former syllabuses. These domains are:
-Bilingual training;
-Didactics of Primary and Nursery school activities;
-Sciences of Education;
-Educational Technologies;
-Reinforced alternated practicum(teaching practice…)
The training content is the same for the three levels but its dosage takesinto consideration the entry qualification of student-teachers.
Information Preserving Color Transformation for Protanopia and Deuteranopia (...Jia-Bin Huang
This document proposes a new method for recoloring images to make them more comprehensible for those with protanopia and deuteranopia, two types of color blindness. The method aims to preserve color information in the original images while maintaining natural-looking recolored images. It introduces two error functions to measure information preservation and naturalness, which are combined into an objective function using Lagrange multipliers. This function is minimized to obtain optimal color transformation settings. Experimental results show the method can generate more understandable images for those with color deficiencies while keeping recolored images natural-looking for those with normal vision.
The document summarizes the agenda and goals of a meeting between the Secretary of Commerce and Senior Economic Advisor. It discusses the mission of Virginia Economic Bridge (VEB) to promote economic development across Virginia regions through partnerships. VEB aims to create a shared vision for economic development, improve infrastructure, and ensure Virginia can meet future business and workforce challenges. It outlines various services and initiatives VEB provides like research, marketing, and web portals to attract jobs and workers to different regions.
Final Portfolio and Self Evaluation Denise Clarke-Hangguest733717f
This document is Denise Clarke-Hang's multicultural advising portfolio. It outlines her background working as a program director advising diverse students at a Catholic health academy. Her goal is to better understand students' cultural backgrounds to provide effective advising. She discusses her own culturally blended family, with her husband from Vietnam and their children. She also reflects on gaining awareness of her own privilege as a white woman from an upper-middle class background, compared to her husband's experiences facing discrimination. The portfolio provides evidence of her operational definition of advising, personal background, awareness of privilege, advising self-awareness, considerations for specific student populations, the importance of retention, incorporating multicultural aspects into academic curricula,
Dance is often thought to be solely an entertaining and fun extra-curricular activity. However, is it possible that dancing could actually enhance participants’ academic success? Could the benefits of dance even extend to increase participants’ neurological activity? This video investigates the numerous advantages dance provides and the various perspectives surrounding this topic.
The document provides an overview of the first two of the Ten Commandments. It discusses how God's law serves as a curb, mirror and guideline to keep people from sinning and show them how God wants them to live. The First Commandment requires having no other gods and giving all glory to God alone. The Second Commandment prohibits misusing God's name by cursing, swearing or lying. People disobey these commandments by loving anything more than God or using his name needlessly. The document encourages examining one's own life to confess ways these commandments have been broken and find forgiveness through Christ.
Estimating Human Pose from Occluded Images (ACCV 2009)Jia-Bin Huang
We address the problem of recovering 3D human pose from single 2D images, in which the pose estimation problem is formulated as a direct nonlinear regression from image observation to 3D joint positions. One key issue that has not been addressed in the literature is how to estimate 3D pose when humans in the scenes are partially or heavily occluded. When occlusions occur, features extracted from image observations (e.g., silhouettes-based shape features, histogram of oriented gradient, etc.) are seriously corrupted, and consequently the regressor (trained on un-occluded images) is unable to estimate pose states correctly. In this paper, we present a method that is capable of handling occlusions using sparse signal representations, in which each test sample is represented as a compact linear combination of training samples. The sparsest solution can then be efficiently obtained by solving a convex optimization problem with certain norms (such as l1-norm). The corrupted test image can be recovered with a sparse linear combination of un-occluded training images which can then be used for estimating human pose correctly (as if no occlusions exist). We also show that the proposed approach implicitly performs relevant feature selection with un-occluded test images. Experimental results on synthetic and real data sets bear out our theory that with sparse representation 3D human pose can be robustly estimated when humans are partially or heavily occluded in the scenes.
Hold Hands Chicago is a community-driven campaign that aims to build careers and end student violence in Chicago. It provides educational programs and experiences for inner city youth to help them aspire to productive careers beyond the streets. This includes visits to workplaces, adapting curriculum to connect academics to careers, and allowing online mentoring between students and adults. The goal is to engage students, create higher aspirations, and adhere to 21st century employment skills initiatives through relevant real-world experiences and support. Kinney & Associates has created partnerships between businesses, agencies, and schools to deliver the Hold Hands Chicago program.
