Discovering the Right Product for your StartupAbby Fichtner
How can you make sure that when you DO build it, they WILL come? The truth is, you can't - but there's a lot you can do to greatly improve your odds. In this workshop, which I gave at the Harvard Innovation Lab, I walk you through a framework for identifying the right product to build for the right market.
Includes case studies of what other startups have done and let's you try out techniques yourself to help you craft your own strategy for:
- Finding a problem worth solving
- Deeply understanding your customer
- Finding a solution that resonates
- Knowing what to launch
Quality standards in the industry have come a long way. They have evolved over the years, but their focus on quality definitions based on errors and metrics has remained the accepted wisdom. Expectations of end users are changing. Every piece of content has a job to do, and it is often to touch the heart of users rather than just the mind by delivering information that is accurate and whose quality is measurable. A new “quality evaluation paradigm” is emerging. This calls for a new profile for translators, one that is different from what has been typical for the past few decades. This presentation will look at this trend in more detail, considering how to test these new types of translators fast and effectively. What matters in this emerging quality model and what does it possibly mean for DQF?
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