2. Goals of Campaign
Increase number of Facebook followers to 50
Increase Twitter followers to 50
Increase awareness among target publics
Raise enough funds for at least one hungry
child
5. External Target Publics
Food bank affiliates
Food bank of North Alabama
West Alabama food bank
Bay area food bank
Regional media outlets
Donor, sponsors, friends
The University of Alabama community
12. Why we chose an awareness
campaign
What we did
Promotional pieces
13. Innisfree Awareness
Event
Made at least 500 impressions
Raised enough to feed one child for an entire
year
Displayed promotional pieces around entrance
and outside of bar
Provided stickers with links to social media
outlets