My presentation at COMSNETS 2015 - IoT Panel Discussion on

1. National Vision: Make in India
T h e C h a l l e n g e s a n d O p p o r t u n i t i e s
IoT Panel - COMSNETS 2015
Syam Madanapalli | Founder | iRam Technologies

2. The Internet of Things
2
IoT is Orthogonal IoT is Pervasive
IoT
Humans
Internet of Things will have direct implications on the physical world!

3. Gandhi
3
Local First
Minimize the distance between
producer and consumer!
Mohandas Karamchand Gandhi
(1869 – 1948)

4. India
4
India - The Land of Opportunity for the Internet of Things!
240M Mobile
Internet Users;
Second to China
(300M)
700K graduates
are employable
every year;
Twice that of
China
Agriculture
contributes 25%
of GDP and
employment for
56% Indians
IT contributes
7% of GDP;
Saturated at
58% of global
market share
GDP is
proportional to
manufacturing;
1.7% GDP from
Electronics

5. What does IoT mean for India?
5
Internet of Things
India on Technology India on Threat
India on Threshold
Opportunity
Be Proactive Be Laggard
Produce IoT Solutions Need Gandhi Again

6. Device Development Challenges in India
6
Poor Ecosystem
Long Development Cycles
Industrial Design is a Challenge
Initial Selling is Hard
Scaling Business Up is Difficult

7. Poor Ecosystem
7
Device development involves many partners
CAD design
PCB Manufacturing
Component suppliers
Software Developers
Industrial design
Distributors and Early adopters
Indians are inherently poor in business ethics
Do not meet schedules
Poor workmanship
Poor business ethics

8. Long Development Cycles
8
Long Development Cycles
Takes time and capital
Delays time to market

9. Industrial Design is a Challenge
9
Lack of Knowledge
Underestimation
Poor designers
Capital intensive
Long cycles

10. Initial Selling is Hard
10
Indians are peculiar
Wants make in India, but they say
You are not Big Brand
It should be cheaper because it is made in India
Why an US company not developed this

11. Scaling up is Difficult
11
Scaling up a device company requires
Initial capital
Supply chain management
Good marketing
Sales forecast
Little support from the VCs

12. Considerations for New Entrants
12
Collaborate to innovate
Customer Service is
Everything
Scaling up a true-IoT
company is a challenge
10x Better experience
90% Cost savings
Easy fit into the
ecosystem

13. Thank You!
smadanapalli@gmail.com