This presentation was delivered and put together by Steve Hutton at the November 2012 Brighton Social Media meet up. It covers some of the ways in which SEO and social media can work together in today's search landscape.
How to implement Google Authorship - BlueclawBlueclaw
This document provides a brief how-to guide for setting up Author Rich Snippets in Google to increase click-through rate. It outlines the steps to create a Google+ account, link to it from webpages, and add reciprocal links. Plugins for WordPress are also mentioned to simplify the process. A more detailed guide on the topic will be posted to the Blueclaw blog soon.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This document summarizes the key points from a presentation on SEO trends in 2013. It discusses how mobile is overtaking desktop, how authorship through Google+ can help prevent spam, and how search engines need new signals like social to determine authority with the changing link graph. Other topics include building quality content, having technical SEO fundamentals in order, and focusing on real relationships both online and offline. The presentation provides examples and resources to illustrate these concepts.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
How to implement Google Authorship - BlueclawBlueclaw
This document provides a brief how-to guide for setting up Author Rich Snippets in Google to increase click-through rate. It outlines the steps to create a Google+ account, link to it from webpages, and add reciprocal links. Plugins for WordPress are also mentioned to simplify the process. A more detailed guide on the topic will be posted to the Blueclaw blog soon.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This document summarizes the key points from a presentation on SEO trends in 2013. It discusses how mobile is overtaking desktop, how authorship through Google+ can help prevent spam, and how search engines need new signals like social to determine authority with the changing link graph. Other topics include building quality content, having technical SEO fundamentals in order, and focusing on real relationships both online and offline. The presentation provides examples and resources to illustrate these concepts.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
This document discusses how social media can be used to maximize SEO efforts. It notes that search engines like Bing and Google are integrating social data from platforms like Facebook, Twitter, Google+, and Foursquare into their algorithms. It recommends businesses build social authority by diversifying their social media sources, timing posts appropriately, focusing on high-quality engaging content, and using social platforms like these to naturally build links back to their website content. The document stresses the importance of measuring social media efforts and focusing content around target keywords to help improve search engine rankings.
The Benefits of Google Authorship for your Website by: Mickey MellenDigitalATL
This document discusses how Google Authorship works and its benefits for search engine optimization. It explains that Google will rank content higher if it is verified through Google+ profiles and connections. It also provides steps for setting up Google Authorship, including creating a Google+ account with a name and photo, adding your site as a contributor, and linking from your site to your Google+ profile with rel=author tags.
Integrating social with seo internet world by Tim Gricetimgrice
Integrating social media with SEO can help justify links and provide ranking signals if done properly. The key is to [1] create high-quality, share-worthy content that generates social shares which may lead to links, [2] develop relationships on social media where people will naturally link to your content, and [3] use social media activities like tweets, infographics and contests to both engage followers and generate backlinks, while avoiding unnatural or aggressive linking practices that could hurt rankings. The goal is to leverage social media to increase organic traffic, followers and brand awareness in a way that supports SEO.
This document discusses strategies for promoting content to generate leads. It provides tips on sharing content through link sharing sites, social groups, visual sharing sites, niche forums, syndication sites, and more. It emphasizes quality over quantity when sharing, and supporting those who share your content through comments and cross promotion. Metrics like pageviews, visits from sharing, and traffic correlations can help measure the ROI of content promotion activities.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
This document provides a comprehensive list of SEO tasks and responsibilities. It includes on-page optimizations like meta tags and headings, off-page activities like link building, social media management, content creation and distribution. It also covers monitoring metrics and analyzing competitors. The goal of SEO is to make websites easily visible to users by implementing all of these ongoing tasks and staying up to date on the latest trends.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
The document discusses Google+ authorship and its importance for search engine optimization. It notes that authorship helps search engines like Google identify credible content by highlighting authors and their social influence. Setting up a Google+ profile and verifying authorship allows an author's name and photo to appear directly in search results, increasing their authority and "author juice" or influence. The document provides steps for setting up authorship and links to presentations about why authorship will be an important ranking factor.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Social Media and SEO and Google+ - what it can do for youLiz Cable
This document discusses social media and search engine optimization (SEO). It covers using keywords that people search for, having authoritative backlinks, and how social signals from platforms like Google+ can influence search engine rankings. It provides tips for businesses on Google+, such as developing circles, creating flagship author profiles, and posting engaging content like pictures and videos to build personal search relevance and get found in Google search results. The key takeaway is that SEO now involves an integrated social media strategy to leverage social authority and interactions.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Social media and search engine optimization (SEO) are closely intertwined. Social SEO utilizes social media activities to improve natural search engine rankings on websites and social profiles. It involves deploying social profiles that search engines can index, setting privacy settings appropriately, syndicating relevant content with keywords and links, and engaging in social sharing and conversations to gain backlinks and visibility. Regular activities like keyword research, link building, and content optimization should be done across both SEO and social media channels.