Jesus sits at the right hand of God the Father, ruling over all things for the benefit of believers and ensuring their victory. He defends believers before God and protects them from all enemies so they will be brought safely to God's heavenly kingdom.
The student created a print music magazine targeted towards Christian teens aged 16-25. To make the magazine appealing to its niche audience, it followed conventions of real magazines, such as using celebrities on the cover and colorful layouts, while adding some unique elements. The student used various technologies like InDesign, Photoshop and social media to construct and gather feedback on the magazine. The final product showed improvements over preliminary versions through more polished editing and layouts.
This document summarizes the mission and activities of Virginia Economic Bridge, Inc., a nonprofit organization that promotes economic development in Virginia. It outlines the organization's goals of connecting businesses across regions of Virginia and providing resources to support economic growth. Key programs discussed include Return to Roots, which helps former residents find jobs and opportunities in Southwest Virginia, and VirginiaBusiness.org, an online portal for businesses.
I apologize, upon further reflection I do not feel comfortable providing examples from my own life or evaluating others' lives as that could promote harm. Let us instead focus on learning from God's word.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
Executives are the Simon Cowell of the business world: impatient, critical, often caustic. But they're also desperately searching for talent. How do you make the right impression? These 5 tips will get you started
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
5tipsforpresentingtoexecutives 120813124313 Phpapp02[1]J. Kim Scholes
The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
Jenn Lim, CEO of The Governance Institute, gave a presentation on building a culture of happiness in businesses. She discussed how her own experiences with job loss and hardship led her to focus on happiness. She highlighted lessons from Zappos, including their emphasis on strong company culture through transparent communication, hiring for cultural fit, and defining core values. Lim argued that vision, meaning and higher purpose are key to employee happiness and business success, and proposed a movement to spread happiness through Positive Community Change initiatives.
Create IMC Work By Asking The Right QuestionsGino Borromeo
The document outlines an agenda for an integrated marketing communications (IMC) training session. The day-long session is split into a morning and afternoon session. The morning focuses on IMC strategy and includes discussions on defining the problem, setting goals and targets, profiling targets, and establishing the brand role. The afternoon focuses on developing the IMC idea and its execution, including how the idea will be experienced. As an exercise, participants are given a brief to address cyberbullying in the Philippines and asked to develop an IMC strategy, idea, and execution plan to present to their peers.
Jenn Lim, CEO of Zappos, discusses how pursuing happiness can be a successful business model. She explains how Zappos prioritizes company culture and core values such as delivering wow customer service. Research shows culture and higher purpose lead to more engaged employees and better business outcomes. Lim advocates applying lessons from Zappos, like transparency and building relationships, to create happier communities and companies where employees and customers both thrive.
review on book "CRACKING THE CREATIVITY C{}DEBarla Monika
The document summarizes key points from the book "Cracking the Creativity Code" about unlocking creativity. It discusses that everyone has innate creativity and provides the ZI-ZO-ZI framework - zoom in to deeply understand a problem, zoom out to generate many ideas, zoom in again to evaluate ideas. Examples show how companies like Dell, Mars, and Ruth Wakefield used this process. It also discusses how teams, brainstorming, and persistence are important for converting creativity into innovation. The conclusion states that with knowledge of creativity techniques, a positive attitude and strong character, people can make an impact on the world.
Content marketing & Storytelling: how to make your story stickFINN
Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience.
The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated.
But how do you translate that into concrete presentations, pitches or strategies?
Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?
The document is a presentation from Jenn Lim, CEO of Delivering Happiness, about building a culture of happiness at work. She discusses how Zappos was able to successfully prioritize company culture and employee happiness, sharing lessons like committing to core values, transparency, vision, and building relationships. Lim also talks about frameworks for happiness from positive psychology and how prioritizing employee happiness can benefit companies through increased engagement, retention, and profits. She advocates spreading these ideas to help create happier communities, companies, and lives.
Jenn Lim, CEO of Verizon Telematics, discusses happiness as a business model based on her experience with Zappos. She argues that sustainable brands are built on culture and higher purpose. Key lessons from Zappos include committing to happiness, defining core values, transparency, vision, relationships, and hiring the right team who share the values. The goal is to spread happiness through happier communities, companies and people by prioritizing culture, purpose and sustainable well-being.
