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1. PLANNING A FLAWLESS
NEW SERVICE LAUNCH
YOUR COMPANY NAME
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2. WWW.COMPANY.COM 2
AGENDA
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AGENDA03
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AGENDA02AGENDA
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01
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AGENDA04
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AGENDA05
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3. WWW.COMPANY.COM 3
VISION
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GOAL
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MISION
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OUR MISSION
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4. WWW.COMPANY.COM 4
VISION
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GOAL
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STRATEGIES
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OUR VISION
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5. WWW.COMPANY.COM 5
ANITA SMITH
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Finance Manager
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CAROL SMITH
Product Manager
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MARY SMITH
CEO/ Director
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JOHN SMITH
Managing Director
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PETER SMITH
Graphic Director
OUR TEAM
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6. WWW.COMPANY.COM 6
MARKET OVERVIEW
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Total Available
Market (TAM)
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Serviceable Available
Market (SAM)
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Target Market
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Market Share
Total Available
Market (TAM)
Market
Share
Target
Market
Serviceable
Available Market
(SAM)
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7. WWW.COMPANY.COM 7
BUYER BEHAVIOR
80%
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Now 8 Out Of 10
Buy Online
70%
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7 Out Of 10 People
Bought Online
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8. WWW.COMPANY.COM 8
COMPARE
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9. WWW.COMPANY.COM 9
CUSTOMER NEED ANALYSIS
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Process
Change
Value
Decision
Maker
Value
Proposition
NEED
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10. WWW.COMPANY.COM 10
SWOT ANALYSIS
InternalFactor
Weakness
W
Strengths
S
ExternalFactor
Threats
T
Opportunities
O
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11. WWW.COMPANY.COM 11
SEGEMENTATION
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LOW
33% This slide is 100% editable. Adapt it to your
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MEDIUM
45% This slide is 100% editable. Adapt it to your
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HIGH
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12. WWW.COMPANY.COM 12
TARGETING
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13. WWW.COMPANY.COM 13
STRATEGIC POSITIONING
Competitor
01
Competitor
02
Competitor
03
Competitor
04
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14. WWW.COMPANY.COM 14
OUR OFFERINGS VS. THE COMPETITION
Your Logo
Here
Offering 05Offering 01
COMPETITOR 01
Offering 02
COMPETITOR 02
Offering 03
COMPETITOR 03
Offering 04
COMPETITOR 04
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15. WWW.COMPANY.COM 15
COMPETITIVE BRANDS MARKET SHARE
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
5%
7%
10%
15%25%
38%
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
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16. WWW.COMPANY.COM 16
MARKET ENTRY STRATEGY
Export
Licensing
Contract
Manufacturing
Joint Venture
Direct Foreign
Investment
Direct
Indirect
Strategic
Alliance
Ownership
Agent
Distributor
Market Entry
Strategy
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17. WWW.COMPANY.COM 17
NEW MARKET LOCATION
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18. WWW.COMPANY.COM 18
MARKETING MIX
Price
Promotion
People
Process
Physical
Environment
Product
Place
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19. WWW.COMPANY.COM 19
TIMELINE
2020
2021
2019
2018
2017
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20. WWW.COMPANY.COM 20
BENEFITS OF OUR NEW SERVICE
Health Insurance
Paid vacation
Meal Breaks Social Security
Peaks & Bonuses
Pay Raise
Employees AllowanceAchievement Award
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21. WWW.COMPANY.COM 21
BREAK EVEN ANALYSIS
Tr = Tc
COST
Fixed Costs
TC
TR
FC
Total Variable
Costs
UnitsQuality Sold
Break
Even
Point
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22. WWW.COMPANY.COM 22
CONTINGENCY PLAN
Description Of
Potential Problem
Probability And
Impact
Consequence Of
Workaround
Preparation
CONTINGENCY PLANNING
Main Impact Of
Potential Problem
Workaround The
Problem
Activation
Scope Of
Contingency
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23. WWW.COMPANY.COM 23
NEW SERVICE DEVELOPMENT PROCESS
Systems
Service
Concept
Elements
Enablers
Tools
• Service design and testing.
• Process and system
design and testing.
• Marketing program design
and testing.
• Personnel training.
• Service testing and pilot
run.
• Test marketing.
• Business analysis.
• Project authorization.
• Formulation of new
services objective/strategy.
• Idea generation and
screening.
• Concept development and
testing.
• Full – scale launch.
• Post – launch review.
