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Simon Mainwaring

Empresariales Tecnología

@simonmainwaring #WeFirst Global Recession

@simonmainwaring #WeFirst Consumer Distrust

@simonmainwaring #WeFirst Connected Citizens

Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst

“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst

1. Community Building @simonmainwaring #WeFirst

2. Contributory Consumption @simonmainwaring #WeFirst

Build Community Through Contribution @simonmainwaring #WeFirst

@simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief #WeFirst

@simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief #WeFirst

4. Where to next? @simonmainwaring #WeFirst

@simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst

PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” @simonmainwaring #WeFirst

@simonmainwaring Kiip = Social Gaming as OS + Social Currency + Mobile Content #WeFirst

5. We First Capitalism @simonmainwaring #WeFirst

Thank You. Twitter: @simonmainwaring Book: wefirstbook.com For these SLIDES and the We First VIDEO, email [email_address]

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IVOH We First Slides

2. @simonmainwaring #WeFirst Global Recession

3. @simonmainwaring #WeFirst Consumer Distrust

4. @simonmainwaring #WeFirst Connected Citizens

5. @simonmainwaring #WeFirst

6. @simonmainwaring #WeFirst

7. Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst

8. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst

9. 1. Community Building @simonmainwaring #WeFirst

10. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ #WeFirst

11. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project #WeFirst

12. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation #WeFirst

13. @simonmainwaring Brand Community Architecture: Nike & Livestrong #WeFirst

14. 2. Contributory Consumption @simonmainwaring #WeFirst

15. Build Community Through Contribution @simonmainwaring #WeFirst

16. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief #WeFirst

17. @simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief #WeFirst

18. 3. Brand Collaboration @simonmainwaring #WeFirst

19. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative #WeFirst

20. @simonmainwaring Brand Collaboration: Nike GreenXChange #WeFirst

21. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst

22. 4. Where to next? @simonmainwaring #WeFirst

23. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store #WeFirst

24. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst

25. @simonmainwaring Brand Accountability: BrandKarma.com #WeFirst

26. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform #WeFirst

27. PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” @simonmainwaring #WeFirst

28. @simonmainwaring In-store Brand Accountability: GoodGuide customer app #WeFirst

29. @simonmainwaring Kiip = Social Gaming as OS + Social Currency + Mobile Content #WeFirst

30. 5. We First Capitalism @simonmainwaring #WeFirst

31. @simonmainwaring #WeFirst

32. Thank You. Twitter: @simonmainwaring Book: wefirstbook.com For these SLIDES and the We First VIDEO, email [email_address]

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