This document discusses strategies for developing a content marketing strategy that integrates SEO, social media, and other channels. It recommends taking a big picture view and ensuring content serves multiple stakeholders. It also provides tips for distributing content through blogs, infographics, social media and other channels to build links and engage audiences. The goal is to create strategic, multi-channel content that lives independently of SEO and brings long-term benefits.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
This document discusses how social media can be used to maximize SEO efforts. It notes that search engines like Bing and Google are integrating social data from platforms like Facebook, Twitter, Google+, and Foursquare into their algorithms. It recommends businesses build social authority by diversifying their social media sources, timing posts appropriately, focusing on high-quality engaging content, and using social platforms like these to naturally build links back to their website content. The document stresses the importance of measuring social media efforts and focusing content around target keywords to help improve search engine rankings.
The Benefits of Google Authorship for your Website by: Mickey MellenDigitalATL
This document discusses how Google Authorship works and its benefits for search engine optimization. It explains that Google will rank content higher if it is verified through Google+ profiles and connections. It also provides steps for setting up Google Authorship, including creating a Google+ account with a name and photo, adding your site as a contributor, and linking from your site to your Google+ profile with rel=author tags.
Integrating social with seo internet world by Tim Gricetimgrice
Integrating social media with SEO can help justify links and provide ranking signals if done properly. The key is to [1] create high-quality, share-worthy content that generates social shares which may lead to links, [2] develop relationships on social media where people will naturally link to your content, and [3] use social media activities like tweets, infographics and contests to both engage followers and generate backlinks, while avoiding unnatural or aggressive linking practices that could hurt rankings. The goal is to leverage social media to increase organic traffic, followers and brand awareness in a way that supports SEO.
This document discusses strategies for promoting content to generate leads. It provides tips on sharing content through link sharing sites, social groups, visual sharing sites, niche forums, syndication sites, and more. It emphasizes quality over quantity when sharing, and supporting those who share your content through comments and cross promotion. Metrics like pageviews, visits from sharing, and traffic correlations can help measure the ROI of content promotion activities.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
This document provides a comprehensive list of SEO tasks and responsibilities. It includes on-page optimizations like meta tags and headings, off-page activities like link building, social media management, content creation and distribution. It also covers monitoring metrics and analyzing competitors. The goal of SEO is to make websites easily visible to users by implementing all of these ongoing tasks and staying up to date on the latest trends.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
The document discusses Google+ authorship and its importance for search engine optimization. It notes that authorship helps search engines like Google identify credible content by highlighting authors and their social influence. Setting up a Google+ profile and verifying authorship allows an author's name and photo to appear directly in search results, increasing their authority and "author juice" or influence. The document provides steps for setting up authorship and links to presentations about why authorship will be an important ranking factor.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Social Media and SEO and Google+ - what it can do for youLiz Cable
This document discusses social media and search engine optimization (SEO). It covers using keywords that people search for, having authoritative backlinks, and how social signals from platforms like Google+ can influence search engine rankings. It provides tips for businesses on Google+, such as developing circles, creating flagship author profiles, and posting engaging content like pictures and videos to build personal search relevance and get found in Google search results. The key takeaway is that SEO now involves an integrated social media strategy to leverage social authority and interactions.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Social media and search engine optimization (SEO) are closely intertwined. Social SEO utilizes social media activities to improve natural search engine rankings on websites and social profiles. It involves deploying social profiles that search engines can index, setting privacy settings appropriately, syndicating relevant content with keywords and links, and engaging in social sharing and conversations to gain backlinks and visibility. Regular activities like keyword research, link building, and content optimization should be done across both SEO and social media channels.
This document discusses strategies for developing a content marketing strategy that integrates SEO, social media, and other channels. It recommends taking a big picture view and ensuring content serves multiple stakeholders. It also provides tips for distributing content through blogs, infographics, social media and other channels to build links and engage audiences. The goal is to create strategic, multi-channel content that lives independently of SEO and brings long-term benefits.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
Search marketing, specifically search engine optimization (SEO), is still critical for online presence and marketing. While the web has evolved beyond simple browsing to focus on accomplishing tasks, search remains how over 80% of internet users begin their research. To succeed at search marketing, businesses must focus on creating valuable content, building authority through links and social media engagement, optimizing their website for search engines, and having a presence that extends beyond their own website to the broader internet. The future of search will involve more integration with social media and a focus on mobile experiences.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
SEO is dead according to the document, but the principles of SEO still apply. Content is now king, with a focus on quality over quantity, relevancy, being up-to-date, and using structured data. Creating engaging content that enhances your reputation and visibility will lead to increased traffic and click-through rates. The goal is for websites to provide relevant, safe experiences for users by having content people want to share and link to from reputable sites.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
The Impact of SEO on Social (and Vice Versa)gShift
Search engine optimization doesn't just stop at your website. In order to extend the reach of your content distribution, you want to make sure you are factoring SEO into your social media marketing strategy as well. In this presentation, we review the key ways SEO and social work together and tips for how to ensure you are setting up your content for success.
