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Social Media - Goldmine or Landmine

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Steve Lowisz
Steve Lowisz

Answer these 5 questions as related to social media: 1) What the heck is it? 2) Is it a fad? 3) Why are some afraid of it? 4) Why do we often get it wrong? 5) How do we do it right?

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Let’s Talk Social Networking: Gold Mine or Land Mine? NYC Meetup March 15, 2011 Presented by: Stephen Lowisz, Author & Educator
What is the h&## is Social Media?
Social Media?
Typical View Picture The Big
[object Object],[object Object],Define The Term Social Media:
Steve’s Definition of The Term Social Media. Social media is a category of online media where people can develop relationships and have a conversation online, often creating a lasting product - W.O.M. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Question: Is Social Media a Fad?
[object Object],[object Object],[object Object],HUGE. #1: Social Media is Only China and India are more populated. Last year, That number was a measly 150 billion. ,[object Object],That’s more than 6X last year’s volume.
[object Object],[object Object],[object Object],HUGE. #1: Social Media is 62% of those impressions come from Facebook. That’s more than double last year’s volume. ,[object Object],That’s more than 8X last year’s volume.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#2: Social Media is EFFECTIVE.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#3: Social Media is MAINSTREAM.
Social Media: Why do we fear it?
Afraid of what we might find!
Afraid of What We Find. Social Media
More comfortable with this?
Legal Hazards. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Hazards. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Conversation Shift The power to define and control a brand, including an employment brand, is shifting from corporations and institutions Social Media to individuals and communities .
Can We Measure ROI? “ What’s the ROI for putting on your pants every morning? I don’ t know, but I know its still important to my business! ” Scott Monty, Digital Communications at Ford Motor Social Media
Can We Measure ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media
Social Media Employee Productivity
Social Media Employee Productivity ,[object Object],[object Object],[object Object],[object Object]
Social Media Employee Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Loosing Control ,[object Object],[object Object],“ If you don’ t focus on building your brand through social media, someone else will! ”
Social Media: What we get wrong…
What we get wrong… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media
Social Media: How do we leverage it?
How To Leverage Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Leverage Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Leverage Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with me: [email_address] www.Linkedin.com/stevelowisz www.Twitter.com/slowisz Office (734) 521-2800 Stevelowisz .com
Social Media: Future Trends….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media - Goldmine or Landmine

Notas del editor

  1. Recruiters – Love it HR – Often scared of it Execs – Think about in terms of lost productivity
  2. Generally defined very narrowly Often defined as a specific site – Facebook, LinkedIn, etc
  3. Generally defined very narrowly Often defined as a specific site – Facebook, LinkedIn, etc
  4. Microsoft Alumni Network – owned by an apple employee