EasyChow Sample Pitch from Blue Lobster. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to actual companies is purely coincidental.

1. EASYCHOWFood Truck Food Without the Queue
easychow.co
PITCH
SA
M
PLE

2. We love food trucks
easychow.co

3. We love the food
easychow.co

4. But…
easychow.co

5. We hate the queues!
easychow.co

6. EASYCHOW
Food Truck Food Without the Queue
easychow.co

7. easychow.co
EasyChow!
Order truck food
on your phone.
Pick it up when
you are ready.

8. OK
DoneDone
BurgerPit
Pick
Truck
Pick
Food
Pay
Bill
Pick
Up
TofuTofu
Aloha
Hot India
Done
Pit
Burger
Monster
Burger
$6.95
$8.95
Pit
Fries
$2.95
Monster
Fries
$3.95
Your CHOW in Five EASY Steps
easychow.co
Set
Time
BurgerPit
Chow Now!
13:08
$12.90
PAY
13:08
Bill to My Card

9. easychow.co
Traction
4 main cities
Portland, San Francisco,
Los Angeles, San Diego
300 food trucks
97,000 downloads
310,000 transactions
In just 12 months

10. easychow.co
4,130
Source: statisticbrain.com (2014 data)
$1.2 Bill
12.40%
Total TurnoverUS Food Trucks
Annual Growth
$12.40
Average Spend
Market

11. easychow.co
Business Model
We charge the Food Truck 5% on each transaction
`
$0.62
Average
Spend
$12.40
EasyChow
5% Fee
2015
Transactions
$310,000
2015
Turnover
500,000

12. easychow.co
Competition
`Queuing
Hooli
‘Quickie’
App
Food
Now
App
EASY
CHOW
Automated
Pay
Manual
Pay
FastSlow

13. easychow.co
Marketing
EventsPartnerships Social Media
Instagram, Facebook,
Twitter, Food Truck Bloggers.
Food Truck Communities, Event
Organizers, Food Truck Suppliers.
Music Festivals, Conferences,
Sports, Outdoor Food Events.

14. Apr’14
May’14
San Francisco
EasyChow
iOS
Jul’14
EasyChow
Android
Aug’14
Los Angeles
Sep’14
First 100
Trucks
Dec’14
50,000
Downloads
Mar’15
Portland
San Diego
Apr’15
300 Trucks
Jan’16
1,000
Trucks
Aug’15
EasyChow 2.0
Sep-Dec’15
Miami
Orlando
Austin
Dallas
easychow.co
Milestones

15. easychow.co
EasyChow Team
Ron Jones
CEO
Food truck fanatic. Owned
and operated his own trucks
including ‘Beer Burgers’ and
‘Chili Chili’. Now helping the
people in the queue.
Suren Bharat
Technology
Stanford graduate committed
to making apps that solve real
problems. Earlier created
amazing technology at Hooli
and Pied Piper.
Susan Tibbets
Marketing
EasyChow evangelist with a
pocket full of cool marketing
tools. Have previously helped
other startups become famous.
Author of ‘Brand Disrupt’.

16. easychow.co
Key Numbers
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2014 2015 2016 2017
Transactions Revenue Profits
2017
Present in all
major US cities
2,500 Trucks
(45% penetration)
3 million
transactions
(5% of total)

17. Raising:
US$ 500,000
easychow.co
Funding
Marketing
EasyChow
Version 3.0
Raised:
US$ 200,000
How will we spend
the money?
People
EASY
CHOW

18. Ron Jones
ron@easychow.co
415-800-CHOW
easychow.co
Contact
EASY
CHOW

19. Disclaimer: Our client work is confidential.
EasyChow is a fictional company created to show
the work we do for our clients. Any resemblance to
actual companies is purely coincidental.
www.bluelobster.co hello@bluelobster.co

20. BLUE LOBSTER
Pitching to Clients or Investors? We help you
create presentations that get attention.
www.bluelobster.co hello@bluelobster.co