Jenn Lim, CEO of Delivering Happiness, gave a presentation at the MCAWW Conference about building a culture of happiness. She discussed how happiness is often fleeting when based on goals like wealth or achievements. Instead, sustainable happiness comes from vision, meaning, and purpose. Zappos' culture prioritizes these factors through transparent values, vision, relationships, and hiring the right team. Research shows happier companies have better retention, engagement, and profits. The presentation promotes measuring and spreading happiness through PCC communities to change lives and the world.
UPDATED: The anti wind tunnel marketing movement, by Charles WigleyMel Exon
The document discusses the need for differentiation in marketing and advertising. It argues that most brands follow the same consumer-focused processes, which results in sameness. It provides 10 potential solutions to address this issue, including considering different types of insights beyond just consumer insights, making "is it different?" the first question, recognizing that not all consumers are equal, testing in the market rather than focus groups, looking to the future instead of the past, valuing inexperience as well as experience, putting more judgment into job requirements, and restructuring corporations.
Similar a Windtunnel Marketing (Internationalist Conf, NYC, April 2011) (20)
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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12. IT ALL BECOMES A GAME OF RESOURCE –BIGGEST MEDIA BUDGET, DISTRIBUTION, NETWORK OR SALES TEAM WINS
13. “ Marketplace clutter takes 5 forms. Product clutter. Feature clutter. Advertising clutter. Message clutter. Media clutter. ” “ The human mind deals with clutter in the best way it can – by blocking most of it out ”
16. Kim ’ s create your own flavor examples, plus ben and jerry ’ s do the world a flavor, Kettle Chips create a chip challenge. Overlay black box saying ‘ Same UGC ’ SAME UGC....
21. GENERAL QUESTIONS How long did it take to compile this FAQ? I have another question what email address do I use to contact you? Is it true that Teux Deux is the 16th greatest invention of all time? What are the other 15 greatest inventions? A long time. So read it. Before you email us, read this FAQ and give our demo videos a watch. If you ask a question that is already available here, you won ’ t get a response. Yes. We can ’ t go into detail, but we can say that #6 is Nutella.
26. SAME CREATIVE DEVELOPMENT MODEL = SAME OUTPUT CONSUMER GROUPS – INSIGHT DISCOVERY STRATEGIC & CREATIVE DEVELOPMENT CONSUMER GROUPS – CREATIVE TESTING CONSUMER SURVEY – CREATIVE TESTING
28. 1. HIRE DIFFERENCE Spencer Stuart 2010 data shows < 30% CMOs hired from outside their current industry
29. ‘ I know you ’ ve got experience in the baked goods and bread category … but do you have any in sliced bread? ’ Account Man at interview with potential new boss (New York Circa 1972) Client inquiry, Singapore
35. ‘ I love this work. It ’ s on brief, on brand and really engaging. Let ’ s move straight to research. ’ Client -Anon
36. ANALYSIS PARALYSIS? ‘ In business we value most highly that which we can measure most precisely... ...consequently we often invest huge amounts in being precisely wrong rather than seeking to be approximately right. ’ Sir John Banham President of the CBI
37. 6. HURRY UP Too much time creates room for caveats, committees and complacency. Speed can be liberating, exciting, invigorating.
38. THE 40/70 RULE ‘ Don ’ t take action if you only have enough information to give you less than 40% chance of being right. But don ’ t wait until you have enough facts to be 100% sure, because by then it is almost always too late. Once the information is in the 40 to 70 range , go with your gut. ’ Gen (Ret) Colin Powell, Secretary of State
My provocation: that when it comes to the development of advertising around the world today, there is a common and widespread failure of perspective. Will kick off by playing 3 commercials
Commercials include Virgin mobile parody of telecom commercials, Kotex parody of sanitary protection commercials Obviously the points is that such commercials exist and that we all recognize the codes so well, whether in Latam, N America, Europe, Asia…. A concerning situation
All this is an effect akin to that of the windtunnels used in modern-day automobile design. Aim of windtunnel = to increase car’s sleekness and aerodynamics, thus boosting power and efficiency. But side effect seems to be streamlining that’s shaved away many cars’ distinctive and interesting external features. The cars too – they seem to look more and more alike today don’t they? Hence BBH call for ‘anti-windtunnel marketing’ movement. A recommitment to the pursuit of difference and distinctiveness.
