2. CUSTOMER ACQUISITION MODEL
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AGENDA
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3. CUSTOMER ACQUISITION MODEL
Marketing Team
Sales Team
Customer Success Team
Customer LifecycleSales Funnel
Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(MQL)
Sales Qualified Lead(SQL)
Opportunity
Proof Of Concept(pop)
Closed
Onboarding
Renew/Upsell
CUSTOMER ACQUISITION FRAMEWORK
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4. CUSTOMER ACQUISITION MODEL
Customer
Acquisition &
Retention
End-to-end
Audience
Engagement
Response
Management
Execute
Campaigns
Assess
Specific Needs
Of Project
Build
Connections
DATA
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CUSTOMER ACQUISITION MANAGEMENT
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5. CUSTOMER ACQUISITION MODEL
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01
02
03
04
TARGET PROSPECTS
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6. CUSTOMER ACQUISITION MODEL
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Secondary Target Group
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Secondary Target Group
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Primary Target Group
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Primary Target Group
01
03
04 02
Primary &
Secondary
Target Group
TARGET GROUP SEGMENT
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7. CUSTOMER ACQUISITION MODEL
Your Text Here
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04
03
02
01
05
OUR GOALS
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8. CUSTOMER ACQUISITION MODEL
Customer
Trust
Click Through
Conversion
Turnover
Awareness
Information
Acquisition
Organic Lead
Commercial Levers User Experience
Transactions
CUSTOMER ACQUISITION STRATEGY
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9. CUSTOMER ACQUISITION MODEL
ATTRACT CONVERT CLOSE ENGAGE
“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action”
Social Inbox
Smart Content
01 02 03 0504
Hunters Visitors Leads Customers Advocates
CUSTOMER ACQUISITION STRATEGY
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10. CUSTOMER ACQUISITION MODEL
Customer
Acquisition
01
02
03
04
05
06
07
08
09
10
11
12
Strategic Partnerships &
Affiliates
Public
Relations
Community Service
Print
Mass media: outdoor,
TV radio &
sponsorships
Search Engine Marketing
(PPC) Reputation
Management
Merchandising
Email Marketing
Referral
Programs
Direct Mail & Purl
Search Engine
Optimization
Events
CUSTOMER ACQUISITION CHANNELS
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11. CUSTOMER ACQUISITION MODELCUSTOMER ACQUISITION MODEL
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12. CUSTOMER ACQUISITION MODEL
Website
Limited
Use In FS
04
• Sales Force
Automation03
• Lead Nurturing Tactics
• Email And Marketing
Automation
• Marketing And Sales
Enablement
• Listening To The
Customer
• Multiple Methods To
Drive Traffic
• Social Media
Marketing
01 02
• Lead Management
• Dynamic Experiences
• Analytics
• Lead Scoring
• Personalization
NurturingDriving Traffic Conversion Sales
ACQUISITION STRATEGY PLAN
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13. CUSTOMER ACQUISITION MODEL
Customer Relationship
Management
Social
News
Blog
Social
Networks
Analytics
Seo
Market
Research
Customer
Acquisition
Leads
Clients Visit
Web-presence
CRM
Call Center
Email
Campaign
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CUSTOMER ACQUISITION PROCESS
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14. CUSTOMER ACQUISITION MODEL
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Demand
Creation
Strategy
Co-create
1. Partner marketing
2. influencers
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought leaders
Caught
1. Website tracking
2. Reverse look up
3. Digital assets
4. Incubation
5. Interactive email
6. Account
intelligence
Come
1. Social media
2. Content
3. Endorsements
4. credentialism
5. Birds of a feather
6. Starburst
Chase
1. Database development
2. Account intelligence
3. Digital assets
4. Social media
5. Sales calls
6. Incubation interactive
email
7. Appointment setting
DEMAND CREATION STRATEGY
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15. CUSTOMER ACQUISITION MODEL
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Task Management
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Team Management
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Client Management
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Add More
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Contact Management
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Lead Management
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Opportunity Management
06
01
02
03
04
05
07
SALES FORCE AUTOMATION
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16. CUSTOMER ACQUISITION MODEL
Events
SEO/PPC
Direct mail
Website
Email
Social
Advertising
06
04
02
01
03
05
07
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NEW CUSTOMER BY SOURCE
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17. CUSTOMER ACQUISITION MODEL
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Lead
Generation
W
LEAD GENERATION STRATEGY
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18. CUSTOMER ACQUISITION MODEL
Input
Input Input
Your Text Here
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LEAD CONVERSION
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19. CUSTOMER ACQUISITION MODEL
10%
25%
50%
75%
100%
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LEAD CONVERSION
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20. CUSTOMER ACQUISITION MODEL
Adoption of lead scoring
solutions chosen
27%
36% 37%
Projects Completed
56%
36%
8%
Number of dimensions
48%
36%
16%
Number Of
Scoring Rules
20%
33%
20%
7% 7%
13%
LEAD SCORING