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24. WWW.COMPANY.COM 24
SERVICE SUCCESS FACTORS
Client
Operational
Excellence
People Financial
Targeting Targeting Targeting Targeting
 New Clients
 Increased Client
Satisfaction
 Improved Clients
Service
 Improved Service
Delivery
 More Aggressive
Marketing Campaign
 Presentation skill
training
 Marketing skills
training
 On the job training
 Technology training
 Delivering more than
is promised
 Improved client
turnaround
 Revenue per existing
client
 Revenue from new
clients
 Revenue per service
CRITICAL SUCCESS FACTORS
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25. WWW.COMPANY.COM 25
SERVICE SUCCESS FACTORS
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People
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Financial
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Client
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Operational Excellence
01
0203
04
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26. WWW.COMPANY.COM 26
SERVICE ENCOUNTER SUCCESS FACTORS
Recovery
Employee
Response To
Service Delivery
System Failure
Adaptability
Employee
Response To
Customers Needs
and Requests
Coping
Employee
Response To
Problem
customers
Spontaneity
Employee
Response To
Service Delivery
System Failure
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27. WWW.COMPANY.COM 27
SERVICE RESOURCE PLANNING
01 CRM
Demand And
Capacity Planning
Engagement
Management
Service Delivery
Management
ERP And
Corporate
Dashboards
02 New Business
• Pipeline
Monitoring
• What-if-
scenarios
• Utilization
Planning
• Future Capacity
Planning
• Statements Of
Work Details
• Activity And
Milestone
Scheduling
• Resource
Assignment
• Financial
Planning
• Changes,
Issues, And
Risks
Management
• Progress
Tracking And Re-
planning
• Status Reporting
• Financial Re-
forecasting
• Client
Deliverables
Billing Data
03 Repeat Business
04
Strategic
Business
Client Satisfaction
05 Scope Change
06
Financial
Management
 Forecast Revenue And Margins By
Services Line, Region, Customer, And
Project
 Track Revenue By Billable Resources
 Monitor Project Expenditure
 Monitor Work In Progress
 Plan Billable Milestones
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28. WWW.COMPANY.COM 28
REVIEW MISSION AND VISION
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CORE
VALUES VISION
MISSION
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29. WWW.COMPANY.COM 29
COST LEADERSHIP STRATEGY
Advantage
Low Cost Target Scope Product Uniqueness
Broad
(Industry Wide)
Cost Leadership
Strategy
Differentiation
Strategy
Narrow
(Market Segment)
Focus Strategy
(Low Cost)
Focus Strategy
(Differentiation)
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30. WWW.COMPANY.COM 30
LEVELS OF SERVICE INNOVATION
High
Low
TechnologyProgress
High
Market Impact
Breakthrough Game Changer
DisruptiveIncremental
Levels of
Service
Innovation
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31. WWW.COMPANY.COM 31
SERVICE BLUEPRINT
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Evidence
User
Interaction
Front stage
Backstage
Support
Systems
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32. WWW.COMPANY.COM 32
TAXONOMY OF SERVICES PROCESS
AGENDA
01
02
03
LOW SERVICE
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HIGH SERVICE
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33. WWW.COMPANY.COM 33
SERVICE IMPROVEMENT PLAN
SERVICE
IMPROVEMENT PLAN
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Your Text Here
Text Here Text Here Text Here Text Here
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34. WWW.COMPANY.COM 34
SERVICE DEVELOPMENT
Experiment
Revise
Hypothesis
Clear
Need
Research
Observe
Prioritize
Insight
Brainstorm
Concepts
Hypothesis
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35. WWW.COMPANY.COM 35
CONCEPT DEVELOPMENT AND EVALUATION
Packaging
Features
Styling
Quality
Brand
Name
Core
Benefit Or
Service
Augmented Product
Actual Product
Core Product
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36. WWW.COMPANY.COM 36
MARKET ASSESSMENT
Target Market
5 5 5 5 5 5
0
2
4
6
8
10
12
2017 2018 2019 2020 2021 2022
Indication Of Product Positioning
2010 2012 2014 2016
Series 1 3.1 3.9 3.5 3.7
Series 2 4 4.1 4.2 3.9
3.1
3.9
3.5 3.7
4 4.1 4.2
3.9
Competitor Reaction
JAN FEB MAR APR MAY
Forecasting Of Sales Volume
1.5 2 2.5 3 3.50.7
0.9
1
1.2
1.5
0
1
2
3
4
5
6
4Q16 1Q17 2Q17 3Q17 4Q17
AxisTitle
Specification Of New Product
Development
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
AxisTitle
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37. WWW.COMPANY.COM 37
FINANCIAL ASSESSMENT
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Claim
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Sales Volume
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Incremental
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Variable Cost
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Contribution And
Profitability Of
The New Service
03
01
02 04
05
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38. WWW.COMPANY.COM 38
DEVELOPMENT & TESTING
01
02
03
04
05
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39. WWW.COMPANY.COM 39
MARKET TESTING
Viable Product
Extended MVP
Minimal Viable Product
Test Problem
Solution
Market Analysis
Check Feasibility
(Prototyping)
Positioning
Test Selling
Concept
Build
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40. WWW.COMPANY.COM 40
POST INTRODUCTION EVALUATION
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41. WWW.COMPANY.COM 41
DELIVERY PROCESS
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Step 01
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42. WWW.COMPANY.COM 42
STAFFING
ADAM SMITH
Company
CEO
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43. WWW.COMPANY.COM 43
SERVICE PACKAGE
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44. WWW.COMPANY.COM 44
SERVICE PACKAGE
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45 $
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55 $
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35 $
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45. WWW.COMPANY.COM 45
SERVICE DESIGN DOCUMENT
Text Here Text Here Text Here Text Here
Time
Text Here
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46. WWW.COMPANY.COM 46
SERVICE DESIGN DOCUMENT
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47. WWW.COMPANY.COM 47
SERVICE LIFE CYCLE
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Text Here Text Here Text Here Text Here Text Here
0.3
1
2 2
3
0.3
2
2.6
3.5
4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Series 1 Series 2
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48. WWW.COMPANY.COM 48
BUSINESS QUOTES
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PETER SMITH
Finance Manager
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ANITA SMITH
CEO Manager
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49. WWW.COMPANY.COM 49
Address
# street number,
city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
Thanks
For
Watching
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50. Download this deck as an
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