The document outlines the goals and target publics of the Secret Meals for Hungry Children Awareness Campaign. The campaign aims to raise awareness on social media platforms like Facebook and Twitter, increase followers on each platform to 50, and raise enough funds to feed at least one hungry child. Key activities included a promotional event at a local bar called Innisfree that made over 500 impressions and raised funds to feed a child for a year. Facebook evaluations showed post engagements like likes, shares and views while Twitter evaluations tracked new followers, mentions and retweets.