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21. CUSTOMER ACQUISITION MODEL
23%
17%
30%
38%
40%
38%
35%
38%
36%
41%
15%
17%
Measurable ROI On
Lead Generation
Program
Shortened Sales
Cycle
Increased Conversion
Rates From Qualified
Lead To Opportunity
Better Forecast And
Pipeline Visibility
Increased Sales
Productivity And
Effectiveness
Better Alignment Of
Marketing And Sales
Efforts
LEAD SCORING
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23. CUSTOMER ACQUISITION MODEL
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Upselling & Cross Selling
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Driving Awareness
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Lead GenerationLead Nurturing
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02
0304
01
LEAD NURTURING TACTICS
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24. CUSTOMER ACQUISITION MODEL
Contests,
Events
Blogs, RSS
Emails
Loyalty
Programs
Outreach
Programs
Product
Updates
Get Customers Grow Customers
Social Media
Media
Articles
Acquire
Activate
Keep Customers
Up-sell
Next-Sell
Referrals
Cross-sell
LEAD NURTURING LIFECYCLE
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25. CUSTOMER ACQUISITION MODEL
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Periodic client review
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Client Prospecting
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attention.
Marketing campaigns
01
02
03
MARKETING CAMPAIGNS
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26. CUSTOMER ACQUISITION MODEL
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
MARKETING ROADMAP
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27. CUSTOMER ACQUISITION MODEL
Marketing
For Growth
01
04
02
05 03
06
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Synchronistic Strategies
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Branding To Led
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New Ways To Sell
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audience’s attention.
Innovative Design & Media
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audience’s attention.
Customer Centric Culture
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audience’s attention.
Websites That Work
MARKETING GROWTH STRATEGY
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28. CUSTOMER ACQUISITION MODEL
Influencer Engagement
Use Cases
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0
10
20
30
40
50
60
70
80
Which Marketing-channel Is
Growing Fastest
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18
20
10
6
18
MARKETING REACH BY CHANNELS
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30. CUSTOMER ACQUISITION MODEL
Broadcast Faxing
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Direct Mail
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Couponing
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Telemarketing
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audience's attention.
Direct Selling
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Email Marketing
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Direct Advertising
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audience's attention.
DIRECT MARKETING METHOD
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31. CUSTOMER ACQUISITION MODEL
0
2
4
6
8
10
12
14
2014 2015 2016 2017
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CLIENT REFERRALS
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32. CUSTOMER ACQUISITION MODEL
Advocates
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Shares Per Advocate
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Shares
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Clicks Per Share
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Referrals
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Conversion Rate
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Conversions
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Conversions
01
02
03
04
05
06
07
REFERRAL MARKETING FUNNEL
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33. CUSTOMER ACQUISITION MODEL
Received referrals
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Sent referrals
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9
Calendar events
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4
$6,450 $3,650
Received referral revenue Generated by sent referrals
70%
20%
10%
1st Qtr
2nd Qtr
3rd Qtr
Contacted (70%)
Proposal (10%)
Handed Off (20%)
REFERRAL REPORT
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34. CUSTOMER ACQUISITION MODEL
Retain
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Loyalty
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Reward
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audience's attention.
Grow
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Engage
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audience's attention.
Attract
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audience's attention.
02
01
05
04
03 06
Geneses
End- To- End
Mobile
CUSTOMER LOYALTY LIFECYCLE
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35. CUSTOMER ACQUISITION MODEL
Enrollments Icon
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Reward Outstanding
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Loyalty Revenue
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Gift Sales
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9 $ 12,454 $ 21820
LOYALTY PROGRAM PERFORMANCE
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36. CUSTOMER ACQUISITION MODEL
Facebook
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Instagram
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YouTube
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Chat
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attention.