This document provides guidance on using social media to boost business. It outlines that social media can increase brand exposure, web traffic, and market insights. It then discusses developing a social media strategy with objectives and key performance indicators. The bulk of the document offers tips for different social media platforms like creating valuable posts on LinkedIn, using hashtags on Twitter, and focusing on visuals and quality content for Facebook. It emphasizes that content is key across all platforms and recommends evaluating social media performance regularly.
This document provides an overview of social media for B2B organizations. It discusses how social media has become a big part of digital marketing with billions of users on major platforms. While social media is often thought of for B2C brands, the document explains how it can also be effective for B2B companies to build relationships with customers and influencers. It provides tips for B2B brands in using social media, including having a strategy, knowing the rules of each platform, getting creative with content, and measuring the results of social media campaigns. The document emphasizes the importance of understanding your brand and developing engaging content that focuses on the customer experience rather than just sales.
My presentation from #SearchLondon Meetup. Link development strategies post the Google Panda update. From link analysis and prospecting to content outreach and other link dev strategies.
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
The document provides tips on how to get more leads through search engine optimization (SEO). It discusses optimizing websites to be more SEO-friendly by focusing on both on-page and off-page factors. On-page considerations include technical elements like page titles and meta descriptions as well as content quality, structure and sharing. Off-page opportunities mentioned include obtaining citations, media coverage, links from industry sites, blogs and social media. The document emphasizes that SEO requires an ongoing process of content creation, link building and fixing any technical issues.
The document discusses optimizing content marketing through integration of search, social media, and inbound tactics. It recommends developing a content marketing strategy aligned with customer goals and business objectives. An effective framework involves discovering buyer preferences, consuming optimized content across channels, and enabling customers to take action. The key is creating content that attracts, engages, and optimizes the customer experience at each stage of the buyer journey.
4. What SEO is today
REAL COMPANY SHIT
#RCS
@hybridoriental
5. What is RCS?
• Thinking of the user
• Providing great content
• Improve overall visibility
• Don’t cut corners
• Be transparent
• Integrate
@hybridoriental
9. Social Media builds links
• Links in public places are registered
• ALL links carry some value
• No outreach + quick win
• Great for the ‘mix’
@hybridoriental
11. Social Media improves indexation
• Web pages must be indexed by Google
• Popular websites are regularly crawled
• Pages get get found through crawling links
• Your pages become visible
@hybridoriental
13. Social signals are a ranking factor
• Google looks at content popularity
• Popular content is more valuable to a user
• Share your content on major platforms
• Encourage sharing. CTAs!
@hybridoriental
15. Social Media + SEO = ROI
• Socially generated links are valuable
• Acquiring links for SEO is hard
• You can justify a social campaign in terms of
SEO by the links that it generated
• Use tools like Majestic SEO & SEOmoz
@hybridoriental
17. Own your brand SERP
• Your site will likely rank number 1 for your
branded terms. What about positions 2-10?
• Optimise & build links to social platforms
• Get Facebook & Twitter pages etc. ranking for
your brand search queries
@hybridoriental
26. “I believe social signals will take over from links
as the main ranking factor in the next 10 years”
- Adam Skalak – Head of Natural Search, iCrossing UK
@hybridoriental
27. “Anyone can provide feedback or advice on a
certain product or service... how do we know
that it is not an employee but a trusted and
independent customer or user?”
- Anon
@hybridoriental
28. “I think we have to look at the bigger picture, which is that good quality
content that meets a need, will gain links naturally and will be shared
socially. The point is not to look at the correlations and think we need to
get more social signals to our content. The point is that a by-product of
really good content is links and social sharing and that's what the focus
should be on; really good content.”
- Alex Murray – Senior SEO Engineer, Fresh Egg
@hybridoriental
29. “The rel="author" attribute will/is becoming a very
important way for Google to understand and use social
signals, this attribute allows Google to give authority
(and visibility) to social presence.”
- Anon
@hybridoriental