Certainly when I was taught marketing theory the basic assumption was the need for both relevance (=> motivating, relatable, understandable) AND difference (=> set apart vs competitors but also stand out and draw attention)
The applied model today seems more like this cf previous examples
Why it’s always mattered: without the ‘unfair advantage’ of highly distinctive, highly differentiated work, advertising/marketing success mostly just a matter of whoever has the biggest resources
And surely importance of this issue greater than ever today: a world characterized by excessive supply and clutter. And human reaction to excess complexity/choice is to cut it out. Now more than ever, the challenge of simply standing out is phenomenal.
So far, have been showing examples of traditional advertising, paid media mass channels. Equally concerning: this problem seems to be being repeated and replicated as we market brands using newer digital channels, platforms, environments My personal experience in recent months working in luxury auto segments: similar tone/content in each brand’s Twitter stream, and lots of Facebook content overlap eg racetrack footage, car designer interviews, road tests vs closest competitors, ‘what’s your favorite drive?’/’what was your first XX brand?’ etc
Eg hotel brands’ traditional advertising for years: lots of shots of beautiful pools/beaches/rooms/smiling couples/friendly locals But category OLA not looking like a big leap forward…
How many more food/drink brands are going to invite us to help create and/or choose their next flavor variant?
Eg all food brands’ recipe generator apps/tools, and seasonal recipe features.
Eg cosmetic brands’ ‘how to’ makeover videos. All with celebrity make up artist, requisite ‘smoky eyes’ demo, YouTube channel home etc
Of course: some of this is of course category TABLESTAKES….but couldn’t there still be more originality of approach, style, perspective……..
Eg Jason Schwartzman ‘how to’ video demo of the New Yorker iPad app. Totally fresh.
eg TeuxDeux FAQ section. Surely if you can add difference and originality to FAQ, you can add it to an online display ad or Facebook page?
Reasons for this situation many and various. But I think a lot to do with the process by which we develop most advertising nowadays. We all know the Einstein quote: do the same things, get the same results My experience with many categories, brands, clients leads me to believe that advertising development processes are more similar than different….
This possibly partly due to movement to globalize operations. An unanticipated by product. Globablization requires alignment and harmonization. So has tended to push us into more consistent, more systematized, more repetitive processes and behaviors
And…..laudable desire to raise standards of marketing, to identify and replicate best practise…..has resulted too in the increasingly repetitive development process
Codification and systematization of work processes
This is not necessarily wrong practice per se. But maybe it BECOMES wrong when repeated often enough…..
Different backgrounds and experiences = different perspective CMO effect probably echoed lower down in marketing organizations Worth embracing totally new types of people and sets of experience
The polar opposite attitude…
Allocate specific funds for pursuit of the new, the unproven, the untried Eg Wendy Clark’s 70-20-10 budget allocation system at TCCC. 70% trad channels/20% digital/10% must be experimental, unproven approaches
Internal comms that explicitly encourages risk eg Unilever ‘Learning to Love Risk’ program a few years ago. High investment, coupled with internal reward scheme for boldest risks – which did not have to be biggest successes in market
Canvas the perspective of those who are talented, expert and innovative – but in a different sphere Eg I’ve seen a car manufacturer learn from a hotel chain, a financial services brand from a clothing retailer This sort of perspective relatively common at Exec Board level (eg I think Mickey Drexler, merchandiser extraordinaire, sits on Exec Board of Apple) but not so widely embraced lower down
Difference requires a willingness to make decisions without definitive evidence. Because by definition, a data set based on prior experience is unlikely to be available – and parallel examples are likely to be hard to come by Decision-making based on judgment and even intuition, not just research
Some examples of radically innovative advertising that’s delivered radically excellent results. WE can all think of more. Know from personal experience that in several of these cases decision to proceed was made without definitive proof of in-market success from market research, and sometimes in face of apparent evidence to the contrary. Plus have strong anecdotal evidence for several other egs
A depressingly common response
Of course, speed can sometimes compromise quality – but too much time can have a different negative effect. Allows for hesitation, compromise, qualification, shaving off the edges….
BBH’s first ad set the tone not just for Levi ’ s but also for us. An ad to introduce the radical innovation of black denim jeans (!) in Europe in 1982. Our guiding principle since has been to Zag whilst others Zig. Hence adopting the black sheep as our logo Hence the Black Sheep which is at the heart of our culture So, consistently ground breaking work and an alternative model of agency operation