Blog
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attention.
Snap Chat
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Twitter
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LinkedIn
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MARKETING WITH SOCIAL MEDIA
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37. CUSTOMER ACQUISITION MODEL
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SOCIAL MEDIA MARKETING
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40. CUSTOMER ACQUISITION MODEL
SMS Messaging
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Social Discovery
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Integrations
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Surveys
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Web Tracking
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Form Capture
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Email Marketing
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Training & Support
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audience's attention.
Nurture Marketing
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Campaign Tracking
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MARKETING AUTOMATION
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Internet
Marketing
Public
Relations
Personal
Selling
Sales
Promotions
PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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42. CUSTOMER ACQUISITION MODEL
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04
01
0305
06 02
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EMAIL AND MARKETING AUTOMATION
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43. CUSTOMER ACQUISITION MODEL
Series 3
Series 2
Series 1
$120
$100
$80
$60
$40
$20
$0
Rising Steady Falling
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ACQUISITION COST PER CUSTOMER
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44. CUSTOMER ACQUISITION MODEL
4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4 Category 5
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DATA ANALYTICS
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45. CUSTOMER ACQUISITION MODEL
Cash Flow
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Turnover
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Productivity
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Customer Satisfaction
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Net income
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30% 60% 90%
120% 160%
OUR KEY METRICS
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47. CUSTOMER ACQUISITION MODEL
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Just A Name
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Engaged
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Prospect
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Opportunity
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Customer
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Sql
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Mql07
01
02
03
04
05
06
CRM PIPELINE MANAGEMENT
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48. CUSTOMER ACQUISITION MODEL
Name
Interest
Marketing Validates
Quality Of Interest
Learn
Marketing Nurtures To
Sales Ready
Purchase
Opp Lost
Justify
Opp Stalls
Evaluate
Sales Rejects
Leads
SalesQualified
Lead
SalesAcceptedLead
MarketingQualifiedLead
Inquiry
Close
CRM SALES LEADS WITH MARKETING
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49. CUSTOMER ACQUISITION MODEL
Achieve Customer
Delight
Meet Basic
Customer
Requirements
Customer Needs
Satisfy Unstated
03
02
04
01
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CRM CUSTOMER SATISFACTION
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50. CUSTOMER ACQUISITION MODEL
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Elevate
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Suggest
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Inquire
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Reflect
01
02
03
04
FEEDBACKS
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51. CUSTOMER ACQUISITION MODELCUSTOMER ACQUISITION MODEL
ADDITIONAL
SLIDES
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52. CUSTOMER ACQUISITION MODEL
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OUR MISSION
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53. CUSTOMER ACQUISITION MODEL
CAROL SMITH
CEO
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ANITA SMITH
CEO & FOUNDER
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JOHN SMITH
MANAGING DIRECTOR
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MARY SMITH
DIRECTOR OF SALES
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OUR TEAM
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54. CUSTOMER ACQUISITION MODEL
Female
72%
Male
54%
Your Text Here
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COMPARISON
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55. CUSTOMER ACQUISITION MODEL
80%10%
20%
40%
60%
50%
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LOCATION
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56. CUSTOMER ACQUISITION MODEL
2017 20212019
20202018 2022
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TIMELINE
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57. CUSTOMER ACQUISITION MODEL
05 02
04 03
06 01
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TARGET
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58. CUSTOMER ACQUISITION MODEL
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Text Here
Text HereText Here
VENN
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59. CUSTOMER ACQUISITION MODEL
MATRIX
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HighLow
RelativeMarketGrowthShare
A B
D C
High Low
Relative Market Share
E
Your Text HereA
Put Text HereB
Your Text Here
Put Text Here
Your Text Here
C
D
E
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60. CUSTOMER ACQUISITION MODEL
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BULB OR IDEA
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61. CUSTOMER ACQUISITION MODEL
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01
02
03
04
05
FUNNEL
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62. CUSTOMER ACQUISITION MODELCUSTOMER ACQUISITION MODEL
THANK YOU
Contact Numbers:
08785644562
Address
# street number, city, state
Email Address:
emailaddress@123.com
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63. CUSTOMER ACQUISITION MODELCUSTOMER ACQUISITION MODEL
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