Human Factors of XR: Using Human Factors to Design XR Systems
Strategies for Great Content
1. Website Best Practices:
Strategies for Great Content
SARA LLEVERINO
HTTP://WEBER.EDU/SARALLEVERINO
2. Kristina on Content Strategy?
“As a community, we’re rather quiet on the matter of content. In fact, we appear
to have collectively, silently come to the conclusion that content is really
somebody else’s problem—“the client can do it,” “the users will generate it”—so
we, the people who make websites, shouldn’t have to worry about it in the first
place.
Do you think it’s a coincidence, then, that web content is, for the most
part, crap?
Dealing with content is messy. It’s complicated, it’s painful, and it’s expensive.
And yet, the web is content. Content is the web. It deserves our time and
attention.
And that’s where content strategy comes in.”
- KRISTINA HALVORSON
http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
3. Why Have a Content Strategy?
Content that serves your customer, serves your
business.
Your Website is usually the first point of contact
Reduce frustrations
Reduce support calls
8. Determine Priority
Analytics
What questions are asked?
What common problems are people having?
Ask users what they want (focus groups)
9. Create Personas
Identify 1-3 primary audiences
Choose a photo representing each and identify them
Name
Occupation
Marital Status
Children
Hobbies
Reasons for coming to your site
12. Write use cases
Make a list of questions users are asking when they
come to the website.
What path would they expect to follow to find that
content?
13. Define Goals
Define some overall goals for your site
Based on personas and use cases
Write goals for each page
Page tables
14. Research, Organize & Write Content
Gather needed info or facts
Card Sort
Write
15. The Rest
Create wire frames
User Testing
Design
Program
User Testing
Launch
Analyze
Maintain
Editorial Calendar
19. Resources
A List Apart
http://www.alistapart.com/
The Discipline of Content Strategy by Kristina
Halvorson
http://www.alistapart.com/articles/thedisciplineofco
ntentstrategy/
Notas del editor
Page urlPage titlePage description - describe–in detail–every piece of content on each web page: the headline, the body copy, links, calls to action, PDFs and other downloads, videos, forms, shopping carts, registrations, etc
Notes: Which content is still relevant and current?Which should be revised/rewritten?What should be deleted?What is missing?Do they all use the same voice and tone?Is the content in line with your goals?Anything else you can think of
Choose 1-3 primary audiences (preferably one) Because you can’t be all things to all people. How?Who’s registering?What are their demographics?What time of day are they visiting?What browsers are they using?Who do you think this will appeal to?