Self-­Disruption: Personal Innovation for Public Relevance

1. #WTFUTURE
Self-Disruption:
Personal Innovation for Public Relevance
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2. 1. Relevance
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2. Opportunity
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3. Impact
The Case for Self-Disruption

3. 1. Cultural Relevance

16. Key Insight
People rise to the conversation
you grow around them.

17. Promotion

18. Stonestreet: "We hope it creates a
conversation with viewers and also their
families and friends to see that Mitch
and Cam are just like everyone else."
Conversation

20. Question 1:
What conversation will you
lead to shape your future?

21. 2. Growth Opportunity

23. Second Screen Apps

25. Fiber Optic Broadband/Wi-Fi

27. Final Cut Pro Mobile

29. Social TV Ecosystem

30. Key Insight
Your brand must be the
celebrant, not celebrity,
of your viewer community.

37. Question 2:
How will you serve your
viewer’s future to build yours?

38. 3. Personal Impact

47. Audience

48. Advertisers

49. Sentiment

50. Key Insight
The greatest threat
or opportunity for
your future is YOU.

51. Question 3
How will you self-disrupt
to better your future?

52. Challenge
Share one thought on a social
media channel relevant to your
studio, network, or program that
drives a cultural conversation.

53. Q&A

54. Thank you,
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Slides@WeFirstBranding.com